Guys, if you are making up your mind to learn SEO then you have come to the right place. In this blog, I will give you complete information about what is SEO and how it works, so that you can understand SEO better. So let’s first know what is SEO?
First of all, know what is the full form of SEO – Search Engine Optimization. It is a form of organic marketing and a technique that increases the webpage or website visibility on search engines Like Google or Bing.
Let’s know by example:-
This is the simple concept of SEO – with the integration of specific keywords to crawl the search engines, all you need to do is implement changes to your website to make it more relevant to your niche. In return, search engines will provide you higher rankings which finally increases leads to web traffic and revenue.
What is the importance of SEO?
Nowadays, In this competitive world, SEO is a boon as every user looks on the search engines for effective answers on any topic and, It still remains an effective and important marketing strategy in 2021-22. Below you can learn some importance of SEO.
- The website becomes popular and customer remembers it easily if it is displayed on top of the page in case of keyword search.
- A website for any firm or organization has many benefits like an increase in traffic and content can be published on the basis of fixed principles.
- It’s A Long Term Strategy: The more SEO of a website gives the better and longer durability to it for competing with its contenders to sustain in the market for many years.
- Generating great content and improving site ranking with the SEO technique on a regular basis improves the usability of a website.
- It helps to establish a strong foundation for your website with an effective and clean user experience among the visitors and customers who visit your website.
Mainly 3 ways to optimize SEO
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical SEO:-
In simple words, we can say, technical SEO related to non-content elements of your website. It includes all the strategies that are made to improve the backend structure and foundation of your website. Technical SEO improves the readability of your website, making it much easier for search engines to crawl and understand the site and provide a good user experience, which helps search engines see that the website is of high quality Whether it is there or not. A good user/customer experience is also important for readers and can affect overall traffic and engagement rates.
Here are some types of Technical SEO:-
- Security
- Indexing
- Site speed
- Crawlability
- Structured data
- Site architecture
- Mobile-friendliness
If you want to learn technical SEO, first of all, you use Alexa’s SEO audit tool and check the status of your technical SEO easily. If you want to get a report on the status of many technical elements then enter your site in it and with instructions for how to resolve problems if you have any.
On-page SEO
If we understand on-page SEO in one word then, it is one of the things that you have complete control over in SEO. It is optimization refers to factors that have an effect on your website or webpages listing in the search engines in an organic way. This is the practice of optimizing individual web pages to rank higher and increase more relevant traffic in search engines.
Here are some types of On-page SEO:-
- Page titles – Each web page & post should have a unique title with the main keywords mentioned on it (Approx 55 to 60 characters).
- Meta descriptions – It also helps to include relevant keywords for your Meta descriptions (Approx 155 to 160 characters), these are required for listing your page on search results.
- Keyword density – Using relevant keywords throughout the content will help to get better rankings (Approx 2% keywords), but try not to overuse the keywords.
- URL structure – The URL structure should be SEO-friendly. When robots crawling your webpages and, your webpages have Shorter URLs then it performs better in search engine results while crawling.
- Image SEO -Image is attracted much attention to anybody, so, you can utilize the images to improve the website SEO.
- Internal linking – Must do internal linking properly to share the link juice from one page to another of your website.
- Body tags (H1, H2, H3, etc.) – Break your content into shorter sections by giving H1, H2, H3 tags. This will help to determine the importance of each section as per headings.
- Java & CSS optimization: Using too much Java and CSS coding on your website makes it slow to load. Compressing your Java and CSS coding makes it load faster and it lightens the weight of coding.
Note – Here I have mentioned some on-page techniques, but there are some other techniques which are not mentioned here, but you can also take help from them.
Off-Page SEO
Off-page SEO refers to techniques that can be used to improve the ranking or traffic of a website in the search engine results page (SERPs). It is tremendously valuable because it tells search engines that your website is important to others on the web. One more thing about Off-page SEO that is an indicator by those Google can understand, how much enrich is our website or blog, what people are thinking about our website or blog etc.
Here are some types of Off-page SEO:-
- Social Bookmarking
- Blogging
- Blog Marketing
- Article Submission
- Video Marketing
- Photo Sharing
- Broken Linkbuilding
- Content Marketing
- Influencer Outreach
- Directory Submission
- Q&A Forum Submission
Note – Here I have mentioned some off-page techniques, but there are some other techniques which are not mentioned here, but you can also take help from them.
Conclusion:-
The ultimate goal of SEO – Search engines need valuable websites like yours to display in their organic search results so they can earn traffic and money from paid searches. If you create and optimize your website keeping your visitors in mind, you cannot be wrong. Often, what is good for your website visitors is also good for search engines. But always keep in mind, search engines are machines without any bias towards visual effects, so it is okay to create a beautiful site with lots of pictures and flash, but make sure you tell the search engines what your web pages are all about. There are equal amounts of text.
