What is Digital Marketing?
Digital Marketing is generally a internet marketing. Its completely works through internet. Without internet it is nothing. But as the new world is emerging, everyone is getting connected to internet, that’s why it has become a great opportunity to every business to directly get connected to people and make them aware of their products an dservices so they can convert them into customers. In this pendamic we had already gone through a big crisis and shut down. We are well known now how a shut down can impact on us and our business. So we need to move towards a better option where we can work remotely without bearing any loss, and for this digital marketing is a better option where we don’t have to do hard work and easily we can get in touch with people to sell our products and services, even though to get a feedback so we can improve the product more efficiently.
Digital marketing is smarter way of working. Whether it is a small business or large, everyone is involved in it and they are doing very well and making more money by bearing small expense than traditional way.
There are so many ways through organizations generate more customers, like- Search Engine Optimization (SEO), Social Media Marketing Platforms, Influencer Marketing, Email Marketing, Content Marketing, Pay-per-click (PPC), Affiliate Marketing, Mobile Marketing.
Social media marketing
Social media is a platform which is used to distribute paid ads and sponsored contents. People these days are actively using social media such as FB, Instagram, Youtube, Snapchat, Tiktok and many more, and those social media users are in large numbers. So it became necessary for ogransiations to have an account on those websites and be active to do marketings.
Search Engine Optimization (SEO)
SEO is the method through which you bring your website on 1st page of Google. SEO can be done on-page as well as Off-page. SEO matter because whenever we need to search any information we always go with the top 3 search results shows in Google first page. So having our website in top 3 of Google’s first page is very important as it will increase the traffic in our website and the more traffi we will gain, more we will get customers and we can earn.
SEO means optimizing your website as per Google’s rules and alogorithms, means your website should be unique and userfriendly. The content should be crystal clear and easy to understand, also it should be in a systematic way and every interlinks should work properly, so the user will get interested in your content and can move from here to there very easily.
Influencer Marketing
Influencer marekting is a brand, sites, and celebrities who have a huge number of followers, on which they can effect their decisions making capabilities by their words and activities. This is also a good and strong way of marketing as we have always seen this startegy since our childhood, like hero’s do some ads and people by those products because a heros is using that product.
Email Marketing
Email marketing is the way through Brands send the particular information about any specific product or services or do their advertisments to gain some customers. Eamil marketing is also one of the strong startegy as there are a large number of users. On the basis of your past shopping or brand engagement or to introduce their new peoducts and services they contact you and offer their services.
Content Marketing
Content marketing is a way to attract, engage, and convert into customer through related articles, videos, podcasts, audio and images, to your target audience. This is imporant way as we are seeing in youtube how a person who has more than 1 million subscribers promote brands and products by using youtube which is a video playing platform. We write blogs and if it gets ranked, we put some banners to do advertisements. Well these are some examples how to do content marketing and how it works.
Pay-per-click (PPC)
Pay-per-click is a paid advertisement. Basically, it advertise through banners on website or use a Google ad by having a sponsored link on top of the Google search results, to gain some good amount traffic into their website. You have to pay on the basis of per click on your sponsored link, like every time whenver any person click on you link you have to pay some amount to Google.
Advertisers have to bid for ad placement in a search engine’s sponsored links when someone searches the same keyword which is related to your business products or services.
Affiliate Marketing
Generally, Affiliate marketing is a startegy where third party means an individual or a company get involved into it and promote products and services in return to get some commission on each sale makes through their posted links on webistes and any other channel which will be given from concern company. This method saves money and toil and also engage more people into it to earn money. you must have seen in any live youtube stream comments section where someone drops a link to advertise their product.
Mobile Marketing
Mobile marketing is the stone that has power of all above mentioned marketing strategy. In other words, Mobile marketing involves text messages, social media, email, push notifications, affiliate marketing, optimizing our website as per mobile screen so everyone can search and use your website even in mobile.
Differences between Digital marketing and traditional marketing
| Traditional Marketing | Digital Marketing |
| You only heard about the products and can’t ask questions and make suggestions. | You can ask queries and give suggestions to improve the quality. |
| Medium of communication was seminars, letter, and emails, phone calls. | Medium of communication is social media, chat, email, phone calls, seminars. |
| Campaigns used to take more time for designing, preparing, and launching. | It is much faster than ever as it carry out campaign online from anywhere and can make the changes very smoothly. |
| It is best for reaching local audience. | It is best for reaching global audience. |
| It was difficult to scale the effectiveness of a campaign. | It is easier to scale the effectiveness of a campaign through analytics. |
