Step-by-Step understanding of Digital Marketing

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Digital marketing is culture transformation where businesses are shifting from offline to online, means shifitng their marketing startegies to internet. It is much better way to do marketing than traditinal way as it can get more customers than ever before as well as make less expense.

Digital marketing process can be adopted and applied to all kind of business, product, and brands. To create a digital marketing campaign and to have completely control over it, you need Digital marketing process.

There are few situations where you will need to apply Digital marketing process –

  • As a Enterpreneur, you want to start marketing your business in digital media.
  • As an Marketing agency or freelancer you want to market your client business in digital media.
  • As a Digital marketing executive you are asked to market of you organization client.

There are 5 steps of digital marketing process, through which you can start marketing anything in digital media –

Research

In this step you will collect the information and will use these informtion to make a strategy and to create a digital marketing campaign. In this stage you will have to research 4 sets of information i.e.-

  • About business
  • About target customers
  • About the product that you want to market
  • About your competitors

Create

After research you can start with creating. Let’s what you have to create –

  • Digital marketing goals – After doing research, whatever information you will collect, as per those information you can decide your goal. Goals can be different for every business.
  • Digital marketing strategy – After deciding the goal you have to make an strategy. But what strategy you should adopt?. Well it depends on the information you have collect during the research. Digital marketing startegy include – Positiong strategy, Branding strategy, Content strategy, and Digital marketing channel strategy.
  • Digital Marketing Plan – It is basically a plan where a documents are involved and in these documents your digital marketing activities with timelines will be shown.
  • Creating Primary Digital Identities – There are 3 digital identites of any businesses i.e. Website, blogs, and apps. The purpose of these identities are to make people aware of your products and services so you can sell more to these targeted customers. Without these identities you can also promote your business but at least a website would be great to have, to bring some credibility.

Promote

After having digital identites you can move towrds promotion part. The goal of promotion is to generate more traffic and the more traffic you will get the possibilties to convert them into customers, to sell your products and services. There are few options through which you can promote –

  • Search engine
  • Display Network
  • Ecommerce Portals
  • Social Media
  • Email
  • Messaging
  • Affiliate

These are also known as digital marketing channels.

Digital Marketing: Reaching your Audience Where They Are – Ubrik Media

Analyze

After doing promotion it is important to monitor the perfromance. Analyzing the perfromance is like to check the result of your works. Through this you will get the analytics of your digital identities and digital channels through which you have made the promotions. It is important to have the analytics of your digital identites. Google analytics is the one which is widely used to generate analytics for your digital identities. There are 4 major section Google analytics have, i.e,

  • Audiences
  • Acquisition
  • Behavior
  • Conversion

Optimize

Based on the analysis you have to optimize your digital identities and digital marketing channels in order to get more value than before. Periodically changes are very important as we can improve our content and design also we can change our marketing tricks and channels. The more content and design will good, more traffic will be generated.

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