Everyone wants to rank higher their website in search engines like Google, Bing and more, but we prioritise Google search engine, it is famous and used in large number worldwide. Let’s first take a quick look on SEO, What is SEO?
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. In simple word Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
There are 2 key ways to improve where your site ends up on results pages: on-page SEO and off-page SEO. Today we discuss about Off-page SEO and its essential factor. A smart SEO know that on-page optimization should be constantly prioritized because the search algorithm is ever-evolving, to counter this it is very important to make sure your on-page SEO knowledge is up to date.
What is Off-page SEO and Why Off-Page SEO Is Important?
Off-page SEO practise of all that things done outside of your website to help you improve SERP position: link building, forums, influencer outreach, and content marketing, to name a few. In simple word, Off-page SEO helps search engines crawlers to understand what others think about your product, services, or website. Having a few links from strong and relevant sites with high levels of authority will increase your chances of ranking higher.
One of the most importance of Off-Page SEO is to create quality and trustworthy backlinks. It is comprised of a certain set of activities, such as link building activities, including blogger outreach, forum posting and Q&A, broken-link building and more.
Below are some of the off-page SEO factors to consider:
- Domain Authority
When doing off-page it is important to consider domain authority. Domain authority, or simply DA, represents the quality of a website.
It is also important to get links from higher DA sites. For e.g. If you get a link from a Grocery shop sites with a high DA to your website which is all about a bike dealership, it will not make sense, and excessive irrelevant backlinks can trigger algorithms for a penalty.
- Site Traffic
Off-page activities like forum posting, bloggers outreach, etc. it is important to understand how much traffic these sites/people can drive towards you.
- Link Type
There are two types of links that we build while doing off-page activities which are Do-follow and No-follow Links.
What are the different types of essential off-page activities?
Now that we have discussed on the basics of off-page SEO, Now we shall explain the various activities you must take up to improve your chances of ranking well on Google SERPs.
These 10 off-page SEO activities are the easiest to include and offer the best return:
- Brand Mentions
Study shown that, if you have good content, a few backlinks, people talking about your brand, and some mentions on social media networks, then you are doing great. Social mentions can play an important role in signal to search engines crawler that people are talking about you. So, Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust.
In early days, leaving a comment on the other blog or post with a link back to your website was a fastest and simple way to get more backlinks for your website. But with the time google decided to terminate comment backlinks but there are many reasons to keep commenting on blogs, as long as you’re doing it in the right way and with the right audience. It will help you to build a relationship with the blog owner and other commenters.
Participating on various online discussion forums is a good and effective way of getting people to notice your brand. Build a connection with that community, reply to the threads, solve problems of others, and give your advice and suggestions because Google loves discussions!
Make sure to create a complete profile along with an anchor in the signature, so that whenever you comment the signature displays along with your anchor.
- Influencer Outreach
An influencer is anyone with the ability to impact user behaviour or purchase decisions.
Add a community-driven section to your article and reach out to well-known influencers in your niche and request that they provide their valuable insight via feedback, quote, or a review. Can have a prominent effect on the way your brand or your products and services are perceived.
- Broken Link Building
Broken link building is an interesting strategy. The aim is to find broken links, when people are organically visiting your page via search results, they are expecting to see the content they searched for rather than a 404 error. Doing backlink analysis and contact the owners of the website to let them know about any broken links. This might help you in securing authoritative backlinks on the website you helped out. This will help in reducing the number of redirects and 404 pages, resulting in better user experience.
- Social Networking
A well-maintained social media profile on a different channels is a must to do work for any upcoming business. Study shown that, people spend more time scrolling social networking sites more than they did even a few years ago. A good off-page SEO strategy is to engage your social network to increase the reach of your content. It includes addressing their queries or grievances, asking for their feedback, sharing viral but relevant content.
- Social Bookmarking
Social bookmarking is one of the best ways to get visitors instantly. It includes searching for, saving and sharing sites or pages that someone find interesting while using social bookmarking sites. Digg, Tumblr, Reddit, and other social bookmarking sites are one of te popular player of the time. Being tagged on such sites can lead to a feature on Google SERPs. You can also add social bookmarking buttons on your site to make this off-page SEO process simpler.
- Questions & Answers
Posting your good content between the right people can be one of the best ways to build your authority on different question and answer websites like Stack Overflow, Quora, and Yahoo Answers. More helpful information you give, the better your reputation as a helpful participant gets. Only one thing required to do is track down the forums relevant to your domain or find Q&A threads that are thematically or topically beneficial to you.
- Content Marketing
Content marketing is one of the most popular types of off-page SEO techniques and can help your website achieve many goals. Every social media platform has its own preferred content, for example Instagram is more popular for images, YouTube for videos, Facebook and Twitter for expressing your thoughts. Defining the goals of your content marketing will influence what type of content you generate and help you in creating an effective content strategy.
Newsletters are also the simplest and most overlooked off-page SEO tactic. It work as keeping your user base informed about your latest product or service offering, events, and sales, etc. can return you in a good result. Keeping your newsletters short but informative is best. Also ensure that they are attractive and compelling and sent at a time when readers are most likely to open them.
Off-Page SEO may be look easy when compared to on-page SEO or technical SEO, but there are many factors that are not under your control. However, if done it right, off-page SEO can boost your search rankings substantially. And, the list does not end here! There are many more areas to explore by yourself. Keep one thing in mind: the more high authority websites you have referring to you and talking about you, the more chance you have to rank higher.
I Hope you find this information helpful and enough information about Off-page SEO.