{"id":9375,"date":"2026-03-27T19:18:36","date_gmt":"2026-03-27T19:18:36","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/service-keyword\/"},"modified":"2026-03-27T19:18:36","modified_gmt":"2026-03-27T19:18:36","slug":"service-keyword","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/service-keyword\/","title":{"rendered":"Service Keyword: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Local Marketing"},"content":{"rendered":"\n

A Service Keyword<\/strong> is the search phrase people type when they need a specific service\u2014often right now, and often nearby. In Organic Marketing<\/strong>, it\u2019s one of the most practical building blocks for earning consistent, non-paid demand because it aligns content, pages, and listings with real customer intent. In Local Marketing<\/strong>, a Service Keyword becomes even more powerful: it connects local businesses to \u201cnear me\u201d behavior and location-aware results, where search engines prioritize relevance, proximity, and trust signals.<\/p>\n\n\n\n

Service Keyword strategy matters in modern Organic Marketing<\/strong> because the highest-converting traffic usually comes from people looking for help, not browsing casually. If your site, service pages, and local presence don\u2019t clearly map to the right Service Keyword themes, you\u2019ll often lose to competitors who do\u2014even if you have better pricing or stronger delivery.<\/p>\n\n\n\n

What Is Service Keyword?<\/h2>\n\n\n\n

A Service Keyword<\/strong> is a query (or keyword theme) that describes a service a business provides, such as \u201cwater heater repair,\u201d \u201ccommercial cleaning,\u201d or \u201cestate planning lawyer.\u201d It can be short (\u201cplumber\u201d) or specific (\u201c24-hour drain cleaning\u201d), but the defining trait is service intent: the searcher is looking to hire, book, call, compare providers, or get a quote.<\/p>\n\n\n\n

At its core, a Service Keyword represents the intersection of:<\/p>\n\n\n\n

    \n
  • What you sell<\/strong> (the service)<\/li>\n
  • Why the customer is searching<\/strong> (the need)<\/li>\n
  • How they want to act<\/strong> (call, book, schedule, compare, price-check)<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Service Keyword targeting helps you structure your website, content, and local listings around revenue-driving demand instead of generic visibility. Within Organic Marketing<\/strong>, it guides on-page SEO, internal linking, content planning, and conversion-focused copy. Inside Local Marketing<\/strong>, it influences how you build service-area pages, optimize local profiles, and match your services to the language people actually use in your city or region.<\/p>\n\n\n\n

    Why Service Keyword Matters in Organic Marketing<\/h2>\n\n\n\n

    A well-researched Service Keyword strategy improves outcomes that matter across Organic Marketing<\/strong>:<\/p>\n\n\n\n

      \n
    • Higher intent traffic:<\/strong> Service queries usually indicate readiness to contact or book.<\/li>\n
    • Better relevance signals:<\/strong> Clear alignment between query, page topic, and content depth helps search engines confidently rank the page.<\/li>\n
    • Stronger conversion paths:<\/strong> Service-focused pages can be designed around next steps (calls, forms, scheduling).<\/li>\n
    • Efficient content prioritization:<\/strong> Instead of writing broad top-of-funnel content first, you can build a foundation of pages tied directly to the services you sell.<\/li>\n<\/ul>\n\n\n\n

      In competitive Local Marketing<\/strong>, Service Keyword alignment becomes a durable advantage. Competitors often optimize for brand terms or vague categories, while the winners map each meaningful service to a dedicated, well-structured landing page and supportive content. Over time, this creates topical authority in your niche and neighborhood\u2014without relying on paid ads.<\/p>\n\n\n\n

      How Service Keyword Works<\/h2>\n\n\n\n

      A Service Keyword is conceptual, but it has a practical workflow in Organic Marketing<\/strong> and Local Marketing<\/strong>:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger: demand and language<\/strong>\n – You start with the services you offer, customer questions, call transcripts, lead forms, and search behavior.\n – You identify how people phrase needs (e.g., \u201cleak repair\u201d vs \u201cpipe leak fix\u201d).<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing: intent and prioritization<\/strong>\n – Group keywords by intent (emergency vs planned), specificity (broad vs long-tail), and value (lead quality, close rate).\n – Evaluate feasibility: competition, local pack presence, and whether your site can credibly win.<\/p>\n<\/li>\n

      3. \n

        Execution \/ application: mapping to assets<\/strong>\n – Assign each Service Keyword theme to a page type (core service page, sub-service page, FAQ section, guide, location page).\n – Optimize on-page elements (titles, headings, copy), internal links, schema where appropriate, and calls-to-action.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome: rankings, leads, and feedback loops<\/strong>\n – Measure impressions, rankings, calls, form fills, booked appointments, and lead quality.\n – Iterate: refine content, expand subtopics, improve conversion UX, and add supporting pages.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This is why Service Keyword work is not \u201cjust picking keywords.\u201d It\u2019s the operational link between service inventory, content architecture, and measurable business results in Organic Marketing<\/strong>.<\/p>\n\n\n\n

        Key Components of Service Keyword<\/h2>\n\n\n\n

        A strong Service Keyword approach typically includes:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Search queries from analytics and search performance tools<\/li>\n
        • Customer language from sales calls, chats, and reviews<\/li>\n
        • Competitor service menus and page structures<\/li>\n
        • Seasonal patterns (e.g., HVAC demand shifts)<\/li>\n
        • Local modifiers (neighborhoods, suburbs, landmarks)<\/li>\n<\/ul>\n\n\n\n

          Processes and systems<\/h3>\n\n\n\n
            \n
          • Keyword clustering by service theme and intent<\/li>\n
          • Page-to-keyword mapping (one primary theme per page, supported by related terms)<\/li>\n
          • Content briefs that enforce scope (what the page must cover to be credible)<\/li>\n
          • Internal linking rules (service hub \u2192 sub-service \u2192 supporting content)<\/li>\n<\/ul>\n\n\n\n

            Team responsibilities (governance)<\/h3>\n\n\n\n
              \n
            • Marketing defines priority Service Keyword themes and content roadmap<\/li>\n
            • SEO\/analytics validates intent, opportunity, and measurement<\/li>\n
            • Content teams write service copy that matches real decision criteria<\/li>\n
            • Web\/dev implements templates, structured data, and performance improvements<\/li>\n
            • Sales\/customer success feeds back objections and FAQ topics<\/li>\n<\/ul>\n\n\n\n

              Metrics and QA<\/h3>\n\n\n\n
                \n
              • Ranking visibility for service themes<\/li>\n
              • Conversion tracking for calls, forms, and bookings<\/li>\n
              • Page quality checks: uniqueness, clarity, and completeness<\/li>\n<\/ul>\n\n\n\n

                These components ensure Service Keyword strategy is executable\u2014not just theoretical\u2014and supports both Organic Marketing<\/strong> growth and Local Marketing<\/strong> visibility.<\/p>\n\n\n\n

                Types of Service Keyword<\/h2>\n\n\n\n

                \u201cTypes\u201d of Service Keyword are best understood as practical distinctions used in planning:<\/p>\n\n\n\n

                1) Core service vs sub-service keywords<\/h3>\n\n\n\n
                  \n
                • Core service:<\/strong> \u201cplumbing services\u201d<\/li>\n
                • Sub-service:<\/strong> \u201ctankless water heater installation,\u201d \u201csewer line inspection\u201d<\/li>\n<\/ul>\n\n\n\n

                  Core services help define your site architecture; sub-services often capture higher-intent, lower-competition demand and improve relevance in Local Marketing<\/strong>.<\/p>\n\n\n\n

                  2) Commercial intent modifiers<\/h3>\n\n\n\n
                    \n
                  • \u201ccost,\u201d \u201cpricing,\u201d \u201cquote,\u201d \u201cnear me,\u201d \u201cbest,\u201d \u201csame day,\u201d \u201cemergency,\u201d \u201c24\/7\u201d\nThese modifiers change what the page should deliver (e.g., pricing transparency, fast contact options, proof of availability).<\/li>\n<\/ul>\n\n\n\n

                    3) Location-modified service keywords<\/h3>\n\n\n\n
                      \n
                    • \u201croof repair in [city]\u201d<\/li>\n
                    • \u201cfamily lawyer [neighborhood]\u201d\nThis is central to Local Marketing<\/strong> because it aligns content with geography, service areas, and localized trust signals.<\/li>\n<\/ul>\n\n\n\n

                      4) Problem-first vs solution-first keywords<\/h3>\n\n\n\n
                        \n
                      • Problem-first:<\/strong> \u201cclogged drain smell\u201d<\/li>\n
                      • Solution-first:<\/strong> \u201cdrain cleaning service\u201d\nProblem-first terms often fuel supporting content that feeds internal links to core service pages, strengthening Organic Marketing<\/strong> coverage.<\/li>\n<\/ul>\n\n\n\n

                        Real-World Examples of Service Keyword<\/h2>\n\n\n\n

                        Example 1: Home services (plumber)<\/h3>\n\n\n\n

                        A plumbing company groups Service Keyword themes into \u201cEmergency Plumbing,\u201d \u201cDrain Cleaning,\u201d and \u201cWater Heater Repair.\u201d Each gets a dedicated service page with clear pricing guidance, service area coverage, and call-focused CTAs. Supporting FAQs address \u201cno hot water,\u201d \u201cwater heater leaking,\u201d and \u201chow long does installation take,\u201d linking back to the main service page. This approach improves Organic Marketing<\/strong> rankings and increases calls from Local Marketing<\/strong> searches.<\/p>\n\n\n\n

                        Example 2: Professional services (law firm)<\/h3>\n\n\n\n

                        A law firm targets Service Keyword themes like \u201cestate planning,\u201d \u201cprobate attorney,\u201d and \u201ctrust administration.\u201d They create a hub page for estate planning and sub-pages for wills, trusts, and power of attorney, each tailored to decision criteria (timeline, documents, typical costs, process). They also build a location page strategy for primary service areas. The result is broader topical authority and more qualified leads from Organic Marketing<\/strong> and Local Marketing<\/strong> combined.<\/p>\n\n\n\n

                        Example 3: B2B local services (commercial cleaning)<\/h3>\n\n\n\n

                        A commercial cleaning provider targets Service Keyword themes by vertical and facility type: \u201coffice cleaning,\u201d \u201cmedical clinic cleaning,\u201d \u201cpost-construction cleanup.\u201d Each page emphasizes compliance, scheduling, and service checklists, and uses case-study snippets. This captures higher-value contracts while staying grounded in local intent signals important to Local Marketing<\/strong>.<\/p>\n\n\n\n

                        Benefits of Using Service Keyword<\/h2>\n\n\n\n

                        A disciplined Service Keyword strategy delivers compounding gains:<\/p>\n\n\n\n

                          \n
                        • Performance improvements:<\/strong> More rankings for high-intent queries; better visibility across service categories.<\/li>\n
                        • Cost savings:<\/strong> Reduced reliance on paid acquisition as Organic Marketing<\/strong> traffic grows.<\/li>\n
                        • Efficiency gains:<\/strong> Clear page mapping reduces duplicated content and makes content production predictable.<\/li>\n
                        • Better customer experience:<\/strong> Searchers land on pages that answer real questions, explain the process, and present clear next steps.<\/li>\n
                        • Stronger local relevance:<\/strong> In Local Marketing<\/strong>, service + location alignment improves the likelihood of showing up for nearby, ready-to-buy searches.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Service Keyword<\/h2>\n\n\n\n

                          Service Keyword work is straightforward in concept but can be hard in execution:<\/p>\n\n\n\n

                            \n
                          • Ambiguous intent:<\/strong> Some queries are informational (\u201chow to fix\u2026\u201d) but still lead to hiring decisions.<\/li>\n
                          • Keyword cannibalization:<\/strong> Multiple pages accidentally target the same Service Keyword theme, weakening rankings.<\/li>\n
                          • Thin or repetitive service pages:<\/strong> Templated pages without unique value struggle to compete.<\/li>\n
                          • Local complexity:<\/strong> Service-area businesses may have overlapping geographies; location targeting can become messy.<\/li>\n
                          • Measurement gaps:<\/strong> Calls and offline conversions can be under-attributed, especially in Local Marketing<\/strong> where phone leads matter.<\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Service Keyword<\/h2>\n\n\n\n

                            Build a service-led site architecture<\/h3>\n\n\n\n

                            Start with a clear hierarchy: service hub \u2192 sub-services \u2192 supporting FAQs\/guides. This helps search engines and users understand your offerings and improves Organic Marketing<\/strong> crawl efficiency.<\/p>\n\n\n\n

                            Map one primary Service Keyword theme per page<\/h3>\n\n\n\n

                            Avoid making one page try to rank for everything. Use one primary theme and cover related subtopics naturally, supported by internal links.<\/p>\n\n\n\n

                            Write for decision-making, not just ranking<\/h3>\n\n\n\n

                            High-performing service pages answer \u201cshould I hire you?\u201d Include process, timelines, common edge cases, what\u2019s included, who it\u2019s for, and how to get started. This is especially important for Local Marketing<\/strong> conversions.<\/p>\n\n\n\n

                            Use localized proof responsibly<\/h3>\n\n\n\n

                            Where relevant, include service area coverage, real testimonials, project photos, and policies. Keep claims accurate and avoid over-optimizing location names.<\/p>\n\n\n\n

                            Maintain and refresh<\/h3>\n\n\n\n

                            Update service pages when offerings change, seasons shift, regulations update, or you learn new objections from sales calls. Continuous improvement is a core Organic Marketing<\/strong> advantage.<\/p>\n\n\n\n

                            Tools Used for Service Keyword<\/h2>\n\n\n\n

                            Service Keyword strategy is supported by tool categories rather than any single platform:<\/p>\n\n\n\n

                              \n
                            • SEO tools:<\/strong> keyword discovery, clustering support, rank tracking, SERP analysis, content gap reviews<\/li>\n
                            • Analytics tools:<\/strong> landing page performance, user behavior, attribution paths<\/li>\n
                            • Search performance tools:<\/strong> query impressions\/clicks and indexing insights<\/li>\n
                            • CRM systems:<\/strong> lead source tracking, pipeline quality, close rates by service<\/li>\n
                            • Call tracking and form tracking:<\/strong> connection from Service Keyword pages to offline conversions (critical for Local Marketing<\/strong>)<\/li>\n
                            • Reporting dashboards:<\/strong> unify KPIs across rankings, traffic, leads, and revenue<\/li>\n
                            • Content workflow tools:<\/strong> briefs, approvals, and revision history to keep service pages consistent and accurate<\/li>\n<\/ul>\n\n\n\n

                              The best stack is the one that closes the loop between Organic Marketing<\/strong> visibility and real business outcomes, especially phone calls and bookings in Local Marketing<\/strong>.<\/p>\n\n\n\n

                              Metrics Related to Service Keyword<\/h2>\n\n\n\n

                              To measure whether a Service Keyword strategy is working, track metrics at three levels:<\/p>\n\n\n\n

                              Visibility and demand capture<\/h3>\n\n\n\n
                                \n
                              • Impressions and clicks by query theme<\/li>\n
                              • Ranking distribution (top 3, top 10, top 20) for service queries<\/li>\n
                              • Share of voice vs local competitors (where measurable)<\/li>\n<\/ul>\n\n\n\n

                                On-site engagement and intent<\/h3>\n\n\n\n
                                  \n
                                • Click-to-call events, form submits, booking starts<\/li>\n
                                • Engagement with \u201cpricing,\u201d \u201cservice area,\u201d and FAQ sections<\/li>\n
                                • Conversion rate by service page and by device (mobile often dominates Local Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

                                  Business outcomes and quality<\/h3>\n\n\n\n
                                    \n
                                  • Qualified lead rate by service<\/li>\n
                                  • Close rate and revenue per lead by service<\/li>\n
                                  • Time to first response (strongly affects local conversion)<\/li>\n<\/ul>\n\n\n\n

                                    A Service Keyword that \u201cranks\u201d but produces low-quality leads still needs refinement\u2014either the page is mismatched to intent, or the service positioning is unclear.<\/p>\n\n\n\n

                                    Future Trends of Service Keyword<\/h2>\n\n\n\n

                                    Service Keyword strategy is evolving alongside search behavior and technology:<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted discovery and content ops:<\/strong> Teams will use automation to cluster service themes, detect cannibalization, and maintain content freshness\u2014while still requiring human expertise for accuracy and differentiation.<\/li>\n
                                    • Richer intent interpretation:<\/strong> Search engines increasingly understand nuanced service needs (urgency, constraints, context). Pages that address real scenarios will outperform generic service descriptions in Organic Marketing<\/strong>.<\/li>\n
                                    • Personalization and locality signals:<\/strong> Results will continue to adapt to location, device, and immediacy\u2014raising the bar for Local Marketing<\/strong> readiness (fast pages, clear CTAs, accurate service areas).<\/li>\n
                                    • Privacy and attribution changes:<\/strong> With tighter tracking, marketers must rely more on blended measurement (CRM outcomes, call logs, modeled attribution) to evaluate Service Keyword ROI.<\/li>\n
                                    • More competition on \u201cservice + trust\u201d:<\/strong> Proof elements\u2014reviews, expertise, policies, and transparent process\u2014will matter as much as keyword placement.<\/li>\n<\/ul>\n\n\n\n

                                      Service Keyword vs Related Terms<\/h2>\n\n\n\n

                                      Service Keyword vs product keyword<\/h3>\n\n\n\n

                                      A product keyword targets items you sell (\u201crunning shoes\u201d). A Service Keyword<\/strong> targets work you perform (\u201cshoe repair service\u201d). The pages, conversion paths, and intent signals differ.<\/p>\n\n\n\n

                                      Service Keyword vs informational keyword<\/h3>\n\n\n\n

                                      Informational queries (\u201chow to unclog a drain\u201d) are learning-focused. Service queries (\u201cdrain cleaning service\u201d) are hiring-focused. In Organic Marketing<\/strong>, you often use informational content to support Service Keyword pages through internal links and trust building.<\/p>\n\n\n\n

                                      Service Keyword vs location keyword<\/h3>\n\n\n\n

                                      A location keyword emphasizes geography (\u201cDowntown Chicago\u201d). A Service Keyword emphasizes what you do. In Local Marketing<\/strong>, the highest value often comes from combining them thoughtfully\u2014without producing thin, repetitive location pages.<\/p>\n\n\n\n

                                      Who Should Learn Service Keyword<\/h2>\n\n\n\n
                                        \n
                                      • Marketers:<\/strong> to build content plans and landing pages that generate leads, not just traffic, across Organic Marketing<\/strong>.<\/li>\n
                                      • Analysts:<\/strong> to connect query themes to conversions, pipeline quality, and local performance trends.<\/li>\n
                                      • Agencies:<\/strong> to standardize audits, page mapping, and scalable deliverables for Local Marketing<\/strong> clients.<\/li>\n
                                      • Business owners and founders:<\/strong> to prioritize which services to promote first and to evaluate SEO work based on outcomes.<\/li>\n
                                      • Developers:<\/strong> to implement templates, internal linking structures, structured data, and performance improvements that help Service Keyword pages win.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of Service Keyword<\/h2>\n\n\n\n

                                        A Service Keyword<\/strong> is a service-intent search phrase that signals a person wants to hire, book, or contact a provider. It matters because it ties Organic Marketing<\/strong> efforts directly to revenue outcomes, guiding site architecture, content creation, and conversion design. In Local Marketing<\/strong>, Service Keyword targeting connects your services to local demand and improves your ability to show up for nearby, high-intent searches. Done well, it creates an evergreen system for earning qualified leads\u2014consistently and cost-effectively.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What is a Service Keyword, in simple terms?<\/h3>\n\n\n\n

                                        A Service Keyword<\/strong> is a search phrase that describes a service someone wants to hire, like \u201cAC repair\u201d or \u201ctax accountant.\u201d It\u2019s used to plan service pages and content that attract ready-to-act visitors through Organic Marketing<\/strong>.<\/p>\n\n\n\n

                                        2) How many Service Keyword themes should one service page target?<\/h3>\n\n\n\n

                                        Usually one primary theme per page, supported by closely related variations. If a page tries to rank for too many distinct services, it often becomes unclear and underperforms in both Organic Marketing<\/strong> and conversions.<\/p>\n\n\n\n

                                        3) How does Service Keyword research help Local Marketing specifically?<\/h3>\n\n\n\n

                                        In Local Marketing<\/strong>, Service Keyword research reveals what people in your area actually search (including neighborhood terms, urgency modifiers, and \u201cnear me\u201d intent). That insight shapes service pages, location targeting, and calls-to-action that match local demand.<\/p>\n\n\n\n

                                        4) Should I create separate pages for \u201cservice + city\u201d keywords?<\/h3>\n\n\n\n

                                        Sometimes. If you serve multiple distinct areas and can add unique value (examples, local proof, specific service notes), separate pages can help. If pages will be repetitive, it\u2019s often better to strengthen core service pages and clearly list service areas.<\/p>\n\n\n\n

                                        5) What\u2019s the biggest mistake businesses make with Service Keyword targeting?<\/h3>\n\n\n\n

                                        Creating thin service pages that only restate the service name. Winning pages explain the process, outcomes, constraints, FAQs, and next steps\u2014elements that improve trust and performance in Organic Marketing<\/strong> and Local Marketing<\/strong>.<\/p>\n\n\n\n

                                        6) How do I know if a Service Keyword is worth targeting?<\/h3>\n\n\n\n

                                        Check intent (does it indicate hiring?), relevance (do you offer it?), and business value (lead quality, margins). Then validate competition and your ability to produce the best page for that specific service need.<\/p>\n\n\n\n

                                        7) Can informational content still support Service Keyword goals?<\/h3>\n\n\n\n

                                        Yes. Guides and FAQs can capture early-stage traffic and funnel it to service pages via internal links. This improves topical authority and helps Organic Marketing<\/strong> performance without replacing service-focused pages.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        A **Service Keyword** is the search phrase people type when they need a specific service\u2014often right now, and often nearby. In **Organic Marketing**, it\u2019s one of the most practical building blocks for earning consistent, non-paid demand because it aligns content, pages, and listings with real customer intent. In **Local Marketing**, a Service Keyword becomes even more powerful: it connects local businesses to \u201cnear me\u201d behavior and location-aware results, where search engines prioritize relevance, proximity, and trust signals.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1904],"tags":[],"class_list":["post-9375","post","type-post","status-publish","format-standard","hentry","category-local-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9375"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9375\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}