2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches.
The digital marketing landscape is saturated, especially due to COVID, everyone’s coming online, and what would have happened five years from now has already happened due to COVID.
In essence, it’s pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?
Trend 1: Page speed will be more important:
It’s going to more important than ever. Yes, there’s 5G out there right now, but go around out there and look at how many areas that there may be 5G, 4G, or whatever connection there is, and still takes a long time for websites to load. Just because your connection is fast,
- It doesn’t mean the website loading fast
- It doesn’t mean you are in an area where the reception gives you that high speed.
Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we’re also seeing that it increases their traffic and their rankings. So, if you have a website, you need to make sure it’s optimized and super fast.
One trick or hack that you can do and we do for a website loads your non-static files from CDN, it can boost your load time and increase all of your SEO ranking, your overall traffic, and your conversions.
Trend 2: Text content length won’t matter as much
The second trend that we’re seeing is content length won’t matter as much. Everyone used to create content based on the length being like if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.
Text-based content length doesn’t matter as much, it’s the quality and Google is using more user signals, but here’s the kicker.
Trend 3. It’s all about marginal gains
There is no Holy grail of digital marketing because it’s super competitive. It’s about getting those little marginal gains. You’re already getting traffic from voice search, you probably just don’t realize it, but are you getting conversations from it. These are the little marginal gains that can give you a leg up on your competition.
Trend 4: How high you rank will matter more than ever
If you look at older data, it shows that if you’re rank at the top of Google, you’re going to get more clicks than if you ranked number two, three, four, or five. But what is going to happen with google taking up more and more listings because they need a hit curling earning numbers and they’re making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize.
And if you want to rank well on Google and get the SEO traffic, you can still do well. SEO is not dead, it’s just you need to really go after those top spots Because they’re going to matter more than ever.
Trend 5: Repurposing and updating will be the norm
So when you’re creating content, go super in-depth and I don’t want you to stop with just video, also look at audio. Podcasting is booming right now, but there are not that many podcasts in the grand comparison compared to blogs out there. Don’t worry about duplicate content. None of these platforms are penalizing for duplicate content.
If you are not, you can try it not. So people are already using all these channels and creating content in many different places. You can take text-based content and make it video, make audio, use the same information.
Trend 6: Backlinks won’t matter as much
With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.
And that’s what search engines are optimizing for and that’s what you need to aim for. Make your content more relevant, make the user experience batter.
Trend 7: Brands will have more power
It’s not just Google. With Facebook, with Clubhouse, whatever platform that you’re going to go and leverage, if you have a brand, it’s easier to get followers, it’s easier to get reach, it’s easier to get more sales.
So think about the rule of seven, how you can interact with someone seven times, whether it’s through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.
