{"id":9138,"date":"2026-03-27T08:22:40","date_gmt":"2026-03-27T08:22:40","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/digital-pr-kpi\/"},"modified":"2026-03-27T08:22:40","modified_gmt":"2026-03-27T08:22:40","slug":"digital-pr-kpi","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/digital-pr-kpi\/","title":{"rendered":"Digital PR Kpi: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Digital PR"},"content":{"rendered":"\n

Measuring public relations has always been challenging, but modern Organic Marketing<\/strong> demands clarity and accountability. A Digital PR Kpi<\/strong> (key performance indicator) is a measurable signal used to evaluate whether Digital PR<\/strong> efforts are producing meaningful outcomes\u2014such as earned coverage, authoritative links, brand demand, and qualified referral traffic.<\/p>\n\n\n\n

In practice, Digital PR Kpi<\/strong> selection is what separates \u201cwe got some press\u201d from \u201cwe improved search visibility, strengthened trust, and drove business impact.\u201d Because Digital PR<\/strong> influences both brand perception and search performance, the right KPIs help teams prioritize tactics, defend budgets, and connect campaigns to outcomes that matter in Organic Marketing<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

What Is Digital PR Kpi?<\/h2>\n\n\n\n

A Digital PR Kpi<\/strong> is a specific metric (or small set of metrics) used to track performance and success of Digital PR<\/strong> activities across earned media, online brand presence, and downstream business outcomes. It can describe output (what you produced), quality (how credible it was), or impact (what changed because of it).<\/p>\n\n\n\n

The core concept<\/h3>\n\n\n\n

A Digital PR Kpi<\/strong> turns Digital PR from a creative and relationship-driven discipline into a measurable growth lever. The goal isn\u2019t to reduce PR to vanity numbers\u2014it\u2019s to quantify progress toward objectives like authority, trust, discoverability, and demand.<\/p>\n\n\n\n

The business meaning<\/h3>\n\n\n\n

A strong Digital PR Kpi<\/strong> framework answers questions leadership cares about:\n– Are we earning attention in the right places?\n– Are we strengthening our reputation in a way that influences consideration?\n– Is our coverage contributing to SEO outcomes, pipeline, or revenue?<\/p>\n\n\n\n

Where it fits in Organic Marketing<\/h3>\n\n\n\n

In Organic Marketing<\/strong>, Digital PR sits alongside content, technical SEO, and brand building. Digital PR\u2019s earned placements can improve:\n– link authority and topical credibility\n– brand search demand and click-through behavior\n– referral traffic and assisted conversions<\/p>\n\n\n\n

Its role inside Digital PR<\/h3>\n\n\n\n

Within Digital PR<\/strong>, KPIs guide targeting (which publications), creative direction (which angles), outreach prioritization (which journalists), and measurement (which results are meaningful). A Digital PR Kpi<\/strong> is also how teams maintain consistent standards across campaigns.<\/p>\n\n\n\n

\n\n\n\n

Why Digital PR Kpi Matters in Organic Marketing<\/h2>\n\n\n\n

In Organic Marketing<\/strong>, results compound over time\u2014but only if you invest in what works. A Digital PR Kpi<\/strong> matters because it creates a feedback loop between effort and outcome.<\/p>\n\n\n\n

Strategic importance<\/h3>\n\n\n\n

Without clear KPIs, Digital PR risks becoming activity-based: emails sent, press releases distributed, mentions collected. A Digital PR Kpi<\/strong> framework forces strategic choices\u2014like prioritizing relevance and authority over raw coverage counts.<\/p>\n\n\n\n

Business value<\/h3>\n\n\n\n

Digital PR often influences results indirectly. For example, an authoritative mention might increase brand trust, which improves conversion rate weeks later. Tracking the right Digital PR Kpi<\/strong> set helps you justify investment even when attribution is imperfect.<\/p>\n\n\n\n

Marketing outcomes<\/h3>\n\n\n\n

Well-chosen KPIs connect Digital PR<\/strong> to outcomes such as:\n– improved rankings through earned links\n– increased branded searches\n– growth in referral sessions from relevant publications\n– higher conversion rates due to increased trust signals<\/p>\n\n\n\n

Competitive advantage<\/h3>\n\n\n\n

Competitors can copy messaging quickly, but they can\u2019t easily replicate relationships, credibility, and earned authority. A mature Digital PR Kpi<\/strong> system highlights what\u2019s defensible and helps you scale it responsibly across your Organic Marketing<\/strong> roadmap.<\/p>\n\n\n\n

\n\n\n\n

How Digital PR Kpi Works<\/h2>\n\n\n\n

A Digital PR Kpi<\/strong> is less about a single number and more about a measurement workflow that turns PR activity into insight.<\/p>\n\n\n\n

    \n
  1. \n

    Input (goals and baselines)<\/strong>\n Define campaign goals (authority, awareness, links, referrals, sign-ups) and capture baselines (current rankings, brand search volume, referral traffic levels).<\/p>\n<\/li>\n

  2. \n

    Measurement design (what \u201csuccess\u201d means)<\/strong>\n Choose a primary Digital PR Kpi<\/strong> (or two) and supporting KPIs. Align them to the funnel stage: awareness, consideration, or conversion.<\/p>\n<\/li>\n

  3. \n

    Execution (campaign and outreach)<\/strong>\n Launch content hooks, outreach, expert commentary, data-led stories, partnerships, or newsjacking\u2014then log placements and details consistently.<\/p>\n<\/li>\n

  4. \n

    Output and impact analysis<\/strong>\n Report both short-term outputs (coverage, links, reach) and longer-term impact (search visibility, brand demand, conversions). Review what drove performance and refine targeting and creative for the next cycle.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    In Organic Marketing<\/strong>, the \u201cimpact\u201d stage often lags. A useful Digital PR Kpi<\/strong> approach includes time horizons (weekly output reporting, monthly impact reporting, quarterly trend analysis).<\/p>\n\n\n\n

    \n\n\n\n

    Key Components of Digital PR Kpi<\/h2>\n\n\n\n

    A durable Digital PR Kpi<\/strong> setup typically includes the following elements:<\/p>\n\n\n\n

    Metrics and definitions<\/h3>\n\n\n\n

    Each KPI needs a clear definition: what counts, what doesn\u2019t, and how it\u2019s measured. For Digital PR<\/strong>, ambiguity leads to inflated reporting and misaligned expectations.<\/p>\n\n\n\n

    Data inputs<\/h3>\n\n\n\n

    Common inputs include:\n– earned media mentions (publication, URL, date, context)\n– link attributes and target pages\n– referral traffic and engagement metrics\n– brand search trends and direct traffic indicators\n– conversions and assisted conversions where measurable<\/p>\n\n\n\n

    Processes and governance<\/h3>\n\n\n\n

    A Digital PR Kpi<\/strong> is only credible with operational discipline:\n– consistent tagging and campaign naming\n– a single source of truth for placements\n– documented rules for what qualifies as \u201chigh quality\u201d\n– review cadence and owners (PR, SEO, analytics)<\/p>\n\n\n\n

    Team responsibilities<\/h3>\n\n\n\n

    Digital PR measurement is cross-functional. Digital PR<\/strong>, SEO, and analytics teams should agree on KPI priorities so PR success translates into Organic Marketing<\/strong> outcomes rather than siloed reporting.<\/p>\n\n\n\n

    \n\n\n\n

    Types of Digital PR Kpi<\/h2>\n\n\n\n

    There aren\u2019t universal \u201cofficial\u201d types, but in practice a Digital PR Kpi<\/strong> set falls into four useful categories:<\/p>\n\n\n\n

    1) Output KPIs (activity and deliverables)<\/h3>\n\n\n\n

    These track what was produced or earned:\n– number of placements\n– number of journalist replies\n– number of earned links<\/p>\n\n\n\n

    2) Quality KPIs (credibility and relevance)<\/h3>\n\n\n\n

    These evaluate whether coverage was worth earning:\n– topical relevance to your category\n– editorial context (positive, neutral, negative)\n– publication authority signals (not just \u201cbig name\u201d)<\/p>\n\n\n\n

    3) Outcome KPIs (behavior and demand)<\/h3>\n\n\n\n

    These show how audiences responded:\n– referral sessions from earned coverage\n– engagement quality (time on site, pages per session)\n– growth in branded search demand (an Organic Marketing<\/strong> proxy for awareness)<\/p>\n\n\n\n

    4) Business impact KPIs (pipeline and revenue influence)<\/h3>\n\n\n\n

    These connect Digital PR<\/strong> to business results:\n– conversions attributed or assisted by referral traffic\n– lift in conversion rate after major coverage\n– share of voice shifts tied to category terms<\/p>\n\n\n\n

    A mature Digital PR Kpi<\/strong> framework usually includes one primary KPI per campaign goal plus supporting indicators to explain \u201cwhy.\u201d<\/p>\n\n\n\n

    \n\n\n\n

    Real-World Examples of Digital PR Kpi<\/h2>\n\n\n\n

    Example 1: SaaS thought leadership campaign<\/h3>\n\n\n\n

    A B2B SaaS brand runs executive commentary and expert quotes.<\/p>\n\n\n\n

      \n
    • Primary Digital PR Kpi<\/strong>: placements in relevant industry publications <\/li>\n
    • Supporting KPIs: referral sessions, demo requests assisted by referral traffic, branded search lift <\/li>\n
    • Organic Marketing tie-in: improved trust raises conversion rates on high-intent pages even if rankings don\u2019t change immediately. <\/li>\n
    • Digital PR tie-in: the team learns which angles produce editorial pickup and which publishers drive qualified visits.<\/li>\n<\/ul>\n\n\n\n

      Example 2: Data-led report to earn authoritative links<\/h3>\n\n\n\n

      A company publishes original research and pitches the dataset.<\/p>\n\n\n\n

        \n
      • Primary Digital PR Kpi<\/strong>: number of earned editorial links to the report <\/li>\n
      • Supporting KPIs: link quality (relevance, editorial context), improvements in rankings for related topic clusters, growth in non-branded organic traffic <\/li>\n
      • Organic Marketing tie-in: the report becomes an evergreen asset that attracts links over time. <\/li>\n
      • Digital PR tie-in: outreach performance improves as journalists reference credible, reusable data.<\/li>\n<\/ul>\n\n\n\n

        Example 3: Ecommerce brand awareness push during a seasonal moment<\/h3>\n\n\n\n

        A retailer pitches gift guides and seasonal trend commentary.<\/p>\n\n\n\n

          \n
        • Primary Digital PR Kpi<\/strong>: qualified referral traffic from placements <\/li>\n
        • Supporting KPIs: revenue from referral sessions, new email sign-ups, brand search volume during the season <\/li>\n
        • Organic Marketing tie-in: brand demand and repeat visits often rise after widespread coverage. <\/li>\n
        • Digital PR tie-in: the PR team identifies which publications drive buyers rather than just impressions.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Benefits of Using Digital PR Kpi<\/h2>\n\n\n\n

          A thoughtful Digital PR Kpi<\/strong> program improves both performance and decision-making.<\/p>\n\n\n\n

            \n
          • Better prioritization:<\/strong> Teams focus outreach on publications, angles, and assets that generate measurable outcomes in Organic Marketing<\/strong>. <\/li>\n
          • More efficient campaigns:<\/strong> KPIs reveal diminishing returns (e.g., too many low-quality mentions) and redirect effort toward higher-impact targets. <\/li>\n
          • Stronger cross-team alignment:<\/strong> SEO and Digital PR<\/strong> teams agree on what success looks like, reducing friction around link quality and brand safety. <\/li>\n
          • Improved stakeholder trust:<\/strong> Transparent KPIs reduce skepticism and make it easier to secure budgets for research, creative, and distribution. <\/li>\n
          • Better audience experience:<\/strong> When KPIs include relevance and engagement, coverage becomes more helpful to real readers\u2014not just a visibility play.<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            Challenges of Digital PR Kpi<\/h2>\n\n\n\n

            Digital PR measurement is powerful, but it has real limitations.<\/p>\n\n\n\n

            Attribution complexity<\/h3>\n\n\n\n

            A major challenge is proving causality. A Digital PR Kpi<\/strong> may correlate with ranking gains or revenue changes, but multiple factors (seasonality, product changes, other marketing) can contribute.<\/p>\n\n\n\n

            Quality vs quantity trade-offs<\/h3>\n\n\n\n

            Counting placements can encourage low-value coverage. If your Digital PR Kpi<\/strong> set doesn\u2019t include quality criteria, reporting may look strong while business impact stays flat.<\/p>\n\n\n\n

            Data gaps and tracking issues<\/h3>\n\n\n\n

            Referral traffic can be underreported due to:\n– tracking parameters not used consistently\n– browsers and privacy features limiting referrer data\n– apps and newsletters masking sources<\/p>\n\n\n\n

            Time lag<\/h3>\n\n\n\n

            In Organic Marketing<\/strong>, SEO outcomes often take weeks or months to appear. If teams expect instant results, they may abandon effective Digital PR strategies prematurely.<\/p>\n\n\n\n

            \n\n\n\n

            Best Practices for Digital PR Kpi<\/h2>\n\n\n\n

            Start with objectives, not metrics<\/h3>\n\n\n\n

            Choose each Digital PR Kpi<\/strong> based on what the campaign is meant to change: authority, awareness, consideration, or conversion.<\/p>\n\n\n\n

            Use a KPI hierarchy<\/h3>\n\n\n\n

            Set:\n– one primary Digital PR Kpi<\/strong> (the main success measure)\n– 3\u20135 supporting KPIs that explain performance drivers (quality, engagement, assisted value)<\/p>\n\n\n\n

            Define \u201cquality\u201d explicitly<\/h3>\n\n\n\n

            Create rules for what counts as a high-quality placement:\n– topical relevance to your niche\n– editorial inclusion (not paid placements)\n– meaningful mention context\n– appropriate audience fit and credibility<\/p>\n\n\n\n

            Measure on multiple time horizons<\/h3>\n\n\n\n

            In Digital PR<\/strong>, report outputs weekly, outcomes monthly, and strategic impact quarterly. This cadence aligns with how Organic Marketing<\/strong> compounds.<\/p>\n\n\n\n

            Document every placement consistently<\/h3>\n\n\n\n

            Maintain a clean placement log (publication, date, content angle, landing page, link presence). Good documentation makes KPI reporting defensible and repeatable.<\/p>\n\n\n\n

            Treat learning as an outcome<\/h3>\n\n\n\n

            A Digital PR Kpi<\/strong> program should produce insights: which story formats, outlets, and spokespeople generate the best results. Make those insights reusable across future campaigns.<\/p>\n\n\n\n

            \n\n\n\n

            Tools Used for Digital PR Kpi<\/h2>\n\n\n\n

            A Digital PR Kpi<\/strong> doesn\u2019t require a single \u201cPR tool,\u201d but it does require a reliable measurement stack.<\/p>\n\n\n\n

              \n
            • Analytics tools:<\/strong> Measure referral traffic, engagement, and conversions from earned placements. <\/li>\n
            • SEO tools:<\/strong> Monitor earned links, link attributes, and organic visibility changes tied to coverage and content assets. <\/li>\n
            • Media monitoring systems:<\/strong> Track mentions, sentiment signals, pickup velocity, and share of voice across publications. <\/li>\n
            • Reporting dashboards:<\/strong> Combine PR outputs with Organic Marketing<\/strong> outcomes (traffic, rankings, conversions) in one view. <\/li>\n
            • CRM systems:<\/strong> For B2B, connect referral-driven leads and influenced opportunities to PR activity where possible. <\/li>\n
            • Workflow and documentation tools:<\/strong> Maintain outreach logs, placement records, and approval processes so KPI reporting remains consistent.<\/li>\n<\/ul>\n\n\n\n

              Tool choice matters less than clean definitions, consistent tagging, and cross-team agreement on what each Digital PR Kpi<\/strong> represents.<\/p>\n\n\n\n

              \n\n\n\n

              Metrics Related to Digital PR Kpi<\/h2>\n\n\n\n

              A strong Digital PR Kpi<\/strong> set often includes these related indicators:<\/p>\n\n\n\n

              Performance and visibility metrics<\/h3>\n\n\n\n
                \n
              • earned media mentions (by tier and relevance)<\/li>\n
              • share of voice for category topics<\/li>\n
              • brand search volume trends (proxy for awareness in Organic Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

                SEO and authority metrics<\/h3>\n\n\n\n
                  \n
                • number of editorial links earned<\/li>\n
                • quality of linking pages (relevance, editorial nature)<\/li>\n
                • organic ranking improvements for related topic clusters<\/li>\n
                • growth in non-branded organic sessions over time<\/li>\n<\/ul>\n\n\n\n

                  Engagement metrics<\/h3>\n\n\n\n
                    \n
                  • referral sessions from placements<\/li>\n
                  • bounce rate and engaged sessions (where available)<\/li>\n
                  • time on site and pages per session from referral traffic<\/li>\n<\/ul>\n\n\n\n

                    ROI and efficiency metrics<\/h3>\n\n\n\n
                      \n
                    • cost per earned placement (including labor and production)<\/li>\n
                    • cost per qualified referral visit<\/li>\n
                    • assisted conversions influenced by earned media traffic<\/li>\n<\/ul>\n\n\n\n

                      Not every campaign needs every metric. The point is to select metrics that support your primary Digital PR Kpi<\/strong> and your broader Digital PR<\/strong> and Organic Marketing<\/strong> goals.<\/p>\n\n\n\n

                      \n\n\n\n

                      Future Trends of Digital PR Kpi<\/h2>\n\n\n\n

                      AI-assisted measurement and insight<\/h3>\n\n\n\n

                      AI will increasingly help categorize coverage by topic, detect brand sentiment patterns, and summarize what narratives are spreading\u2014making Digital PR Kpi<\/strong> reporting faster and more diagnostic.<\/p>\n\n\n\n

                      Stronger focus on relevance and authenticity<\/h3>\n\n\n\n

                      As search and media ecosystems push back against manipulation, Digital PR<\/strong> will lean more on genuinely newsworthy stories. KPI frameworks will emphasize editorial quality, audience fit, and credible citations.<\/p>\n\n\n\n

                      Privacy and measurement constraints<\/h3>\n\n\n\n

                      Privacy changes will continue to reduce referral clarity and user-level tracking. Organic Marketing<\/strong> teams will rely more on modeled insights, trend analysis, and blended measurement (brand demand + engagement + conversions).<\/p>\n\n\n\n

                      Integration with brand and SEO signals<\/h3>\n\n\n\n

                      The most valuable Digital PR Kpi<\/strong> programs will connect PR narratives to measurable brand behavior (branded search, repeat visits, direct demand) and SEO outcomes (topic authority, link growth, visibility).<\/p>\n\n\n\n

                      \n\n\n\n

                      Digital PR Kpi vs Related Terms<\/h2>\n\n\n\n

                      Digital PR Kpi vs PR metric<\/h3>\n\n\n\n

                      A PR metric is any measurable data point (mentions, reach, sentiment). A Digital PR Kpi<\/strong> is a metric chosen specifically because it indicates success toward a defined objective. In other words: all KPIs are metrics, but not all metrics deserve to be KPIs.<\/p>\n\n\n\n

                      Digital PR Kpi vs SEO KPI<\/h3>\n\n\n\n

                      SEO KPIs measure search performance (rankings, organic traffic, conversions from organic). A Digital PR Kpi<\/strong> measures earned media performance and its influence. In Organic Marketing<\/strong>, the two should align\u2014Digital PR can be a driver, while SEO KPIs capture broader site outcomes.<\/p>\n\n\n\n

                      Digital PR Kpi vs Share of Voice<\/h3>\n\n\n\n

                      Share of voice is often one component KPI for visibility and awareness. A Digital PR Kpi<\/strong> framework is broader and can include links, referral quality, brand demand, and business impact\u2014especially when Digital PR<\/strong> is expected to support growth.<\/p>\n\n\n\n

                      \n\n\n\n

                      Who Should Learn Digital PR Kpi<\/h2>\n\n\n\n
                        \n
                      • Marketers:<\/strong> To connect Digital PR<\/strong> to brand growth and measurable Organic Marketing<\/strong> outcomes. <\/li>\n
                      • Analysts:<\/strong> To build reporting that respects PR nuance while maintaining measurement rigor. <\/li>\n
                      • Agencies:<\/strong> To prove value beyond coverage volume and retain clients through transparent performance reporting. <\/li>\n
                      • Business owners and founders:<\/strong> To evaluate whether PR spend is building durable demand and authority. <\/li>\n
                      • Developers and technical teams:<\/strong> To support accurate tracking, analytics instrumentation, and clean data pipelines that make each Digital PR Kpi<\/strong> trustworthy.<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        Summary of Digital PR Kpi<\/h2>\n\n\n\n

                        A Digital PR Kpi<\/strong> is a key performance indicator used to measure the effectiveness of Digital PR<\/strong> efforts, from earned coverage and link quality to referral traffic and business impact. It matters because Organic Marketing<\/strong> depends on compounding credibility and discoverability, and Digital PR is a major lever for building both. With clear definitions, quality standards, and consistent reporting, a Digital PR Kpi<\/strong> framework transforms PR from \u201cnice exposure\u201d into a repeatable system that supports strategic growth.<\/p>\n\n\n\n

                        \n\n\n\n

                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                        What is a good Digital PR Kpi for SEO-focused campaigns?<\/h3>\n\n\n\n

                        For SEO-led campaigns, a strong primary Digital PR Kpi<\/strong> is the number of high-quality editorial links earned to a relevant asset, supported by link relevance and organic visibility trends for related topics.<\/p>\n\n\n\n

                        How many KPIs should a Digital PR campaign track?<\/h3>\n\n\n\n

                        Most teams do best with 1 primary Digital PR Kpi<\/strong> and 3\u20135 supporting KPIs. Too many metrics dilute focus and make optimization harder.<\/p>\n\n\n\n

                        What\u2019s the difference between coverage volume and coverage quality?<\/h3>\n\n\n\n

                        Volume counts how many placements you earned. Quality evaluates whether those placements are relevant, credible, and likely to influence your audience and Organic Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                        How do you measure Digital PR impact if referral traffic is low?<\/h3>\n\n\n\n

                        Use a blended view: brand search trends, share of voice, assisted conversions, and changes in organic visibility over time. Digital PR<\/strong> often influences behavior indirectly, so trend-based analysis is important.<\/p>\n\n\n\n

                        Which Digital PR metrics are most likely to be vanity metrics?<\/h3>\n\n\n\n

                        Raw impressions, generic \u201creach,\u201d or placement counts without relevance criteria can become vanity metrics. If a metric doesn\u2019t connect to audience fit, engagement, or business outcomes, it may not belong as a Digital PR Kpi<\/strong>.<\/p>\n\n\n\n

                        How often should Digital PR KPI reporting be reviewed?<\/h3>\n\n\n\n

                        Review outputs weekly during active outreach, outcomes monthly, and strategic impact quarterly. This matches typical lag times in Organic Marketing<\/strong> and helps avoid premature conclusions.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Measuring public relations has always been challenging, but modern **Organic Marketing** demands clarity and accountability. A **Digital PR Kpi** (key performance indicator) is a measurable signal used to evaluate whether **Digital PR** efforts are producing meaningful outcomes\u2014such as earned coverage, authoritative links, brand demand, and qualified referral traffic.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1902],"tags":[],"class_list":["post-9138","post","type-post","status-publish","format-standard","hentry","category-digital-pr"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9138"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9138\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}