You can develop your Wizbrand feature using the Google My Business API (also called the Google Business Profile API) to analyze and display a user’s business details. Below are key points for your development:
1. Is the Google My Business API Free or Paid?
- The Google My Business API is free to use for registered users and businesses. There is no charge for normal usage; however, if you exceed very high quota limits or use other premium Google APIs together, costs may apply, but this rarely affects most users.
2. How to Use the Google My Business API
To integrate the API into Wizbrand:
- Set up a Google Cloud Project: Go to the Google Cloud Console and create a new project.
- Enable the Google My Business API: From the API library, enable “Google My Business API” or “Business Profile API”.
- Obtain Credentials: Create OAuth 2.0 credentials (client ID/secret) for authentication. The API uses OAuth for secure access.
- Request API Access: You may have to fill out an access request form if you plan to manage other businesses’ profiles at scale.
- Connect User Accounts: Users must authenticate via Google and approve access to their business profiles.
- Use the API Endpoints: Make REST API calls to fetch or update business data (locations, insights, reviews, etc.).
- Display Data in Wizbrand: Retrieve, process, and visualize business analytics on your platform.
3. What Information Can You Fetch from the Google My Business API?
The API can provide:
- Business profile details: Name, address, phone, website, business hours, status (open/closed), service area, descriptions, and categories.
- Photos and media: Add, update, or retrieve business images.
- Location management: Add/edit/remove locations, update special hours, control access (add/remove managers), and set service areas.
- Customer reviews: Fetch, reply to, or analyze reviews left on Google.
- Insights (analytics):
- Number of searches/views on Google Search & Maps.
- Customer actions (calls, website visits, requests for directions).
- Popular times, queries used to find the business, etc.
- Comparisons and trends for multiple locations (up to 18 months of data).
- Posts: Schedule and publish posts or updates to the business profile.
- State management: See if a listing is suspended, duplicate, or updated by Google.
This range allows you to display comprehensive business analytics, manage reputation, and automate updates for your users—all directly in Wizbrand.
Additional Notes
- Quota/Limitations: Normal use is free; Google may require quota increases for very high volumes or automation at an enterprise scale.
- Best Use Cases: Bulk management (multi-location brands), review responses, insights dashboards, and business detail automation.
Summary:
The Google My Business API is free for normal use, provides rich business details, and allows you to automate and analyze business presence and interactions on Google. You can display nearly all information seen in the Business Profile dashboard, including business details, customer insights, and reviews, directly within your Wizbrand app.
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