Category: Commerce & Retail Media

Basket Analysis is the practice of studying what customers buy together—at the SKU, brand, category, or mission level—to uncover patterns that drive smarter merchandising and advertising decisions. In **Commerce & Retail Media**, it turns transaction data into actionable insight: which products “pull” other products, which combinations signal a need state, and where marketing can influence the next add-to-cart.

Average Basket Size is a foundational metric in **Commerce & Retail Media** because it explains what shoppers typically buy per transaction—and whether marketing, merchandising, and on-site experiences are increasing the value of each checkout. In practical terms, it answers: “When a customer converts, how big is the purchase?”

A+ Content is the structured, enhanced content that brands add to retail product detail pages to explain benefits, reduce uncertainty, and increase conversion. In **Commerce & Retail Media**, it sits at the intersection of content, merchandising, and performance marketing: it improves how shoppers understand products after they click an ad or find an item in on-site search.

Minimum Advertised Price (MAP) is a brand policy that sets the lowest price a reseller is allowed to *advertise* for a product, even if the product can be sold for less in the cart, in-store, or through private offers. In **Commerce & Retail Media**, MAP influences how products appear in sponsored listings, search results, promotional placements, and comparison grids—places where the *advertised* price becomes part of the customer’s first impression.