{"id":9404,"date":"2026-03-27T20:22:11","date_gmt":"2026-03-27T20:22:11","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/local-marketing-naming-convention\/"},"modified":"2026-03-27T20:22:11","modified_gmt":"2026-03-27T20:22:11","slug":"local-marketing-naming-convention","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/local-marketing-naming-convention\/","title":{"rendered":"Local Marketing Naming Convention: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Local Marketing"},"content":{"rendered":"\n

A Local Marketing Naming Convention<\/strong> is a standardized way to name and label local marketing assets\u2014such as location pages, GBP posts, local campaigns, promotions, content series, and reporting dimensions\u2014so teams can execute Organic Marketing<\/strong> and measure Local Marketing<\/strong> performance consistently across many locations.<\/p>\n\n\n\n

In modern Organic Marketing<\/strong>, the hard part is rarely \u201ccreating content.\u201d The hard part is keeping hundreds (or thousands) of local touchpoints organized so you can scale, diagnose issues quickly, and compare performance fairly by city, store, service area, or region. A strong Local Marketing Naming Convention<\/strong> turns local execution into a system: repeatable, searchable, and measurable.<\/p>\n\n\n\n

\n\n\n\n

What Is Local Marketing Naming Convention?<\/h2>\n\n\n\n

A Local Marketing Naming Convention<\/strong> is a documented set of rules for naming local marketing entities in a predictable format. \u201cEntities\u201d can include:<\/p>\n\n\n\n

    \n
  • Locations (stores, branches, clinics, territories)<\/li>\n
  • Local offers and seasonal promotions<\/li>\n
  • Local landing pages and content hubs<\/li>\n
  • Local campaigns (even if the channel is primarily organic)<\/li>\n
  • Reporting labels (dimensions, segments, filters, tags)<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: if everyone names local assets the same way, your data stays clean and your operations stay scalable.<\/p>\n\n\n\n

    From a business perspective, a Local Marketing Naming Convention<\/strong> reduces confusion, prevents duplicate work, improves collaboration between corporate and local teams, and makes local reporting trustworthy. In Organic Marketing<\/strong>, where attribution is often indirect and multi-touch, naming consistency becomes a foundational control point for measurement and governance.<\/p>\n\n\n\n

    Inside Local Marketing<\/strong>, it plays a central operational role: it aligns what the customer sees (location identity, offer names) with what the team manages behind the scenes (page templates, tracking tags, dashboard filters, content calendars).<\/p>\n\n\n\n

    \n\n\n\n

    Why Local Marketing Naming Convention Matters in Organic Marketing<\/h2>\n\n\n\n

    A Local Marketing Naming Convention<\/strong> matters because most local growth problems are operational problems in disguise. When naming is inconsistent, teams struggle to answer basic questions reliably:<\/p>\n\n\n\n

      \n
    • Which locations are gaining or losing organic visibility?<\/li>\n
    • Which offer performed best across regions?<\/li>\n
    • Where do reviews, clicks, or calls spike after a change?<\/li>\n<\/ul>\n\n\n\n

      In Organic Marketing<\/strong>, you often optimize iteratively\u2014titles, internal links, content sections, FAQs, schema, photos, and posts. Without a stable naming system, you can\u2019t isolate what changed, where it changed, and what worked.<\/p>\n\n\n\n

      For Local Marketing<\/strong>, the business value shows up as:<\/p>\n\n\n\n

        \n
      • Better comparability<\/strong> across locations (apples-to-apples reporting)<\/li>\n
      • Faster execution<\/strong> when rolling out new pages, promotions, or content series<\/li>\n
      • Clear accountability<\/strong> between headquarters, agencies, and store managers<\/li>\n
      • Lower risk<\/strong> of brand inconsistency, compliance issues, and duplicate listings\/pages<\/li>\n<\/ul>\n\n\n\n

        The competitive advantage is consistency at scale: while competitors improvise per location, your organization learns systemically and compounds improvements.<\/p>\n\n\n\n

        \n\n\n\n

        How Local Marketing Naming Convention Works<\/h2>\n\n\n\n

        A Local Marketing Naming Convention<\/strong> is more operational than technical, but it becomes real through day-to-day workflows. In practice it works like this:<\/p>\n\n\n\n

          \n
        1. \n

          Input (what needs naming)<\/strong>\n A new location is added, a new service line launches, a seasonal offer is created, or a new set of local pages is generated as part of Organic Marketing<\/strong> and Local Marketing<\/strong> growth.<\/p>\n<\/li>\n

        2. \n

          Processing (rules are applied)<\/strong>\n The team applies a standard structure: required fields, approved abbreviations, capitalization rules, separators, and a source of truth for location IDs and geo data.<\/p>\n<\/li>\n

        3. \n

          Execution (assets and tracking are created)<\/strong>\n The standardized name is used across systems\u2014CMS, spreadsheets, task tickets, dashboards, and local content calendars\u2014so everything refers to the same \u201cthing\u201d the same way.<\/p>\n<\/li>\n

        4. \n

          Output (clean reporting and scalable operations)<\/strong>\n Stakeholders can filter and compare by region, city, location type, or campaign theme without manual cleanup. This directly improves decision-making in Organic Marketing<\/strong> and reduces friction in Local Marketing<\/strong> operations.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

          The goal isn\u2019t bureaucracy. The goal is speed and reliability\u2014especially when multiple people and tools touch the same local assets.<\/p>\n\n\n\n

          \n\n\n\n

          Key Components of Local Marketing Naming Convention<\/h2>\n\n\n\n

          A high-functioning Local Marketing Naming Convention<\/strong> typically includes these components:<\/p>\n\n\n\n

          Naming structure (the template)<\/h3>\n\n\n\n

          A consistent format that might include:\n– Brand or business unit\n– Location identifier (store ID or unique code)\n– Geography (country\/region\/city)\n– Asset type (location page, offer, post, FAQ set)\n– Topic\/service line\n– Date or season (when relevant)\n– Versioning (v1, v2) when testing content changes<\/p>\n\n\n\n

          Controlled vocabulary and abbreviations<\/h3>\n\n\n\n

          Define approved abbreviations (for regions, services, or store formats) to avoid drift. For Local Marketing<\/strong>, \u201cNYC\u201d vs \u201cNew York City\u201d inconsistencies can break sorting and filtering.<\/p>\n\n\n\n

          Source of truth for locations<\/h3>\n\n\n\n

          A canonical location list with unique IDs, official names, addresses, and service areas. This prevents duplicates and keeps Organic Marketing<\/strong> reporting aligned with real-world operations.<\/p>\n\n\n\n

          Governance and ownership<\/h3>\n\n\n\n

          Clear responsibility prevents chaos:\n– Who can create new names?\n– Who approves changes?\n– How are exceptions handled (relocations, closures, merges)?<\/p>\n\n\n\n

          Documentation and onboarding<\/h3>\n\n\n\n

          A naming \u201cstyle guide\u201d that includes examples, edge cases, and do\/don\u2019t rules. For Local Marketing<\/strong> teams, documentation is often the difference between consistency and entropy.<\/p>\n\n\n\n

          Quality control and audits<\/h3>\n\n\n\n

          Regular reviews for duplicates, formatting drift, and missing fields\u2014especially after migrations or agency transitions.<\/p>\n\n\n\n

          \n\n\n\n

          Types of Local Marketing Naming Convention<\/h2>\n\n\n\n

          There aren\u2019t universally \u201cofficial\u201d types, but there are practical approaches that organizations use depending on scale and complexity:<\/p>\n\n\n\n

          1) Location-first conventions<\/h3>\n\n\n\n

          Start with a location ID or city, then append asset details.\nBest for large multi-location brands where reporting is primarily location-based.<\/p>\n\n\n\n

          2) Campaign- or theme-first conventions<\/h3>\n\n\n\n

          Start with the promotion or content theme, then specify geography.\nUseful when Organic Marketing<\/strong> is driven by seasonal topics (e.g., \u201cSpring HVAC Tune-Up\u201d) rolled out across regions.<\/p>\n\n\n\n

          3) Hierarchical geo conventions<\/h3>\n\n\n\n

          Use a strict geo hierarchy like Country > State\/Province > Metro > City > Store.\nIdeal for enterprises where Local Marketing<\/strong> needs roll-up reporting at multiple levels.<\/p>\n\n\n\n

          4) Operational-status conventions<\/h3>\n\n\n\n

          Include a status marker (Active, Pilot, Test, Archived) for local SEO experiments and content iterations.\nThis helps Organic Marketing<\/strong> teams avoid mixing tests into baseline reporting.<\/p>\n\n\n\n

          \n\n\n\n

          Real-World Examples of Local Marketing Naming Convention<\/h2>\n\n\n\n

          Example 1: Multi-location retail location pages<\/h3>\n\n\n\n

          A retailer maintains 400 location pages. Their Local Marketing Naming Convention<\/strong> uses:\nBrand | Country-State | City | StoreID | AssetType<\/strong>\nThis makes it easy to compare organic sessions, calls, and direction requests by store and roll results up by region in Organic Marketing<\/strong> dashboards.<\/p>\n\n\n\n

          Example 2: Service-area business with multiple territories<\/h3>\n\n\n\n

          A home services brand runs Local Marketing<\/strong> for territories rather than storefronts. Their convention uses:\nBrand | TerritoryCode | PrimaryCity | ServiceLine | PageType<\/strong>\nThis prevents \u201cnear me\u201d and city page sprawl from becoming unmanageable, while still supporting Organic Marketing<\/strong> insights by territory.<\/p>\n\n\n\n

          Example 3: Franchise network with shared templates and local offers<\/h3>\n\n\n\n

          A franchise rolls out a monthly offer. The Local Marketing Naming Convention<\/strong> includes:\nOfferName | YYYY-MM | FranchiseeID | Market | ChannelTag<\/strong>\nEven when the channel is mainly organic, consistent naming allows HQ to audit adoption and measure lift across markets in Local Marketing<\/strong> reporting.<\/p>\n\n\n\n

          \n\n\n\n

          Benefits of Using Local Marketing Naming Convention<\/h2>\n\n\n\n

          A well-designed Local Marketing Naming Convention<\/strong> creates compounding benefits:<\/p>\n\n\n\n

            \n
          • Faster reporting and analysis<\/strong>: less manual cleanup, fewer \u201cwhat does this mean?\u201d meetings.<\/li>\n
          • More reliable comparisons<\/strong>: consistent location and campaign labels improve Organic Marketing<\/strong> decision-making.<\/li>\n
          • Reduced operational cost<\/strong>: fewer duplicated pages, duplicated listings, or repeated creative work.<\/li>\n
          • Smoother collaboration<\/strong>: agencies, developers, and local managers can coordinate without ambiguity.<\/li>\n
          • Better customer experience<\/strong>: consistent naming often correlates with consistent on-page messaging, accurate location info, and clearer offers\u2014core outcomes for Local Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            Challenges of Local Marketing Naming Convention<\/h2>\n\n\n\n

            A Local Marketing Naming Convention<\/strong> is straightforward in theory, but common barriers appear quickly:<\/p>\n\n\n\n

              \n
            • Legacy mess<\/strong>: historic assets named inconsistently across years, regions, or prior agencies.<\/li>\n
            • Location changes<\/strong>: moves, closures, rebrands, and mergers create naming and redirect complexity.<\/li>\n
            • System constraints<\/strong>: character limits in tools, prohibited symbols, or field restrictions force compromises.<\/li>\n
            • Human behavior<\/strong>: local teams may \u201cdo what\u2019s fastest\u201d unless the rules are easy and enforced.<\/li>\n
            • Over-engineering<\/strong>: too many required fields can slow execution and cause noncompliance.<\/li>\n
            • Measurement limitations<\/strong>: naming improves clarity, but it can\u2019t fix tracking gaps or attribution challenges in Organic Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

              The key is designing a convention that is strict where it must be strict (IDs, geo hierarchy) and flexible where it should be flexible (campaign themes, optional descriptors).<\/p>\n\n\n\n

              \n\n\n\n

              Best Practices for Local Marketing Naming Convention<\/h2>\n\n\n\n

              Keep it human-readable and machine-sortable<\/h3>\n\n\n\n

              Use consistent separators (e.g., hyphens or pipes), stable ordering, and predictable casing. If analysts can\u2019t filter reliably, the convention won\u2019t support Organic Marketing<\/strong> reporting.<\/p>\n\n\n\n

              Anchor on a unique location identifier<\/h3>\n\n\n\n

              City names repeat. Store names evolve. A unique ID prevents ambiguity and supports scalable Local Marketing<\/strong> operations.<\/p>\n\n\n\n

              Define required vs optional fields<\/h3>\n\n\n\n

              A practical Local Marketing Naming Convention<\/strong> often has:\n– Required: Brand, LocationID\/TerritoryCode, Geo, AssetType\n– Optional: ServiceLine, OfferTheme, Date\/Season, Version<\/p>\n\n\n\n

              Build for roll-ups (region, market, format)<\/h3>\n\n\n\n

              If leadership wants regional views, include a stable region code. This is critical for Local Marketing<\/strong> planning and budget allocation, even when the execution is primarily Organic Marketing<\/strong>.<\/p>\n\n\n\n

              Document edge cases<\/h3>\n\n\n\n

              Include rules for:\n– Relocated locations\n– Temporary closures\n– Co-located departments (pharmacy inside a store)\n– Multi-language markets<\/p>\n\n\n\n

              Enforce with lightweight governance<\/h3>\n\n\n\n

              Use templates, dropdowns, and validation rather than relying on memory. The easier it is to comply, the more consistent your Local Marketing Naming Convention<\/strong> becomes.<\/p>\n\n\n\n

              Audit regularly<\/h3>\n\n\n\n

              Quarterly audits catch drift early and keep Organic Marketing<\/strong> reporting trustworthy.<\/p>\n\n\n\n

              \n\n\n\n

              Tools Used for Local Marketing Naming Convention<\/h2>\n\n\n\n

              A Local Marketing Naming Convention<\/strong> is implemented across systems rather than inside a single tool. Common tool categories include:<\/p>\n\n\n\n

                \n
              • Analytics tools<\/strong>: to build segments and dashboards by location, region, and asset type for Organic Marketing<\/strong>.<\/li>\n
              • SEO tools<\/strong>: to monitor local rankings, location page performance, and indexing patterns tied to consistent naming.<\/li>\n
              • CMS and content operations tools<\/strong>: to generate location pages, manage templates, and apply standardized labels.<\/li>\n
              • CRM systems<\/strong>: to align lead sources and customer records with markets and location identifiers used in Local Marketing<\/strong>.<\/li>\n
              • Reporting dashboards and BI tools<\/strong>: to standardize filters and definitions across teams.<\/li>\n
              • Spreadsheets and data catalogs<\/strong>: often the \u201csource of truth\u201d for location lists, naming rules, and governance logs.<\/li>\n
              • Tag management and event tracking systems<\/strong>: to ensure events are labeled consistently by location and asset context.<\/li>\n<\/ul>\n\n\n\n

                The most important \u201ctool\u201d is often a maintained location database paired with clear documentation\u2014because every other system depends on that truth set.<\/p>\n\n\n\n

                \n\n\n\n

                Metrics Related to Local Marketing Naming Convention<\/h2>\n\n\n\n

                A Local Marketing Naming Convention<\/strong> is an operational standard, so its success should be measured with both performance and process metrics:<\/p>\n\n\n\n

                Process and quality metrics<\/h3>\n\n\n\n
                  \n
                • Naming compliance rate<\/strong> (percentage of assets following the standard)<\/li>\n
                • Duplicate asset rate<\/strong> (duplicate location pages, duplicate campaigns, duplicate entries)<\/li>\n
                • Time to produce a local report<\/strong> (hours saved per month)<\/li>\n
                • Audit findings<\/strong> (count of exceptions, missing IDs, inconsistent geo codes)<\/li>\n<\/ul>\n\n\n\n

                  Organic performance metrics (by standardized location labels)<\/h3>\n\n\n\n
                    \n
                  • Organic sessions and engagement<\/strong> by location\/region<\/li>\n
                  • Non-branded vs branded organic traffic<\/strong> by market<\/li>\n
                  • Conversions<\/strong> (calls, form fills, direction requests) attributed to local pages<\/li>\n
                  • Index coverage and crawl patterns<\/strong> for location page sets<\/li>\n
                  • Local pack\/visibility indicators<\/strong> (where available) aggregated consistently<\/li>\n<\/ul>\n\n\n\n

                    In Organic Marketing<\/strong>, the biggest win is often not a single metric jump\u2014it\u2019s the ability to trust location-level insights enough to act on them quickly in Local Marketing<\/strong>.<\/p>\n\n\n\n

                    \n\n\n\n

                    Future Trends of Local Marketing Naming Convention<\/h2>\n\n\n\n

                    Several trends are pushing Local Marketing Naming Convention<\/strong> from \u201cnice to have\u201d to \u201ccore infrastructure\u201d:<\/p>\n\n\n\n

                      \n
                    • AI-assisted content production<\/strong>: As teams generate more localized content faster, naming becomes the control layer that prevents chaos. Expect more automated validation and suggestion workflows tied to Organic Marketing<\/strong> ops.<\/li>\n
                    • Automation and templates<\/strong>: Programmatic location page generation and bulk posting increase the need for strict, testable naming rules.<\/li>\n
                    • Personalization at the local level<\/strong>: As experiences vary by neighborhood, inventory, or service availability, naming needs to represent variants cleanly (without creating unmanageable sprawl).<\/li>\n
                    • Privacy and measurement changes<\/strong>: With evolving analytics and attribution limitations, teams will rely more on structured first-party data and consistent taxonomies. A strong Local Marketing Naming Convention<\/strong> supports durable reporting in Organic Marketing<\/strong> even when tracking becomes noisier.<\/li>\n
                    • Entity-based local SEO<\/strong>: As search engines interpret entities and relationships, internal consistency in how organizations label locations and services helps teams keep their Local Marketing<\/strong> architecture coherent.<\/li>\n<\/ul>\n\n\n\n
                      \n\n\n\n

                      Local Marketing Naming Convention vs Related Terms<\/h2>\n\n\n\n

                      Local Marketing Naming Convention vs UTM naming convention<\/h3>\n\n\n\n

                      A UTM naming convention standardizes campaign parameters for tracking traffic sources. A Local Marketing Naming Convention<\/strong> is broader: it standardizes how you name locations and local assets across systems, not just URL parameters. In practice, both should align so Organic Marketing<\/strong> reporting doesn\u2019t fracture.<\/p>\n\n\n\n

                      Local Marketing Naming Convention vs NAP consistency<\/h3>\n\n\n\n

                      NAP consistency focuses on accurate Name, Address, and Phone across listings. A Local Marketing Naming Convention<\/strong> governs internal and operational naming across pages, campaigns, and reporting. They support each other: strong internal naming makes it easier to maintain consistent local data for Local Marketing<\/strong>.<\/p>\n\n\n\n

                      Local Marketing Naming Convention vs brand naming guidelines<\/h3>\n\n\n\n

                      Brand guidelines govern how products, services, and the company are presented publicly. A Local Marketing Naming Convention<\/strong> is an operational taxonomy for scaling Local Marketing<\/strong> execution and measurement, including internal labels that customers never see.<\/p>\n\n\n\n

                      \n\n\n\n

                      Who Should Learn Local Marketing Naming Convention<\/h2>\n\n\n\n
                        \n
                      • Marketers<\/strong>: to scale Organic Marketing<\/strong> initiatives across many locations without losing control of reporting and quality.<\/li>\n
                      • Analysts<\/strong>: to build reliable dashboards, reduce data cleanup, and improve decision confidence in Local Marketing<\/strong>.<\/li>\n
                      • Agencies<\/strong>: to deliver consistent multi-location execution, smoother onboarding, and clearer client reporting.<\/li>\n
                      • Business owners and operators<\/strong>: to understand why local performance varies and how standardization reduces wasted effort.<\/li>\n
                      • Developers<\/strong>: to implement scalable page generation, structured data workflows, and content systems that depend on stable identifiers.<\/li>\n<\/ul>\n\n\n\n

                        When many people touch local assets, a Local Marketing Naming Convention<\/strong> becomes a shared language.<\/p>\n\n\n\n

                        \n\n\n\n

                        Summary of Local Marketing Naming Convention<\/h2>\n\n\n\n

                        A Local Marketing Naming Convention<\/strong> is a standardized system for naming local assets, locations, and reporting labels so teams can execute and measure Organic Marketing<\/strong> consistently at scale. It matters because Local Marketing<\/strong> performance depends on operational clarity: clean data, comparable reporting, and repeatable rollouts. Implemented with clear rules, governance, and audits, it reduces waste, improves insight quality, and helps organizations compound local growth over time.<\/p>\n\n\n\n

                        \n\n\n\n

                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                        1) What is a Local Marketing Naming Convention in simple terms?<\/h3>\n\n\n\n

                        A Local Marketing Naming Convention<\/strong> is a shared rulebook for how you name local locations, pages, offers, and reporting labels so everyone uses the same format and your Organic Marketing<\/strong> and Local Marketing<\/strong> data stays consistent.<\/p>\n\n\n\n

                        2) How does a naming convention improve Organic Marketing results?<\/h3>\n\n\n\n

                        It improves decision-making speed and accuracy. When assets are labeled consistently, you can identify winning locations, diagnose underperformance, and roll out improvements faster\u2014key advantages in Organic Marketing<\/strong>.<\/p>\n\n\n\n

                        3) Does Local Marketing require different naming than national marketing?<\/h3>\n\n\n\n

                        Often yes. Local Marketing<\/strong> needs geography, location IDs, and roll-up levels (region\/market\/store) embedded into names so reporting and operations can scale across many local entities.<\/p>\n\n\n\n

                        4) What should be included in a Local Marketing Naming Convention template?<\/h3>\n\n\n\n

                        Most templates include a brand\/business unit, a unique location identifier, geo fields, asset type, and optional fields like service line, season, and versioning. The best template matches how your Local Marketing<\/strong> team actually reports.<\/p>\n\n\n\n

                        5) How strict should a Local Marketing Naming Convention be?<\/h3>\n\n\n\n

                        Strict for identifiers and geo hierarchy, flexible for optional descriptors. Overly strict rules reduce adoption; overly loose rules create messy reporting that undermines Organic Marketing<\/strong> analysis.<\/p>\n\n\n\n

                        6) How do we handle renamed cities, relocated stores, or rebrands?<\/h3>\n\n\n\n

                        Keep the unique location ID stable, document the change, and update display names where necessary. Use redirects and status markers for affected local pages so Local Marketing<\/strong> reporting remains continuous and comparable.<\/p>\n\n\n\n

                        7) Who owns the naming convention\u2014marketing, analytics, or operations?<\/h3>\n\n\n\n

                        Ideally it\u2019s shared: marketing defines usage, analytics defines reporting requirements, and operations maintains the authoritative location list. Clear ownership is essential for keeping the Local Marketing Naming Convention<\/strong> consistent over time.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        A **Local Marketing Naming Convention** is a standardized way to name and label local marketing assets\u2014such as location pages, GBP posts, local campaigns, promotions, content series, and reporting dimensions\u2014so teams can execute **Organic Marketing** and measure **Local Marketing** performance consistently across many locations.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1904],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","hentry","category-local-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9404"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9404\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}