{"id":9073,"date":"2026-03-27T05:47:10","date_gmt":"2026-03-27T05:47:10","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/interactive-asset\/"},"modified":"2026-03-27T05:47:10","modified_gmt":"2026-03-27T05:47:10","slug":"interactive-asset","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/interactive-asset\/","title":{"rendered":"Interactive Asset: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Digital PR"},"content":{"rendered":"\n

An Interactive Asset<\/strong> is content people don\u2019t just read or watch\u2014they use<\/em>. In Organic Marketing<\/strong>, that difference is huge: interactive experiences earn longer engagement, more return visits, more sharing, and often more natural links than static pages. In Digital PR<\/strong>, an Interactive Asset can become a \u201cpitchable story engine\u201d\u2014a newsroom-friendly resource with data, utility, and novelty that journalists and creators can reference.<\/p>\n\n\n\n

Interactive content isn\u2019t a gimmick. When designed with audience intent, SEO, and PR distribution in mind, an Interactive Asset can raise brand authority, improve organic visibility, and generate measurable demand without relying on paid media.<\/p>\n\n\n\n

What Is Interactive Asset?<\/h2>\n\n\n\n

An Interactive Asset<\/strong> is a digital content experience that responds to user input and delivers a personalized or dynamic output. Instead of passively consuming information, visitors interact\u2014by selecting options, entering data, filtering results, exploring maps, answering questions, or generating a custom report.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Static content<\/strong> gives the same output to everyone.<\/li>\n
  • Interactive content<\/strong> adapts based on user behavior, choices, or data.<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, an Interactive Asset is often built to achieve one or more outcomes: earn backlinks, capture leads, educate users, qualify prospects, or generate PR coverage. Within Organic Marketing<\/strong>, it functions as a high-value landing experience that can rank, attract links, and convert. Inside Digital PR<\/strong>, it serves as a credible \u201creason to talk about you,\u201d especially when the asset includes original data, unique insights, or a novel way to explore a topic.<\/p>\n\n\n\n

    Why Interactive Asset Matters in Organic Marketing<\/h2>\n\n\n\n

    In modern Organic Marketing<\/strong>, competition is less about publishing more<\/em> pages and more about publishing better<\/em> experiences. An Interactive Asset matters because it can deliver multiple strategic advantages at once:<\/p>\n\n\n\n

      \n
    • Higher engagement signals:<\/strong> People spend longer interacting than reading a typical article, increasing time-on-page and interaction depth (while acknowledging that engagement metrics are not direct ranking factors, they correlate with satisfaction and link earning).<\/li>\n
    • Link-worthy utility:<\/strong> Tools, calculators, and interactive research hubs naturally attract citations because they provide reusable value.<\/li>\n
    • Better intent matching:<\/strong> Interactive experiences can serve multiple intents on one page (e.g., awareness, comparison, estimation) by allowing users to self-select a path.<\/li>\n
    • Differentiation:<\/strong> Competitors can rewrite a blog post. Replicating a well-designed Interactive Asset\u2014data model, UX, and logic\u2014is harder.<\/li>\n<\/ul>\n\n\n\n

      For Digital PR<\/strong>, these benefits translate into stronger pitches: the asset becomes a source journalists can cite, embed, or reference, rather than \u201cjust another opinionated blog post.\u201d<\/p>\n\n\n\n

      How Interactive Asset Works<\/h2>\n\n\n\n

      An Interactive Asset is less a single tactic and more a repeatable pattern for turning information into a usable experience. In practice, it works through a workflow like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input or trigger<\/strong>\n A user takes an action: answers questions, selects filters, enters numbers, chooses a scenario, or searches a dataset.<\/p>\n<\/li>\n

      2. \n

        Analysis or processing<\/strong>\n The asset applies rules, calculations, or data logic. This can be as simple as a formula-based estimator or as complex as an interactive data visualization that aggregates and filters records.<\/p>\n<\/li>\n

      3. \n

        Execution or application<\/strong>\n The system generates dynamic UI changes: updated charts, recommended next steps, custom outputs, downloadable summaries, or segment-specific guidance.<\/p>\n<\/li>\n

      4. \n

        Output or outcome<\/strong>\n The user receives a useful result (estimate, recommendation, benchmark, list, map, or report). The business receives measurable value: engagement, lead capture, email subscription, assisted conversion, or earned links and mentions that support Organic Marketing<\/strong> and Digital PR<\/strong> goals.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The \u201cmagic\u201d isn\u2019t the interactivity itself. The value comes from aligning the interaction with real user intent and making the output credible, transparent, and easy to share.<\/p>\n\n\n\n

        Key Components of Interactive Asset<\/h2>\n\n\n\n

        A strong Interactive Asset typically includes these elements:<\/p>\n\n\n\n

        Strategy and intent mapping<\/h3>\n\n\n\n
          \n
        • A clear target audience and problem to solve<\/li>\n
        • An intent model (informational, comparative, transactional support, or PR\/news interest)<\/li>\n
        • A distribution plan across Organic Marketing<\/strong> and Digital PR<\/strong><\/li>\n<\/ul>\n\n\n\n

          UX and content design<\/h3>\n\n\n\n
            \n
          • Simple interaction steps and clear instructions<\/li>\n
          • Progressive disclosure (don\u2019t overwhelm; reveal detail as users engage)<\/li>\n
          • Accessibility considerations (keyboard navigation, contrast, labels)<\/li>\n<\/ul>\n\n\n\n

            Data and logic<\/h3>\n\n\n\n
              \n
            • Transparent assumptions (especially for calculators and benchmarks)<\/li>\n
            • Data sourcing and update cadence<\/li>\n
            • Clear methodology notes for credibility in Digital PR<\/strong><\/li>\n<\/ul>\n\n\n\n

              Technical implementation<\/h3>\n\n\n\n
                \n
              • Fast performance (Core Web Vitals matter when assets get traffic spikes)<\/li>\n
              • Mobile-first design<\/li>\n
              • Indexability decisions (what should be crawlable vs. user-generated output)<\/li>\n<\/ul>\n\n\n\n

                Measurement and governance<\/h3>\n\n\n\n
                  \n
                • Event tracking plan (what interactions matter)<\/li>\n
                • QA process for logic accuracy and UX<\/li>\n
                • Ownership across marketing, PR, analytics, and development<\/li>\n<\/ul>\n\n\n\n

                  Types of Interactive Asset<\/h2>\n\n\n\n

                  There aren\u2019t rigid formal \u201ctypes,\u201d but there are practical categories used in Organic Marketing<\/strong> and Digital PR<\/strong> planning:<\/p>\n\n\n\n

                  1) Calculators and estimators<\/h3>\n\n\n\n

                  Users input variables and receive a result: cost estimator, ROI calculator, savings model, footprint calculator, readiness score.<\/p>\n\n\n\n

                  2) Assessments and quizzes<\/h3>\n\n\n\n

                  Users answer questions and get a score, segment, or recommendation. These work well for lead qualification and personalized next steps.<\/p>\n\n\n\n

                  3) Interactive tools and generators<\/h3>\n\n\n\n

                  Templates, checklists, policy generators, headline analyzers, persona builders, or brief creators\u2014anything that produces an output users can use.<\/p>\n\n\n\n

                  4) Interactive data stories<\/h3>\n\n\n\n

                  Filterable dashboards, maps, and charts that help users explore original research. These are particularly effective for Digital PR<\/strong> because they\u2019re citeable and news-friendly.<\/p>\n\n\n\n

                  5) Product finders and configurators (organic-focused)<\/h3>\n\n\n\n

                  Not only for ecommerce\u2014B2B \u201csolution match\u201d tools can support Organic Marketing<\/strong> by addressing comparison intent and reducing friction.<\/p>\n\n\n\n

                  Real-World Examples of Interactive Asset<\/h2>\n\n\n\n

                  Example 1: Local market benchmarking tool (B2B services)<\/h3>\n\n\n\n

                  A firm builds an Interactive Asset that lets users select a city, industry, and company size to see typical pricing ranges and timelines.\n– Organic Marketing impact:<\/strong> Ranks for long-tail \u201ccost in [city]\u201d queries and captures high-intent visitors.\n– Digital PR angle:<\/strong> Publishes quarterly insights on regional trends, creating a steady stream of pitchable data.<\/p>\n\n\n\n

                  Example 2: Interactive research map (consumer + public interest)<\/h3>\n\n\n\n

                  A brand publishes a map where users explore data by region (e.g., adoption, spending, safety, or sustainability metrics).\n– Organic Marketing impact:<\/strong> Earns links from universities, bloggers, and resource pages due to evergreen usefulness.\n– Digital PR impact:<\/strong> Journalists use the map to support local angles, increasing mentions and authority.<\/p>\n\n\n\n

                  Example 3: ROI calculator for a SaaS category<\/h3>\n\n\n\n

                  A SaaS company launches an Interactive Asset that estimates time saved and cost avoided based on team size, process volume, and hourly rate.\n– Organic Marketing impact:<\/strong> Captures mid-funnel comparison traffic and supports conversion with credible numbers.\n– Digital PR impact:<\/strong> Provides aggregated anonymized insights (with methodology) that can be pitched as industry benchmarks.<\/p>\n\n\n\n

                  Benefits of Using Interactive Asset<\/h2>\n\n\n\n

                  When executed well, an Interactive Asset can deliver compounding benefits:<\/p>\n\n\n\n

                    \n
                  • Improved engagement and retention:<\/strong> Users interact, not bounce, which supports brand recall and repeat visits.<\/li>\n
                  • More earned backlinks and mentions:<\/strong> Utility and data are inherently citeable, strengthening Organic Marketing<\/strong> authority building.<\/li>\n
                  • Better lead quality:<\/strong> Inputs reveal intent and context (with proper consent), enabling smarter routing and personalization.<\/li>\n
                  • Higher conversion efficiency:<\/strong> A tailored output can reduce uncertainty, especially for pricing, planning, or ROI questions.<\/li>\n
                  • Reusable across channels:<\/strong> One Interactive Asset can power blog posts, PR pitches, newsletters, sales enablement, and webinars.<\/li>\n
                  • Stronger brand positioning:<\/strong> Interactive tools signal expertise\u2014useful for credibility in Digital PR<\/strong> narratives.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Interactive Asset<\/h2>\n\n\n\n

                    Interactive content can underperform if the fundamentals are ignored. Common challenges include:<\/p>\n\n\n\n

                      \n
                    • Scope creep:<\/strong> Teams try to build a \u201cplatform\u201d instead of a focused asset that solves one problem well.<\/li>\n
                    • Data credibility risks:<\/strong> Weak sources or unclear methodology can damage trust\u2014particularly dangerous in Digital PR<\/strong>.<\/li>\n
                    • SEO discoverability pitfalls:<\/strong> Over-reliance on client-side rendering, hidden text, or non-indexable states can limit organic reach.<\/li>\n
                    • Performance and accessibility:<\/strong> Heavy scripts, large datasets, or poor mobile design can hurt usability and adoption.<\/li>\n
                    • Measurement gaps:<\/strong> Without event tracking, you may see traffic but not understand whether users actually engaged.<\/li>\n
                    • Maintenance burden:<\/strong> Calculators and datasets can become outdated, creating reputational and conversion risk.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Interactive Asset<\/h2>\n\n\n\n

                      Design for a single primary job<\/h3>\n\n\n\n

                      Define the one thing the Interactive Asset must accomplish (e.g., \u201chelp users estimate,\u201d \u201chelp users compare,\u201d or \u201chelp journalists cite\u201d). Secondary benefits come later.<\/p>\n\n\n\n

                      Make assumptions explicit<\/h3>\n\n\n\n

                      If you use formulas or benchmarks, explain inputs, ranges, and limitations. This increases trust and makes Digital PR<\/strong> outreach easier because the asset feels defensible.<\/p>\n\n\n\n

                      Build for performance and mobile-first UX<\/h3>\n\n\n\n

                      Keep the first interaction fast. Delay heavy components until needed. Ensure touch targets, readability, and navigation work smoothly on mobile.<\/p>\n\n\n\n

                      Plan SEO from the start<\/h3>\n\n\n\n
                        \n
                      • Create a crawlable landing page with clear context, not just an embedded tool.<\/li>\n
                      • Use descriptive headings and supporting copy that explains what the tool does and who it\u2019s for.<\/li>\n
                      • Consider indexable supporting pages (methodology, FAQs, glossary) that strengthen Organic Marketing<\/strong> coverage.<\/li>\n<\/ul>\n\n\n\n

                        Instrument meaningful events<\/h3>\n\n\n\n

                        Track actions that represent value: starts, completions, downloads, share clicks, email submits, and key interaction steps\u2014not just pageviews.<\/p>\n\n\n\n

                        Package it for Digital PR distribution<\/h3>\n\n\n\n

                        Provide a short \u201cpress-friendly\u201d summary: what it is, what it shows, and why it matters. Include methodology notes and quotable insights.<\/p>\n\n\n\n

                        Maintain and refresh<\/h3>\n\n\n\n

                        Schedule reviews (quarterly or biannual) to update data, fix bugs, and improve usability based on interaction analytics.<\/p>\n\n\n\n

                        Tools Used for Interactive Asset<\/h2>\n\n\n\n

                        You don\u2019t need a specific vendor to build a strong Interactive Asset, but you typically need tool categories<\/em> that support building, measuring, and promoting it:<\/p>\n\n\n\n

                          \n
                        • Analytics tools:<\/strong> To measure interaction events, funnels, and segments (start rate, completion rate, drop-offs).<\/li>\n
                        • Tag management systems:<\/strong> To deploy event tracking consistently without repeated code releases.<\/li>\n
                        • SEO tools:<\/strong> For keyword research, competitor gap analysis, technical audits, and backlink monitoring\u2014important for Organic Marketing<\/strong> performance.<\/li>\n
                        • Data visualization and BI tools:<\/strong> Useful when the asset is a dataset explorer or interactive report.<\/li>\n
                        • CMS and content systems:<\/strong> To publish supporting content (methodology, use cases, FAQs) and manage updates.<\/li>\n
                        • CRM systems and marketing automation:<\/strong> To route leads, personalize follow-ups, and connect interactions to pipeline.<\/li>\n
                        • Reporting dashboards:<\/strong> To unify performance across Organic Marketing<\/strong> and Digital PR<\/strong> outcomes (traffic, links, mentions, conversions).<\/li>\n<\/ul>\n\n\n\n

                          For development, teams often use standard web frameworks and lightweight APIs to handle calculations or data queries\u2014what matters is reliability, speed, and maintainability.<\/p>\n\n\n\n

                          Metrics Related to Interactive Asset<\/h2>\n\n\n\n

                          Choose metrics that reflect both user value and business value:<\/p>\n\n\n\n

                          Engagement and usability<\/h3>\n\n\n\n
                            \n
                          • Interaction rate (users who take at least one meaningful action)<\/li>\n
                          • Completion rate (finish the flow)<\/li>\n
                          • Time to first interaction<\/li>\n
                          • Drop-off points per step<\/li>\n
                          • Return usage (repeat sessions)<\/li>\n<\/ul>\n\n\n\n

                            Organic Marketing performance<\/h3>\n\n\n\n
                              \n
                            • Organic sessions to the landing page<\/li>\n
                            • Rankings and impressions for intent-aligned queries<\/li>\n
                            • Backlinks earned and referring domains (quality over quantity)<\/li>\n
                            • Internal link contribution (how the asset supports topical authority)<\/li>\n<\/ul>\n\n\n\n

                              Digital PR impact<\/h3>\n\n\n\n
                                \n
                              • Mentions in relevant publications<\/li>\n
                              • Earned links from editorial coverage<\/li>\n
                              • Pick-up velocity (coverage over time after launch)<\/li>\n
                              • Share of voice for the topic<\/li>\n<\/ul>\n\n\n\n

                                Conversion and business outcomes<\/h3>\n\n\n\n
                                  \n
                                • Assisted conversions (how often the asset appears in converting journeys)<\/li>\n
                                • Lead submission rate (if applicable)<\/li>\n
                                • Lead quality indicators (fit, intent, pipeline stage)<\/li>\n
                                • Cost per lead compared with non-interactive content (for efficiency benchmarking)<\/li>\n<\/ul>\n\n\n\n

                                  Future Trends of Interactive Asset<\/h2>\n\n\n\n

                                  The Interactive Asset is evolving quickly within Organic Marketing<\/strong> as technology and expectations change:<\/p>\n\n\n\n

                                    \n
                                  • AI-assisted personalization:<\/strong> More assets will adapt content and recommendations based on user context, while still requiring transparency and guardrails.<\/li>\n
                                  • Automation in production:<\/strong> Teams will generate interactive variants faster (e.g., localized views, industry-specific benchmarks) without rebuilding from scratch.<\/li>\n
                                  • Privacy-aware measurement:<\/strong> As tracking becomes more constrained, event design and first-party data strategies will matter more than ever.<\/li>\n
                                  • Richer first-party datasets:<\/strong> Brands will invest in original research and proprietary data capture to create Interactive Asset experiences that are difficult to copy\u2014powerful for Digital PR<\/strong>.<\/li>\n
                                  • SERP and platform shifts:<\/strong> As search results become more interactive and answer-oriented, assets that provide deeper utility beyond a quick answer will stand out.<\/li>\n
                                  • Accessibility and compliance focus:<\/strong> Expect stronger expectations around accessibility, consent, and transparent methodology for public-facing tools.<\/li>\n<\/ul>\n\n\n\n

                                    Interactive Asset vs Related Terms<\/h2>\n\n\n\n

                                    Interactive Asset vs Interactive Content<\/h3>\n\n\n\n

                                    \u201cInteractive content\u201d is the broad umbrella (polls, interactive videos, quizzes, tools). An Interactive Asset<\/strong> usually implies a more durable, strategic piece\u2014often evergreen, measurable, and built for ongoing Organic Marketing<\/strong> value and Digital PR<\/strong> distribution.<\/p>\n\n\n\n

                                    Interactive Asset vs Landing Page<\/h3>\n\n\n\n

                                    A landing page is often designed for conversion and may be static. An Interactive Asset can live on a landing page, but the differentiator is the dynamic experience and personalized output that increases usefulness and link-worthiness.<\/p>\n\n\n\n

                                    Interactive Asset vs Infographic<\/h3>\n\n\n\n

                                    An infographic is typically static visual storytelling. An Interactive Asset may include visuals, but it allows exploration, filtering, personalization, or calculation\u2014making it more engaging and more adaptable for different users and PR angles.<\/p>\n\n\n\n

                                    Who Should Learn Interactive Asset<\/h2>\n\n\n\n
                                      \n
                                    • Marketers:<\/strong> To create content that earns attention, links, and conversions in Organic Marketing<\/strong> without solely relying on paid channels.<\/li>\n
                                    • Analysts:<\/strong> To design measurement frameworks, validate assumptions, and connect interaction data to business outcomes.<\/li>\n
                                    • Agencies:<\/strong> To deliver differentiated retainers and campaigns that combine SEO, content, and Digital PR<\/strong> into one compounding deliverable.<\/li>\n
                                    • Business owners and founders:<\/strong> To invest in durable marketing assets that build authority and reduce long-term customer acquisition costs.<\/li>\n
                                    • Developers:<\/strong> To translate marketing intent into fast, accessible, measurable experiences and to avoid common SEO pitfalls with dynamic content.<\/li>\n<\/ul>\n\n\n\n

                                      Summary of Interactive Asset<\/h2>\n\n\n\n

                                      An Interactive Asset<\/strong> is a useable, responsive content experience that turns user input into a tailored output. It matters because it can simultaneously improve engagement, strengthen authority, and earn links\u2014key drivers of Organic Marketing<\/strong> success. When packaged with credible data and a clear narrative, it becomes a powerful Digital PR<\/strong> tool that journalists and creators can cite. The best assets are focused, transparent, fast, measurable, and maintained over time.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What makes an Interactive Asset different from a regular blog post?<\/h3>\n\n\n\n

                                      A regular post delivers the same information to everyone. An Interactive Asset changes based on user input and produces a personalized output, which often increases engagement and shareability.<\/p>\n\n\n\n

                                      2) Are Interactive Asset pages good for SEO in Organic Marketing?<\/h3>\n\n\n\n

                                      Yes\u2014when the page is crawlable, fast, and aligned with search intent. The strongest SEO gains often come indirectly through earned links, repeated use, and improved topical authority rather than from interactivity alone.<\/p>\n\n\n\n

                                      3) How does an Interactive Asset support Digital PR?<\/h3>\n\n\n\n

                                      In Digital PR<\/strong>, an Interactive Asset gives journalists something concrete to cite: original data, a tool, or a way to explore a story. That can increase editorial mentions and high-quality backlinks.<\/p>\n\n\n\n

                                      4) Do I need original data to create a successful Interactive Asset?<\/h3>\n\n\n\n

                                      Not always. Utility can be enough (e.g., a planning calculator). Original research or proprietary datasets can make Digital PR<\/strong> results stronger, but the key is credibility and usefulness.<\/p>\n\n\n\n

                                      5) What\u2019s the biggest mistake teams make when building interactive tools?<\/h3>\n\n\n\n

                                      Building something too complex before validating the audience need. A narrow, high-quality Interactive Asset that solves one problem usually outperforms a bloated tool that tries to do everything.<\/p>\n\n\n\n

                                      6) How should I measure success for an Interactive Asset?<\/h3>\n\n\n\n

                                      Track both usage (interaction rate, completion rate, drop-offs) and outcomes (links, mentions, organic traffic growth, assisted conversions). Tie metrics back to Organic Marketing<\/strong> and Digital PR<\/strong> objectives from the start.<\/p>\n\n\n\n

                                      7) How often should an Interactive Asset be updated?<\/h3>\n\n\n\n

                                      Update whenever inputs, assumptions, pricing, or datasets change materially. For many brands, a quarterly review plus an annual deeper refresh keeps the asset accurate and competitive.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      An **Interactive Asset** is content people don\u2019t just read or watch\u2014they *use*. In **Organic Marketing**, that difference is huge: interactive experiences earn longer engagement, more return visits, more sharing, and often more natural links than static pages. In **Digital PR**, an Interactive Asset can become a \u201cpitchable story engine\u201d\u2014a newsroom-friendly resource with data, utility, and novelty that journalists and creators can reference.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1902],"tags":[],"class_list":["post-9073","post","type-post","status-publish","format-standard","hentry","category-digital-pr"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=9073"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/9073\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=9073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=9073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=9073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}