There is a platform for free online photo-sharing and social network that we call Instagram. It was acquired by Facebook in 2012. Instagram allows its users to upload photos and short videos with edits through the mobile app. Instagram gives its user the option to add a caption to each post that uses hashtags and location-based geotags to index these posts. Instagram is a great tool not only for individuals, but also for businesses.
What is Instagram?
Instagram is a free application and social network platform for online photo-sharing that was acquired by Facebook in the year 2012. Allows its users to upload photos and short videos with edits through the mobile app. In the meantime we can add a caption to each of our posts as well as use hashtags and location-based geotags to index the posts. All posts made by a user are visible on the Instagram feeds of their followers and can also be viewed by the public when tagged using hashtags or geotags. Instagram also has the option to make your profile private so that only your followers can see their posts.
How to sign up in instagram?
For the important part of Instagram –Sign up
To sign up for the Instagram app, first you need to download the Instagram app on your phone and then click on “Sign up”. You can sign up via email, phone number and Facebook. After this you are ready to create your profile after selecting your name and password.
Upload, edit and post an image
For the important part of Instagram — how to upload and post your image.
Instagram is a visual platform. Facebook relies on both text and pictures in contrast to the app and Twitter which relies on text alone. Instagram aims to enable its audience to share pictures or videos. In Facebook, you can choose to post up to 50 photos in an album. On Instagram you need to choose which photos you post.
Upload a Image or Video to Your Stories
Instagram launched “Stories” in 2016. Which allows you to post videos or pictures that disappear after 24 hours. In the meantime, users often post more casual and candid videos and images that offer glimpses into their daily lives.
How to Follow on Instagram
Instagram makes it incredibly easy to find and follow users. In the meantime, using Instagram’s search feature, you can find celebrities, brands, and friends. Also you can search for “tags” or “locations”. “Tags” are especially useful in Instagram.
For example, you can search for “#filmstar” under the tag — while you’ll get any image containing that hashtag as a result. as you wish.
1. Post consistently at the right time
Publishing each day is a good starting point to get followers in Instagram. The more content you publish, the more opportunities you have to share and be discovered. Just make sure you are committed to growing your presence on Instagram. By this you indicate that your account is active and not just collecting traps. This is where a tool like Sprout Social comes in handy that lets you pre-draft and queue your Instagram posts, along with a scheduling suite.
Another great benefit of scheduling is that you can align all your content with the right time to post it on social media. For example, mornings and early afternoons seem to be the sweetest places for most brands.
The exact time to post may vary with your brand’s audience or niche. More engagement is considered good for the Instagram algorithm, which makes it more likely that your latest content can be discovered by new followers.
2. Better respond to comments and start a conversation.
Getting maximum Instagram followers depends on your activity. You can’t just post passively and expect traction from you algorithmically.
You need to connect with others as much as possible
Creating a focal point to answer all your followers’ questions and comments. This is a positive sign for the Instagram algorithm. It’s the perfect way to prove to your followers that you’re totally open to conversation.
You can also grab the attention of others with strategic tagging. As we often see influencers publish photos that tag other brand accounts for visibility.
3. Craft the most compelling captions
The more people follow accounts the better because they want to engage in some way, shape or form.
You need to put some creativity in your Instagram captions.
- Question-based posts
- Recommendation requests
- Personal stories
- Tag-a-friend posts
- Photo-sharing posts
From questions to humor, and using captions effectively, it’s considered the right way to encourage activity on your posts. You can also add themes to your captions and visuals to grab the attention of any audience and get them talking.
Explains the importance of diversifying your captions so that you don’t publish the same type of post over and over.
4. Optimize your Instagram bio to increase new followers.
Think that is often the first part of your profile that any potential follower sees.
That’s why you need to count it. Below are the elements of Instagram bio that attract followers:
a sleek, clear profile image
Call-to-action: #hashtag, a link in the bio and contact information)
Language that feels like it’s written by a real person and not a robot.
Back up your brand identity with an appropriate logo and attractive copy that fits the brand’s voice. Just make sure you don’t overdo it for your audience using screen readers.
5. Promote your Instagram presence beyond Instagram
Getting more and more Instagram followers means promoting outside the platform itself.
Your Instagram presence is lacking while you have a decent amount of email subscribers, web traffic.
If that’s the case, then you need to find ways to take advantage of your followers elsewhere and make them successful on Instagram.
Many businesses display their Instagram accounts on the site via either the share button or live feed which is beneficial.
6. Make a point to publish new content formats and stories
Instagram is rolling out new features regularly. Marketers should make it a point to follow the up-and-coming formats of the platform.
Stories started in Instagram as a competitor to Snapchat.
The benefits of publishing stories over and over again are greater. Not only do you show your followers’ feeds “skip the line” on their homepage every time you post a new story, you also remind them that you’re creating content on a regular basis. .
7. Combine your posts with different community and brand-specific hashtags
Including tags on any post is a smart move as a first comment and something we often see from different brands.
Also having a dedicated hashtag for your account or brand in the bio helps encourage more shares from your fans and followers. Note that hashtags are creating a kind of snowball effect.
8. Experiment with different types of content
Create better content” is not primarily useful advice but gets you stumped on how to get more and more followers on Instagram. A more proactive option would be to post different types of content. Photos are clearly the bread and butter of Instagram, but other types of posts, including videos, GIFs or user-generated content, should not be overlooked. Whenever you are in doubt, be prepared to experiment or find out what is working and what is not working to move the needle on your follower number.
And it serves us to really take us to our final point.
9. Use analytics to recreate top-performing posts
Finding out what your target audience wants from you is not a guessing game. No two viewers are alike. Your followers might not get enough videos. Be it that they are passionate about regrams and community posts.
10. Use hashtags mostly related to the event.
Hashtags related to an event can include events in your industry such as annual conferences, seminars and workshops, and many more. Or there may be famous events of your local area, country or even the world which are present in the mind of the public at a given point of time. These are mostly considered best suited for more light-hearted, casual posts. For example, did you photograph the cricket team during dinner? Post this… and don’t forget to include #cricket! Although it may not get you a lot of followers because it is such a common and popular term. But it can increase awareness of your business.
Getting more followers on Instagram doesn’t happen in a day, that doesn’t mean it’s impossible for us.
