Digital Marketing – Introduction and tutorial

E-Guide: Introduction To Digital Marketing

About

The world has changed now. It has adopted a new scenario of running a business and new way to live life. Now you don’t need to go outside to do marketing because you can get so many customers by just staying at one place. After this pendamic we all have seen how a infection can affect everyone and compel everyone to stay at home. That’s why people are shifting to that way which fast, unstoppable, and that have the power to grow their business another level.

Digital marketing is also known as social media marketing and online marketing. The term digital marketing is utilized for the targeted, measurable, and interactive advertising of products or services using digital technologies to attain the viewers, and convert them into customers to earn more profits.
Digital marketing is completely different from traditional marketing.

The traditional way of marketing incorporates businesses to advertise their products or services on print media, radio and television, business cards, bill boards, campaigning and in many other similar ways where internet and social media were not utilized. Traditional ways had limited customer reachability and also were failed to analyze the customer buying behaviour. In short, they weren’t able to get all customers reviews.

Digital marketing is more advanced way to achieve targets of marketing a business by variety of online channels.

Introduction Of Digital Marketing - ppt download
Digital marketing

Types of Digital Marketing?

Digital Marketing Introduction | SEO, SMM, SEM - Tutorials Class
Types of digital marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content
  • Search Engine Marketing (SEM)
  • Instant Messaging Marketing

Difference between Digital Marketing and Traditional Marketing

Traditional MarketingDigital Marketing
Here a business communicates about its products or services with a group of people.Here the customer can ask queries or make suggestions about the business products and services.
Generally businesses communicate through phone calls, letters, and Emails.Generally businesses communicate through social media websites, chat, and Email.
Campaigning consumes more time for designing, preparing, and launching.It takes less time to carry an online campaign and make changes with its development. Digital tools makes campaigning easier.
It is conducted for a particular audience completely through generating campaign ideas to selling a product or a service.The content is available for all public. It is then made to reach the specific audience by using search engine techniques.
It is traditional way of marketing; best for reaching local audience.It is best for reaching world-wide audience.
It is tough to scale the effectiveness of a campaign.It is easy to scale the effectiveness of a campaign from analytics.

Why to do Digital Marketing

Digital marketing is more advanced way to do business marketing. It has lots of benfits than traditional ways. That’s why all companies from large to small industries are using digital marketing. Let’s see why it is important:-

  • The potential to have interaction with your possibilities and analyze precisely what they are searching for. It helps to understand customer more better.
  • The capability to reach out to any person and anywhere without having any boundaries with digital.
  • Target the right audience at the right time is much easier and without any extra expense – personalization is easy with digital marketing.
  • Communicate with your possibilities at each stage of the buying process. That helps to impress and keep grab the customer.
  • Save more money and reach to customers in less or without any expense.
  • Get to be aware of your target audience and drive engagement to create company loyalty.
  • Trace and keep an eye on responses to your marketing efforts easily and instantly.

How to do Digital Marketing

  • Determine your goals.
  • Recognize your target audience.
  • Set a budget for every digital channel.
  • Keep a good balance between paid and free digital strategies.
  • Make engaging content.
  • Optimize your digital assets for mobile as well as webs.
  • Perform keyword research, so that you can get your website on 1st page of Google and also customers can get idea about your product.
  • Perform as per your analytics you measure.
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Where to do Digital Marketing?

Digital marketing is an advanced way to do marketing through internet i.e social media. Social media is the place where people do their digital marketing such as FB, Instagram, Youtube, Google, and so many other websites. In other words, internet is the way to do online trading for your business and also it is the most smart and powerful way to get customers than before.

Who should do digital Marketing?

Anyone can learn digital marketing. As world is developed digital marketing is one of the most demanding and powerful career right now. The world is getting into internet and all company is using it for their product and brand marketing. Mostly this course is for sales and marketing people because it helps them to learn how digital marketing can help their company to sale and market their product and brand.

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