SEO that is search engine optimization. It is the process of getting the websites or pages rank in higher position in the search engines like Google, yahoo, Bing etc. By the help of SEO you can generate traffic in your websites and pages. You can rank your pages or websites by using Meta tags and Meta descriptions in such a way that your website or page could rank in any of the search engines result list (SERC).
It is not easy to learn SEO because if we take an example of any of the search engines like Google, its algorithm is not easy to understand and if once you have understood its algorithm, it will not work for a longer time period or a longer span. As Google always keeps updating its-self and time to time it keeps on changing its algorithms, so it is very difficult to take a command on its algorithms. But any ways you can rank your websites or pages, just you have to be updated with Google and its algorithms to rank your pages or websites.
How does SEO works?
The SEO (search engine optimization) will work, when your content is unique, you apply proper tags and many more things you need to do so that the SEO works. The SEO basically depends on the algorithms of the search engines. So you need to update yourself time to time to use the SEO. We have many search engines like we say Google, Google is one of the search engines and to rank your pages or websites by using SEO need to under the algorithms of the Google.
Here are some points which will satisfy the above paragraph:-
1. You need to optimize the on-page work.
2. You need to optimize the off-page too.
3. You need to make your content look very well organised.
4. You need to add some specific links to your content and website too.
5. You need to Meta tags and Meta descriptions to your content.
6. You need to add some specific key words so that the SEO can work.
Types of SEO:-
There are two types of SEO i.e. (1) on-page SEO (2) Off-page SEO.
1. on-page SEO:-
The on-page SEO is the optimization of the websites or pages by implementing some of the specific keywords to improve searching visibility and generate more traffic on the websites or webpages. In this type of SEO includes making some changes in Meta tags and Meta descriptions. You need to take your on-page SEO very significantly as to make your website or webpage in the first rank list.
2. Off-page SEO:-
The off-page SEO is quite off directed from the on page SEO. Off page SEO is to do actions outside of the webpage like we can apply or attach some links to it or an indirect promotion by which we can rank our websites or webpages.
What are the advantages of SEO?
The search engine optimization can help you in many ways such as it will help you and your websites or pages to rank higher in search engine result lists. It also provides you with track based results to generate traffic in your websites or pages. With the help of search engine optimization, users, the search engines and your websites or pages can take the benefits of traffic and data usage.
Here are some of the advantages of SEO (search engine optimization) that are given bellow:-
1. It will generate the traffic in your website or page.
2. It will be beneficial in your business strategies as user will visit your websites which are ranked in the search engine result list.
3. It will target a specific audience for which the content is made.
4. It will attract more number of users as your page will be ranked high in check list.
5. Users who are visiting your pages could rate and give a review about your website which will help your website to be ranked high in the list.
6. It will help small business who have just started their business to builder faster and become wealthy.
Who can use SEO (search engine optimization)?
Now, the question arises that who can use SEO or who can take the advantage of SEO. The fact is that now it is the time that everyone can use SEO or take the advantage of SEO, as time to time we are moving towards the digital world every second person in this globe haves a smartphone or a PC. The SEO engineers can use SEO or the online business companies can take the advantage of SEO to generate traffic in their websites so that more number of user visit their website. To become a SEO engineer you need to know the basics of SEO and have to build your own website.
Here are the followings points that will satisfy the above paragraph:-
- The people related to digital marketing can use SEO.
- The business companies can take the advantage of SEO and use SEO.
- The people who want to rank their websites or pages can use SEO.
- The people who are blogging and post innovative things can use SEO and take benefits from it.
- The people who are targeting a specific audience to give their content can use SEO and reach their destination.
Conclusion
So far we have discussed that what SEO is, who can use or who can take the advantages of SEO, we have also discussed that how SEO works. SEO is search engine optimizing which helps you to get traffic to your website or page. Moreover it helps the business, IT sectors, digital marketing to enhance them to improve their businesses and to generate more traffic in their websites and also to rank their websites or webpages.
Here are few points to elaborate the above lines:-
1. SEO is search engine optimization, which is used to generate traffic in the websites or webpages or to rank them high in the search engine result list (SERL).
2. SEO helps many business platforms to grow themselves.
3. By doing SEO, you can lower the cost of advertisements.
4. It is very useful for digital marketing.
5. SEO works only when your content is unique, it should open in any screens like phones, tablets, PC, etc.
6. Using proper tags such as Meta tags should be used in your content.
