Introduction
Let’s know about digital marketing today, It is known as advertising your product online, nowadays it should not be considered a joke. The use of the web has increased manifold over the past decade and this change has massively affected how individuals purchase goods and collaborate with organizations. Digital marketing is similar to any other type of promotion – it is a way to interface with customers and impress your expected customers. The real difference is that you carefully interface and impress those customers.
What is Digital Marketing?
Nowadays, Digital marketing is the king of this digital world. It is important for your business. It is promoting the brands and products through digital internet channels using social media, emails, search engines, mobile applications, websites, etc. It is similar to Marketing, but the only difference is that one uses an online platform and the other uses the offline platform to reach the consumers. In today’s modern days, the customer base in online shopping is increased.
Importance of digital marketing:-
- You can easily drive traffic to your website and then observe traffic’s activity on your website.
- You can only run a marketing campaign for the leads that are more likely to purchase your product.
- It makes you competitive and also helps you to outrank your most significant competitor in the industry.
- In digital marketing, you can measure the marketing metrics and It is more cost-efficient compared to the traditional model of marketing.
Types of Digital Marketing:-
- Search Engine Optimization (SEO)
2. Pay-per-Click (PPC)
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Influencer/Affiliate Marketing
7. Viral marketing
8. Mobile Marketing
9. Radio and TV Ads
How good is a career in digital marketing?
Digital Marketing has a great future. There is a huge demand for Quality people in the IT industry. Most importantly why young people choose digital marketing as their career option is that they think it can make them rich so quickly with less effort. Online shopping in India has been increasing tremendously which makes them think this. This is the worst thought and a great myth which the youngsters make up in their heads. Also as compared to other fresher jobs, digital marketing even offers higher salaries for quicker ROI. Hard work, patience, and ethics are all that digital marketing requires. A digital marketing career is vast and provides a handful of experience and knowledge. If utilized properly, youngsters can get the most out of it.
These are some Job profiles as a digital marketer:-
- SEO Executive
- PPC Executive
- SEO Engineer
- Social Media Marketing Executive
- Email Marketing Executive
- E-Commerce Executive
- Content Writing Executive
- Display Advertising Executive
- Affiliate Marketing Executive
I hope this article will be helpful for you!
