{"id":9564,"date":"2026-03-28T02:18:44","date_gmt":"2026-03-28T02:18:44","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/exact-match-anchor\/"},"modified":"2026-03-28T02:18:44","modified_gmt":"2026-03-28T02:18:44","slug":"exact-match-anchor","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/exact-match-anchor\/","title":{"rendered":"Exact-match Anchor: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEO"},"content":{"rendered":"\n

In link building and internal linking, the words you choose for clickable text can influence how search engines interpret a page. An Exact-match Anchor<\/strong> is anchor text that matches the target keyword of the page it links to (or matches very closely, word-for-word). In Organic Marketing<\/strong>, this tactic sits at the intersection of content strategy, information architecture, and authority building\u2014core ingredients of long-term growth. In SEO<\/strong>, it can help clarify topical relevance, but it can also introduce risk if used aggressively or unnaturally.<\/p>\n\n\n\n

Understanding Exact-match Anchor<\/strong> matters because modern Organic Marketing<\/strong> is less about \u201chacks\u201d and more about building credible, user-first experiences that search engines can trust. Used carefully, exact-match anchors can support discoverability and rankings; used carelessly, they can create an over-optimized footprint that undermines performance.<\/p>\n\n\n\n

What Is Exact-match Anchor?<\/h2>\n\n\n\n

An Exact-match Anchor<\/strong> is the clickable text in a hyperlink that exactly matches the keyword phrase you want the linked page to rank for. For example, if you want a page to rank for \u201cproject management software,\u201d an exact-match anchor would be that exact phrase as the link text pointing to that page.<\/p>\n\n\n\n

At its core, Exact-match Anchor<\/strong> is about alignment<\/em> between:\n– the query you care about,\n– the language used in links,\n– and the content on the destination page.<\/p>\n\n\n\n

From a business perspective, this is a relevance signal: you\u2019re attempting to communicate, \u201cThis page is specifically about this topic.\u201d Within Organic Marketing<\/strong>, it\u2019s part of how brands guide users through educational journeys (internal links) and how they earn authority (external links). Inside SEO<\/strong>, anchor text is one of several signals that can help search engines understand a page\u2019s topic and how it relates to other pages on the web.<\/p>\n\n\n\n

The key nuance: exact-match anchors are not inherently \u201cgood\u201d or \u201cbad.\u201d They are a tool. Their impact depends on intent, frequency, context, and the overall naturalness of your link profile.<\/p>\n\n\n\n

Why Exact-match Anchor Matters in Organic Marketing<\/h2>\n\n\n\n

In Organic Marketing<\/strong>, you\u2019re often investing in content that compounds\u2014guides, glossaries, landing pages, category pages, and comparisons. Exact-match Anchor<\/strong> can support that compounding effect by improving how clearly your site communicates topical focus.<\/p>\n\n\n\n

Strategically, it matters because it can:\n– Strengthen topical relevance for priority pages when used sparingly and logically.\n– Improve internal navigation by telling users exactly what they\u2019ll get after they click.\n– Reinforce your content cluster structure (pillar pages and supporting articles).\n– Help consolidate authority to high-value pages (products, services, or core guides).<\/p>\n\n\n\n

The business value shows up as better qualified organic traffic and clearer user journeys. When visitors can predict the destination from the anchor text, they\u2019re more likely to click\u2014and more likely to convert after landing. In competitive SEO<\/strong>, where many sites have similar content depth, anchor text choices can become a marginal gain that supports broader performance.<\/p>\n\n\n\n

How Exact-match Anchor Works<\/h2>\n\n\n\n

Exact-match Anchor<\/strong> is conceptual, but it still follows a practical flow in real work:<\/p>\n\n\n\n

    \n
  1. \n

    Input (the target you want to rank)<\/strong>\n – You identify a primary keyword and a page intended to satisfy that query (often based on customer intent and funnel stage).\n – In Organic Marketing<\/strong>, this is usually tied to a content brief, product page priority, or a topic cluster.<\/p>\n<\/li>\n

  2. \n

    Analysis (where and how to link)<\/strong>\n – You find pages that naturally mention the target phrase and could link to the destination page without forcing it.\n – You evaluate existing internal links and anchor text distribution to avoid repetitive patterns\u2014an important SEO<\/strong> hygiene step.<\/p>\n<\/li>\n

  3. \n

    Execution (placing the link)<\/strong>\n – You add the link with Exact-match Anchor<\/strong> only where it reads naturally and helps the user.\n – You ensure surrounding context supports the link (semantic relevance, clarity, and intent match).<\/p>\n<\/li>\n

  4. \n

    Output (signals and outcomes)<\/strong>\n – Users get clearer navigation and may click more often.\n – Search engines get an additional hint about page topic and relationships between pages.\n – Over time, you observe changes in rankings, clicks, and conversions\u2014while monitoring for over-optimization.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    Key Components of Exact-match Anchor<\/h2>\n\n\n\n

    Effective use of Exact-match Anchor<\/strong> depends on more than the link text itself. Key components include:<\/p>\n\n\n\n

      \n
    • Keyword and intent mapping<\/strong><\/li>\n
    • A clear primary keyword per page, aligned to the search intent the page truly satisfies.<\/li>\n
    • \n

      In SEO<\/strong>, misaligned intent (e.g., informational anchors pointing to sales pages) weakens outcomes.<\/p>\n<\/li>\n

    • \n

      Internal linking system<\/strong><\/p>\n<\/li>\n

    • Navigation, contextual links, breadcrumbs, and related-content modules.<\/li>\n
    • \n

      A scalable approach matters in Organic Marketing<\/strong> because content libraries grow quickly.<\/p>\n<\/li>\n

    • \n

      Content governance<\/strong><\/p>\n<\/li>\n

    • Guidelines for writers and editors on when exact-match anchors are appropriate.<\/li>\n
    • \n

      A review process to prevent repetitive anchor patterns across dozens of pages.<\/p>\n<\/li>\n

    • \n

      Backlink strategy considerations<\/strong><\/p>\n<\/li>\n

    • For external links, you often have limited control over anchor text.<\/li>\n
    • \n

      The goal is a natural distribution: branded, partial-match, descriptive, and occasional exact match.<\/p>\n<\/li>\n

    • \n

      Measurement and auditing<\/strong><\/p>\n<\/li>\n

    • Regular checks of internal anchor usage, external anchor distribution, and performance changes.<\/li>\n
    • Tracking helps ensure Exact-match Anchor<\/strong> supports\u2014not distorts\u2014your overall SEO<\/strong> footprint.<\/li>\n<\/ul>\n\n\n\n

      Types of Exact-match Anchor<\/h2>\n\n\n\n

      \u201cTypes\u201d of Exact-match Anchor<\/strong> are best understood as contexts and degrees of control rather than formal categories:<\/p>\n\n\n\n

      Internal Exact-match Anchor (high control)<\/h3>\n\n\n\n

      You control your own site. This is where Exact-match Anchor<\/strong> is easiest to implement responsibly\u2014because you can ensure the anchor is truly helpful and surrounded by relevant copy.<\/p>\n\n\n\n

      External Exact-match Anchor (low control)<\/h3>\n\n\n\n

      Other sites link to you. You can influence anchors through PR, partnerships, and guest contributions, but you shouldn\u2019t try to force exact-match text repeatedly. In SEO<\/strong>, unnatural external anchor patterns can be a risk signal.<\/p>\n\n\n\n

      Navigational vs contextual usage<\/h3>\n\n\n\n
        \n
      • Navigational<\/strong> anchors (menus, sidebars) repeat sitewide; making these exact-match heavy can create a large footprint fast.<\/li>\n
      • Contextual<\/strong> anchors (within body copy) are typically safer and more useful because they\u2019re embedded in relevant explanations.<\/li>\n<\/ul>\n\n\n\n

        Real-World Examples of Exact-match Anchor<\/h2>\n\n\n\n

        Example 1: SaaS content cluster (internal linking)<\/h3>\n\n\n\n

        A SaaS company publishes a \u201cRemote Team Management\u201d pillar page and multiple supporting articles. Within a supporting post, a sentence naturally includes the phrase \u201cremote team management,\u201d and the writer links that phrase to the pillar page using Exact-match Anchor<\/strong>. This strengthens the cluster and improves user navigation\u2014classic Organic Marketing<\/strong> architecture that supports SEO<\/strong>.<\/p>\n\n\n\n

        Example 2: Ecommerce category consolidation<\/h3>\n\n\n\n

        An ecommerce brand has several blog posts referencing \u201crunning shoes for flat feet.\u201d The brand wants a category page to rank for that query. They add a few contextual internal links where the phrase appears naturally, using Exact-match Anchor<\/strong> pointing to the category page, while keeping most anchors varied and descriptive. This helps consolidate relevance without overdoing it.<\/p>\n\n\n\n

        Example 3: Digital PR mention with mixed anchors<\/h3>\n\n\n\n

        A startup earns media coverage. One publication links with a branded anchor (\u201cBrandName\u201d) while another uses a descriptive phrase. If one article happens to include an Exact-match Anchor<\/strong>, it can be helpful\u2014but the overall pattern remains natural, which is crucial for sustainable SEO<\/strong> in Organic Marketing<\/strong>.<\/p>\n\n\n\n

        Benefits of Using Exact-match Anchor<\/h2>\n\n\n\n

        When used with restraint and intent, Exact-match Anchor<\/strong> can provide several benefits:<\/p>\n\n\n\n

          \n
        • Clearer topical signals<\/strong><\/li>\n
        • \n

          It reinforces what the destination page is about, especially when the page is new or the topic is competitive.<\/p>\n<\/li>\n

        • \n

          Better internal navigation<\/strong><\/p>\n<\/li>\n

        • \n

          Users understand what they\u2019ll get after clicking, improving the browsing experience\u2014an often underappreciated Organic Marketing<\/strong> win.<\/p>\n<\/li>\n

        • \n

          Efficiency gains in content systems<\/strong><\/p>\n<\/li>\n

        • \n

          Writers can follow consistent linking rules, making editorial workflows more repeatable as your content library scales.<\/p>\n<\/li>\n

        • \n

          Potential ranking and click improvements<\/strong><\/p>\n<\/li>\n

        • Not guaranteed, but well-placed anchors can support indexing, relevance, and engagement\u2014key SEO<\/strong> outcomes.<\/li>\n<\/ul>\n\n\n\n

          Challenges of Exact-match Anchor<\/h2>\n\n\n\n

          Exact-match Anchor<\/strong> comes with real trade-offs:<\/p>\n\n\n\n

            \n
          • Over-optimization risk<\/strong><\/li>\n
          • \n

            Repeating exact-match anchors too often\u2014especially in external backlinks\u2014can look manipulative. Sustainable SEO<\/strong> favors natural patterns.<\/p>\n<\/li>\n

          • \n

            Unnatural writing<\/strong><\/p>\n<\/li>\n

          • \n

            Forcing exact-match phrasing can make content clunky and reduce trust, which hurts Organic Marketing<\/strong> performance even if rankings improve short term.<\/p>\n<\/li>\n

          • \n

            Mismatch between anchor and destination<\/strong><\/p>\n<\/li>\n

          • \n

            If the linked page doesn\u2019t satisfy the implied promise of the anchor, users bounce and engagement drops.<\/p>\n<\/li>\n

          • \n

            Measurement ambiguity<\/strong><\/p>\n<\/li>\n

          • Anchor text is one variable among many. Traffic changes may come from content updates, competitors, SERP features, or technical factors\u2014not just Exact-match Anchor<\/strong> usage.<\/li>\n<\/ul>\n\n\n\n

            Best Practices for Exact-match Anchor<\/h2>\n\n\n\n

            Use Exact-match Anchor<\/strong> like seasoning: enough to help, not so much that it dominates the dish.<\/p>\n\n\n\n

              \n
            • Prioritize relevance and readability<\/strong><\/li>\n
            • \n

              Only use exact-match anchors when the phrase naturally fits the sentence and accurately describes the destination.<\/p>\n<\/li>\n

            • \n

              Use a balanced anchor mix<\/strong><\/p>\n<\/li>\n

            • \n

              Combine exact-match with:<\/p>\n

                \n
              • branded anchors,<\/li>\n
              • partial-match variations,<\/li>\n
              • descriptive anchors (\u201clearn more about our pricing model\u201d),<\/li>\n
              • and natural language anchors (\u201cthis guide explains\u2026\u201d).<\/li>\n<\/ul>\n<\/li>\n
              • \n

                Favor contextual internal links<\/strong><\/p>\n<\/li>\n

              • \n

                In Organic Marketing<\/strong>, in-body links typically create the most user value and clearest context for SEO<\/strong>.<\/p>\n<\/li>\n

              • \n

                Avoid sitewide exact-match repetition<\/strong><\/p>\n<\/li>\n

              • \n

                Be cautious with headers, footers, and template blocks. Sitewide links scale anchor usage instantly.<\/p>\n<\/li>\n

              • \n

                Audit quarterly (or with major releases)<\/strong><\/p>\n<\/li>\n

              • \n

                Review internal anchors for repetition and update older content to reflect current site structure and priorities.<\/p>\n<\/li>\n

              • \n

                Align with intent<\/strong><\/p>\n<\/li>\n

              • If the anchor implies an informational answer, link to an informational page; if it implies a product, link to a product page. Intent alignment is a practical SEO<\/strong> advantage.<\/li>\n<\/ul>\n\n\n\n

                Tools Used for Exact-match Anchor<\/h2>\n\n\n\n

                You don\u2019t need a single \u201cExact-match Anchor tool,\u201d but several tool categories help you manage it within Organic Marketing<\/strong> and SEO<\/strong>:<\/p>\n\n\n\n

                  \n
                • SEO crawlers and site auditors<\/strong><\/li>\n
                • Identify internal links, anchor text distribution, broken links, and orphan pages.<\/li>\n
                • \n

                  Useful for spotting repetitive exact-match anchors at scale.<\/p>\n<\/li>\n

                • \n

                  Search performance tools<\/strong><\/p>\n<\/li>\n

                • \n

                  Monitor queries, clicks, impressions, and indexing trends to understand whether priority pages are gaining traction.<\/p>\n<\/li>\n

                • \n

                  Backlink analysis tools<\/strong><\/p>\n<\/li>\n

                • \n

                  Review external anchor text distribution and referring pages to ensure your backlink profile looks natural.<\/p>\n<\/li>\n

                • \n

                  Analytics platforms<\/strong><\/p>\n<\/li>\n

                • \n

                  Track on-site behavior: click paths, engagement, and conversions from pages where you added internal links.<\/p>\n<\/li>\n

                • \n

                  Content workflow systems<\/strong><\/p>\n<\/li>\n

                • \n

                  Editorial checklists and content guidelines ensure writers use Exact-match Anchor<\/strong> intentionally, not automatically.<\/p>\n<\/li>\n

                • \n

                  Reporting dashboards<\/strong><\/p>\n<\/li>\n

                • Combine rankings, traffic, conversions, and link metrics for stakeholder-friendly visibility.<\/li>\n<\/ul>\n\n\n\n

                  Metrics Related to Exact-match Anchor<\/h2>\n\n\n\n

                  To evaluate Exact-match Anchor<\/strong>, focus on indicators that reflect both relevance and business outcomes:<\/p>\n\n\n\n

                    \n
                  • Ranking movement for target queries<\/strong><\/li>\n
                  • \n

                    Track changes for the destination page\u2019s primary keyword and close variants.<\/p>\n<\/li>\n

                  • \n

                    Organic clicks and impressions<\/strong><\/p>\n<\/li>\n

                  • \n

                    If impressions rise but clicks don\u2019t, your snippet or intent match may need improvement\u2014not just anchors.<\/p>\n<\/li>\n

                  • \n

                    Internal link counts and distribution<\/strong><\/p>\n<\/li>\n

                  • \n

                    How many internal links point to the page, and what percentage use exact-match versus other anchors?<\/p>\n<\/li>\n

                  • \n

                    External anchor text distribution<\/strong><\/p>\n<\/li>\n

                  • \n

                    Look for a natural mix. A profile dominated by Exact-match Anchor<\/strong> can be risky in SEO<\/strong>.<\/p>\n<\/li>\n

                  • \n

                    Engagement and conversion metrics<\/strong><\/p>\n<\/li>\n

                  • Time on page, scroll depth, assisted conversions, and lead quality help validate Organic Marketing<\/strong> impact.<\/li>\n<\/ul>\n\n\n\n

                    Future Trends of Exact-match Anchor<\/h2>\n\n\n\n

                    Several shifts are shaping how Exact-match Anchor<\/strong> fits into Organic Marketing<\/strong>:<\/p>\n\n\n\n

                      \n
                    • AI-assisted content production<\/strong><\/li>\n
                    • \n

                      As teams generate more content faster, the risk of repetitive anchor patterns increases. Governance and automated audits will matter more.<\/p>\n<\/li>\n

                    • \n

                      Semantic search and intent focus<\/strong><\/p>\n<\/li>\n

                    • \n

                      Search engines continue to interpret meaning beyond exact phrases. This reduces the need to rely heavily on exact-match anchors, pushing SEO<\/strong> toward richer context and topical coverage.<\/p>\n<\/li>\n

                    • \n

                      Automation in internal linking<\/strong><\/p>\n<\/li>\n

                    • \n

                      More teams will use rule-based or AI-suggested internal links. The winning approach will emphasize variety, intent alignment, and editorial review\u2014not blanket Exact-match Anchor<\/strong> insertion.<\/p>\n<\/li>\n

                    • \n

                      Greater emphasis on brand signals<\/strong><\/p>\n<\/li>\n

                    • In competitive spaces, brand-driven anchors and mentions can complement exact-match anchors and support resilience in Organic Marketing<\/strong> performance.<\/li>\n<\/ul>\n\n\n\n

                      Exact-match Anchor vs Related Terms<\/h2>\n\n\n\n

                      Exact-match Anchor vs partial-match anchor<\/h3>\n\n\n\n

                      A partial-match anchor includes the keyword but adds modifiers or surrounding words (e.g., \u201cbest project management software for startups\u201d). Partial-match anchors often feel more natural and can reduce over-optimization risk while still supporting SEO<\/strong> relevance.<\/p>\n\n\n\n

                      Exact-match Anchor vs branded anchor<\/h3>\n\n\n\n

                      A branded anchor uses the brand name (or brand + keyword). Branded anchors are common in natural backlink profiles and can strengthen trust signals. In Organic Marketing<\/strong>, a healthy brand anchor presence can improve resilience.<\/p>\n\n\n\n

                      Exact-match Anchor vs naked URL anchor<\/h3>\n\n\n\n

                      A naked URL anchor shows the raw address as the clickable text. It\u2019s common in citations and some editorial contexts. It can look natural, but it conveys less descriptive meaning to users than a well-written anchor.<\/p>\n\n\n\n

                      Who Should Learn Exact-match Anchor<\/h2>\n\n\n\n
                        \n
                      • Marketers<\/strong><\/li>\n
                      • \n

                        To connect content strategy, internal linking, and conversion paths into a coherent Organic Marketing<\/strong> system.<\/p>\n<\/li>\n

                      • \n

                        Analysts<\/strong><\/p>\n<\/li>\n

                      • \n

                        To interpret performance shifts and isolate whether internal linking and anchor changes correlate with SEO<\/strong> outcomes.<\/p>\n<\/li>\n

                      • \n

                        Agencies<\/strong><\/p>\n<\/li>\n

                      • \n

                        To standardize audits, link recommendations, and client education\u2014especially around risk management with Exact-match Anchor<\/strong> patterns.<\/p>\n<\/li>\n

                      • \n

                        Business owners and founders<\/strong><\/p>\n<\/li>\n

                      • \n

                        To understand why \u201cjust add keywords\u201d is not a strategy, and how sustainable growth comes from structure and credibility.<\/p>\n<\/li>\n

                      • \n

                        Developers<\/strong><\/p>\n<\/li>\n

                      • To support scalable internal linking modules, clean site architecture, and template decisions that avoid sitewide anchor overuse.<\/li>\n<\/ul>\n\n\n\n

                        Summary of Exact-match Anchor<\/h2>\n\n\n\n

                        An Exact-match Anchor<\/strong> is link text that exactly matches a target keyword for the destination page. In Organic Marketing<\/strong>, it helps guide users and strengthen content architecture, especially through intentional internal linking. In SEO<\/strong>, it can reinforce relevance signals, but it must be used carefully to avoid unnatural patterns and over-optimization. The best approach is balanced: prioritize helpful context, vary anchor text, align links to intent, and monitor performance over time.<\/p>\n\n\n\n

                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                        1) What is an Exact-match Anchor and when should I use it?<\/h3>\n\n\n\n

                        An Exact-match Anchor<\/strong> is anchor text that exactly matches the keyword you want the linked page to rank for. Use it sparingly, mainly in contextual internal links where it reads naturally and accurately describes the destination.<\/p>\n\n\n\n

                        2) Can Exact-match Anchor hurt SEO?<\/h3>\n\n\n\n

                        Yes, it can if overused\u2014especially in external backlinks\u2014or if it creates repetitive, unnatural patterns. In SEO<\/strong>, a natural anchor mix is typically safer and more sustainable.<\/p>\n\n\n\n

                        3) How many exact-match anchors should a page have?<\/h3>\n\n\n\n

                        There\u2019s no universal number. Aim for clarity and variety: a few relevant internal exact-match anchors can be fine, but most anchors should be naturally varied (branded, descriptive, partial-match) to support Organic Marketing<\/strong> scalability.<\/p>\n\n\n\n

                        4) Should I use Exact-match Anchor in navigation menus?<\/h3>\n\n\n\n

                        Be cautious. Menus create sitewide repetition. If you use exact-match phrasing in navigation, keep it user-centric and consider mixing in more descriptive or branded labels to avoid an overly optimized footprint.<\/p>\n\n\n\n

                        5) What\u2019s the difference between Exact-match Anchor and keyword stuffing?<\/h3>\n\n\n\n

                        Exact-match Anchor<\/strong> is about link text; keyword stuffing is about repeating keywords excessively in content. However, both can harm readability and perceived naturalness, which can negatively affect SEO<\/strong> and user trust.<\/p>\n\n\n\n

                        6) How do I audit my site for Exact-match Anchor overuse?<\/h3>\n\n\n\n

                        Use a site crawler to export internal links and anchor text, then review how often identical anchors repeat across templates and blog posts. Pair that with performance data to decide where variation would help without breaking user intent.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        In link building and internal linking, the words you choose for clickable text can influence how search engines interpret a page. An **Exact-match Anchor** is anchor text that matches the target keyword of the page it links to (or matches very closely, word-for-word). In **Organic Marketing**, this tactic sits at the intersection of content strategy, information architecture, and authority building\u2014core ingredients of long-term growth. In **SEO**, it can help clarify topical relevance, but it can also introduce risk if used aggressively or unnaturally.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[131],"tags":[],"class_list":["post-9564","post","type-post","status-publish","format-standard","hentry","category-seo"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9564"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9564\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}