{"id":9161,"date":"2026-03-27T09:17:05","date_gmt":"2026-03-27T09:17:05","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/federal-trade-commission\/"},"modified":"2026-03-27T09:17:05","modified_gmt":"2026-03-27T09:17:05","slug":"federal-trade-commission","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/federal-trade-commission\/","title":{"rendered":"Federal Trade Commission: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Influencer Marketing"},"content":{"rendered":"\n

The Federal Trade Commission<\/strong> is one of the most important U.S. regulators shaping how brands earn attention without paid reach\u2014especially in Organic Marketing<\/strong> and Influencer Marketing<\/strong>. While Organic Marketing relies on trust, authenticity, and community, the Federal Trade Commission sets expectations for truthfulness, transparency, and fair practices that protect consumers and level the playing field for businesses.<\/p>\n\n\n\n

For modern teams, the FTC<\/strong> is not just \u201ca legal thing.\u201d It influences how you write creator briefs, structure affiliate programs, collect reviews, disclose partnerships, handle claims (like \u201cclinically proven\u201d), and even how you manage social proof. If you treat Federal Trade Commission compliance as a built-in part of your Organic Marketing strategy, you reduce risk while improving credibility\u2014often improving performance in Influencer Marketing as a result.<\/p>\n\n\n\n

What Is Federal Trade Commission?<\/h2>\n\n\n\n

The Federal Trade Commission (FTC)<\/strong> is a U.S. government agency focused on consumer protection and fair competition. In marketing terms, the Federal Trade Commission is best known for enforcing rules and principles that require advertising and promotional messaging to be truthful, not misleading, and supported by evidence when claims are made.<\/p>\n\n\n\n

The core concept is simple: when brands influence buying decisions, they must do so fairly. That includes being honest about what a product can do and being transparent about relationships that could affect an endorsement\u2014such as payments, free products, affiliate commissions, or other benefits.<\/p>\n\n\n\n

From a business standpoint, the Federal Trade Commission matters because it can investigate, pursue enforcement actions, and set expectations that affect brand reputation, campaign operations, and partner relationships. In Organic Marketing<\/strong>, where the brand voice often feels \u201cinformal\u201d (social posts, community, creators, reviews), the FTC\u2019s standards still apply.<\/p>\n\n\n\n

Within Influencer Marketing<\/strong>, the Federal Trade Commission is central because creator content can look like a personal recommendation. The FTC expects \u201cmaterial connections\u201d between a brand and an endorser to be clearly disclosed so audiences can evaluate the message with full context.<\/p>\n\n\n\n

Why Federal Trade Commission Matters in Organic Marketing<\/h2>\n\n\n\n

Organic Marketing<\/strong> is built on trust signals: real customers, credible creators, authentic communities, and consistent brand behavior. The Federal Trade Commission<\/strong> directly supports\u2014or undermines\u2014those trust signals depending on whether your practices are transparent.<\/p>\n\n\n\n

Strategically, FTC-aware Organic Marketing helps you:<\/p>\n\n\n\n

    \n
  • Protect brand equity by avoiding misleading claims and hidden sponsorships<\/li>\n
  • Reduce campaign risk when creators publish quickly across platforms<\/li>\n
  • Build long-term credibility, which compounds over time (unlike short-lived tactics)<\/li>\n<\/ul>\n\n\n\n

    From a business value perspective, aligning with Federal Trade Commission expectations often improves marketing outcomes. Clear disclosures can reduce backlash, improve audience quality, and strengthen loyalty because customers feel respected\u2014not manipulated.<\/p>\n\n\n\n

    There is also competitive advantage: brands that operationalize FTC compliance can scale Influencer Marketing<\/strong> more confidently. They onboard creators faster, run more campaigns, and maintain consistent standards\u2014while competitors may slow down after a public issue or platform enforcement.<\/p>\n\n\n\n

    How Federal Trade Commission Works<\/h2>\n\n\n\n

    The Federal Trade Commission<\/strong> is a regulator, not a marketing \u201cprocess,\u201d but you can understand how it works in practice through a workflow lens:<\/p>\n\n\n\n

      \n
    1. \n

      Trigger (what brings attention)<\/strong>\n Potential issues surface through consumer complaints, competitor complaints, media reports, platform signals, referrals, or the FTC\u2019s own monitoring. In Influencer Marketing, triggers often include missing or unclear disclosures, exaggerated product claims, or deceptive reviews.<\/p>\n<\/li>\n

    2. \n

      Assessment (how conduct is evaluated)<\/strong>\n The FTC looks at the overall impression of a claim or endorsement\u2014what a reasonable consumer would take away. It considers whether claims are misleading, whether important information is omitted, and whether disclosures are clear and noticeable.<\/p>\n<\/li>\n

    3. \n

      Action (how expectations are applied)<\/strong>\n The Federal Trade Commission may issue guidance, send warning letters, negotiate settlements, or pursue enforcement. Even without direct action, FTC guidance becomes an operational standard that agencies and brands adopt to reduce risk.<\/p>\n<\/li>\n

    4. \n

      Outcome (what changes for marketers)<\/strong>\n Teams adjust messaging, require clearer disclosures, tighten review moderation, add substantiation for claims, and improve approvals. Over time, FTC-aware Organic Marketing becomes more disciplined: fewer risky claims, better documentation, and more consistent creator governance.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Federal Trade Commission<\/h2>\n\n\n\n

      For marketing teams, the Federal Trade Commission shows up through several practical components:<\/p>\n\n\n\n

      Disclosure and endorsement requirements<\/h3>\n\n\n\n

      In Influencer Marketing<\/strong>, the FTC expects clear disclosure of material connections (payment, gifts, commissions, employment, family ties). The disclosure should be hard to miss and understandable to the audience.<\/p>\n\n\n\n

      Claim substantiation<\/h3>\n\n\n\n

      If your Organic Marketing includes performance claims (\u201creduces acne in 24 hours\u201d), health-related statements, \u201cbefore and after\u201d implications, or comparative claims (\u201c#1,\u201d \u201cbest,\u201d \u201cmost effective\u201d), you need support for those claims.<\/p>\n\n\n\n

      Reviews and testimonials integrity<\/h3>\n\n\n\n

      The Federal Trade Commission scrutinizes deceptive review practices such as fake reviews, suppressed negative reviews, or incentives that are not appropriately handled. Organic Marketing frequently relies on reviews, so governance here is crucial.<\/p>\n\n\n\n

      Privacy and data practices (often adjacent)<\/h3>\n\n\n\n

      While other laws may be involved, the FTC has historically played a significant role in policing deceptive or unfair practices related to consumer data. For marketers, that affects lead capture, tracking statements, and what you promise users about data use.<\/p>\n\n\n\n

      Governance and accountability<\/h3>\n\n\n\n

      In practice, FTC alignment is owned by a mix of marketing leaders, legal\/compliance, agency partners, influencer managers, and community teams. Clear responsibilities and documented processes reduce the chance of \u201ceveryone assumed someone else checked.\u201d<\/p>\n\n\n\n

      Types of Federal Trade Commission (Practical Contexts)<\/h2>\n\n\n\n

      The Federal Trade Commission<\/strong> itself is one agency, but marketers encounter it in different contexts. Instead of \u201ctypes,\u201d think of the most relevant FTC-related areas for Organic Marketing and Influencer Marketing:<\/p>\n\n\n\n

        \n
      1. \n

        Endorsements and disclosures<\/strong>\n The day-to-day reality for creator campaigns, affiliates, ambassadors, and employee advocacy.<\/p>\n<\/li>\n

      2. \n

        Advertising claims and substantiation<\/strong>\n How you describe product benefits, comparisons, pricing, guarantees, and \u201cresults\u201d content in organic channels.<\/p>\n<\/li>\n

      3. \n

        Reviews, ratings, and social proof<\/strong>\n How you collect, display, moderate, and incentivize customer feedback\u2014especially where trust is central to Organic Marketing.<\/p>\n<\/li>\n

      4. \n

        Unfair or deceptive practices<\/strong>\n The umbrella concept: if a tactic is likely to mislead consumers in a meaningful way, it may be a problem even if it feels \u201ccommon\u201d in the market.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Real-World Examples of Federal Trade Commission<\/h2>\n\n\n\n

        Example 1: Influencer campaign with unclear disclosures<\/h3>\n\n\n\n

        A skincare brand launches a TikTok creator push. Creators mention the product casually, but disclosures are buried at the end of a long caption or use vague language like \u201cthanks to\u201d without clarity. The Federal Trade Commission<\/strong> expects disclosures to be clear and noticeable. The brand updates contracts, adds \u201cdisclosure placement\u201d rules, and requires pre-publication checks. Result: safer Influencer Marketing<\/strong> that still feels authentic.<\/p>\n\n\n\n

        Example 2: Organic \u201cresults\u201d claims without evidence<\/h3>\n\n\n\n

        A fitness app uses Organic Marketing posts stating users \u201close 10 pounds in 7 days.\u201d Even if some users experienced that, the claim implies typical results. FTC expectations push the brand to revise language, add context, and ensure claims match evidence. Result: fewer misleading impressions and reduced reputational risk.<\/p>\n\n\n\n

        Example 3: Review incentives that distort ratings<\/h3>\n\n\n\n

        An ecommerce brand offers coupons for reviews, leading to a wave of overly positive ratings. If incentives are handled poorly, audiences may be misled about authenticity. The Federal Trade Commission focus on deceptive practices leads the brand to adjust review requests, separate incentives from review outcomes, and implement moderation policies. Result: more credible reviews that strengthen Organic Marketing performance.<\/p>\n\n\n\n

        Benefits of Using Federal Trade Commission<\/h2>\n\n\n\n

        Treating Federal Trade Commission<\/strong> expectations as a design constraint can improve marketing\u2014not just reduce legal exposure.<\/p>\n\n\n\n

          \n
        • Higher trust and conversion quality:<\/strong> Transparent disclosures in Influencer Marketing can attract better-fit customers who appreciate honesty.<\/li>\n
        • Lower crisis costs:<\/strong> Fewer removals, PR cleanups, platform penalties, and partner disputes.<\/li>\n
        • Operational efficiency at scale:<\/strong> Standardized briefs, disclosure templates, and approvals reduce back-and-forth with creators and agencies.<\/li>\n
        • Better brand consistency:<\/strong> Claims substantiation forces clearer messaging, which improves creative focus in Organic Marketing.<\/li>\n
        • Stronger partnerships:<\/strong> Creators prefer brands that protect them with clear rules and reasonable review workflows.<\/li>\n<\/ul>\n\n\n\n

          Challenges of Federal Trade Commission<\/h2>\n\n\n\n

          FTC alignment is achievable, but it\u2019s not frictionless\u2014especially in fast-moving Organic Marketing teams.<\/p>\n\n\n\n

            \n
          • Platform constraints:<\/strong> Short-form video, disappearing stories, and auto-truncated captions make disclosures harder to place well.<\/li>\n
          • Global complexity:<\/strong> International campaigns must navigate local regulators too; the Federal Trade Commission is U.S.-focused, but your audience may be global.<\/li>\n
          • Ambiguous \u201cmaterial connection\u201d edge cases:<\/strong> Gifts, event invites, affiliate links, and employee advocacy can blur lines if policies aren\u2019t explicit.<\/li>\n
          • Speed vs. review:<\/strong> Influencer Marketing often rewards quick turnaround, while compliance requires approvals, documentation, and training.<\/li>\n
          • Measurement limitations:<\/strong> It\u2019s easier to measure clicks than \u201cclarity of disclosure.\u201d Teams need proxy metrics and audits.<\/li>\n<\/ul>\n\n\n\n

            Best Practices for Federal Trade Commission<\/h2>\n\n\n\n

            These practices help make FTC alignment a repeatable part of Organic Marketing<\/strong> and Influencer Marketing<\/strong> operations:<\/p>\n\n\n\n

              \n
            1. \n

              Build disclosure into the creative brief<\/strong>\n Specify where the disclosure goes (on-screen, spoken, caption), how early it appears, and what wording is acceptable.<\/p>\n<\/li>\n

            2. \n

              Treat disclosures as user experience<\/strong>\n Make them unmissable and understandable. If a viewer can\u2019t tell it\u2019s sponsored quickly, the risk increases.<\/p>\n<\/li>\n

            3. \n

              Create a claims library with substantiation notes<\/strong>\n For common Organic Marketing claims (performance, comparisons, pricing, \u201cfree,\u201d \u201cguaranteed\u201d), document what\u2019s allowed and what evidence supports it.<\/p>\n<\/li>\n

            4. \n

              Use contracts that match reality<\/strong>\n Ensure creator agreements require accurate statements, honest opinions, and disclosure compliance\u2014plus a process to fix noncompliant posts.<\/p>\n<\/li>\n

            5. \n

              Train internal teams and creators<\/strong>\n Short training beats long legal documents. Teach examples of good and bad disclosures for each platform.<\/p>\n<\/li>\n

            6. \n

              Implement pre- and post-publish checks<\/strong>\n Sample audits can scale better than reviewing every asset, especially for Influencer Marketing programs with many micro-creators.<\/p>\n<\/li>\n

            7. \n

              Document decisions<\/strong>\n Keep proof of approvals, claim substantiation, and creator instructions. Documentation helps demonstrate good-faith compliance if questions arise.<\/p>\n<\/li>\n

            8. \n

              Coordinate with legal\/compliance early<\/strong>\n For high-risk categories (health, finance, children\u2019s products), involve specialists before Organic Marketing content goes live.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Tools Used for Federal Trade Commission<\/h2>\n\n\n\n

              The Federal Trade Commission<\/strong> isn\u2019t a software platform, but many tool categories help operationalize compliance in Organic Marketing and Influencer Marketing:<\/p>\n\n\n\n

                \n
              • Influencer management platforms:<\/strong> Track creators, contracts, deliverables, usage rights, and disclosure requirements; store approvals and version history.<\/li>\n
              • Content review and workflow tools:<\/strong> Route assets through brand\/legal review, maintain audit trails, and ensure correct disclosures are included.<\/li>\n
              • Digital asset management (DAM):<\/strong> Maintain approved claims language, disclosure overlays, and brand templates used across organic channels.<\/li>\n
              • Social listening and monitoring tools:<\/strong> Detect undisclosed brand mentions, affiliate link patterns, or sentiment spikes that may indicate misleading content.<\/li>\n
              • Analytics tools:<\/strong> Evaluate performance while segmenting by creator, content type, and disclosure format to understand what performs ethically and sustainably.<\/li>\n
              • CRM and customer support systems:<\/strong> Surface complaint themes that may signal deceptive impressions in Organic Marketing messaging.<\/li>\n
              • Reporting dashboards:<\/strong> Combine compliance checks (audits, violations) with Influencer Marketing performance metrics for leadership visibility.<\/li>\n<\/ul>\n\n\n\n

                Metrics Related to Federal Trade Commission<\/h2>\n\n\n\n

                You can\u2019t \u201cmeasure the FTC,\u201d but you can measure behaviors and outcomes associated with FTC-aligned marketing:<\/p>\n\n\n\n

                  \n
                • Disclosure compliance rate:<\/strong> Percent of influencer posts with clear, correct disclosures on first publish.<\/li>\n
                • Time-to-correction:<\/strong> How quickly noncompliant content is updated after detection.<\/li>\n
                • Claim approval rate:<\/strong> Portion of Organic Marketing assets using pre-approved claims language.<\/li>\n
                • Audit coverage:<\/strong> Percent of creator posts reviewed (sampled) per campaign or per month.<\/li>\n
                • Consumer complaint rate:<\/strong> Complaints about misleading claims, unclear sponsorship, or dissatisfaction tied to expectation gaps.<\/li>\n
                • Sentiment and trust indicators:<\/strong> Brand sentiment trends after creator collaborations, especially when disclosures are prominent.<\/li>\n
                • Engagement quality:<\/strong> Saves, comments, repeat visits, and low refund\/chargeback signals\u2014often healthier than pure reach.<\/li>\n<\/ul>\n\n\n\n

                  Future Trends of Federal Trade Commission<\/h2>\n\n\n\n

                  Several shifts are shaping how the Federal Trade Commission<\/strong> intersects with Organic Marketing:<\/p>\n\n\n\n

                    \n
                  • AI-generated content and synthetic influencers:<\/strong> As AI makes endorsements cheaper and faster, disclosure clarity and deception risk rise (deepfakes, fabricated testimonials, automated review content).<\/li>\n
                  • Automation of compliance workflows:<\/strong> More teams will use automated checks for disclosure presence (on-screen text detection, caption rules) to scale Influencer Marketing safely.<\/li>\n
                  • Greater scrutiny of \u201cnative\u201d formats:<\/strong> Short video, livestream shopping, and creator storefronts blur ads and entertainment, making FTC expectations even more central.<\/li>\n
                  • Privacy and measurement changes:<\/strong> With evolving privacy expectations, the Federal Trade Commission focus on deceptive data practices may influence how marketers describe tracking, personalization, and consent.<\/li>\n
                  • Higher expectations for proof:<\/strong> Consumers demand evidence. Organic Marketing that relies on vague \u201cmiracle results\u201d may underperform as platforms and regulators reward substantiated, transparent messaging.<\/li>\n<\/ul>\n\n\n\n

                    Federal Trade Commission vs Related Terms<\/h2>\n\n\n\n

                    Federal Trade Commission vs Endorsement Guidelines<\/h3>\n\n\n\n

                    \u201cEndorsement guidelines\u201d typically refer to the rules and expectations for testimonials and disclosures. The Federal Trade Commission<\/strong> is the agency behind influential endorsement guidance and enforcement. In practice, marketers implement endorsement guidelines to align with FTC expectations in Influencer Marketing.<\/p>\n\n\n\n

                    Federal Trade Commission vs Truth-in-Advertising<\/h3>\n\n\n\n

                    \u201cTruth-in-advertising\u201d is a broader principle: advertising should be honest and not misleading. The Federal Trade Commission is a key U.S. enforcer of that principle. Organic Marketing is still advertising when it promotes products\u2014so truth-in-advertising applies even when there\u2019s no paid media.<\/p>\n\n\n\n

                    Federal Trade Commission vs Platform Policies<\/h3>\n\n\n\n

                    Social platforms have their own branded-content tools and rules. Platform policies can be stricter or simply different, but they do not replace FTC expectations. In Influencer Marketing, you must meet both: platform requirements for tagging and the Federal Trade Commission expectation for clear disclosure to consumers.<\/p>\n\n\n\n

                    Who Should Learn Federal Trade Commission<\/h2>\n\n\n\n
                      \n
                    • Marketers:<\/strong> To design Organic Marketing campaigns that are persuasive without crossing into misleading claims or hidden sponsorship.<\/li>\n
                    • Analysts:<\/strong> To interpret performance data in context (e.g., disclosure placement can change engagement) and build compliance reporting.<\/li>\n
                    • Agencies:<\/strong> To protect clients and standardize creator operations across multiple brands and categories.<\/li>\n
                    • Business owners and founders:<\/strong> To reduce risk while building trust-driven growth loops that depend on reviews, referrals, and Influencer Marketing.<\/li>\n
                    • Developers and product teams:<\/strong> To support compliant workflows\u2014review collection, affiliate tracking, creator portals, and audit logs that help marketing teams meet Federal Trade Commission expectations.<\/li>\n<\/ul>\n\n\n\n

                      Summary of Federal Trade Commission<\/h2>\n\n\n\n

                      The Federal Trade Commission (FTC)<\/strong> is a U.S. agency that shapes how brands communicate, substantiate claims, and disclose relationships\u2014especially in Organic Marketing<\/strong> and Influencer Marketing<\/strong>. It matters because organic channels thrive on trust, and FTC-aligned practices protect that trust while reducing operational and reputational risk.<\/p>\n\n\n\n

                      When teams build Federal Trade Commission expectations into briefs, contracts, approvals, and measurement, they can scale creator partnerships responsibly, maintain credible reviews, and produce clearer messaging that performs over the long term.<\/p>\n\n\n\n

                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                      1) What does the Federal Trade Commission do in marketing?<\/h3>\n\n\n\n

                      The Federal Trade Commission<\/strong> protects consumers by addressing deceptive or unfair practices, including misleading advertising claims and unclear disclosures in endorsements, reviews, and Influencer Marketing<\/strong>.<\/p>\n\n\n\n

                      2) Do FTC rules apply to Organic Marketing posts that aren\u2019t paid ads?<\/h3>\n\n\n\n

                      Yes. Organic Marketing<\/strong> can still be promotional advertising. If a post is marketing a product or service, truthfulness, substantiation of claims, and disclosure of material connections can still apply.<\/p>\n\n\n\n

                      3) What counts as a \u201cmaterial connection\u201d in Influencer Marketing?<\/h3>\n\n\n\n

                      A material connection includes payment, free products, affiliate commissions, discounts, or any relationship that could affect the credibility of the endorsement. The Federal Trade Commission<\/strong> expects those connections to be clearly disclosed.<\/p>\n\n\n\n

                      4) Is using a platform\u2019s \u201cpaid partnership\u201d tag enough?<\/h3>\n\n\n\n

                      It can help, but it may not always be sufficient on its own. Many teams combine platform tools with plain-language disclosures so audiences clearly understand the relationship, aligning with Federal Trade Commission expectations.<\/p>\n\n\n\n

                      5) How should disclosures be placed in short-form video?<\/h3>\n\n\n\n

                      Make the disclosure hard to miss\u2014ideally early in the video, clearly visible on-screen, and\/or spoken. The goal is clarity for the viewer, which is central to the Federal Trade Commission<\/strong> approach.<\/p>\n\n\n\n

                      6) What are common FTC-related mistakes brands make with reviews?<\/h3>\n\n\n\n

                      Common issues include fake reviews, selectively hiding negative reviews, or incentivizing reviews in ways that mislead audiences. Because reviews power Organic Marketing<\/strong>, review integrity should be governed carefully.<\/p>\n\n\n\n

                      7) Does FTC compliance guarantee zero risk?<\/h3>\n\n\n\n

                      No regulator-aligned approach can guarantee zero risk. But building FTC-aware processes\u2014training, documentation, audits, and clear creator guidance\u2014substantially reduces the likelihood and impact of problems in Organic Marketing and Influencer Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      The **Federal Trade Commission** is one of the most important U.S. regulators shaping how brands earn attention without paid reach\u2014especially in **Organic Marketing** and **Influencer Marketing**. While Organic Marketing relies on trust, authenticity, and community, the Federal Trade Commission sets expectations for truthfulness, transparency, and fair practices that protect consumers and level the playing field for businesses.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1903],"tags":[],"class_list":["post-9161","post","type-post","status-publish","format-standard","hentry","category-influencer-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9161"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}