If you are someone who desire to learn about search engine optimization (SEO) than this blog will definitely going to help you as it is designed to describe all important aspect of SEO, start from finding the terms and keywords that can gain you qualified traffic to your website, to making your site friendly and visible to search engines, to building links and marketing the unique value of your site.
Search engine optimization is a complex Ocean and evolve (change) time to time, but you can easily understand the basics, and even a small amount of SEO basic knowledge can make a big difference, combine this information with some practice and you are ready to go.
Nowadays there are lots of Free SEO education is widely available on the internet, and also including in this blog for you.
What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. In simple word Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
This is the process of improving your site for increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more you are to gain attention and attract prospective and existing customers to your business.
As you can see that a foundation of good SEO starts with ensuring search engine’s crawl accessibility, and moves up from there.
Using this beginner’s guide, we can follow these seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs.
What are the different types of SEO?
SEO consists of a wide variety of tactics, and there are several different types of SEO strategies. These types include:
- On-page SEO
- Off-page SEO
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider, over the years, observation shows that there is increased focus toward off-page techniques such as link building and other technical elements.
But in reality, off-page SEO won’t be benefit if you don’t pay your attention to the fundamentals as on-page SEO. A smart SEO know that on-page optimization should be constantly prioritized because the search algorithm is ever-evolving, to counter this it is very important to make sure your on-page SEO knowledge is up to date.
In this Blog, we will find what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations in 2021-22?
What is On-page SEO and Why On-Page SEO Is Important?
On-page SEO is a practice work of optimizing web pages to improve the ranking of a website in search and gain organic traffic.
On-page SEO includes everything from Meta tags, content format, and keyword optimization to get your content found by search engines and move your audience to convert with you. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
On-page SEO is important because it helps search engines crawler to understand your website and its content, and also help to identify whether it is relevant to a searcher’s query. As search engines become more sophisticated, so there is a greater focus toward relevance in search engine results pages (SERPs).
Such as Google, with its vast of complex algorithms, Google is now much better at:
- Understanding what users are actually searching.
- Delivering search results that meet user query and relevant (informational, shopping, navigational).
Adapting to this development is essential, and you can’t ignore on-page SEO because you have more control when optimizing for on-page elements which is totally opposite to off-page SEO that consists of external signals such as backlinks.
If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.
These top 10 Essential On-Page SEO Factors will help improve your content and authority and increase your rankings, traffic, and conversions.
E-A-T
E-A-T, stands for Expertise, Authoritativeness, and Trustworthiness, work as the framework that Google raters use to assess content creators, webpages, and websites. Google has always count on high-quality content. It make sure that websites with high and good quality content are rewarded with better rankings and site with low-quality content get less visibility.
Call it correlation or causation, considered it whatever, E-A-T is somehow playing a role in Google’s organic search results. Which means E-A-T must be a consideration in your SEO strategy.
Title Tag
The title tag, also called an HTML tag that exists in the head section of each webpage, provides users an initial hint or context as to what the topical subject matter is of the respective page it is on.
It is featured in the search engine results pages as a clickable link. The title tag by itself has little impact on organic rankings, this why it’s sometimes overlooked.
In simple, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so make sure you’re optimizing for this element.
Meta Description
In the early days, Meta descriptions have been an important optimization point in the term of SEO. Meta descriptions, Meta tags that provide a description of what the page is all about, are displayed in the SERPs below the title of the page.
Optimizing Meta description correctly can help improve:
- Click-through rate (CTR).
- Perception of the quality of the result.
- Perception of what your website offers all change.
Headlines
If you want that your website content to perform well on search then you start writing compelling headlines. A title for a blog post might seems too basic, but a great headline can create the difference between a click and an impression, that’s why it’s very important to create them strategically.
Your headlines need to spark interest for it to stand out on the SERP and excite users to click on and also continue reading the rest of the content.
Header Tags
Header tags are HTML elements which is H1 to H6 used to identify headings and subheadings within your content from other types of text such as paragraph text.
Header tags are not as important for your site rankings as they used to be, but these are still serve an important function for your users and your SEO too.
They can indirectly impact your rankings by:
- Making your content easier and more enjoyable for visitors to read.
- Providing keyword-rich context about your content for the search engines.
SEO Writing
SEO writing means writing content with both search engines and users in mind. Simply producing content for the sake of it won’t do. Remember that you’re writing content for people, therefore that content must be high-quality, substantial, and relevant.
There is a strategy behind writing solid SEO content – and it is more than just keyword research and fill in the blanks.
Keyword Cannibalization
Targeting a specific keyword over multiple pages can be cause “keyword cannibalization” which has some potentially disastrous consequences for your SEO. When you have multiple pages ranking for the same keyword, you’re actually competing with yourself not others.
So, it’s important to identify whether keyword cannibalization exists on your website and resolve it right away.
Content Audit
It mainly observe that most of the content creators are focused on creating new content and they forget to audit their existing content. And this is a mistake which effect the SEO in coming times. Auditing your existing content is crucial because it helps you:
- Verify whether existing content is achieving its goals and gaining ROI.
- Identify whether the information in your content is still accurate or even outdated.
- Observe what types of content are working for you.
Content audits will definitely help your SEO strategy and it should be done on a regular basis.
Image Optimization
Adding images is an excellent way to make your webpages more appealing and expressive. But not all images are created equal some can even slow down your website. Optimizing images properly will help you make the most of a valuable SEO asset. Images shouldn’t be an afterthought. Make sure to use images that support your content and also use descriptive titles and alt text.
Image optimization has many advantages, such as:
- Show up on Google Image Search.
- Better user experience.
- Faster page load times.
User Engagement
Optimising your website’s on-page SEO elements is only half the battle you fought, rest half lies in making sure that users will not bounce or return, they’ll continue viewing your content, interacting with it, and keep coming back for more.
Retaining engaged users is a great challenge, but it is doable. To increase user engagement, focus on aspects such as site speed, user experience, and content optimization, among others.
Conclusion
On-page SEO is important if you want to increase your website’s chances of showing up in the search results.
Optimizing for on-site factors on a regular basis can help improve your rankings, traffic, and conversions. A winning SEO strategy is rooted in getting your message to the right people at the right time, and on-page SEO tactics can help you get found online and drive more conversions.
Use the tips in the above sections to make your content easier to read, easier to scan, and even sculpt your content in SERPs today!
I hope you find this blog helpful and gain knowledge on Search Engine Optimization.
If you want to learn more or want to be a SEO Specialist then I would suggest you to go and check out DevOpsSchool.
