You can integrate Google Analytics Reporting API with Wizbrand to analyze users’ websites and pages. Here’s how the API works, what’s free or paid, and the kind of information you can fetch:
1. Free vs. Paid API Access
- Google Analytics 4 (GA4): The standard Google Analytics Reporting API (now called the Google Analytics Data API for GA4) is free to use for most users, including individuals and small-to-medium businesses. This free tier provides all core analytics features required for standard web and app data analysis.
- Google Analytics 360 (GA360): This is an enterprise version, offering advanced features (like higher data limits and additional tools), but is paid—starting at $50,000 to $150,000 per year. Most projects and typical websites do not require this.
2. How to Use the API
To start using the Google Analytics Reporting/Data API for Wizbrand integration, follow these steps:
- Set up a Google Cloud project: Go to the Google Cloud Console and create a new project.
- Enable Google Analytics Data API: In the Cloud Console, enable the Data API (for GA4), and set up OAuth credentials or service accounts for authentication.
- Obtain access: Make sure the user whose analytics data you want to access has granted permissions via OAuth.
- Make API calls: Use the client libraries (available in several languages, including Python, JavaScript, Java) to query the API. You’ll specify the property ID, dimensions, metrics, and date ranges to extract the desired analytics data.
- Display the data: Once fetched, you can process and render this data in your own Wizbrand dashboards or reports.
3. Information You Can Fetch from the Google Analytics Reporting/Data API
You can extract a wide range of data using the API. Examples include:
- User Activity & Counts: Number of users, sessions, daily active users, returning users, bounce rate, session duration.
- Traffic Sources: Where users came from (referrals, search, direct, campaigns).
- Page & Event Data: Pageviews, top visited pages, event counts (custom or pre-defined), engagement on specific URLs.
- Real-time Data: Current active users on site, active pages, real-time events.
- Demographics & Technology: Users by country, device type, operating systems, browsers.
- Conversions & Ecommerce: Conversion rates, goal completions, purchases, revenue data.
- Custom Reports: Build custom reports combining any of the dimensions and metrics supported by GA4.
- User Funnel and Path Analysis: Steps users take on your website, drop-off rates, success rates for defined funnels.
- Attribution: Channel and path attribution for conversions.
4. Key Notes & Limitations
- The free version has data volume/performance limits (10million hits/month, up to 500K sessions before sampling), but this is more than enough for most websites.
- You should follow Google’s authentication and authorization protocols so users can securely grant access to their analytics data.
- You cannot fetch analytics unless the user has connected their Google Analytics property to your application and consented to access.
In summary:
Yes, the Google Analytics Reporting API is free for most purposes (using GA4), allowing you to extract and display extensive analytics in your platform. Advanced features are available to enterprise users via GA360, which is paid. The API enables you to fetch virtually all reporting data you see in the GA Dashboard—users, sessions, page performance, traffic sources, conversions, custom events, and more.
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