{"id":9656,"date":"2026-03-28T05:47:06","date_gmt":"2026-03-28T05:47:06","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/non-branded-keyword\/"},"modified":"2026-03-28T05:47:06","modified_gmt":"2026-03-28T05:47:06","slug":"non-branded-keyword","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/non-branded-keyword\/","title":{"rendered":"Non-branded Keyword: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEO"},"content":{"rendered":"\n

A Non-branded Keyword<\/strong> is a search term that does not<\/em> include your company name, product name, or any branded variation. In Organic Marketing<\/strong>, these queries represent the moments when people are looking for solutions, comparisons, or education\u2014often before they know which company they\u2019ll choose. In SEO<\/strong>, winning visibility for a Non-branded Keyword is one of the most reliable ways to attract new audiences who aren\u2019t already aware of your brand.<\/p>\n\n\n\n

This matters more than ever because modern buyers research independently, compare options quickly, and often enter through informational content long before a purchase. A well-executed Non-branded Keyword strategy helps you meet demand at the top and middle of the funnel, grow share of voice, and reduce dependence on brand recognition alone.<\/p>\n\n\n\n

What Is Non-branded Keyword?<\/h2>\n\n\n\n

A Non-branded Keyword<\/strong> is any search query where the intent is centered on a topic, need, or product category rather than a specific brand. Examples include \u201cproject management software for small teams,\u201d \u201chow to reduce churn,\u201d or \u201cbest running shoes for flat feet.\u201d None of these rely on a brand name; they reflect what a user wants to accomplish.<\/p>\n\n\n\n

The core concept is simple: non-branded search is demand that exists independently of you<\/strong>. Your job in Organic Marketing<\/strong> is to earn attention by being the best answer\u2014through content, technical quality, and authority signals that SEO<\/strong> measures and rewards.<\/p>\n\n\n\n

From a business perspective, Non-branded Keyword traffic is often your largest growth lever because it introduces you to net-new prospects. It also provides a clearer view of category-level competition, since you\u2019re competing against whoever best satisfies the query\u2014not just whoever owns a brand term.<\/p>\n\n\n\n

Within Organic Marketing<\/strong>, a Non-branded Keyword approach spans content strategy, editorial planning, on-site optimization, and measurement. Inside SEO<\/strong>, it influences keyword research, page intent matching, internal linking, and how you structure information architecture to capture topic demand.<\/p>\n\n\n\n

Why Non-branded Keyword Matters in Organic Marketing<\/h2>\n\n\n\n

A Non-branded Keyword strategy creates leverage because it scales beyond your existing audience. Brand terms typically grow as a result<\/em> of awareness; non-branded discovery is often what creates<\/em> that awareness in the first place.<\/p>\n\n\n\n

Key reasons it matters in Organic Marketing<\/strong>:<\/p>\n\n\n\n

    \n
  • Customer acquisition<\/strong>: Non-branded Keyword rankings bring in people who have never heard of you, expanding your pipeline.<\/li>\n
  • Category credibility<\/strong>: Consistent presence across non-branded queries builds perceived expertise and trust.<\/li>\n
  • Compounding returns<\/strong>: Strong SEO<\/strong> performance can deliver ongoing traffic without proportional spend increases.<\/li>\n
  • Competitive advantage<\/strong>: When you own high-intent non-branded queries, competitors must pay more (or work harder) to displace you.<\/li>\n
  • Audience insights<\/strong>: Non-branded queries reveal pains, objections, and use cases\u2014fuel for messaging and product strategy.<\/li>\n<\/ul>\n\n\n\n

    Done well, Non-branded Keyword coverage improves marketing outcomes across the funnel: awareness, engagement, trial, and even retention (through help content and best-practice education).<\/p>\n\n\n\n

    How Non-branded Keyword Works<\/h2>\n\n\n\n

    Non-branded search is conceptual, but it becomes practical when you treat it like a workflow that connects demand to pages and outcomes.<\/p>\n\n\n\n

      \n
    1. \n

      Input (demand signals)<\/strong>\n You start with search behavior: queries, questions, comparisons, and category language. This demand can be discovered through keyword research, customer interviews, sales calls, on-site search logs, and support tickets\u2014useful inputs for Organic Marketing<\/strong> and SEO<\/strong> alike.<\/p>\n<\/li>\n

    2. \n

      Analysis (intent + competitiveness)<\/strong>\n You classify each Non-branded Keyword by intent (informational, commercial, transactional), evaluate ranking difficulty, and identify what currently wins on the search results page. You also look for content gaps: topics your audience cares about that your site does not address well.<\/p>\n<\/li>\n

    3. \n

      Execution (content + optimization)<\/strong>\n You create or improve pages that satisfy the intent better than competing results. That includes on-page SEO<\/strong>, clear structure, helpful media, internal linking, and (where relevant) product-led proof points like comparisons, pricing explanations, or implementation steps.<\/p>\n<\/li>\n

    4. \n

      Output (visibility + business impact)<\/strong>\n The outcome is measurable: impressions, rankings, clicks, qualified sessions, conversions, assisted revenue, and improved brand lift. Non-branded discovery frequently influences later branded searches and direct visits\u2014an important connection in Organic Marketing<\/strong> measurement.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Non-branded Keyword<\/h2>\n\n\n\n

      A reliable Non-branded Keyword program typically includes these building blocks:<\/p>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • Search queries and topic demand (including questions and modifiers)<\/li>\n
      • Audience language from sales\/support conversations<\/li>\n
      • Competitor content patterns and topic coverage<\/li>\n
      • Performance data from analytics and search console reporting<\/li>\n<\/ul>\n\n\n\n

        Processes<\/h3>\n\n\n\n
          \n
        • Keyword mapping: assigning each Non-branded Keyword to the most relevant page (or planning a new page)<\/li>\n
        • Content briefs: specifying intent, angle, subtopics, and proof requirements<\/li>\n
        • On-page SEO<\/strong> standards: titles, headings, entity coverage, internal links, and readability<\/li>\n
        • Content maintenance: updates, consolidation, pruning, and cannibalization fixes<\/li>\n<\/ul>\n\n\n\n

          Systems and governance<\/h3>\n\n\n\n
            \n
          • Editorial calendar aligned to funnel stages in Organic Marketing<\/strong><\/li>\n
          • Clear ownership between SEO specialists, writers, product marketers, and developers<\/li>\n
          • Review cycles for accuracy, freshness, and search performance changes<\/li>\n<\/ul>\n\n\n\n

            Metrics and feedback loops<\/h3>\n\n\n\n
              \n
            • Ranking and visibility tracking for targeted Non-branded Keyword sets<\/li>\n
            • Conversion tracking and attribution models that respect multi-touch journeys<\/li>\n
            • Qualitative feedback from customer-facing teams to refine intent assumptions<\/li>\n<\/ul>\n\n\n\n

              Types of Non-branded Keyword<\/h2>\n\n\n\n

              \u201cTypes\u201d aren\u2019t strictly formal, but in practice you\u2019ll group a Non-branded Keyword set by intent and context to guide content decisions.<\/p>\n\n\n\n

              By search intent<\/h3>\n\n\n\n
                \n
              • Informational<\/strong>: \u201chow to,\u201d \u201cwhat is,\u201d \u201cguide,\u201d \u201cexamples\u201d (ideal for educational Organic Marketing<\/strong> content)<\/li>\n
              • Commercial investigation<\/strong>: \u201cbest,\u201d \u201ctop,\u201d \u201ccompare,\u201d \u201calternatives\u201d (often high-value in SEO<\/strong>)<\/li>\n
              • Transactional<\/strong>: \u201cbuy,\u201d \u201cpricing,\u201d \u201cdemo,\u201d \u201cnear me\u201d (requires strong landing pages and trust signals)<\/li>\n<\/ul>\n\n\n\n

                By specificity<\/h3>\n\n\n\n
                  \n
                • Head terms<\/strong>: broad category queries; high volume, high competition<\/li>\n
                • Long-tail queries<\/strong>: specific needs, constraints, and qualifiers; lower volume but often higher conversion efficiency<\/li>\n<\/ul>\n\n\n\n

                  By audience and industry context<\/h3>\n\n\n\n
                    \n
                  • Role-based queries (e.g., \u201cfor HR teams,\u201d \u201cfor finance leaders\u201d)<\/li>\n
                  • Industry queries (e.g., \u201cfor healthcare,\u201d \u201cfor e-commerce\u201d)<\/li>\n
                  • Local intent where relevant (service areas, regions)<\/li>\n<\/ul>\n\n\n\n

                    These distinctions keep your Non-branded Keyword strategy aligned with what searchers actually want, which is central to sustainable SEO<\/strong>.<\/p>\n\n\n\n

                    Real-World Examples of Non-branded Keyword<\/h2>\n\n\n\n

                    Example 1: B2B SaaS demand capture<\/h3>\n\n\n\n

                    A SaaS company targets the Non-branded Keyword \u201ccustomer onboarding checklist.\u201d\nIn Organic Marketing<\/strong>, they publish a practical checklist article, add downloadable templates, and include a product workflow section. In SEO<\/strong>, they optimize headings for common sub-questions, add internal links to related onboarding topics, and build a cluster that supports the primary page. Outcome: steady sign-ups from users who weren\u2019t searching for the brand.<\/p>\n\n\n\n

                    Example 2: E-commerce category growth<\/h3>\n\n\n\n

                    An e-commerce retailer targets the Non-branded Keyword \u201cbest moisturizer for oily skin.\u201d\nThey create a comparison guide with clear criteria, ingredient explanations, and usage tips. SEO<\/strong> improvements include structured page organization, strong internal links to product pages, and image optimization. This Organic Marketing<\/strong> asset attracts early-stage researchers and drives assisted conversions even when users purchase later.<\/p>\n\n\n\n

                    Example 3: Local service pipeline<\/h3>\n\n\n\n

                    A local provider targets the Non-branded Keyword \u201cemergency plumber\u201d plus neighborhood modifiers.\nThey build location-specific pages with service details, response times, FAQs, and trust markers. SEO<\/strong> work focuses on technical performance and intent match, while Organic Marketing<\/strong> supports with seasonal tips content that earns local links and mentions.<\/p>\n\n\n\n

                    Benefits of Using Non-branded Keyword<\/h2>\n\n\n\n

                    A well-managed Non-branded Keyword strategy can deliver benefits that compound over time:<\/p>\n\n\n\n

                      \n
                    • Higher top-of-funnel reach<\/strong>: You attract people who don\u2019t know your brand yet, expanding market presence.<\/li>\n
                    • Lower acquisition cost over time<\/strong>: Unlike paid channels, SEO<\/strong> traffic can grow without linear budget increases.<\/li>\n
                    • Better content-market fit<\/strong>: Non-branded queries reflect real problems; addressing them improves relevance and engagement.<\/li>\n
                    • Improved conversion efficiency<\/strong>: Long-tail Non-branded Keyword targets can bring highly qualified visitors with clear intent.<\/li>\n
                    • Stronger brand lift<\/strong>: Repeated exposure in search results and helpful content increases trust and later branded demand\u2014an underappreciated Organic Marketing<\/strong> effect.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Non-branded Keyword<\/h2>\n\n\n\n

                      Non-branded growth is powerful, but it\u2019s not \u201ceasy traffic.\u201d Common challenges include:<\/p>\n\n\n\n

                        \n
                      • Higher competition<\/strong>: Many brands compete for the same Non-branded Keyword opportunities, especially in lucrative categories.<\/li>\n
                      • Intent mismatch risk<\/strong>: Ranking is not enough; if your page doesn\u2019t satisfy intent, engagement and conversions suffer.<\/li>\n
                      • Content cannibalization<\/strong>: Multiple pages targeting similar non-branded queries can dilute authority and confuse SEO<\/strong> signals.<\/li>\n
                      • Measurement limitations<\/strong>: Attribution often under-credits early non-branded visits that later convert via brand or direct.<\/li>\n
                      • SERP volatility<\/strong>: Search results layouts change (snippets, carousels, \u201cAI answers\u201d), affecting click-through rates even if rankings hold.<\/li>\n
                      • Resource demands<\/strong>: Sustained Organic Marketing<\/strong> requires editorial consistency, subject-matter expertise, and technical support.<\/li>\n<\/ul>\n\n\n\n

                        Best Practices for Non-branded Keyword<\/h2>\n\n\n\n

                        Align each page to a single primary intent<\/h3>\n\n\n\n

                        Pick one primary Non-branded Keyword intent per page and serve it deeply. If you mix \u201chow to choose\u201d with \u201cbuy now,\u201d you may satisfy neither.<\/p>\n\n\n\n

                        Build topic clusters, not isolated pages<\/h3>\n\n\n\n

                        Use a hub-and-spoke model: one comprehensive page supported by related subtopic articles. This strengthens internal linking and helps SEO<\/strong> understand topical authority.<\/p>\n\n\n\n

                        Write for decision-making, not just ranking<\/h3>\n\n\n\n

                        High-performing Non-branded Keyword content often includes:\n– clear definitions and step-by-step guidance\n– criteria, trade-offs, and common mistakes\n– examples, templates, or checklists\n– honest limitations and alternatives <\/p>\n\n\n\n

                        Prevent cannibalization with keyword mapping<\/h3>\n\n\n\n

                        Maintain a keyword-to-URL map, and consolidate overlapping pages. In Organic Marketing<\/strong>, fewer stronger assets usually outperform many weak ones.<\/p>\n\n\n\n

                        Refresh and maintain winners<\/h3>\n\n\n\n

                        Update statistics, screenshots, and recommendations; expand sections that users engage with. SEO<\/strong> rewards freshness when it improves usefulness, not when it\u2019s superficial.<\/p>\n\n\n\n

                        Monitor beyond rankings<\/h3>\n\n\n\n

                        Track conversions, assisted conversions, engagement quality, and internal search behavior to understand whether Non-branded Keyword traffic is the right<\/em> traffic.<\/p>\n\n\n\n

                        Tools Used for Non-branded Keyword<\/h2>\n\n\n\n

                        Non-branded work is cross-functional, so tool choice should support discovery, execution, and measurement across Organic Marketing<\/strong> and SEO<\/strong>.<\/p>\n\n\n\n

                          \n
                        • SEO tools<\/strong>: keyword research, SERP analysis, rank tracking, site audits, internal link analysis <\/li>\n
                        • Analytics tools<\/strong>: session quality, conversion paths, landing page performance, cohort analysis <\/li>\n
                        • Search performance tools<\/strong>: query impressions, click-through rates, indexing coverage, page experience diagnostics <\/li>\n
                        • Content workflow tools<\/strong>: editorial planning, briefs, collaboration, versioning, and review cycles <\/li>\n
                        • Reporting dashboards<\/strong>: unified views of Non-branded Keyword performance by category, intent, and funnel stage <\/li>\n
                        • CRM systems<\/strong> (when applicable): lead quality, lifecycle stage, and revenue attribution tied to organic landing pages <\/li>\n<\/ul>\n\n\n\n

                          The goal is not more tools; it\u2019s a reliable operating system that turns Non-branded Keyword insights into consistent output.<\/p>\n\n\n\n

                          Metrics Related to Non-branded Keyword<\/h2>\n\n\n\n

                          To evaluate Non-branded Keyword performance, combine visibility metrics with business outcomes.<\/p>\n\n\n\n

                          Visibility and demand capture<\/h3>\n\n\n\n
                            \n
                          • Impressions and clicks<\/strong> for non-branded queries<\/li>\n
                          • Average position<\/strong> and distribution (top 3, top 10, top 20)<\/li>\n
                          • Share of voice<\/strong> across a tracked non-branded keyword set<\/li>\n
                          • Click-through rate (CTR)<\/strong> by query intent and page type<\/li>\n<\/ul>\n\n\n\n

                            Engagement and quality<\/h3>\n\n\n\n
                              \n
                            • Engaged sessions<\/strong> (or equivalent)<\/li>\n
                            • Scroll depth \/ time on page<\/strong> as a proxy for usefulness<\/li>\n
                            • Return visits<\/strong> and content pathing (what users read next)<\/li>\n
                            • Pogo-sticking indicators<\/strong> (quick back-to-SERP behavior where measurable)<\/li>\n<\/ul>\n\n\n\n

                              Business impact<\/h3>\n\n\n\n
                                \n
                              • Lead or purchase conversion rate<\/strong> by non-branded landing page<\/li>\n
                              • Assisted conversions<\/strong> (how often non-branded pages appear in conversion paths)<\/li>\n
                              • Revenue per session<\/strong> (or pipeline per session) from organic entry points<\/li>\n
                              • Branded search lift<\/strong> over time (as a downstream effect of Organic Marketing<\/strong> reach)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Non-branded Keyword<\/h2>\n\n\n\n

                                Several shifts are changing how Non-branded Keyword strategies work in Organic Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted search experiences<\/strong>: More queries may be answered directly on the results page, which can reduce clicks. Winning may require content that\u2019s uniquely useful, well-structured, and supported by real expertise and original insights.<\/li>\n
                                • Richer SERP features<\/strong>: Snippets, \u201cpeople also ask,\u201d and comparison modules can reshape which pages get attention. SEO<\/strong> will increasingly focus on formatting and coverage that aligns with these interfaces.<\/li>\n
                                • Entity-based understanding<\/strong>: Search systems are better at recognizing brands, products, and concepts. Content that clearly defines entities, relationships, and use cases can perform better than content that only repeats keywords.<\/li>\n
                                • Privacy and measurement constraints<\/strong>: With less granular tracking, marketers will rely more on aggregated performance, modeled attribution, and on-site behavior to assess Non-branded Keyword ROI.<\/li>\n
                                • Personalization and audience nuance<\/strong>: The same Non-branded Keyword can imply different needs depending on user context. Content strategies that segment by role, industry, or scenario will become more important.<\/li>\n<\/ul>\n\n\n\n

                                  Overall, Non-branded Keyword targeting will remain foundational, but success will depend more on depth, clarity, and differentiated value than on basic on-page SEO<\/strong> alone.<\/p>\n\n\n\n

                                  Non-branded Keyword vs Related Terms<\/h2>\n\n\n\n

                                  Non-branded Keyword vs Branded keyword<\/h3>\n\n\n\n

                                  A branded keyword includes a brand name (e.g., company or product), while a Non-branded Keyword is category- or problem-based. Branded traffic is often higher intent and easier to convert; non-branded traffic is critical for growth and discovery in Organic Marketing<\/strong>.<\/p>\n\n\n\n

                                  Non-branded Keyword vs Generic keyword<\/h3>\n\n\n\n

                                  \u201cGeneric keyword\u201d is often used loosely to mean broad, high-volume terms. A Non-branded Keyword can be generic (broad) or highly specific (long-tail). The defining feature is the absence of brand terms, not the breadth.<\/p>\n\n\n\n

                                  Non-branded Keyword vs Long-tail keyword<\/h3>\n\n\n\n

                                  Long-tail keywords are specific multi-word queries, often with lower volume and clearer intent. Many long-tail queries are non-branded, but not all non-branded queries are long-tail. A strong SEO<\/strong> plan uses both: head non-branded terms for reach and long-tail Non-branded Keyword terms for efficiency.<\/p>\n\n\n\n

                                  Who Should Learn Non-branded Keyword<\/h2>\n\n\n\n
                                    \n
                                  • Marketers<\/strong>: To build scalable acquisition channels, align content to intent, and strengthen Organic Marketing<\/strong> performance.<\/li>\n
                                  • Analysts<\/strong>: To segment branded vs non-branded demand, measure incrementality, and improve attribution models for SEO<\/strong> impact.<\/li>\n
                                  • Agencies<\/strong>: To create repeatable frameworks for keyword mapping, content planning, and reporting that clients can trust.<\/li>\n
                                  • Business owners and founders<\/strong>: To understand how customers discover solutions and how Non-branded Keyword visibility supports sustainable growth.<\/li>\n
                                  • Developers<\/strong>: To support technical SEO<\/strong> fundamentals (crawlability, performance, structured page templates) that help non-branded content compete.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Non-branded Keyword<\/h2>\n\n\n\n

                                    A Non-branded Keyword<\/strong> is a search term that reflects a topic or need without referencing a specific brand. It\u2019s a cornerstone of Organic Marketing<\/strong> because it captures demand from people who are still researching and exploring options. In SEO<\/strong>, Non-branded Keyword targeting guides what you publish, how you structure your site, and how you measure growth beyond brand awareness. When executed with intent-focused content, strong internal linking, and disciplined measurement, it becomes a durable engine for qualified traffic and pipeline.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is a Non-branded Keyword in simple terms?<\/h3>\n\n\n\n

                                    A Non-branded Keyword is a search query that doesn\u2019t include a brand name\u2014only the problem, category, or solution the user is looking for.<\/p>\n\n\n\n

                                    2) Are Non-branded Keyword rankings harder than branded rankings?<\/h3>\n\n\n\n

                                    Usually, yes. Non-branded queries attract many competitors, so earning visibility often requires stronger content quality, clearer intent matching, and better overall SEO<\/strong> fundamentals.<\/p>\n\n\n\n

                                    3) How do I find Non-branded Keyword opportunities that convert?<\/h3>\n\n\n\n

                                    Start with high-intent modifiers (e.g., \u201cbest,\u201d \u201ccompare,\u201d \u201cfor small business,\u201d \u201cpricing,\u201d \u201calternatives\u201d), then validate with performance data: engagement, assisted conversions, and lead quality from Organic Marketing<\/strong> analytics.<\/p>\n\n\n\n

                                    4) How should I measure Non-branded Keyword performance in SEO?<\/h3>\n\n\n\n

                                    Track non-branded impressions, clicks, CTR, and rankings\u2014then tie landing pages to conversions and assisted conversions. A blended view prevents under-valuing early discovery visits.<\/p>\n\n\n\n

                                    5) Can Non-branded Keyword traffic help increase branded searches?<\/h3>\n\n\n\n

                                    Yes. Consistent non-branded visibility often leads to brand familiarity, which can increase branded search volume over time\u2014one of the compounding benefits of Organic Marketing<\/strong>.<\/p>\n\n\n\n

                                    6) What\u2019s the biggest mistake teams make with Non-branded Keyword content?<\/h3>\n\n\n\n

                                    Publishing many overlapping pages that target similar queries. This creates cannibalization, weakens topical authority, and makes SEO<\/strong> outcomes less predictable. Consolidation and clear keyword mapping usually fix it.<\/p>\n\n\n\n

                                    7) How many Non-branded Keyword pages should I publish per month?<\/h3>\n\n\n\n

                                    There\u2019s no universal number. Choose a pace you can sustain while maintaining quality, accuracy, and updates. In Organic Marketing<\/strong>, consistency and usefulness beat volume for long-term SEO<\/strong> gains.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    A **Non-branded Keyword** is a search term that does *not* include your company name, product name, or any branded variation. In **Organic Marketing**, these queries represent the moments when people are looking for solutions, comparisons, or education\u2014often before they know which company they\u2019ll choose. In **SEO**, winning visibility for a Non-branded Keyword is one of the most reliable ways to attract new audiences who aren\u2019t already aware of your brand.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[131],"tags":[],"class_list":["post-9656","post","type-post","status-publish","format-standard","hentry","category-seo"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9656"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9656\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}