{"id":8952,"date":"2026-03-27T01:19:54","date_gmt":"2026-03-27T01:19:54","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/product-tour\/"},"modified":"2026-03-27T01:19:54","modified_gmt":"2026-03-27T01:19:54","slug":"product-tour","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/product-tour\/","title":{"rendered":"Product Tour: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

A Product Tour<\/strong> is a guided experience that shows users how a product works and how to get value from it\u2014often within the product itself, but sometimes through interactive content or documentation. In Organic Marketing<\/strong>, a Product Tour bridges the gap between \u201cinterest\u201d and \u201cactivation\u201d by helping people who discover you through search, social, communities, or referrals quickly understand what to do next.<\/p>\n\n\n\n

In Content Marketing<\/strong>, a Product Tour turns product knowledge into a structured story: the problems you solve, the outcomes users want, and the steps to reach those outcomes. Done well, it reduces confusion, increases trust, and helps organic traffic convert into engaged users\u2014without relying on paid acquisition.<\/p>\n\n\n\n

What Is Product Tour?<\/h2>\n\n\n\n

A Product Tour<\/strong> is a curated walkthrough that introduces core features, workflows, and value moments of a product. It can be a short, linear sequence (\u201cdo these 3 steps\u201d) or a contextual guide that appears when a user needs help (\u201chere\u2019s what this button does\u201d).<\/p>\n\n\n\n

At its core, the concept is simple: remove friction between discovery and success. From a business perspective, a Product Tour supports activation, adoption, retention, and ultimately revenue\u2014especially for self-serve products where users may never talk to sales.<\/p>\n\n\n\n

Within Organic Marketing<\/strong>, a Product Tour is often the \u201cconversion layer\u201d that supports organic acquisition. You can rank for educational queries and publish strong Content Marketing<\/strong>, but if new users don\u2019t reach value quickly, your organic growth stalls. The Product Tour is the practical mechanism that helps convert attention into product usage.<\/p>\n\n\n\n

Inside Content Marketing<\/strong>, Product Tours are both a content asset (a teachable narrative) and a product experience (a guided path). The best teams treat them as part of a unified learning system: blog \u2192 landing page \u2192 signup \u2192 Product Tour \u2192 activation.<\/p>\n\n\n\n

Why Product Tour Matters in Organic Marketing<\/h2>\n\n\n\n

A Product Tour matters because Organic Marketing<\/strong> is increasingly competitive: more content, more tools, and higher user expectations. The differentiator is often not who attracts the click\u2014but who helps users succeed fastest after the click.<\/p>\n\n\n\n

Key strategic reasons a Product Tour drives business value:<\/p>\n\n\n\n

    \n
  • Higher conversion from organic traffic:<\/strong> Visitors arriving via search or community posts are often researching. A clear Product Tour helps them move from evaluation to action.<\/li>\n
  • Better product-led growth outcomes:<\/strong> Product-led motions depend on self-serve success. A Product Tour reduces the \u201cblank slate\u201d problem.<\/li>\n
  • Lower support burden:<\/strong> When users understand the basics earlier, fewer tickets and repetitive questions hit your team.<\/li>\n
  • Clearer positioning vs competitors:<\/strong> A focused Product Tour highlights your unique workflow and differentiators, not just feature lists.<\/li>\n
  • Stronger Content Marketing performance:<\/strong> When your product experience reinforces your educational content, users feel continuity\u2014leading to better engagement and brand recall.<\/li>\n<\/ul>\n\n\n\n

    In modern Organic Marketing<\/strong>, \u201ccontent gets you discovered\u201d and \u201cexperience keeps you.\u201d A Product Tour connects both.<\/p>\n\n\n\n

    How Product Tour Works<\/h2>\n\n\n\n

    A Product Tour is more practical than theoretical. Even when it\u2019s delivered in-app, it should be designed like a content journey: a storyline, a sequence, and a measurable outcome.<\/p>\n\n\n\n

    A useful workflow looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A user signs up from an organic landing page, a blog post, a community mention, or a referral.\n – Alternatively, an existing user tries a new feature or hits a key screen for the first time.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Decisioning<\/strong>\n – Segment the user by role, intent, or lifecycle stage (new user, returning user, trial, free plan).\n – Identify their likely goal (e.g., \u201cset up a project,\u201d \u201cimport data,\u201d \u201cpublish a report\u201d).<\/p>\n<\/li>\n

    3. \n

      Execution \/ Guidance<\/strong>\n – Deliver steps in a clear sequence: tooltips, checklists, guided tasks, embedded help, or interactive walkthroughs.\n – Reinforce the \u201cwhy\u201d behind the steps with concise microcopy and outcome-focused language.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – The user completes an activation milestone (first project created, first integration connected, first report shared).\n – You capture learnings (drop-off points, time-to-value) and iterate.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      The best Product Tour designs treat guidance as a learning loop: user behavior informs improvements, and improvements lift conversion from Organic Marketing<\/strong> channels.<\/p>\n\n\n\n

      Key Components of Product Tour<\/h2>\n\n\n\n

      A high-performing Product Tour typically includes these elements:<\/p>\n\n\n\n

      Experience Design<\/h3>\n\n\n\n
        \n
      • Activation goal:<\/strong> The \u201csuccess moment\u201d the tour aims to achieve.<\/li>\n
      • Step logic:<\/strong> Linear steps vs branching paths depending on user choices.<\/li>\n
      • Contextual timing:<\/strong> Guidance appears when it\u2019s relevant, not all at once.<\/li>\n<\/ul>\n\n\n\n

        Content and Messaging (Content Marketing inside the product)<\/h3>\n\n\n\n
          \n
        • Outcome-based copy:<\/strong> Emphasize results, not buttons.<\/li>\n
        • Simple language:<\/strong> Reduce jargon and cognitive load.<\/li>\n
        • Consistency with external content:<\/strong> Align terms used in blog posts, landing pages, and help docs.<\/li>\n<\/ul>\n\n\n\n

          Data and Measurement<\/h3>\n\n\n\n
            \n
          • Event tracking:<\/strong> Step views, completions, feature usage after the tour.<\/li>\n
          • Cohort analysis:<\/strong> New users from SEO vs community vs referrals.<\/li>\n
          • Qualitative feedback:<\/strong> Short surveys or \u201cWas this helpful?\u201d prompts.<\/li>\n<\/ul>\n\n\n\n

            Governance and Ownership<\/h3>\n\n\n\n
              \n
            • Product + Marketing alignment:<\/strong> Product defines workflows; marketing ensures clarity, positioning, and narrative.<\/li>\n
            • Documentation standards:<\/strong> A shared source of truth for terminology and feature names.<\/li>\n
            • Iteration cadence:<\/strong> Regular review based on conversion and retention signals.<\/li>\n<\/ul>\n\n\n\n

              For Organic Marketing<\/strong> teams, governance matters because the tour must match the promises made in Content Marketing<\/strong>.<\/p>\n\n\n\n

              Types of Product Tour<\/h2>\n\n\n\n

              \u201cProduct Tour\u201d isn\u2019t one rigid format. Common, practical variants include:<\/p>\n\n\n\n

              1. First-Time User Onboarding Tour<\/h3>\n\n\n\n

              A guided sequence that helps brand-new users reach their first value moment. This is the most common tour tied to Organic Marketing<\/strong> conversions.<\/p>\n\n\n\n

              2. Feature Discovery Tour<\/h3>\n\n\n\n

              A lightweight tour that introduces a new or underused feature to existing users, often triggered by behavior (\u201cyou\u2019ve created 3 projects\u2014try automation next\u201d).<\/p>\n\n\n\n

              3. Contextual, Just-in-Time Guidance<\/h3>\n\n\n\n

              Instead of a long walkthrough, users get micro-tips exactly where confusion happens (empty states, complex settings, first-time actions).<\/p>\n\n\n\n

              4. Interactive Walkthrough vs Passive Tour<\/h3>\n\n\n\n
                \n
              • Interactive:<\/strong> The user must complete actions (better for learning and adoption).<\/li>\n
              • Passive:<\/strong> Tooltips or highlights without required actions (faster, but less sticky).<\/li>\n<\/ul>\n\n\n\n

                5. In-App Tour vs Content-Based Tour<\/h3>\n\n\n\n

                Some audiences prefer a guided landing page, tutorial article, or video series. In Content Marketing<\/strong>, these assets often function like a Product Tour even when they happen outside the app.<\/p>\n\n\n\n

                Real-World Examples of Product Tour<\/h2>\n\n\n\n

                Example 1: SaaS Tool Turning SEO Traffic into Activated Users<\/h3>\n\n\n\n

                A SaaS company publishes Content Marketing<\/strong> targeting \u201chow to standardize reporting.\u201d Users arrive via Organic Marketing<\/strong> search queries and sign up for a free plan. The Product Tour:\n– Helps users connect a data source\n– Builds their first dashboard from a template\n– Prompts sharing the report with a teammate\nOutcome: higher activation rate and improved trial-to-paid conversion from organic cohorts.<\/p>\n\n\n\n

                Example 2: B2B Platform Supporting a Sales-Assisted Motion<\/h3>\n\n\n\n

                A B2B platform uses Organic Marketing<\/strong> to attract mid-funnel prospects who want to \u201csee how it works.\u201d After a demo request, prospects get access to a sandbox. A Product Tour:\n– Guides them through 3 common use cases\n– Highlights security and governance steps\n– Captures intent signals for follow-up\nOutcome: shorter sales cycle and better lead qualification, while Content Marketing<\/strong> sets expectations beforehand.<\/p>\n\n\n\n

                Example 3: Mobile App Increasing Retention from Community Growth<\/h3>\n\n\n\n

                A mobile app grows through communities and app store search (an Organic Marketing<\/strong> channel). The Product Tour:\n– Explains permissions clearly\n– Encourages one personalized setup step\n– Gets users to a repeatable daily workflow\nOutcome: improved day-7 retention and fewer early uninstalls.<\/p>\n\n\n\n

                Each scenario shows the same principle: Product Tours convert discovery into sustained usage, reinforcing Content Marketing<\/strong> promises.<\/p>\n\n\n\n

                Benefits of Using Product Tour<\/h2>\n\n\n\n

                A well-designed Product Tour can produce measurable improvements across the funnel:<\/p>\n\n\n\n

                  \n
                • Better activation and time-to-value:<\/strong> Users reach a meaningful outcome faster.<\/li>\n
                • Higher feature adoption:<\/strong> Users discover the \u201caha\u201d features that keep them engaged.<\/li>\n
                • Improved retention and lower churn:<\/strong> Confident users stick around.<\/li>\n
                • Lower customer support costs:<\/strong> Fewer repetitive tickets and onboarding calls.<\/li>\n
                • More efficient Organic Marketing:<\/strong> Traffic becomes more valuable when it converts reliably.<\/li>\n
                • Stronger brand trust:<\/strong> Clear guidance signals maturity and customer focus.<\/li>\n<\/ul>\n\n\n\n

                  The biggest benefit is compounding: better onboarding improves retention, which improves referrals, which strengthens Organic Marketing<\/strong> over time.<\/p>\n\n\n\n

                  Challenges of Product Tour<\/h2>\n\n\n\n

                  Product Tours can underperform when they\u2019re treated as a one-time UI project instead of an evolving system.<\/p>\n\n\n\n

                  Common challenges include:<\/p>\n\n\n\n

                    \n
                  • Misaligned goals:<\/strong> A tour that showcases features instead of driving a user outcome.<\/li>\n
                  • Overwhelming experiences:<\/strong> Too many steps, too much text, or too many pop-ups.<\/li>\n
                  • One-size-fits-all sequencing:<\/strong> Different roles need different paths; generic tours create confusion.<\/li>\n
                  • Tracking gaps:<\/strong> Without reliable events, you can\u2019t improve what you can\u2019t measure.<\/li>\n
                  • Outdated content:<\/strong> UI changes make tours inaccurate, harming trust.<\/li>\n
                  • Attribution limitations:<\/strong> It can be hard to connect Content Marketing<\/strong> and Organic Marketing<\/strong> touchpoints to in-product outcomes without careful measurement design.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Product Tour<\/h2>\n\n\n\n

                    To build a Product Tour that supports Organic Marketing<\/strong> and Content Marketing<\/strong>, focus on outcomes, clarity, and iteration.<\/p>\n\n\n\n

                    Design for a Single Activation Outcome<\/h3>\n\n\n\n

                    Pick one \u201cmust-achieve\u201d milestone for the main tour. Reduce everything else to optional paths.<\/p>\n\n\n\n

                    Keep Steps Short and Actionable<\/h3>\n\n\n\n

                    If a step doesn\u2019t cause a user action or decision, it\u2019s likely noise. Use microcopy that answers: \u201cWhat do I do, and why does it matter?\u201d<\/p>\n\n\n\n

                    Segment and Personalize Where It Counts<\/h3>\n\n\n\n

                    Personalization doesn\u2019t need to be complex. Even simple role selection (\u201cI\u2019m a marketer \/ analyst \/ developer\u201d) can route users to a more relevant Product Tour.<\/p>\n\n\n\n

                    Use Checklists and Progress Indicators<\/h3>\n\n\n\n

                    Progress reduces drop-off. Checklists also create a reusable learning path beyond the first session.<\/p>\n\n\n\n

                    Align with Your Content Marketing Vocabulary<\/h3>\n\n\n\n

                    If your blog says \u201cworkspace\u201d but your UI says \u201cproject,\u201d users hesitate. Consistent terms across Content Marketing<\/strong> and the product experience increase comprehension.<\/p>\n\n\n\n

                    Review and Iterate on a Set Cadence<\/h3>\n\n\n\n

                    Revisit the Product Tour monthly or quarterly:\n– Where do users drop off?\n– Which steps correlate with retention?\n– Do organic cohorts behave differently?<\/p>\n\n\n\n

                    Tools Used for Product Tour<\/h2>\n\n\n\n

                    A Product Tour is enabled by a stack of systems rather than one tool category. In Organic Marketing<\/strong> and Content Marketing<\/strong> teams, the common tool groups include:<\/p>\n\n\n\n

                      \n
                    • Product analytics tools:<\/strong> Event tracking, funnels, cohorts, retention analysis for tour performance.<\/li>\n
                    • Web analytics tools:<\/strong> Acquisition and landing page behavior that connect organic sessions to signups.<\/li>\n
                    • In-app guidance systems:<\/strong> Platforms or internal frameworks that deliver tooltips, checklists, and guided walkthroughs.<\/li>\n
                    • A\/B testing and experimentation tools:<\/strong> Test tour sequencing, copy, or triggers.<\/li>\n
                    • Session replay and heatmap tools:<\/strong> See where users get stuck during the tour.<\/li>\n
                    • CRM systems:<\/strong> Tie user behavior to lifecycle stage, lead status, or customer outcomes.<\/li>\n
                    • Marketing automation tools:<\/strong> Trigger educational messages that complement the Product Tour.<\/li>\n
                    • SEO tools and content platforms:<\/strong> Identify topics that attract the right intent and feed the right users into onboarding.<\/li>\n
                    • Reporting dashboards:<\/strong> Combine Organic Marketing<\/strong> acquisition data with product activation and retention metrics.<\/li>\n<\/ul>\n\n\n\n

                      Even if your Product Tour is built in-house, these tool categories help you measure and operationalize improvements.<\/p>\n\n\n\n

                      Metrics Related to Product Tour<\/h2>\n\n\n\n

                      To evaluate a Product Tour, track metrics that reflect learning, activation, and business impact:<\/p>\n\n\n\n

                        \n
                      • Tour start rate:<\/strong> % of eligible users who begin the tour.<\/li>\n
                      • Tour completion rate:<\/strong> % who finish the key steps (useful, but not the only success metric).<\/li>\n
                      • Activation rate:<\/strong> % who reach the \u201caha moment\u201d milestone after the tour.<\/li>\n
                      • Time-to-value (TTV):<\/strong> Time from signup to first meaningful outcome.<\/li>\n
                      • Feature adoption rate:<\/strong> Usage of targeted features within 7\/14\/30 days.<\/li>\n
                      • Retention (D7\/D30) and churn:<\/strong> Whether guided users stick around.<\/li>\n
                      • Conversion rate by channel:<\/strong> Organic cohorts vs other acquisition sources (critical for Organic Marketing<\/strong>).<\/li>\n
                      • Support ticket rate:<\/strong> Tickets per user, especially \u201chow do I\u2026?\u201d categories.<\/li>\n
                      • Expansion signals:<\/strong> Invites, shared projects, team adoption\u2014often influenced by a strong Product Tour.<\/li>\n<\/ul>\n\n\n\n

                        A practical approach is to pick one primary metric (activation or TTV) and a few supporting metrics (retention, feature adoption, support load).<\/p>\n\n\n\n

                        Future Trends of Product Tour<\/h2>\n\n\n\n

                        Product Tours are evolving as products become more personalized and measurement becomes more privacy-sensitive.<\/p>\n\n\n\n

                        Key trends shaping Product Tour strategy within Organic Marketing<\/strong>:<\/p>\n\n\n\n

                          \n
                        • AI-assisted personalization:<\/strong> Tours that adapt based on user intent, role, and behavior patterns, not just static segments.<\/li>\n
                        • Automated content generation with human review:<\/strong> Faster iteration on microcopy, onboarding checklists, and help content\u2014while maintaining accuracy.<\/li>\n
                        • More contextual help embedded in workflows:<\/strong> Guidance becomes part of the interface, reducing the need for long, linear tours.<\/li>\n
                        • Privacy-driven measurement changes:<\/strong> Greater focus on first-party data, server-side tracking, and aggregated reporting to connect Content Marketing<\/strong> and in-product outcomes responsibly.<\/li>\n
                        • Deeper integration with education ecosystems:<\/strong> Product Tours increasingly connect with docs, tutorials, and community learning paths to create a continuous onboarding journey.<\/li>\n<\/ul>\n\n\n\n

                          In short, the Product Tour is shifting from a one-time intro into an adaptive learning layer.<\/p>\n\n\n\n

                          Product Tour vs Related Terms<\/h2>\n\n\n\n

                          Understanding adjacent concepts helps teams choose the right approach:<\/p>\n\n\n\n

                          Product Tour vs User Onboarding<\/h3>\n\n\n\n
                            \n
                          • User onboarding<\/strong> is the broader lifecycle process (emails, docs, training, success calls).<\/li>\n
                          • A Product Tour<\/strong> is a specific guided experience, often inside the product, that supports onboarding goals.<\/li>\n<\/ul>\n\n\n\n

                            Product Tour vs Product Demo<\/h3>\n\n\n\n
                              \n
                            • A product demo<\/strong> is typically sales-led or presentation-based, often one-to-many or one-to-one.<\/li>\n
                            • A Product Tour<\/strong> is user-led and hands-on, designed for learning by doing\u2014especially important for Organic Marketing<\/strong> conversions.<\/li>\n<\/ul>\n\n\n\n

                              Product Tour vs Tutorial \/ Knowledge Base Article<\/h3>\n\n\n\n
                                \n
                              • A tutorial article is content-first and may be consumed outside the product (a Content Marketing<\/strong> asset).<\/li>\n
                              • A Product Tour is experience-first and usually interactive, guiding the user through real actions.<\/li>\n<\/ul>\n\n\n\n

                                Who Should Learn Product Tour<\/h2>\n\n\n\n

                                A Product Tour is not just a product manager\u2019s concern; it\u2019s a cross-functional growth lever.<\/p>\n\n\n\n

                                  \n
                                • Marketers:<\/strong> Improve conversion from Organic Marketing<\/strong> and align Content Marketing<\/strong> with real product outcomes.<\/li>\n
                                • Analysts:<\/strong> Build measurement plans, cohorts, and experiments that connect acquisition to activation and retention.<\/li>\n
                                • Agencies:<\/strong> Deliver stronger onboarding and lifecycle strategy, not just traffic generation.<\/li>\n
                                • Business owners and founders:<\/strong> Reduce churn, increase word-of-mouth, and accelerate product-led growth.<\/li>\n
                                • Developers:<\/strong> Implement scalable, maintainable guidance patterns and reliable event tracking.<\/li>\n<\/ul>\n\n\n\n

                                  If you care about turning attention into adoption, Product Tour literacy pays off.<\/p>\n\n\n\n

                                  Summary of Product Tour<\/h2>\n\n\n\n

                                  A Product Tour<\/strong> is a guided experience that helps users understand a product and reach value quickly. It matters because it improves activation, adoption, and retention\u2014key outcomes that determine whether Organic Marketing<\/strong> efforts translate into sustainable growth. As part of Content Marketing<\/strong>, the Product Tour reinforces your narrative with hands-on proof, creating a consistent journey from education to execution.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Product Tour and when should I use it?<\/h3>\n\n\n\n

                                  A Product Tour is a guided walkthrough that helps users complete key actions and understand value. Use it when new users commonly get stuck, when activation is low, or when you want Organic Marketing<\/strong> traffic to convert more reliably.<\/p>\n\n\n\n

                                  2) Should a Product Tour be linear or personalized?<\/h3>\n\n\n\n

                                  Start with a simple linear path tied to one activation outcome. Add personalization when you have clear role-based differences and enough data to justify multiple paths.<\/p>\n\n\n\n

                                  3) How does Content Marketing support a Product Tour?<\/h3>\n\n\n\n

                                  Content Marketing<\/strong> attracts and educates the right audience, sets expectations, and teaches concepts. A Product Tour then converts that understanding into real in-product actions, making the content \u201creal\u201d through experience.<\/p>\n\n\n\n

                                  4) What\u2019s the ideal length of a Product Tour?<\/h3>\n\n\n\n

                                  As short as possible while still reaching the first value moment. Many effective tours are 3\u20137 steps, with optional deeper guidance after activation.<\/p>\n\n\n\n

                                  5) How do I measure whether a Product Tour is working?<\/h3>\n\n\n\n

                                  Track activation rate, time-to-value, and retention for users who engage with the tour versus those who don\u2019t. Also watch drop-off by step and support ticket volume for common onboarding issues.<\/p>\n\n\n\n

                                  6) Can a Product Tour improve SEO or Organic Marketing directly?<\/h3>\n\n\n\n

                                  Indirectly, yes. While a Product Tour doesn\u2019t change rankings, it improves conversion and retention from organic visitors, which increases the business value of Organic Marketing<\/strong> and supports more investment in Content Marketing<\/strong>.<\/p>\n\n\n\n

                                  7) What\u2019s a common mistake teams make with Product Tours?<\/h3>\n\n\n\n

                                  Treating the Product Tour as a feature checklist. Users don\u2019t want \u201ceverything you can do\u201d\u2014they want the fastest path to a meaningful outcome.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Product Tour** is a guided experience that shows users how a product works and how to get value from it\u2014often within the product itself, but sometimes through interactive content or documentation. In **Organic Marketing**, a Product Tour bridges the gap between \u201cinterest\u201d and \u201cactivation\u201d by helping people who discover you through search, social, communities, or referrals quickly understand what to do next.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8952","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8952"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8952\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}