SMM means promoting goods and services through marketing or digital media on social networks.
Social Media Marketing (SMM) is a type of Internet marketing that is used as a tool to promote websites to the benefits of social networking sites, thus increasing traffic towards them and learns from direct reactions of users.
SMM is based on the principle of organic search, which basically means that when the website or social network page associated with it is more active, the position of the website on the search engine increases, that’s it will see some results first.
What is SMM used for?
- The main goal of SMM is to improve communication with users, increase brand visibility, and reach more customers.
- SMM is being done by creating quality content that users of social networks share with their friends.
- The purpose of SMM is to get direct feedback from users so that the company gets an individual seal at the same time.
- Through interactive options on social networks, customers get a chance to listen to, either by asking questions or by complaints.
This type of SMM is called Social Customer Relationship Management (Social CRM), which can further increase reliability and return investment (ROI). If the users are satisfied with the content, relationship with the company, and the service provided.
How to use SMM?
Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.
Similarly, search engine optimization (SEO), SMO is to attract new, unique visitors to the targeted website.
Simply because many people use their social media to search for things, share links and thus participate in building a strong network of links.
SMM can be done in two ways:
- Active SMM promotion
- Passive SMM promotion
Active SMM promotion:
Active promotion means adding links that lead to social networks from the content on the website. Social networks which can be used SMM are the following:
- YouTube
Each social network has its own Terms of Use.
Passive SMM promotion:
Passive promotion means promoting activities on social networks, updating status, publishing pictures, tweets or articles on blogs.
Users’ reactions can be further analyzed to solve problems and remove dissatisfaction and improve their brand experience.
