LinkedIn groups are like Facebook groups except they are all professional and they are geared towards specific professions or industries or professional interests.
The LinkedIn group is a good place to start a marketing platform that is not only free and easy but also able to introduce you to highly qualified leads. They are private forums where LinkedIn users discuss specific topics. They are a great place to share ideas, meet potential and connect with the biggest influencers in key verticals.
Here the steps to use marketing on LinkedIn Groups:
1. Find the right groups:
The best marketing knows its audience, and it is no different with LinkedIn groups. The best marketing knows its audience, and it is no different with LinkedIn groups. Hit up LinkedIn’s search function or search group page to start finding groups built around industries, businesses, skills, and topics relevant to your business.
2. Follow the rules:
Once you are accepted into the group, spend a good chunk of time reading existing comments and looking at the type of content being shared. Yes, there are published Group rules that you can learn.
3. Get engaged:
Not a person who has clearly joined a group for self-promotion. Spent a few weeks to ease yourself into the group, like comments, offer your thoughts on articles that others have shared, and enter into discussions that others have started.
4. Post as an individual, not a company:
So post himself as the group, not your company. You are working for the title of your job and the company, he will offer promotions and context of the needs of your business that frames everything went you post.
5. Stay relevant:
The ultimate goal is not to have traffic to your website. Self-aggregating content is a problem in many LinkedIn groups. Share in a way that creates value for other members. Explain your opinion. Introduce a new approach. Challenge the stereotypes.
6. Don’t cross-pollinate:
LinkedIn allows you to subscribe to a maximum of 50 groups at a time. By all means, join as many as you can manage. But do not re-enter the exact same comments and articles in each group. Also, a good chance that you will be found by members of the group who belong to the same group as you like, which can meet your credibility.
7. Go beyond the Group:
Keep private conversations out of the group. Similarly, if you select and began speaking group with another member, personal answer choices by clicking on the … ‘button to the right of your conversation. This will not only keep white noise outside the group, but one-to-one conversations are also a great way to strengthen new connections and nurture fledgling relationships.