What is Marketing Automation and its Benefits?

Marketing automation is the process of using software to accomplish repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, reduce the time and effort of marketers saves. It is the use of software and technology to aid sales and marketing by automating simple tasks.

By automating many of these tasks, users can send the right message to the right user at the right time.

Marketing automation is about understanding your audience, so you can make your way to communicate with them based on their visit to buy their unique.

How Marketing Automation Works:

Marketers strategize in many ways through their marketing automation systems, many of which are outlined below.

Specifying Criteria:

Marketers using marketing automation systems specify criteria and results for tasks and processes. This is interpreted by criteria marketing automation software, stored and executed, while the quality scores of leads and distributes ultimately customer relationship sales through management (CRM) software teams to data.

This is interpreted by criteria marketing automation software, stored and executed, while the quality scores of leads and distributes ultimately customer relationship sales through management (CRM) software teams to data.

Leveraging Cookies:

Marketers that use marketing automation are also taking advantage of the cookie in the web browser website visitor. Marketers can make scores to track your visitors through the pages of the website, expected to trigger more profile data based on web activity.

Using Forms for Contact Information:

Marketing automation is an easy way to help you get leads. Marketers are using forms to collect contact information which allows them to qualify the lead. Based on the information presented, you may have an automation set up for leads in the respective buckets based on the preliminary data collected.

Allowing a Mix of Inbound and Outbound Strategies:

The marketing automation system promotes a strong mix of inbound and outbound strategies, and the ability to score properly. This helps marketers understand which leads are qualified and ready for sale, and which ones require more time to learn and understand the challenges you can help them solve.

Marketing Automation Features:

Email marketing can begin to use the business marketing automation is the most common place, and there are many powerful features:

  • Email, forms, site tracking, and attribution enable users to communicate and understand their customers’ behavior.
  • Visual automation builders give users an easy way to create a complex flow to guide customers through a unique customer journey.
  • Reporting brings all data and allows users to measure the effectiveness of their marketing.
  • The pipeline effectively manages the sales process as it allows marketing teams to efficiently “hand-off” which leads to the sale closing a deal.

Top 10 Marketing Automation tools:

These types of tools allow marketers to automate and simplify customer communication by managing complex marketing strategies from a single tool.

1. Marketo :

Marketo is a well-known digital marketing automation tool that covers ‘any channel and every engagement’. Recently acquired by Adobe, the tool has since been incorporated into their enterprise marketing cloud. One of the more mature tools on the market, Marketo includes email marketing, social marketing, budget management, lead nurturing, website personalization, and more.

2. Customer.io :

Customer.io is one of the more flexible ‘digital marketing automation tools. This tool aims to strengthen their relationships between businesses and their customers by sending them meaningful messages at times when they are likely to be engaged.

You can set up Customer.io to send a specific email, which automatically turns on whenever the software recognizes certain customer behaviors. This tool will want to start with the very best that marketing automation companies and wants a lighter user interface.

3. Pardot :

Pardot is a B2B digital marketing automation software by Salesforce, which supports B2B analytics and account-based marketing solutions. This CRM integration, email marketing, providing lead scoring, and lead nurturing functions too.

4. Sendinblue :

Sendinblue, which started as a digital agency, has turned into a great digital marketing automation tool that focuses on email marketing and the utility of email services.

With this tool, you can easily create an attractive email by using the drag-and-drop or mobile-friendly template. The user can also create an automated workflow channel with Sendinblue allowing them to create multi-step and multi-channel operation in a few minutes with unlimited variable.

5. Oracle Eloqua :

Oracle Eloqua is a digital marketing automation solution through all stages of the buying process for customers to monitor. This tool for B2B and B2C marketers allows marketers to plan automated campaigns while simultaneously personalizing them.

Like Marketo, Eloqua also has a great marketplace with a lot of integration with third party services, which means it can make every step of your marketing process more personal and streamlined.

6. Exponea :

The customer data platform, Exponea, unites customer data from multiple online and offline sources. Data may have been centralized in a customer data platform, which other 3rd party understand them tools marketing campaigns, custom analytics and other requirements and use.

8. LeadSquared :

LeadSquared is a cloud-based CRM and digital marketing automation tool, designed to help it move through the funnel faster. With this tool, users can capture leads through inbound email, online campaigns, websites, chat, and more. Additionally, users can set triggers, conditions, and actions to automate their drip marketing.

LeadSquared also provides reporting and analytics and multiple integrations with tools such as LiveChat, Olark Connector, Zopim, Gotbinar.

9. SalesFusion :

SalesFusion is a sophisticated digital marketing automation solution that provides a comprehensive and flexible facility for automating the lead collection, creating campaigns, and more. The marketing automation module is available on a standalone basis.

10. ActiveCampaign :

ActiveCampaign is a three-in-one tool with email marketing, digital marketing automation, and small business CRM. Through ActiveCampaign, you will be able to find out exactly what is happening in your automation through a powerful visual automation editor. Here you can build email workflows.

Benefits of Marketing Automation Tools :

1. Reduced staffing costs.

If you everything can be managed from a single platform, so you will not need as many employees on staff to help in marketing activities.

2. Better ROI.

Marketing automation tools are able to automate cross-sales, upstream, and follow-up, which can lead to revenue and deal size.

3. Boosts effectiveness.

Marketing Automation saves you a lot of time that will be spent on otherwise mundane tasks.