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Best Digital Marketing Tools Collection in 2025

Digital Marketing Tools

Here’s a table for the Top 100 Digital Marketing Tools indicating whether each tool is free, paid, or partial (freemium).

Tool NameCategoryPricing Model
WizbrandDigital Marketing PlatformFree
Wizbrand ToolsDigital Marketing ToolsFree
Wizbrand TutorialsTutorials & TrainingFree
CMS GalaxyCMS & Web HostingPartial
CotocusDevOps SolutionsPaid
AhrefsSEO AnalysisPaid
SEMrushSEO, SEMPartial
Moz ProSEOPaid
Google Search ConsoleSEO MonitoringFree
Screaming FrogTechnical SEOPartial
UbersuggestSEO, Keyword ResearchPartial
SE RankingSEO, Rankings MonitoringPaid
Yoast SEOWordPress SEO OptimizationPartial
RankTrackerKeyword TrackingPaid
BrightEdgeEnterprise SEOPaid
Google AdsSEM, PPCPaid
Microsoft AdvertisingSEM, PPCPaid
SpyFuCompetitor AnalysisPartial
WordStreamPPC ManagementPaid
Campaign Manager 360SEM Campaign ManagementPaid
AdEspressoPPC Campaign ManagementPaid
OptmyzrPPC AutomationPaid
Google Analytics 4Web AnalyticsFree
CanvaContent CreationPartial
UnbounceLanding Page CreationPaid
HubSpot Marketing HubInbound MarketingPartial
MailchimpEmail MarketingPartial
HootsuiteSocial Media ManagementPaid
BufferSocial Media SchedulingPartial
BuzzSumoContent ResearchPartial
Crazy EggHeatmapsPartial
Surfer SEOContent OptimizationPaid
RankMathWordPress SEO PluginFree
HotjarUser Behavior AnalyticsPartial
ClearscopeContent OptimizationPaid
MarketMuseAI-Driven Content PlanningPaid
GrammarlyGrammar & Content QualityPartial
CoSchedule Headline AnalyzerContent OptimizationFree
Lumen5Video Content CreationPartial
LeadfeederLead TrackingPartial
Hunter.ioEmail FinderPartial
OptinMonsterLead GenerationPaid
DriftConversational MarketingPartial
IntercomCustomer CommunicationPaid
Salesforce CRMCustomer Relationship MgmtPaid
Zoho CRMCRM for SMBsPaid
PipedriveSales Pipeline ManagementPaid
Monday.com CRMCRM & Task ManagementPaid
HubSpot CRMFree CRMFree
VidyardVideo MarketingPartial
WistiaVideo HostingPartial
AnimotoDrag-and-Drop Video CreationPartial
VyondAnimated Video CreationPaid
VimeoVideo HostingPartial
ShopifyE-CommercePaid
BigCommerceScalable E-CommercePaid
InstapageLanding Page CreationPaid
ClickFunnelsSales Funnel CreationPaid
Jasper (formerly Jarvis)AI Content WritingPaid
ZapierWorkflow AutomationPartial

Here’s the continuation of the Top 100 Digital Marketing Tools table with their category and pricing model:

Tool NameCategoryPricing Model
Marketo EngageMarketing AutomationPaid
HubSpot Marketing HubInbound MarketingPartial
ActiveCampaignEmail Marketing AutomationPaid
ClearscopeContent OptimizationPaid
MarketMuseAI-Driven Content PlanningPaid
Grammarly BusinessGrammar & Tone CheckerPartial
Hemingway EditorReadability ImprovementFree
CopyscapePlagiarism DetectionPaid
TrelloProject & Content ManagementPartial
AirtableContent Calendar ManagementPartial
Sprout SocialSocial Media AnalyticsPaid
SocialBeeSocial Media SchedulingPaid
AgorapulseSocial Media ManagementPaid
LaterInstagram SchedulingPartial
MeetEdgarEvergreen Post SchedulingPaid
KissmetricsCustomer AnalyticsPaid
MixpanelProduct & User BehaviorPartial
Heap AnalyticsUser Journey TrackingPaid
ChartbeatReal-Time Content AnalyticsPaid
DataboxMarketing DashboardsPartial
ShareASaleAffiliate MarketingPaid
RefersionAffiliate Program ManagementPaid
UpfluenceInfluencer Marketing PlatformPaid
TapInfluenceInfluencer CampaignsPaid
CJ AffiliateAffiliate Marketing NetworkPaid
Canva ProAdvanced Graphic DesignPaid
Zoho SocialSocial Media ManagementPaid
DriftConversational MarketingPartial
Salesforce Marketing CloudEnterprise Marketing AutomationPaid
PardotB2B Marketing AutomationPaid
Crazy EggHeatmaps for ConversionPartial
ConvertKitEmail Marketing for CreatorsPartial
Surfer SEOSEO Content OptimizationPaid
RankMathWordPress SEO PluginFree
HotjarUser Behavior AnalyticsPartial
CopymaticAI-Powered Content WritingPaid
VidyardVideo Hosting & AnalyticsPartial
WistiaVideo HostingPartial
AnimotoVideo CreationPartial
VyondAnimated Video CreationPaid
VimeoVideo HostingPartial
ShopifyE-Commerce PlatformPaid
BigCommerceScalable E-Commerce SolutionsPaid
InstapageLanding Page CreationPaid
ClickFunnelsSales Funnel BuilderPaid
Jasper (formerly Jarvis)AI Content CreationPaid
ZapierWorkflow AutomationPartial
SlackTeam CollaborationPartial
BasecampProject ManagementPaid
ProofHubTask and Content ManagementPaid
Google Tag ManagerTag Management for WebsitesFree
TogglTime Tracking for TeamsPartial
AsanaProject & Workflow ManagementPartial
Monday.comTeam Collaboration ToolPaid
NotionKnowledge Management & NotesPartial
LoomVideo Messaging for TeamsPartial
Google Data StudioAnalytics DashboardsFree
Semrush TrendsMarket InsightsPaid

Pricing Legend

  • Free: The tool is completely free to use.
  • Paid: The tool requires a subscription or license.
  • Partial: The tool offers a free tier but requires payment for advanced features (freemium).

Here’s a compiled list of Top 100 Digital Marketing Tools categorized under Digital Marketing, SEO, SEM, PPC, and more. Each tool includes its primary use case and major features. The requested resources have been added to the list. This data is up-to-date as of January 2025.


Top Digital Marketing Websites

1. Wizbrand

  • Primary Use Case: All-in-one platform for digital marketing, SEO, and project management.
  • Major Features: Campaign management, SEO analysis, team collaboration, and reporting tools.
  • Visit Wizbrand

2. Wizbrand Tools

  • Primary Use Case: Collection of specialized tools for digital marketing professionals.
  • Major Features: Keyword research, backlink analysis, competitive analysis, and automation tools.
  • Explore Wizbrand Tools

3. Wizbrand Tutorials

  • Primary Use Case: Comprehensive tutorials and training for digital marketing, SEO, and SEM.
  • Major Features: Step-by-step guides, case studies, and industry insights.
  • Visit Wizbrand Tutorials

4. CMS Galaxy

  • Primary Use Case: Content management system and web hosting solutions.
  • Major Features: Website building, performance optimization, and plugin integrations.
  • Visit CMS Galaxy

5. Cotocus

  • Primary Use Case: DevOps and cloud integration solutions for businesses.
  • Major Features: Automation, CI/CD pipelines, and cloud deployment.
  • Visit Cotocus

Top SEO Tools

6. Ahrefs

  • Primary Use Case: SEO analysis and backlink tracking.
  • Major Features: Keyword research, content gap analysis, and rank tracking.

7. SEMrush

  • Primary Use Case: Comprehensive digital marketing toolkit with a focus on SEO and SEM.
  • Major Features: Keyword research, domain analysis, and PPC campaign management.

8. Moz Pro

  • Primary Use Case: SEO optimization and rank tracking.
  • Major Features: Link explorer, on-page SEO suggestions, and SERP tracking.

9. Google Search Console

  • Primary Use Case: Monitor website performance in Google search.
  • Major Features: Indexing status, performance analytics, and keyword insights.

10. Screaming Frog

  • Primary Use Case: Website crawling and technical SEO audits.
  • Major Features: Broken link checker, duplicate content detection, and sitemap generation.

Top SEM Tools

11. Google Ads

  • Primary Use Case: Paid search marketing (SEM) and PPC campaign management.
  • Major Features: Keyword bidding, ad scheduling, and performance tracking.

12. Microsoft Advertising

  • Primary Use Case: SEM platform for Bing and partner networks.
  • Major Features: Audience targeting, remarketing, and keyword research.

13. SpyFu

  • Primary Use Case: Competitor SEM analysis and keyword tracking.
  • Major Features: PPC campaign insights, domain comparisons, and keyword ranking.

14. WordStream

  • Primary Use Case: Simplify PPC campaign management and SEM optimization.
  • Major Features: Google Ads grader, campaign automation, and conversion tracking.

Top PPC Tools

15. AdEspresso

  • Primary Use Case: Facebook and Instagram ad campaign management.
  • Major Features: A/B testing, ad design templates, and ROI tracking.

16. Optmyzr

  • Primary Use Case: PPC campaign automation and optimization.
  • Major Features: Rule-based automation, custom reporting, and bid management.

17. Google Analytics 4 (GA4)

  • Primary Use Case: Website analytics and PPC performance tracking.
  • Major Features: Real-time data, multi-channel attribution, and user behavior insights.

18. Canva

  • Primary Use Case: Create ad creatives and visuals for PPC campaigns.
  • Major Features: Drag-and-drop design, templates, and collaboration tools.

19. Unbounce

  • Primary Use Case: Landing page creation for PPC campaigns.
  • Major Features: Drag-and-drop builder, A/B testing, and integrations with ad platforms.

More Digital Marketing Tools

20. HubSpot

  • Primary Use Case: Inbound marketing and CRM.
  • Major Features: Email marketing, lead nurturing, and campaign management.

21. Mailchimp

  • Primary Use Case: Email marketing and automation.
  • Major Features: Templates, segmentation, and analytics.

22. Hootsuite

  • Primary Use Case: Social media management.
  • Major Features: Scheduling, analytics, and multi-platform publishing.

23. Buffer

  • Primary Use Case: Social media scheduling and content planning.
  • Major Features: Post scheduling, analytics, and engagement tracking.

24. Canva

  • Primary Use Case: Visual content creation for social media and ads.
  • Major Features: Templates, branding tools, and collaboration options.

25. BuzzSumo

  • Primary Use Case: Content research and influencer marketing.
  • Major Features: Trending topics, competitor content analysis, and influencer discovery.

Additional Tools to Consider

  • 26. Crazy Egg: Heatmaps and user behavior tracking.
  • 27. ConvertKit: Email marketing for creators.
  • 28. Surfer SEO: Content optimization for SEO.
  • 29. RankMath: WordPress SEO plugin.
  • 30. Hotjar: User behavior analysis and feedback.

Here’s the continuation of the Top 100 Digital Marketing Tools list for your blog, including more tools across different categories:


More SEO Tools

31. Ubersuggest

  • Primary Use Case: Keyword research and SEO competitor analysis.
  • Major Features: Keyword volume tracking, backlink data, and content ideas.

32. SE Ranking

  • Primary Use Case: All-in-one SEO software for ranking and website analysis.
  • Major Features: Keyword tracking, competitor research, and website audits.

33. Yoast SEO

  • Primary Use Case: WordPress SEO optimization.
  • Major Features: On-page SEO suggestions, readability analysis, and meta tag optimization.

34. RankTracker

  • Primary Use Case: Monitor keyword rankings across search engines.
  • Major Features: Rank tracking, keyword suggestions, and competitor analysis.

35. BrightEdge

  • Primary Use Case: Enterprise-level SEO and content performance platform.
  • Major Features: AI-driven insights, keyword discovery, and analytics.

More SEM Tools

36. Campaign Manager 360

  • Primary Use Case: Cross-channel campaign management.
  • Major Features: Performance tracking, attribution modeling, and budget optimization.

37. Marin Software

  • Primary Use Case: Advertising management platform for SEM campaigns.
  • Major Features: Omnichannel ad optimization, bid management, and reporting.

38. Outbrain

  • Primary Use Case: Native advertising and content discovery.
  • Major Features: Targeting options, engagement analytics, and integration with ad platforms.

39. Taboola

  • Primary Use Case: Native advertising for content distribution.
  • Major Features: Audience targeting, content recommendations, and analytics.

40. AdRoll

  • Primary Use Case: Retargeting and display advertising.
  • Major Features: Cross-platform retargeting, A/B testing, and ad personalization.

More PPC Tools

41. Facebook Ads Manager

  • Primary Use Case: Manage Facebook and Instagram ad campaigns.
  • Major Features: Ad creation, audience targeting, and performance reporting.

42. LinkedIn Campaign Manager

  • Primary Use Case: LinkedIn PPC campaigns for B2B audiences.
  • Major Features: Precise targeting, lead forms, and analytics.

43. Quora Ads

  • Primary Use Case: Run PPC ads on Quora’s platform.
  • Major Features: Interest targeting, keyword targeting, and audience analytics.

44. Adzooma

  • Primary Use Case: PPC management platform for Google, Facebook, and Microsoft Ads.
  • Major Features: Campaign optimization, performance tracking, and automation.

45. Supermetrics

  • Primary Use Case: PPC and digital marketing reporting.
  • Major Features: Data integration with platforms like Google Ads and Facebook Ads, reporting dashboards.

Content Marketing Tools

46. Grammarly

  • Primary Use Case: Content editing and grammar checking.
  • Major Features: Grammar suggestions, tone detection, and plagiarism checker.

47. Hemingway Editor

  • Primary Use Case: Content readability improvement.
  • Major Features: Readability scoring, sentence simplification, and format analysis.

48. Copyscape

  • Primary Use Case: Plagiarism detection for content.
  • Major Features: Duplicate content scanning and originality checks.

49. Trello

  • Primary Use Case: Content planning and collaboration.
  • Major Features: Kanban boards, task assignments, and integrations.

50. Airtable

  • Primary Use Case: Content calendar management and collaboration.
  • Major Features: Customizable templates, real-time collaboration, and powerful integrations.

Social Media Marketing Tools

51. Sprout Social

  • Primary Use Case: Social media scheduling and analytics.
  • Major Features: Engagement tracking, scheduling, and team collaboration.

52. SocialBee

  • Primary Use Case: Social media post scheduling and automation.
  • Major Features: Content categorization, scheduling, and audience targeting.

53. Agorapulse

  • Primary Use Case: Social media management and reporting.
  • Major Features: Social inbox, publishing calendar, and analytics.

54. Later

  • Primary Use Case: Instagram-first social media scheduling.
  • Major Features: Visual content calendar, hashtag suggestions, and link-in-bio.

55. MeetEdgar

  • Primary Use Case: Content automation and evergreen post scheduling.
  • Major Features: Post recycling, category-based scheduling, and analytics.

Analytics and Insights Tools

56. Kissmetrics

  • Primary Use Case: Customer behavior analytics.
  • Major Features: Funnel reports, A/B testing insights, and engagement metrics.

57. Mixpanel

  • Primary Use Case: Product and user behavior analytics.
  • Major Features: Cohort analysis, funnel tracking, and retention metrics.

58. Heap Analytics

  • Primary Use Case: Automatically captures user actions on websites.
  • Major Features: Automatic tracking, funnel analysis, and user journey insights.

59. Chartbeat

  • Primary Use Case: Real-time analytics for content performance.
  • Major Features: Engagement metrics, headline testing, and audience insights.

60. Databox

  • Primary Use Case: Dashboard creation for marketing and analytics.
  • Major Features: Integration with multiple platforms, customizable templates, and real-time reporting.

Affiliate and Influencer Marketing Tools

61. ShareASale

  • Primary Use Case: Affiliate marketing network for publishers and advertisers.
  • Major Features: Affiliate recruitment, tracking, and reporting.

62. Refersion

  • Primary Use Case: Affiliate tracking software.
  • Major Features: Commission management, referral tracking, and integrations.

63. Upfluence

  • Primary Use Case: Influencer marketing platform.
  • Major Features: Influencer search, campaign management, and analytics.

64. TapInfluence

  • Primary Use Case: Streamline influencer marketing campaigns.
  • Major Features: Campaign tracking, influencer matching, and ROI reporting.

65. CJ Affiliate

  • Primary Use Case: Affiliate marketing network.
  • Major Features: Advanced tracking, publisher analytics, and partnerships.

More Tools and Features

  • 66. Canva Pro: Advanced branding tools and content creation.
  • 67. Zoho Social: Social media scheduling for businesses.
  • 68. Drift: Conversational marketing with chatbots.
  • 69. Salesforce Marketing Cloud: Enterprise-level marketing automation.
  • 70. Pardot: B2B marketing automation by Salesforce.

Here’s the expanded list of tools for Top 100 Digital Marketing Tools, categorized for a more comprehensive guide:


71. Marketo Engage

  • Primary Use Case: Marketing automation for large enterprises.
  • Major Features: Lead management, email marketing, and analytics.

72. HubSpot Marketing Hub

  • Primary Use Case: Inbound marketing and CRM integration.
  • Major Features: Email campaigns, content optimization, and lead tracking.

73. ActiveCampaign

  • Primary Use Case: Email marketing and customer experience automation.
  • Major Features: Automation workflows, segmentation, and analytics.

Content Optimization Tools

74. Clearscope

  • Primary Use Case: Content optimization for SEO.
  • Major Features: Content grading, keyword suggestions, and competitor comparisons.

75. MarketMuse

  • Primary Use Case: AI-driven content planning and optimization.
  • Major Features: Content briefs, topic suggestions, and ranking analysis.

76. Grammarly Business

  • Primary Use Case: Enhance team-wide content quality.
  • Major Features: Custom tone guidelines, plagiarism checks, and analytics.

77. CoSchedule Headline Analyzer

  • Primary Use Case: Optimize headlines for engagement.
  • Major Features: Emotional analysis, SEO suggestions, and readability scores.

78. Lumen5

  • Primary Use Case: Convert articles into engaging videos.
  • Major Features: AI-powered video creation, branding customization, and templates.

Lead Generation Tools

79. Leadfeeder

  • Primary Use Case: Track and identify website visitors.
  • Major Features: Visitor tracking, company insights, and CRM integrations.

80. Hunter.io

  • Primary Use Case: Email address finder for outreach.
  • Major Features: Domain search, email verification, and bulk email extraction.

81. OptinMonster

  • Primary Use Case: Increase email opt-ins and conversions.
  • Major Features: Pop-ups, exit-intent offers, and A/B testing.

82. Drift

  • Primary Use Case: Conversational marketing with chatbots.
  • Major Features: Live chat, automated responses, and lead qualification.

83. Intercom

  • Primary Use Case: Customer communication and engagement.
  • Major Features: Messaging, chatbots, and personalized campaigns.

Customer Relationship Management (CRM) Tools

84. Salesforce CRM

  • Primary Use Case: Enterprise-level CRM for sales and marketing teams.
  • Major Features: Lead tracking, reporting, and AI insights.

85. Zoho CRM

  • Primary Use Case: Cloud-based CRM for SMBs.
  • Major Features: Workflow automation, reporting, and multichannel communication.

86. Pipedrive

  • Primary Use Case: Sales pipeline management.
  • Major Features: Visual sales tracking, deal organization, and integrations.

87. Monday.com CRM

  • Primary Use Case: Customizable CRM and team management.
  • Major Features: Task boards, sales tracking, and automation.

88. HubSpot CRM

  • Primary Use Case: Free CRM for marketing and sales alignment.
  • Major Features: Contact management, analytics, and email tracking.

Video Marketing Tools

89. Vidyard

  • Primary Use Case: Video hosting and marketing platform.
  • Major Features: Analytics, video personalization, and integrations.

90. Wistia

  • Primary Use Case: Video hosting for marketers.
  • Major Features: Customizable players, analytics, and email capture.

91. Animoto

  • Primary Use Case: Drag-and-drop video creation.
  • Major Features: Templates, music library, and branding tools.

92. Vyond

  • Primary Use Case: Animated video creation.
  • Major Features: Custom characters, branding, and templates.

93. Vimeo

  • Primary Use Case: Video hosting and collaboration.
  • Major Features: High-quality playback, privacy settings, and analytics.

E-Commerce and Conversion Tools

94. Shopify

  • Primary Use Case: E-commerce platform for businesses.
  • Major Features: Store setup, payment integration, and analytics.

95. BigCommerce

  • Primary Use Case: Scalable e-commerce solution.
  • Major Features: Multi-channel sales, SEO tools, and product management.

96. Crazy Egg

  • Primary Use Case: Heatmaps for conversion optimization.
  • Major Features: Scroll tracking, A/B testing, and user recordings.

97. Instapage

  • Primary Use Case: Landing page creation and optimization.
  • Major Features: A/B testing, heatmaps, and drag-and-drop editor.

98. ClickFunnels

  • Primary Use Case: Sales funnel creation.
  • Major Features: Funnel templates, upsell tools, and analytics.

AI and Automation Tools

99. Jasper (formerly Jarvis)

  • Primary Use Case: AI content creation for marketing.
  • Major Features: Blog writing, ad copy generation, and content rewriting.

100. Zapier

  • Primary Use Case: Automate workflows between apps.
  • Major Features: App integrations, triggers, and multi-step workflows.