{"id":8947,"date":"2026-03-27T01:08:58","date_gmt":"2026-03-27T01:08:58","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/plain-language\/"},"modified":"2026-03-27T01:08:58","modified_gmt":"2026-03-27T01:08:58","slug":"plain-language","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/plain-language\/","title":{"rendered":"Plain Language: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

Plain Language is the practice of communicating so people can find what they need, understand it the first time they read or hear it, and use it to take the next step with confidence. In Organic Marketing<\/strong>, where you earn attention through search visibility, social sharing, email subscriptions, and word of mouth, clarity is not a \u201cnice to have\u201d\u2014it directly affects whether your audience stays, trusts you, and converts.<\/p>\n\n\n\n

In Content Marketing<\/strong>, Plain Language turns expertise into comprehension. It helps you explain complex products, services, or ideas without diluting meaning. It also aligns strongly with modern search behavior: people ask specific questions, scan quickly, and reward pages that answer them clearly. When your content is easy to understand, it\u2019s easier to engage with, easier to share, and easier to act on\u2014three outcomes that sit at the heart of Organic Marketing.<\/p>\n\n\n\n

\n\n\n\n

What Is Plain Language?<\/h2>\n\n\n\n

Plain Language is a communication approach that prioritizes the reader\u2019s understanding over the writer\u2019s preferences. It uses familiar words, straightforward sentence structures, logical organization, and explicit next steps. The goal is not to \u201cdumb down\u201d content; it\u2019s to remove unnecessary friction so your audience can grasp the message quickly and accurately.<\/p>\n\n\n\n

At its core, Plain Language means:<\/p>\n\n\n\n

    \n
  • Writing for real people, not for internal stakeholders or industry insiders <\/li>\n
  • Making the main point obvious, early, and consistent <\/li>\n
  • Using terms consistently and defining them when needed <\/li>\n
  • Structuring content so it can be scanned and navigated <\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Plain Language reduces confusion, prevents support tickets, improves conversion rates, and strengthens brand credibility. In Organic Marketing<\/strong>, it improves performance across channels because it increases comprehension and reduces bounce-worthy frustration. Inside Content Marketing<\/strong>, it is one of the most practical levers you can pull to improve content quality without increasing production volume.<\/p>\n\n\n\n

    \n\n\n\n

    Why Plain Language Matters in Organic Marketing<\/h2>\n\n\n\n

    In Organic Marketing, you don\u2019t get unlimited chances to explain yourself. Your audience arrives from search results, social feeds, or community recommendations with limited time and attention. Plain Language helps you make a strong first impression and maintain momentum.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • It increases discoverability indirectly.<\/strong> Clear pages earn better engagement (time on page, lower pogo-sticking, more internal clicks). Those signals often correlate with stronger organic performance. <\/li>\n
    • It boosts conversion without \u201cmore traffic.\u201d<\/strong> If visitors understand value and next steps, more of them will sign up, request a demo, or purchase\u2014no extra ad spend required. <\/li>\n
    • It differentiates you in crowded categories.<\/strong> Many competitors hide behind jargon. Explaining things clearly can become a competitive advantage and a brand signature. <\/li>\n
    • It reduces content waste.<\/strong> A clear article, landing page, or onboarding guide keeps paying dividends; unclear content is constantly rewritten, re-explained, or ignored.<\/li>\n<\/ul>\n\n\n\n

      Plain Language supports Content Marketing<\/strong> outcomes that matter: trust, retention, and action. It is also one of the few optimizations that benefits every audience segment\u2014from beginners to experts\u2014because even experts prefer clarity when they\u2019re busy.<\/p>\n\n\n\n

      \n\n\n\n

      How Plain Language Works<\/h2>\n\n\n\n

      Plain Language is more of a discipline than a single tactic, but it follows a practical \u201cinput \u2192 process \u2192 execution \u2192 outcome\u201d pattern in real marketing work.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger: Audience intent and context<\/strong>\n You start with what the audience is trying to do: learn, compare, troubleshoot, or buy. In Organic Marketing, this often comes from keyword research, customer questions, sales call notes, support tickets, community threads, and on-page behavior.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing: Identify comprehension barriers<\/strong>\n You look for places where users get stuck:\n – Undefined acronyms or internal terms\n – Vague benefits (\u201crobust,\u201d \u201cnext-gen,\u201d \u201cseamless\u201d)\n – Long paragraphs that hide key points\n – Steps that assume prior knowledge\n – Overloaded sentences with multiple ideas <\/p>\n<\/li>\n

      3. \n

        Execution \/ Application: Write and design for understanding<\/strong>\n You restructure content so readers can scan, understand, and proceed:\n – Put the answer early, then explain\n – Use descriptive headings and short paragraphs\n – Prefer active voice and concrete nouns\/verbs\n – Provide examples, definitions, and explicit next steps <\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome: Better engagement and fewer misunderstandings<\/strong>\n Your content becomes easier to read and act on. In Content Marketing<\/strong>, this shows up as higher completion rates, more shares, and more conversions from the same traffic base\u2014core wins for Organic Marketing teams.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        \n\n\n\n

        Key Components of Plain Language<\/h2>\n\n\n\n

        Plain Language becomes sustainable when it\u2019s treated as a system, not a one-time editing pass. The strongest implementations include:<\/p>\n\n\n\n

        Writing and structure standards<\/h3>\n\n\n\n
          \n
        • Sentence length and paragraph guidelines <\/li>\n
        • \u201cOne idea per paragraph\u201d discipline <\/li>\n
        • Clear topic sentences and logical flow <\/li>\n
        • Consistent terminology and naming conventions <\/li>\n<\/ul>\n\n\n\n

          Information design<\/h3>\n\n\n\n
            \n
          • Headings that match user questions <\/li>\n
          • Bulleted lists for steps or criteria <\/li>\n
          • Tables for comparisons (when truly helpful) <\/li>\n
          • Clear calls to action and next-step options <\/li>\n<\/ul>\n\n\n\n

            Process and governance<\/h3>\n\n\n\n
              \n
            • A style guide that prioritizes clarity (not just tone) <\/li>\n
            • Review checklists for jargon, definitions, and scannability <\/li>\n
            • Subject-matter expert review focused on accuracy, plus editorial review focused on comprehension <\/li>\n
            • Ownership: who approves terminology changes, product claims, and compliance-sensitive language <\/li>\n<\/ul>\n\n\n\n

              Metrics and data inputs<\/h3>\n\n\n\n
                \n
              • Search queries and on-site search terms <\/li>\n
              • Scroll depth and engagement time <\/li>\n
              • Conversion paths and drop-off points <\/li>\n
              • Support ticket themes and customer feedback <\/li>\n<\/ul>\n\n\n\n

                Plain Language sits at the intersection of UX writing, editorial quality, and SEO. In Organic Marketing and Content Marketing<\/strong>, those are not separate disciplines\u2014they\u2019re mutually reinforcing.<\/p>\n\n\n\n

                \n\n\n\n

                Types of Plain Language<\/h2>\n\n\n\n

                Plain Language doesn\u2019t have rigid \u201cofficial types,\u201d but in marketing practice, a few useful distinctions help teams apply it correctly:<\/p>\n\n\n\n

                1) Plain Language for education vs. decision-making<\/h3>\n\n\n\n
                  \n
                • Educational Plain Language:<\/strong> explains concepts, definitions, and \u201chow it works\u201d (guides, blogs, glossaries). <\/li>\n
                • Decision Plain Language:<\/strong> clarifies tradeoffs, pricing, requirements, and next steps (landing pages, product pages, comparison pages).<\/li>\n<\/ul>\n\n\n\n

                  2) Plain Language for technical vs. non-technical audiences<\/h3>\n\n\n\n
                    \n
                  • Non-technical:<\/strong> uses everyday metaphors, avoids assumptions, defines terms early. <\/li>\n
                  • Technical:<\/strong> still clear, but keeps necessary precision; uses standard terms and adds context rather than removing detail.<\/li>\n<\/ul>\n\n\n\n

                    3) Plain Language for short-form vs. long-form content<\/h3>\n\n\n\n
                      \n
                    • Short-form:<\/strong> tight, action-oriented clarity (emails, CTAs, social posts). <\/li>\n
                    • Long-form:<\/strong> layered clarity (summary first, details later, navigable structure).<\/li>\n<\/ul>\n\n\n\n

                      These distinctions matter because Organic Marketing content spans everything from 60-character titles to 3,000-word tutorials. Plain Language must fit the format and the intent.<\/p>\n\n\n\n

                      \n\n\n\n

                      Real-World Examples of Plain Language<\/h2>\n\n\n\n

                      Example 1: Turning a jargon-heavy landing page into a converting page<\/h3>\n\n\n\n

                      A B2B SaaS page says: \u201cEnable cross-functional alignment via a unified workflow framework.\u201d\nA Plain Language revision: \u201cKeep marketing, sales, and support on the same page with one shared workflow.\u201d<\/p>\n\n\n\n

                      Why it works for Content Marketing<\/strong> and Organic Marketing:\n– The benefit is specific and relatable\n– It removes abstract nouns (\u201calignment,\u201d \u201cframework\u201d)\n– It makes the reader think, \u201cYes, that\u2019s my problem\u201d<\/p>\n\n\n\n

                      Example 2: A blog post that answers the question in the first 60 seconds<\/h3>\n\n\n\n

                      Instead of a long introduction, the article starts with:\n– A one-paragraph definition\n– A short \u201cWhen to use this\u201d section\n– A step-by-step checklist<\/p>\n\n\n\n

                      This Plain Language structure improves Organic Marketing outcomes because readers quickly confirm relevance, then keep reading. It also increases the likelihood of earning citations and shares because the content is easy to quote.<\/p>\n\n\n\n

                      Example 3: A help article that reduces support tickets<\/h3>\n\n\n\n

                      A product guide replaces \u201cUsers may experience authentication failures due to token invalidation\u201d with:\n– \u201cIf you can\u2019t log in, your session may have expired. Try logging out and back in.\u201d\n– A clear list of steps and screenshots\n– \u201cIf this still doesn\u2019t work, contact support with this error code.\u201d<\/p>\n\n\n\n

                      Clear help content is still Content Marketing<\/strong>\u2014it builds trust, reduces churn, and supports Organic Marketing through searchable documentation.<\/p>\n\n\n\n

                      \n\n\n\n

                      Benefits of Using Plain Language<\/h2>\n\n\n\n

                      Plain Language delivers benefits that compound over time, especially in Organic Marketing where assets keep attracting traffic.<\/p>\n\n\n\n

                        \n
                      • Higher conversion rates:<\/strong> Clear value propositions and next steps reduce hesitation. <\/li>\n
                      • Better engagement:<\/strong> Readers stay longer when content is easy to scan and understand. <\/li>\n
                      • Lower support and sales friction:<\/strong> Fewer \u201cWhat does this mean?\u201d questions and fewer misaligned leads. <\/li>\n
                      • Faster content production at scale:<\/strong> When standards exist, writers spend less time debating wording and structure. <\/li>\n
                      • Stronger brand trust:<\/strong> Clarity signals competence and honesty\u2014critical for Content Marketing<\/strong> credibility. <\/li>\n
                      • Improved accessibility and inclusivity:<\/strong> Clear writing helps non-native speakers, busy executives, and readers with cognitive load constraints.<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        Challenges of Plain Language<\/h2>\n\n\n\n

                        Plain Language is deceptively hard because it requires both expertise and restraint.<\/p>\n\n\n\n

                          \n
                        • Internal jargon pressure:<\/strong> Teams often want to preserve \u201cindustry language,\u201d even when customers don\u2019t use it. <\/li>\n
                        • Fear of oversimplifying:<\/strong> Experts worry that clarity reduces precision. The real skill is being clear and<\/em> accurate. <\/li>\n
                        • Compliance and legal constraints:<\/strong> Some industries require specific phrasing that can conflict with Plain Language goals. <\/li>\n
                        • Measurement ambiguity:<\/strong> It\u2019s not always obvious which improvements came from clarity vs. topic choice, distribution, or seasonality. <\/li>\n
                        • Inconsistent voice across teams:<\/strong> Product, marketing, and support may describe the same feature differently, confusing audiences and weakening Organic Marketing performance.<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          Best Practices for Plain Language<\/h2>\n\n\n\n

                          Start with the audience\u2019s question<\/h3>\n\n\n\n

                          In Organic Marketing, intent is everything. Lead with the answer, then add context and proof.<\/p>\n\n\n\n

                          Prefer concrete words over abstract buzzwords<\/h3>\n\n\n\n

                          Swap \u201coptimize,\u201d \u201cleverage,\u201d \u201crobust,\u201d and \u201cbest-in-class\u201d for verbs that describe action and outcomes.<\/p>\n\n\n\n

                          Use consistent terminology<\/h3>\n\n\n\n

                          Pick one term for a concept (e.g., \u201ctrial\u201d vs. \u201cfree trial\u201d vs. \u201cevaluation\u201d) and stick to it across Content Marketing<\/strong> assets.<\/p>\n\n\n\n

                          Write for scanning<\/h3>\n\n\n\n
                            \n
                          • Use descriptive H2\/H3 headings <\/li>\n
                          • Keep paragraphs short <\/li>\n
                          • Use lists for steps, criteria, or summaries <\/li>\n
                          • Put key constraints and requirements upfront <\/li>\n<\/ul>\n\n\n\n

                            Add examples and definitions where confusion is likely<\/h3>\n\n\n\n

                            If a term is necessary, define it in plain terms and show an example of what it looks like in practice.<\/p>\n\n\n\n

                            Treat editing as a performance activity<\/h3>\n\n\n\n

                            Rewrite intros, headings, and CTAs with the same rigor you apply to SEO titles and meta descriptions\u2014because they\u2019re the moments readers decide to continue.<\/p>\n\n\n\n

                            Build a \u201cclarity review\u201d into your workflow<\/h3>\n\n\n\n

                            Before publishing, ask:\n– What is the main point in one sentence?\n– What does the reader do next?\n– What terms might confuse a new customer?\n– Can someone skim headings and still understand the flow?<\/p>\n\n\n\n

                            \n\n\n\n

                            Tools Used for Plain Language<\/h2>\n\n\n\n

                            Plain Language is not dependent on a single tool, but several tool categories help operationalize it in Content Marketing<\/strong> and Organic Marketing:<\/p>\n\n\n\n

                              \n
                            • Analytics tools:<\/strong> Identify high-bounce pages, low-engagement sections, and conversion drop-offs that may indicate unclear messaging. <\/li>\n
                            • SEO tools:<\/strong> Reveal the queries people use (often simpler than internal jargon), and highlight content gaps where explanations are missing. <\/li>\n
                            • Content optimization and readability checkers:<\/strong> Useful for flagging long sentences, passive voice, and complexity\u2014but they should guide editing, not replace judgment. <\/li>\n
                            • User research tools:<\/strong> Heatmaps, session recordings, and surveys show where readers hesitate or misinterpret instructions. <\/li>\n
                            • Editorial workflow tools:<\/strong> Checklists, templates, and review workflows help teams apply Plain Language consistently. <\/li>\n
                            • CRM systems and support platforms:<\/strong> Mine customer language from tickets, chat logs, and call summaries to mirror how people actually describe problems.<\/li>\n<\/ul>\n\n\n\n

                              If you treat Plain Language as a quality standard, your \u201ctools\u201d are as much process as software.<\/p>\n\n\n\n

                              \n\n\n\n

                              Metrics Related to Plain Language<\/h2>\n\n\n\n

                              Because Plain Language improves understanding, its impact shows up across engagement, efficiency, and revenue metrics:<\/p>\n\n\n\n

                                \n
                              • Organic search engagement:<\/strong> click-through rate from SERPs (where measurable), bounce rate, time on page, scroll depth <\/li>\n
                              • Content journey performance:<\/strong> internal link click-through, pages per session, return visits <\/li>\n
                              • Conversion metrics:<\/strong> form completion rate, trial starts, demo requests, email sign-ups <\/li>\n
                              • Efficiency metrics:<\/strong> reduced revision cycles, faster approvals, fewer clarification meetings <\/li>\n
                              • Support deflection:<\/strong> fewer tickets on topics covered by improved help content <\/li>\n
                              • Brand and quality indicators:<\/strong> qualitative feedback, sales-call sentiment, \u201cthis finally makes sense\u201d responses<\/li>\n<\/ul>\n\n\n\n

                                In Organic Marketing, a practical approach is to pick a small set of pages, rewrite with Plain Language principles, and compare performance over a consistent time window.<\/p>\n\n\n\n

                                \n\n\n\n

                                Future Trends of Plain Language<\/h2>\n\n\n\n

                                Plain Language is becoming more important, not less, as marketing environments shift:<\/p>\n\n\n\n

                                  \n
                                • AI-generated content raises the bar for human clarity.<\/strong> When content volume increases, audiences reward the most understandable, credible explanations. <\/li>\n
                                • Search interfaces are evolving toward direct answers.<\/strong> Content that explains clearly, defines terms, and provides structured takeaways is better positioned to be surfaced and summarized. <\/li>\n
                                • Personalization favors clarity.<\/strong> Tailoring content to segments only works if the message is still simple and unambiguous. <\/li>\n
                                • Privacy and measurement limitations increase the value of on-page performance.<\/strong> With less granular tracking, teams will rely more on observable engagement and conversion improvements driven by clarity. <\/li>\n
                                • Cross-functional alignment becomes a competitive advantage.<\/strong> Consistent Plain Language across product, marketing, and support strengthens brand trust\u2014key for Organic Marketing durability.<\/li>\n<\/ul>\n\n\n\n
                                  \n\n\n\n

                                  Plain Language vs Related Terms<\/h2>\n\n\n\n

                                  Plain Language vs Simple Language<\/h3>\n\n\n\n

                                  Simple language can imply removing nuance. Plain Language focuses on understandability<\/strong> without sacrificing accuracy. You can explain advanced topics in Plain Language by using clear structure, definitions, and examples.<\/p>\n\n\n\n

                                  Plain Language vs Tone of Voice<\/h3>\n\n\n\n

                                  Tone is how you sound (friendly, formal, bold). Plain Language is how clearly you communicate. You can have a playful tone and still be unclear, or a formal tone and still be clear. In Content Marketing<\/strong>, you need both: a consistent voice and consistently understandable messaging.<\/p>\n\n\n\n

                                  Plain Language vs Readability Scores<\/h3>\n\n\n\n

                                  Readability scores measure aspects like sentence length and word complexity. Plain Language is broader: organization, relevance, clear steps, consistent terminology, and reader outcomes. Scores can help diagnose issues, but they\u2019re not the end goal.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  Who Should Learn Plain Language<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> Better landing pages, stronger Organic Marketing results, and more effective Content Marketing<\/strong> narratives. <\/li>\n
                                  • Analysts:<\/strong> Clearer reporting and insights that stakeholders understand and act on. <\/li>\n
                                  • Agencies:<\/strong> Faster approvals, fewer revisions, and better performance across client deliverables. <\/li>\n
                                  • Business owners and founders:<\/strong> Cleaner positioning, fewer sales objections, and more scalable communication. <\/li>\n
                                  • Developers and product teams:<\/strong> Better documentation, fewer support issues, and smoother onboarding for users.<\/li>\n<\/ul>\n\n\n\n

                                    Plain Language is a career multiplier because it improves every artifact you produce\u2014pages, emails, ads, reports, and product copy.<\/p>\n\n\n\n

                                    \n\n\n\n

                                    Summary of Plain Language<\/h2>\n\n\n\n

                                    Plain Language is a practical approach to writing and structuring communication so audiences can understand it quickly and use it correctly. It matters because Organic Marketing<\/strong> depends on earned attention and trust, and clarity directly improves engagement and conversion. Within Content Marketing<\/strong>, Plain Language helps you turn expertise into useful guidance, strengthen credibility, and scale content that performs over time.<\/p>\n\n\n\n

                                    \n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is Plain Language in marketing?<\/h3>\n\n\n\n

                                    Plain Language in marketing means explaining your offer, ideas, and instructions in a way that readers can understand the first time\u2014using clear wording, logical structure, and explicit next steps.<\/p>\n\n\n\n

                                    2) Does Plain Language hurt SEO by removing important keywords?<\/h3>\n\n\n\n

                                    No. Plain Language can improve SEO because it aligns with how people actually search and how they evaluate pages. You can still include necessary terms\u2014just define them and avoid unnecessary jargon.<\/p>\n\n\n\n

                                    3) How does Plain Language improve Content Marketing performance?<\/h3>\n\n\n\n

                                    It increases comprehension, which leads to better engagement, more trust, and higher conversions. It also makes content easier to repurpose into emails, social posts, and sales enablement assets.<\/p>\n\n\n\n

                                    4) Is Plain Language only for beginners?<\/h3>\n\n\n\n

                                    No. Experts prefer clear writing too. The difference is that expert-focused content may keep more technical terms\u2014but it should still be structured clearly and avoid avoidable complexity.<\/p>\n\n\n\n

                                    5) What are quick wins to make a page more \u201cplain\u201d without rewriting everything?<\/h3>\n\n\n\n

                                    Rewrite the headline to state the benefit, add a short summary near the top, break long paragraphs into smaller ones, replace vague buzzwords with concrete outcomes, and clarify the primary call to action.<\/p>\n\n\n\n

                                    6) How can I prove Plain Language is working in Organic Marketing?<\/h3>\n\n\n\n

                                    Run before\/after tests on a set of pages and track engagement and conversions: scroll depth, time on page, internal clicks, form completion, and assisted conversions from organic traffic.<\/p>\n\n\n\n

                                    7) What\u2019s the biggest mistake teams make with Plain Language?<\/h3>\n\n\n\n

                                    Confusing \u201cplain\u201d with \u201cgeneric.\u201d Plain Language should be specific, accurate, and actionable\u2014clarity is the goal, not blandness.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    Plain Language is the practice of communicating so people can find what they need, understand it the first time they read or hear it, and use it to take the next step with confidence. In **Organic Marketing**, where you earn attention through search visibility, social sharing, email subscriptions, and word of mouth, clarity is not a \u201cnice to have\u201d\u2014it directly affects whether your audience stays, trusts you, and converts.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8947","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8947"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8947\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}