YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers.
YouTube can be more time consuming than other social networks. Ultimately, it is one thing to create images to write an update and to continuously create new video content.
Here the 10 ways to use YouTube for effective online business promotion:
1. Create a YouTube channel for business:
You can create a YouTube channel with your regular Google account, but if you do, only you can access it. Account will be under your name and depending on your settings, viewers can add your personal email address.
With a brand account, multiple authorized users can log in simultaneously. Even if you do not need it, so it’s a good option to be available as well as grow your business. With a brand account, you can open and manage multiple YouTube channels.
2. Learn about your audience:
If viewers left comments, read through them that you can learn about their interests and preferences. Also go to the community tab. If you want to know something specific, so it is a good place to post a question or vote.
Identify the content that your audience connects to the most, and use it to brainstorm video ideas. Plans to create content for you as the audience and the intended audience that you want to grow.
3. Managing your YouTube channel:
If you have not yet used YouTube for business, you may be surprised to learn that there is not really that many management tools – at least, not like other social networks. Must be a management tool as it helps you track and respond to your comments, as well as monitor your brand mentions.
4. Optimize your videos to get views:
YouTube is a video search engine. Like Google – which owns YouTube – video results are ranked by title, keyword, description, and other factors. Optimize your videos so that they stand the best chance of showing up in search results and getting more views.
- Write a strong title
- Create a standout thumbnail
- Write a keyword-rich description
- Add cards, end screens, bumper ads, and watermarks
- Remind viewers to like, share, and subscribe
5. Tell readers why they need to watch the video:
They need a reason to spend their time and watch the content. They want to know what will benefit them.
6. Brand Your YouTube Channel:
Branding your YouTube channel, the next thing that you need to create visually appealing and should be encouraged to take you seriously visitors. It helps you increase brand awareness and to spend more time with their audience.
- Use your company logo for your channel.
- Include links to your website and social media.
- Make an informative and relevant bio about your company or your personality.
7. Use tools to help you create video content
Video creation for business is more accessible than ever as there are many video marketing tools to help you create videos with stock footage, audio and voice overs.
Now you can think of any type of video, with one tool: stop animated videos, live-action videos, and even motion videos.
There are many great options for devices, such as:
- Slidely Promo – for live action videos
- Wave – for live action videos
- Vyond – for creating animated videos
8. Include Social Network profiles
Your YouTube channel should be considered as the company’s website and it should include all relevant social media links.
9. Upload a trailer
Create a two to three-minute video that represents the best of your company. This is an opportunity to give people a glimpse of what they like doing business with you.
10. Include testimonials
Get to establish a solid reputation and the trust of the audience by video testimonials posted by customers who have already used your products or services. This goes a long way in allocating any concerns to potential customers.
YouTube is a place where billions of people go, looking to search for companies just like yours. Start using online resources available to your business so you do love what we can spend more time in it.
