{"id":9496,"date":"2026-03-27T23:44:34","date_gmt":"2026-03-27T23:44:34","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/brand-mention\/"},"modified":"2026-03-27T23:44:34","modified_gmt":"2026-03-27T23:44:34","slug":"brand-mention","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/brand-mention\/","title":{"rendered":"Brand Mention: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SEO"},"content":{"rendered":"\n

A Brand Mention<\/strong> is any time your brand name (or a recognizable variation of it) is referenced online\u2014whether or not there\u2019s a clickable link. In Organic Marketing<\/strong>, these mentions are more than vanity; they\u2019re evidence of awareness, credibility, and real-world discussion happening around your business. In SEO<\/strong>, a Brand Mention can act as an off-site signal that supports trust, authority, and demand, even when it doesn\u2019t pass traditional link equity.<\/p>\n\n\n\n

Modern audiences discover brands through creators, communities, news coverage, review sites, podcasts, and social platforms\u2014not just search results. That shift makes Brand Mention monitoring and amplification a practical discipline: it helps you understand where you\u2019re being talked about, how you\u2019re being positioned, and how those conversations impact organic visibility and reputation.<\/p>\n\n\n\n

What Is Brand Mention?<\/h2>\n\n\n\n

A Brand Mention<\/strong> is a citation of your brand in digital content. It may appear in an article, forum thread, product review, video description, social post, podcast notes, or business directory listing. Mentions can be:<\/p>\n\n\n\n

    \n
  • Linked<\/strong> (your brand name includes a backlink)<\/li>\n
  • Unlinked<\/strong> (your brand is referenced but not linked)<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: people are talking about you. The business meaning is deeper: Brand Mention frequency, context, and source quality reveal whether your Organic Marketing<\/strong> is building awareness in the right places and whether your reputation is strengthening or weakening over time.<\/p>\n\n\n\n

    Within Organic Marketing<\/strong>, Brand Mention is a cross-channel indicator that your content, PR, partnerships, and community efforts are earning attention without paid distribution. Within SEO<\/strong>, it intersects with off-page signals (links, citations, reviews) and brand demand signals (branded searches, navigational queries, and user trust patterns). While a Brand Mention is not identical to a backlink, it often correlates with link earning and can influence the perception of authority\u2014both for humans and for search systems trying to rank reliable sources.<\/p>\n\n\n\n

    Why Brand Mention Matters in Organic Marketing<\/h2>\n\n\n\n

    Brand Mention matters because it\u2019s one of the clearest \u201cmarket feedback loops\u201d available to Organic Marketing<\/strong> teams. When people mention your brand organically, you learn where your positioning is landing, what benefits audiences repeat, and which channels are actually generating word-of-mouth.<\/p>\n\n\n\n

    Key reasons it delivers business value:<\/p>\n\n\n\n

      \n
    • Reputation and trust compound<\/strong>: Repeated Brand Mention across credible sources strengthens familiarity. Familiar brands tend to earn more clicks, more conversions, and more referrals.<\/li>\n
    • Demand generation without ads<\/strong>: Mentions in communities, reviews, and editorial coverage create durable discovery that doesn\u2019t stop when a campaign budget ends.<\/li>\n
    • Competitive advantage<\/strong>: Tracking Brand Mention alongside competitors highlights share-of-voice, emerging threats, and whitespace opportunities (topics and audiences you can own).<\/li>\n
    • Better performance in SEO over time<\/strong>: Strong brands often see stronger organic click-through rates, more natural link acquisition, and more resilient rankings during algorithm shifts. Brand Mention is one of the measurable footprints of that brand strength.<\/li>\n<\/ul>\n\n\n\n

      How Brand Mention Works<\/h2>\n\n\n\n

      Brand Mention is conceptual, but it becomes operational when you treat it like a workflow:<\/p>\n\n\n\n

        \n
      1. \n

        Trigger (where mentions come from)<\/strong>\n Mentions are generated by customer experiences, product launches, content marketing, PR outreach, community engagement, influencer collaborations, partnerships, and even competitor comparisons.<\/p>\n<\/li>\n

      2. \n

        Capture and analysis (what you collect and interpret)<\/strong>\n You collect Brand Mention data across platforms and publishers, then categorize it by sentiment, topic, source quality, and link status (linked vs unlinked). In SEO<\/strong> workflows, you also check whether mentions align with target pages, brand entity consistency, and topical authority goals.<\/p>\n<\/li>\n

      3. \n

        Action (how you use the insight)<\/strong>\n You respond, amplify, correct misinformation, build relationships with publishers, request link attribution when appropriate, and feed insights back into content strategy and product messaging.<\/p>\n<\/li>\n

      4. \n

        Outcome (what improves)<\/strong>\n Over time, you see improvements in branded search demand, referral traffic, review volume, link acquisition, PR efficiency, and\u2014often\u2014more stable SEO<\/strong> performance due to stronger trust signals and user behavior signals (higher CTR and improved engagement on branded queries).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Brand Mention<\/h2>\n\n\n\n

        Effective Brand Mention management typically includes the following elements:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Brand name, product names, founder\/executive names, and common misspellings<\/li>\n
        • Competitor brand names for benchmarking<\/li>\n
        • Key topics and category terms tied to your positioning<\/li>\n
        • Geographic modifiers (for local brands) and language variants (for global brands)<\/li>\n<\/ul>\n\n\n\n

          Systems and processes<\/h3>\n\n\n\n
            \n
          • A monitoring cadence (daily for high-volume brands; weekly for most teams)<\/li>\n
          • A triage process (what needs response, what can be logged, what should be escalated)<\/li>\n
          • A link reclamation process for unlinked Brand Mention opportunities<\/li>\n
          • A reporting rhythm that ties Brand Mention to Organic Marketing<\/strong> outcomes<\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n
              \n
            • Marketing\/PR: editorial relationships, story pitching, narrative alignment<\/li>\n
            • Community\/support: responding to questions and issues where mentions occur<\/li>\n
            • SEO team: evaluating mention sources, link opportunities, entity consistency, and topical relevance<\/li>\n
            • Legal\/compliance (when needed): brand misuse, impersonation, or trademark concerns<\/li>\n<\/ul>\n\n\n\n

              Metrics<\/h3>\n\n\n\n

              You\u2019ll typically track volume, sentiment, source authority, link rate, and downstream impacts (traffic, conversions, branded search growth). Metrics are covered in detail later, but the key component is consistency: Brand Mention data is only useful if collected and classified reliably.<\/p>\n\n\n\n

              Types of Brand Mention<\/h2>\n\n\n\n

              Brand Mention doesn\u2019t have a single formal taxonomy, but practical distinctions matter for Organic Marketing<\/strong> and SEO<\/strong>:<\/p>\n\n\n\n

              Linked vs unlinked mentions<\/h3>\n\n\n\n
                \n
              • Linked Brand Mention<\/strong>: includes a clickable link to your domain or a relevant page; typically more immediately valuable for SEO<\/strong>.<\/li>\n
              • Unlinked Brand Mention<\/strong>: still valuable for awareness and credibility; also a common starting point for ethical link reclamation.<\/li>\n<\/ul>\n\n\n\n

                Editorial vs user-generated mentions<\/h3>\n\n\n\n
                  \n
                • Editorial<\/strong>: news sites, industry publications, partner blogs; often higher trust and broader reach.<\/li>\n
                • User-generated content (UGC)<\/strong>: forums, social posts, reviews, communities; often more authentic and conversion-influencing.<\/li>\n<\/ul>\n\n\n\n

                  Positive, neutral, negative (sentiment)<\/h3>\n\n\n\n

                  Sentiment determines the action: amplify positive coverage, clarify neutral discussions, and address negative mentions quickly with facts and service improvements.<\/p>\n\n\n\n

                  Branded vs co-mentioned context<\/h3>\n\n\n\n
                    \n
                  • Branded-only<\/strong>: your brand is the primary focus.<\/li>\n
                  • Co-mentioned<\/strong>: your brand appears with competitors or category leaders (e.g., \u201cBest project management tools\u201d). These are high-value for positioning and SEO<\/strong> because they influence consideration.<\/li>\n<\/ul>\n\n\n\n

                    Local vs global mentions<\/h3>\n\n\n\n

                    Local Brand Mention in directories, local news, and community sites can support local credibility, while global mentions can expand awareness and attract links from broader publications.<\/p>\n\n\n\n

                    Real-World Examples of Brand Mention<\/h2>\n\n\n\n

                    Example 1: Unlinked mention reclamation for SEO impact<\/h3>\n\n\n\n

                    A SaaS company gets referenced in a \u201cTop tools for remote teams\u201d roundup. The article mentions the brand name and features a screenshot, but doesn\u2019t link to the product page. The SEO lead verifies the mention is accurate and contacts the editor with a polite attribution request and the most relevant URL. This turns a Brand Mention into a qualified backlink, improving discoverability and strengthening the off-page footprint without producing new content.<\/p>\n\n\n\n

                    Example 2: Community-driven Organic Marketing and product feedback<\/h3>\n\n\n\n

                    A founder notices repeated Brand Mention in a niche Slack community around a specific feature use case. The marketing team joins the conversation (without spamming), offers a clear walkthrough, and publishes a targeted guide that answers the most common questions. The result is sustained community referrals, better onboarding content, and increased branded searches\u2014an Organic Marketing<\/strong> win that also supports SEO<\/strong> through improved topical depth.<\/p>\n\n\n\n

                    Example 3: Reputation management for reviews and local discovery<\/h3>\n\n\n\n

                    A multi-location service business tracks Brand Mention across review platforms and local forums. Negative mentions reveal a recurring issue at one location. Fixing the operational problem, responding publicly, and encouraging satisfied customers to share experiences increases positive mentions. This improves trust and click-through rates on branded queries and can support local SEO<\/strong> performance through stronger reputation signals.<\/p>\n\n\n\n

                    Benefits of Using Brand Mention<\/h2>\n\n\n\n

                    A structured Brand Mention approach can drive measurable improvements:<\/p>\n\n\n\n

                      \n
                    • Stronger brand awareness and recall<\/strong>: repeated mentions increase familiarity, making audiences more likely to click your result in search and choose you in crowded markets.<\/li>\n
                    • More efficient content strategy<\/strong>: mention themes reveal what people associate with your brand; you can double down on topics that already resonate.<\/li>\n
                    • PR and partnership leverage<\/strong>: consistent mentions in the right publications make future outreach easier; social proof compounds.<\/li>\n
                    • Cost savings vs paid acquisition<\/strong>: Organic Marketing<\/strong> driven by mentions can lower dependency on paid channels over time.<\/li>\n
                    • Better SEO resilience<\/strong>: brands with consistent, credible discussion across the web often experience more stable organic performance, even amid search ecosystem changes.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Brand Mention<\/h2>\n\n\n\n

                      Brand Mention is valuable, but it isn\u2019t effortless or perfectly measurable:<\/p>\n\n\n\n

                        \n
                      • Noise and ambiguity<\/strong>: short brand names or common words can create false positives; you\u2019ll need filtering rules and manual review.<\/li>\n
                      • Attribution gaps<\/strong>: a Brand Mention may influence a buyer who later converts via direct or branded search, making ROI hard to attribute cleanly.<\/li>\n
                      • Sentiment complexity<\/strong>: sarcasm, mixed reviews, and nuanced commentary can be misclassified by automated tools.<\/li>\n
                      • Scale and prioritization<\/strong>: large brands can see thousands of mentions; deciding what to respond to requires clear triage.<\/li>\n
                      • Inconsistent brand naming<\/strong>: variations, misspellings, and product-line naming changes complicate monitoring and entity consistency for SEO<\/strong>.<\/li>\n
                      • Over-optimization risk<\/strong>: aggressive link requests or manipulative outreach can harm relationships and violate editorial norms.<\/li>\n<\/ul>\n\n\n\n

                        Best Practices for Brand Mention<\/h2>\n\n\n\n

                        Build a clean monitoring foundation<\/h3>\n\n\n\n
                          \n
                        • Track exact brand name, common misspellings, product names, and executive names.<\/li>\n
                        • Add \u201cnegative intent\u201d modifiers (e.g., \u201cscam,\u201d \u201crefund,\u201d \u201cdown\u201d) to catch risk early.<\/li>\n
                        • Separate internal dashboards by channel: editorial, reviews, forums, social, and partner sites.<\/li>\n<\/ul>\n\n\n\n

                          Turn insights into SEO and Organic Marketing actions<\/h3>\n\n\n\n
                            \n
                          • Prioritize high-quality sources<\/strong>: a single Brand Mention in a respected industry publication can be more valuable than dozens of low-quality references.<\/li>\n
                          • Reclaim unlinked mentions ethically<\/strong>: request attribution when it improves user experience (helping readers find the referenced product), not just for link building.<\/li>\n
                          • Align mentions to landing pages<\/strong>: if you\u2019re mentioned for a specific use case, ensure there\u2019s a relevant page or guide to capture demand.<\/li>\n
                          • Amplify what works<\/strong>: share strong mentions in newsletters and social channels; add them to case studies or \u201cas seen in\u201d messaging (where accurate).<\/li>\n<\/ul>\n\n\n\n

                            Protect brand consistency<\/h3>\n\n\n\n
                              \n
                            • Maintain a brand style guide for naming and capitalization.<\/li>\n
                            • Encourage partners and affiliates to use the correct brand name and canonical URLs.<\/li>\n
                            • In SEO<\/strong> contexts, ensure your entity signals are consistent across profiles, bios, and citations.<\/li>\n<\/ul>\n\n\n\n

                              Create a repeatable response system<\/h3>\n\n\n\n
                                \n
                              • Define response SLAs for negative mentions and support-related questions.<\/li>\n
                              • Prepare response templates for common issues, but personalize the final reply.<\/li>\n
                              • Document escalation paths for legal, security, and misinformation cases.<\/li>\n<\/ul>\n\n\n\n

                                Tools Used for Brand Mention<\/h2>\n\n\n\n

                                Brand Mention management spans multiple tool categories. The best stack depends on your channels and volume:<\/p>\n\n\n\n

                                  \n
                                • SEO tools<\/strong>: used to identify linked vs unlinked mentions, evaluate source quality, and support link reclamation workflows.<\/li>\n
                                • Media monitoring and listening tools<\/strong>: track Brand Mention across news, blogs, and sometimes social or podcast transcripts; useful for PR and reputation.<\/li>\n
                                • Analytics tools<\/strong>: connect mention-driven awareness to organic traffic, branded queries, referral traffic, and conversions.<\/li>\n
                                • Reporting dashboards<\/strong>: consolidate mention volume, sentiment, and top sources for weekly\/monthly reporting.<\/li>\n
                                • CRM systems<\/strong>: help associate mentions with accounts, partners, or journalists and manage relationship follow-ups.<\/li>\n
                                • Automation tools<\/strong>: route alerts into Slack\/email, tag mentions by intent, and trigger tasks for outreach or support responses.<\/li>\n<\/ul>\n\n\n\n

                                  If your program is early-stage, you can start with lightweight monitoring and manual classification, then graduate to automation as volume grows.<\/p>\n\n\n\n

                                  Metrics Related to Brand Mention<\/h2>\n\n\n\n

                                  To make Brand Mention useful for decision-making, track metrics that reflect both quantity and quality:<\/p>\n\n\n\n

                                  Volume and reach<\/h3>\n\n\n\n
                                    \n
                                  • Total Brand Mention count by channel<\/li>\n
                                  • Unique domains\/publications mentioning you<\/li>\n
                                  • Share-of-voice vs competitors (within a defined set of sources)<\/li>\n<\/ul>\n\n\n\n

                                    Quality and SEO relevance<\/h3>\n\n\n\n
                                      \n
                                    • Linked vs unlinked mention ratio<\/li>\n
                                    • Mention source authority\/credibility (use consistent internal scoring)<\/li>\n
                                    • Topical relevance (mentions aligned to your target categories)<\/li>\n
                                    • Referral traffic from mention sources (where applicable)<\/li>\n<\/ul>\n\n\n\n

                                      Sentiment and reputation<\/h3>\n\n\n\n
                                        \n
                                      • Positive\/neutral\/negative split<\/li>\n
                                      • Review ratings and review volume trends<\/li>\n
                                      • Time-to-response for negative mentions or support requests<\/li>\n<\/ul>\n\n\n\n

                                        Demand and business outcomes<\/h3>\n\n\n\n
                                          \n
                                        • Growth in branded search queries (a strong Organic Marketing<\/strong> indicator)<\/li>\n
                                        • Direct traffic trend (often correlated with awareness)<\/li>\n
                                        • Assisted conversions from referral or organic sessions<\/li>\n
                                        • Conversion rate on branded landing pages (shows whether reputation matches reality)<\/li>\n<\/ul>\n\n\n\n

                                          Future Trends of Brand Mention<\/h2>\n\n\n\n

                                          Brand Mention is evolving as the web and search behavior change:<\/p>\n\n\n\n

                                            \n
                                          • AI-assisted discovery<\/strong>: as AI summaries and assistant-driven research become more common, brand visibility may depend increasingly on being cited across trusted sources. That makes consistent Brand Mention across authoritative publishers and communities a strategic asset for Organic Marketing<\/strong>.<\/li>\n
                                          • More automation in monitoring<\/strong>: classification, clustering, and anomaly detection will improve. Teams will shift from \u201cfinding mentions\u201d to \u201cacting on insights faster.\u201d<\/li>\n
                                          • Entity-based SEO emphasis<\/strong>: search systems increasingly interpret brands as entities with attributes, relationships, and reputation. Consistent Brand Mention, correct naming, and authoritative coverage can support that entity clarity.<\/li>\n
                                          • Privacy and measurement constraints<\/strong>: with reduced cross-site tracking, marketers will rely more on blended indicators like branded search growth, direct traffic, and Brand Mention trends to infer awareness and intent.<\/li>\n
                                          • Community and creator ecosystems<\/strong>: more mentions will happen in semi-private or platform-native spaces. Brands that participate authentically will earn higher-quality mentions than brands that only broadcast.<\/li>\n<\/ul>\n\n\n\n

                                            Brand Mention vs Related Terms<\/h2>\n\n\n\n

                                            Brand Mention vs Backlink<\/h3>\n\n\n\n

                                            A backlink is a hyperlink pointing to your site; it\u2019s a direct, crawlable connection that can influence SEO<\/strong> through authority and discovery. A Brand Mention may or may not include a link. Mentions can still be valuable for awareness and trust, and they often create opportunities to earn backlinks over time.<\/p>\n\n\n\n

                                            Brand Mention vs Citation (local)<\/h3>\n\n\n\n

                                            A citation usually refers to a structured listing of a business name, address, and phone number in directories. A Brand Mention is broader and includes editorial, social, and community references. For local businesses, citations are a subset of Brand Mention with strong local SEO<\/strong> implications.<\/p>\n\n\n\n

                                            Brand Mention vs Social Mention<\/h3>\n\n\n\n

                                            A social mention happens on social platforms specifically (posts, comments, tags). Brand Mention includes social mentions but also covers the wider web: articles, reviews, podcasts, forums, and newsletters. For Organic Marketing<\/strong>, the distinction matters because response strategy and measurement differ by channel.<\/p>\n\n\n\n

                                            Who Should Learn Brand Mention<\/h2>\n\n\n\n
                                              \n
                                            • Marketers<\/strong>: to connect PR, content, community, and reputation into a coherent Organic Marketing<\/strong> strategy.<\/li>\n
                                            • SEO specialists<\/strong>: to identify unlinked mention opportunities, evaluate off-site signals, and understand how brand demand supports performance.<\/li>\n
                                            • Analysts<\/strong>: to build measurement models that combine Brand Mention trends with branded search, referral performance, and conversion outcomes.<\/li>\n
                                            • Agencies<\/strong>: to report credible awareness progress and defend strategic work beyond \u201crankings and traffic.\u201d<\/li>\n
                                            • Business owners and founders<\/strong>: to manage reputation, shape narrative, and understand where growth conversations are happening.<\/li>\n
                                            • Developers<\/strong>: to support monitoring pipelines, data normalization for brand name variants, and scalable reporting.<\/li>\n<\/ul>\n\n\n\n

                                              Summary of Brand Mention<\/h2>\n\n\n\n

                                              A Brand Mention<\/strong> is any online reference to your brand, with or without a link. It matters because it reflects real awareness, reputation, and market conversation\u2014core goals of Organic Marketing<\/strong>. In SEO<\/strong>, Brand Mention connects to off-page credibility, link earning opportunities, and brand demand signals like branded searches. Treating mentions as a measurable, actionable program helps you improve trust, discoverability, and long-term growth.<\/p>\n\n\n\n

                                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                              1) What counts as a Brand Mention?<\/h3>\n\n\n\n

                                              Any public reference to your brand name (or a clear variation), including articles, reviews, forum threads, social posts, podcast notes, and directory listings. It can be linked or unlinked.<\/p>\n\n\n\n

                                              2) Do unlinked mentions help SEO?<\/h3>\n\n\n\n

                                              Unlinked mentions don\u2019t pass link equity like backlinks do, but they can still support SEO<\/strong> indirectly by building awareness and trust, increasing branded searches, and creating future link opportunities through attribution requests.<\/p>\n\n\n\n

                                              3) How do I find unlinked Brand Mention opportunities?<\/h3>\n\n\n\n

                                              Monitor the web for new mentions, then filter for cases where your brand is referenced without a link. Prioritize reputable sources and pages where a link would clearly help readers find the referenced product or company.<\/p>\n\n\n\n

                                              4) Should I ask websites to add a link when they mention my brand?<\/h3>\n\n\n\n

                                              Yes\u2014when it\u2019s reasonable, polite, and improves user experience. Focus on high-quality publications and accurate context. Avoid aggressive tactics that can damage relationships.<\/p>\n\n\n\n

                                              5) How often should I track Brand Mention in an Organic Marketing program?<\/h3>\n\n\n\n

                                              Most teams benefit from weekly review plus immediate alerts for high-risk terms (e.g., outages, security issues, refund complaints). High-volume brands may need daily monitoring and routing.<\/p>\n\n\n\n

                                              6) What\u2019s the best way to measure Brand Mention ROI?<\/h3>\n\n\n\n

                                              Use a blended approach: track mention volume and quality alongside branded search growth, referral traffic, conversion lift on branded pages, and assisted conversions. Brand Mention ROI is often incremental and accumulative rather than immediate.<\/p>\n\n\n\n

                                              7) How can Brand Mention insights improve content strategy?<\/h3>\n\n\n\n

                                              Mentions reveal the language people use, the use cases they care about, and the objections they raise. Feed those themes into your content roadmap to strengthen Organic Marketing<\/strong> performance and create pages that capture intent for SEO<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                              A **Brand Mention** is any time your brand name (or a recognizable variation of it) is referenced online\u2014whether or not there\u2019s a clickable link. In **Organic Marketing**, these mentions are more than vanity; they\u2019re evidence of awareness, credibility, and real-world discussion happening around your business. In **SEO**, a Brand Mention can act as an off-site signal that supports trust, authority, and demand, even when it doesn\u2019t pass traditional link equity.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[131],"tags":[],"class_list":["post-9496","post","type-post","status-publish","format-standard","hentry","category-seo"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9496"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9496\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}