India, as we know the second largest population dense country in the world. There are so many opportunities created every seconds for the people by the people. As digital platforms became increasingly incorporated into marketing plans and everyday life, also they preferred digital devices instead of visiting physical shops. And when we think of digital marketing, is way of marketing that utilizes internet and online based technologies like computer, Mobile Phones, and other digital media and platforms to promote products and services. It’s a game changer for Brands and companies and also changes the way of marketing with budget friendly concept. The future of digital marketing in India and the scope of digital marketing in coming times is very bright as mobile phone has become the basic need for everyone where it all start.
In recent time uses of YouTube is rapidly increase as everybody like to see video if they want any kind of information and how anything is done. And when it comes down to the business, no doubt the trend of digital marketing is on the boom as we experience it on our daily basis in form of adds by company.
Today everyone business man or any brand or company wants its product, business and services to be listed or to be found on internet to increase their reach to the audience. If we compare Digital Marketing to traditional marketing, there are some key benefits that make Digital marketing strategy more effective and more affordable.
Here I listed down the top 5 reasons why the future of digital marketing in India is Bright.
- Digital is the new game
Everyone out there with anything like business of any size, products or may be services are looking towards digital marketing for their outreach towards their Audience. So many new start-ups are launches their business through digital marketing. This platform eases the process and very effective for every business of any size. Although, you don’t have to hired any individuals for job done or nor go physically into the live market and promote the same (product). It offers a wide range of economical, powerful and contemporary mechanisms and lots of way of marketing. Because they know that this is the proven and tested platform. Small to a very big giants are on the digital platform or digital marketing. They preferred digital marketing platform to reach out for majority of people.
This is not by informing the audience about their product. But instead, they have posted some engaging content that would interest the viewers. Thus, such kind of tricks is working a lot for the marketers these days. And rest to be automate.
- “Digital India” Government’s initiative backs up
In order to remodel the whole scheme of public services through the employment of data technology, the Government of India has launched the Digital India programme with the vision to remodel India into a digitally scattered society and data economy.
Now, the opportunities don’t seem to be solely out there in railway system cities however conjointly in tiny cities. The govt. has conjointly return up with the appliance for Employment programs. Everything goes digital recently. Thus, if we have a tendency to observe, digital selling career in India, then you’re at the correct place. Stop debating over the alternatives and acquire to grasp what advantages it holds.
The government’s e-marketplace is additionally seeing a substantial rise in its e-marketplace analytical graphs. All the registrations have gone up with minor fluctuations. The fluctuations happen at each place. Individuals in India have gotten to the technology slowly and it’s planning to take a while to urge accustomed to it.
All of this implies that if the govt. is additionally giving an aid, then why to avoid it! Government is springing up with several comes underneath digital India initiative for the youths of the country.
Indian Prime Minister declared that by twenty on the digital house there would be quite 35 Lakhs out there to students. Moreover, throughout the launch of Digital India week several industries joined hands with the govt. to form e-India a reality.
- Reaching global markets
Today, it is clearly said that “Being Digital is Being Global”. And this is the trend. So many digital platforms like Facebook, Twitter, Instagram, LinkedIn, one of the best way to reach our targeted audience of any corner of the Country and globally too. The reach of social media platforms is so huge that you can connect with almost everyone now without any such investment.
In India, There are so many business where there target audience are of outside of the country and still they are success in their business. So nothing is impossible with this social media platform. Also lots of foreign companies also looking towards Indian audience for their marketing and to execute it through their social media campaigns.
In other words, there’s a lot happening in India’s digital marketing space. Many people are talking about it and searching for it as well.
- Affordable
Comparing it with other marketing platforms like traditional marketing, digital marketing is one of the most affordable and cost effective platform to promote the product. In Traditional marketing one was spending thousands and lakhs for getting the ad printed in the newspaper or telecast their ads on television and that is not guaranteed that seen by interested audience. But in digital media, it has become so easy. It give you the free hand to promote you product or services only to whom are interested in your product and services. In simple you can target your own Audience.
Let’s take as Creating an ad on Facebook hardly costs around ₹90 per day, which is nothing for promotions. Average cost per click is ₹0.92 to ₹3.9. Now spending just ₹90 or may be slightly more is far better than spending lakhs of rupees on a single ad without any positive outcome.
Many industries and new start-ups, start practicing and focusing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.
- Higher engagement rate
Uses of social media rapidly increase in recent times, Social media for almost everything, People need quality content for updating themselves and getting entertained. Therefore it’s the responsibility of the digital marketers to get content that engages the audience.
The online food delivery service, keeps its audience engaged all the time by posting artistic content on the Facebook page. Their page is all regarding food however they create it therefore artistic that one cannot scroll it down while not striking form button.
So the bottom line is, if you’re artistic and creative, you’ll be an enormous hit on the digital platform and have a good chance with Digital Marketing.
- Growth in the number of internet users
This below mention graph clearly says the whole story. People using the internet in 2015 were 289 million which is rapidly increase to 389 million in 2021. It has been predicted that the number internet users are to get doubled by 2025. This is because, the rate in which the country is growing in terms of everything, people will be heavily dependent on the internet in the coming years.
- Institutions coming up with Digital Marketing courses
Today there are so many institutions are taking interest in running digital era and introducing certification courses in digital marketing that has a practical approach. This training courses are available in both online and offline classroom mode with highly qualified professionals.
DevOpsSchool, one of top institute to learn Digital Marketing at its best. This institute is offering a certification program in Advance digital marketing. Also, it offers courses in branding and advertising.
It is as simple, when there is demand, there has to a proper supply. The demand for digital marketing is on the rise and those who know are coming up with ideas to train the students. Also providing training and certification in Digital Marketing. You can also Start you career in Digital Marketing with Digital marketing advance training course by DevOpsSchool.
Why wait if you have chance? Digital Marketing is going to be a game changer for marketing strategies. So grab today Digital Marketing Advance Training by DevOpsSchool.com and Start your career in Digital Marketing Today.
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