The use of print advertisements on journalists and magazines is a simple example of traditional marketing. On the other hand, when a business invests in the creation of a website, it advertises the brand name through various social media such as Facebook, Pinterest, Twitter, and YouTube, such a strategy is called digital marketing.
Here the five reasons – why digital marketing wins over traditional marketing?
1. Cost Effective:
Investment in digital marketing is lower than in traditional marketing methods. You can easily conduct a successful online marketing strategy within your budget.
2. Easy to reach the target audience:
Digital marketing helps reach a vast range of audiences. Digital marketing allows you to run a specific campaign related to the business, which is popular among the target audience. The real-time results of online marketing get immediate publicity. The chain feedback of shares and comments enables your post to reach a new audience and earn a new visitor every time.
3. Brand Awareness:
For traditional Marketing there exist a space limit or time limit for advertisements. Whereas digital marketing gives you a lot of advantages of owning a website for marketing. You can put this idea forward to customers through publishing on your own blog or social media for free.
4. Real Time Analytics:
The main advantage of recommending digital marketing is that it can track the actual position with Google Analytics. It helps in analyzing inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested viewers, all in real-time.
5. Quicker publicity:
Due to the real-time results of online marketing, we get immediate publicity. If we don’t, we know at least immediately that this particular advertisement is not working for us.
