- Perform keyword research to find the top keywords
- Choose one primary keyword for your content
- Make sure the primary keyword isn’t assigned to another piece of content.
- Your Primary Keyword At The Start Of Your Title Tag
- Your Page Title In H1 Tags
- Include Primary Keyword In Your URL
- Length Of URL should be short
- Target Keyword In Your Meta Description
- Unique Content
- Content Reading Level – Use common terminology (not complex industry jargons) and
- Writing short sentences and paragraphs.
- Primary Keyword In First 50 to 100 Words
- Subheadings In H2 Tags
- LSI Keywords In Content/Choose three to five related keywords for your content.
- Synonym Rich Content
- Use Of Outbound Links
- Internal Linking
- All working links (No 404 pages)
- Optimised Image and Alt Tags
- Size the image properly
- Mobile Responsive page
- Page loading time
- HTTPS Security
- Length Of Dwell Time
- What’s going to happen when I land on that page is one of three possible outcomes:
- I’ll leave immediately: I’ll take one look at the content and say, “Nah, not for me”
- I’ll spend a few minutes there: I’ll read the content and think, “Okay, this is helpful”
- I’ll spend a long time there: I’ll read the content and think, “Yes! This is perfect”
- This can help Google or any other search engines determine the quality of the content.
- If the majority of people leave immediately, it’ll be tagged as poor content.
- If people spend a few minutes it’ll be tagged as average.
- And if people spend a long time there it’ll be excellent.
- What’s going to happen when I land on that page is one of three possible outcomes:
25. Bounce Rate
26. Length Of Content (1,890 words)
27. Depth Of Content – Compare these two ways of writing;
| Step #1: Boil water | Step #1: Boil the water and add two pinches of salt |
| Step #2: Put rice in water | Step #2: Rinse the rice before you add it to the water |
| Step #3: Wait until rice is soft | Step #3: Put the rice in the water and stir for the first two minutes |
| Step #4: Eat rice | Step #4: Begin to… |
The second column is in-depth which is more valuable for users as well as for crawlers
28. Use Of Multimedia
29. Freshness Of Content
30. Spelling And Grammar
31. Add structured data markup. – https://search.google.com/structured-data/testing-tool/u/0/
32. Add social sharing links.
33. Setup The Google Search Console
34. Identify Crawl Errors – Use Google Search Console’s “Coverage” report + USE Google Search Console’s “Inspect URL” feature too
35. Optimize for Voice Search: – you can target FAQ section to your webpage
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