What is LinkedIn marketing
Unlike LinkedIn, which focuses on establishing corporate connections, most social networks are concerned with the “fun” things you do in your own time.
As a result, when you want to market on LinkedIn, you should focus more on building relationships with (potential) clients, generating leads, raising brand awareness, fostering partnerships with businesses, sharing content to establish thought leadership, and ultimately driving traffic to your website.
You get access to helpful options for statistics, connections, brand-building, etc. when you utilize LinkedIn to market your company.
Features of LinkedIn for Online Business Promotion
- Linkedin’s Publishing Platform
- LinkedIn Stories
- Linkedin Groups
- Existing network
- Linkedin Audience Polls
- Linkedin Live
- Linkedin Native Video
- Linkedin Native Video
LinkedIn’s Publishing Platform
The fact that a sale is personal is one of its key components. There is currently no ability to publish long-form content (more on that later), so this presents a special opportunity. You can provide updates via your LinkedIn Company page. This enables you to use the most valuable resource of your business—its personnel.
In addition to empowering your staff, it offers a distinctive window into your business. This does not preclude you from sharing your employees’ content on your company page, either.
Your content is displayed on your profile, allowing you to position yourself as a thought leader and reach a relevant audience with high search intent. You may also expand the reach of your content by engaging “followers.”
You may already be familiar with the idea if you have used the stories function on Instagram, Snapchat, or Facebook.
It’s simple and incredibly engaging to share a little piece of material with your audience on LinkedIn using LinkedIn Stories, which is not all that different from all the other platforms.
They also expire after 24 hours, exactly like all other Story features on other platforms.
Open the LinkedIn app on your smartphone, scroll down a bit, and tap the tiny circle that contains your LinkedIn avatar to start a new narrative.
You can select between two sorts of material after clicking on the circle for the person or business you wish to write the tale for. Using the camera on your phone, you can shoot a picture or a video, or you can choose one from your gallery to post.
6 ways to use LinkedIn Stories
- Taking visitors behind the scenes of your workday or the production process at your company
- Putting the faces of your brand in the spotlight
- Improving your hiring process
- Improving the digestibility of your content
- Broadcasting from Events “Live”
- Organizing Q&As
LinkedIn groups are a terrific resource for connecting with professionals in your field and others who share your interests but are probably not yet connected to you.
A LinkedIn Group’s objective is to establish a venue for reputable sector discussions. You can find and join relevant groups for you by visiting the “discover group section,” which gives you access to all the influential people in your industry.
Depending on how much time you have available, select the groups that are the most pertinent to you and your business; you can join as many as you like or even start your own.
The next step is consistently providing value, insights, and ideas. Groups are a fantastic method to distribute your material, but even better, don’t just post it and leave; instead, focus on developing meaningful connections with the customers who matter to your company.
LinkedIn Groups provide more than just the chance to connect with influential businesspeople and share content. You may talk to people organically without spending money on advertisements if you join the appropriate organizations.
You can utilize these discussions to interact with a community, get their opinion on certain subjects or concepts, or add your input to surveys conducted by major companies in your sector.
- Existing network
- Linkedin Company Pages
- Email marketing list
- Sponsored updates
- Custom URL
Utilizing hashtags is a fantastic approach to inform the LinkedIn algorithm of the subject matter and target audience of your article. Typically, it will suggest 10 hashtags depending on the keywords that are already present in your article.
In other words, hashtags make it easier for you to find content on a certain subject that might be pertinent to your industry.
Hashtags and the ability to search for them currently only work on content that has been posted on LinkedIn; profiles and company pages are not supported. They won’t appear as a blue clickable link if you put them in your profile or company page, so no one can locate them using search.
However, the good news is that they function flawlessly when posting content.
Since you can start putting hashtags directly into the search bar at the top of the page, LinkedIn makes it surprisingly simple to identify topics that may be of interest to you.
For instance, when you type #Digitalmarketing, a list of hashtags relevant to content marketing appears. The hashtag that looks the most suited for you and your company can then be chosen.
Existing network is the connection whom you had sent request to become a valuable connection for you. You can also use them to increase your brand awareness.
LinkedIn Newsletters are a collection of articles you frequently post on LinkedIn, usually on a certain subject. Every time you publish a new article in your newsletter on Linkedin, people who have “subscribed” to it will receive push, in-app, and email notifications.
LinkedIn company and showcase pages
The most comprehensive information regarding your firm should be displayed on your corporate page.
A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your business. Company Pages are a great method to demonstrate industry knowledge.
If your firm has other brand identities that are related to your mother brand, you can also utilize the “showcase” option to display them.
When LinkedIn Company Sites were first developed, they served largely as landing pages for organizations’ human resources divisions.
Although this is still one method to use your corporate website, it is also becoming into the ideal location to boost sales, build brand recognition, advertise job openings, and inform potential customers about your goods and services. You can accomplish this by posting content developed by your staff on LinkedIn or by sharing content created elsewhere.
Consider your corporate page to be similar to any Facebook pages you may have. It serves as an outlet next to your primary website, assisting in site traffic and giving you the chance to advertise your goods, services, and content.
As a result, your LinkedIn Company profile gives you access to free marketing opportunities and raises the legitimacy of your brand.
LinkedIn Audience Polls
It may result in numerous views and interactions. What happens, though, if you wish to publish something that is even more interactive? You can ask followers to respond to multiple-choice questions using LinkedIn’s Poll function. In 2022, surveys could be useful for market research such as:
- Obtain feedback from your audience – Recognize the difficulties they face
- Learning the objectives of your audience
- Measuring the familiarity or experience of your audience with a topic
LinkedIn polls can maintain your audience’s interest in your business in addition to assisting you in gathering vital data. After the poll closes, those who participated in it will automatically receive a message with the results, encouraging them to revisit your company page.
In the last several years, livestreaming has expanded dramatically, and as consumers continue to want more, adoption has risen quickly. For instance, Apphienz regularly streams LinkedIn Live sessions to assist viewers in effectively using Salesforce products.
In 2022, adopting LinkedIn Live is a wise move if you want to livestream to a business-to-business (B2B) audience. Businesses have used this native platform since it was introduced in 2019 to conduct virtual events, share exclusive behind-the-scenes content, and highlight expertise.
Send in an application and wait for a response to broadcast a LinkedIn Live event. You can start planning and advertising live events as soon as LinkedIn Live approves your corporate page.
LinkedIn Native Video
According to LinkedIn, users are 20 times more likely to share a video post than any other type of material, making video by far the most popular on the platform. That implies that using video is the way to go if you want your audience to promote your content for you.
You can upload films to LinkedIn that are up to 10 minutes long, but you might be able to communicate your point more quickly. Test both shorter and longer run times to find the ideal duration for your audience and business. Then, use LinkedIn statistics to see how long users normally watch before clicking away.
LinkedIn Services Marketplace
Finding freelancers and consultants hasn’t always been easy, but LinkedIn makes it simple to offer professional services from your unique profile. The advent of the LinkedIn Services Marketplace in October 2021 has changed that.
Now, any user can search the Services Marketplace to identify providers of services in a variety of industries, from writing and software development to accounting and finance. Use the market to post a request for bids (RFP) or hire someone directly if you need to engage a consultant or freelancer.
Create a service page by selecting the Open To button on your personal profile if you’re looking for customers. Use the Services Marketplace after that to manage clients, bid on jobs, and ask for client feedback.