{"id":8941,"date":"2026-03-27T00:56:20","date_gmt":"2026-03-27T00:56:20","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/op-ed\/"},"modified":"2026-03-27T00:56:20","modified_gmt":"2026-03-27T00:56:20","slug":"op-ed","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/op-ed\/","title":{"rendered":"Op-ed: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

An Op-ed<\/strong> (short for \u201copposite the editorial page\u201d) is a published opinion piece\u2014usually written by a guest contributor or a non-staff expert\u2014that makes a clear argument about an issue that matters to a defined audience. In Organic Marketing<\/strong>, an Op-ed is not just a \u201cthought leadership article.\u201d It\u2019s a strategic content asset designed to earn attention, credibility, and distribution through relevance and viewpoint rather than paid placement.<\/p>\n\n\n\n

Within Content Marketing<\/strong>, an Op-ed can anchor a brand\u2019s point of view, clarify positioning, and spark discussion that leads to earned media, backlinks, social sharing, and higher-quality traffic. Done well, an Op-ed helps you compete where ads struggle: trust, authority, and differentiated perspective in crowded markets.<\/p>\n\n\n\n

What Is Op-ed?<\/h2>\n\n\n\n

An Op-ed<\/strong> is a structured argument written for publication in a media outlet (industry publication, major news site, niche blog with editorial standards, or community platform with gatekeepers). Unlike a neutral explainer, an Op-ed takes a stance and defends it using reasoning, evidence, and context.<\/p>\n\n\n\n

At its core, an Op-ed is about:\n– A thesis<\/strong>: a clear, debatable claim.\n– A public audience<\/strong>: written to persuade or reframe how readers think.\n– Editorial fit<\/strong>: tailored to the publication\u2019s readers, tone, and standards.<\/p>\n\n\n\n

From a business perspective, an Op-ed is a credibility-building channel. It signals expertise, highlights leadership, and can shape perception of a category, problem, or solution. In Organic Marketing<\/strong>, it\u2019s often used to earn visibility without paid spend by leveraging editorial distribution and audience trust. In Content Marketing<\/strong>, it complements your owned content (blog, newsletter, guides) by extending reach into third-party platforms and strengthening brand narrative.<\/p>\n\n\n\n

Why Op-ed Matters in Organic Marketing<\/h2>\n\n\n\n

An Op-ed<\/strong> matters because Organic Marketing<\/strong> rewards authority and resonance. When your brand can articulate a strong point of view\u2014especially on timely, high-stakes topics\u2014people pay attention, reference it, and share it.<\/p>\n\n\n\n

Key strategic reasons Op-ed works in Organic Marketing<\/strong>:\n– Trust transfers from the publication to the author<\/strong>: Readers assume editorial scrutiny, which increases perceived credibility.\n– Differentiation in saturated categories<\/strong>: Many brands publish \u201chow-to\u201d content; fewer are willing to take a defensible stance.\n– Earned distribution<\/strong>: A compelling Op-ed can be amplified by journalists, analysts, creators, and executives\u2014without paying for reach.\n– Search and discovery benefits<\/strong>: While not every Op-ed drives SEO directly, it can create branded search demand, citations, and links that strengthen your broader Content Marketing<\/strong> ecosystem.\n– Executive visibility<\/strong>: Founders and leaders can build reputational capital that benefits recruiting, partnerships, and sales conversations.<\/p>\n\n\n\n

Competitive advantage comes from viewpoint clarity. If competitors all say similar things, the brand with the most coherent and evidence-backed perspective becomes the reference point.<\/p>\n\n\n\n

How Op-ed Works<\/h2>\n\n\n\n

An Op-ed<\/strong> is conceptual, but it follows a practical workflow in real marketing operations:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ Trigger<\/strong>\n – A market shift, regulation change, industry controversy, customer pain trend, or misunderstood concept.\n – A strong internal point of view (e.g., \u201cThis common practice is harmful,\u201d or \u201cThe industry is measuring the wrong thing.\u201d)<\/p>\n<\/li>\n

  2. \n

    Analysis \/ Processing<\/strong>\n – Clarify the thesis and the audience you want to influence.\n – Collect evidence: data, field experience, case patterns, expert quotes (when allowed), and counterarguments.\n – Identify publication targets based on fit: readership, editorial stance, submission requirements, and typical length.<\/p>\n<\/li>\n

  3. \n

    Execution \/ Application<\/strong>\n – Draft the Op-ed with a persuasive structure: hook \u2192 thesis \u2192 argument \u2192 evidence \u2192 counterpoint \u2192 conclusion.\n – Edit for clarity, tone, and compliance (legal, PR, brand governance).\n – Submit with a concise pitch and author bio that establishes relevance (not a sales pitch).<\/p>\n<\/li>\n

  4. \n

    Output \/ Outcome<\/strong>\n – Publication (or rejection and revision for another outlet).\n – Distribution through owned channels (newsletter, social, community) and internal enablement (sales, recruiting).\n – Measurement of engagement, brand lift signals, and downstream outcomes aligned to Organic Marketing<\/strong> and Content Marketing<\/strong> goals.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    Key Components of Op-ed<\/h2>\n\n\n\n

    A strong Op-ed<\/strong> is built from a few repeatable components that teams can systematize:<\/p>\n\n\n\n

    Editorial and message elements<\/h3>\n\n\n\n
      \n
    • Thesis and angle<\/strong>: One central claim that is specific and testable.<\/li>\n
    • Audience fit<\/strong>: The same topic reads differently for CIOs, marketers, developers, or regulators.<\/li>\n
    • Evidence and examples<\/strong>: Data points, observed patterns, mini-case stories, or historical comparisons.<\/li>\n
    • Counterargument handling<\/strong>: Acknowledge reasonable objections and address them directly.<\/li>\n
    • Concrete takeaway<\/strong>: What should change\u2014behavior, policy, investment, measurement, or mindset.<\/li>\n<\/ul>\n\n\n\n

      Process and governance<\/h3>\n\n\n\n
        \n
      • Byline ownership<\/strong>: Decide whether the author is a CEO, subject-matter expert, product leader, or partner.<\/li>\n
      • Editorial calendar alignment<\/strong>: Tie to news cycles, events, quarterly themes, or planned product narratives\u2014without turning it into an ad.<\/li>\n
      • Review workflow<\/strong>: Editorial review, compliance (especially in regulated industries), and brand voice checks.<\/li>\n
      • Distribution plan<\/strong>: Repurposing into snippets, internal memos, talk tracks, and follow-up Content Marketing<\/strong> pieces.<\/li>\n<\/ul>\n\n\n\n

        Metrics and data inputs<\/h3>\n\n\n\n
          \n
        • Audience research (pain points, objections, language used in forums\/support tickets)<\/li>\n
        • Competitive messaging analysis<\/li>\n
        • Share of voice and sentiment baselines<\/li>\n
        • Historical performance of similar topics<\/li>\n<\/ul>\n\n\n\n

          Types of Op-ed<\/h2>\n\n\n\n

          \u201cOp-ed\u201d isn\u2019t a rigid taxonomy, but in practice there are meaningful distinctions that affect outcomes in Organic Marketing<\/strong> and Content Marketing<\/strong>:<\/p>\n\n\n\n

            \n
          1. \n

            News-jacking Op-ed<\/strong>\n – Rapid response to a breaking story or policy change.\n – High upside for relevance; higher risk if rushed or speculative.<\/p>\n<\/li>\n

          2. \n

            Industry thesis Op-ed<\/strong>\n – A broader argument about where a market is heading (e.g., measurement, privacy, AI workflows).\n – Evergreen potential and strong positioning impact.<\/p>\n<\/li>\n

          3. \n

            Contrarian Op-ed<\/strong>\n – Challenges a common best practice or popular narrative.\n – Works when you have evidence and a clear alternative; fails when it\u2019s provocative without substance.<\/p>\n<\/li>\n

          4. \n

            Values-based or leadership Op-ed<\/strong>\n – Addresses ethics, workforce practices, sustainability, inclusion, or customer trust.\n – Strong brand impact; requires authenticity and internal alignment.<\/p>\n<\/li>\n

          5. \n

            Local or community Op-ed<\/strong>\n – Published in regional outlets; often ties to hiring, economic impact, policy, or education.\n – Useful for place-based brands and reputation building.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

            Real-World Examples of Op-ed<\/h2>\n\n\n\n

            Example 1: SaaS company reframes a metric the industry overuses<\/h3>\n\n\n\n

            A B2B SaaS firm publishes an Op-ed<\/strong> arguing that \u201cengagement rate\u201d is being misused and leads to poor product decisions. The piece uses anonymized customer patterns and proposes a better measurement framework. In Organic Marketing<\/strong>, it earns shares among practitioners and is referenced in webinars and newsletters. In Content Marketing<\/strong>, the company follows up with a deeper guide and a template, capturing sign-ups from readers who want to implement the improved model.<\/p>\n\n\n\n

            Example 2: Agency takes a stance on AI content ethics and quality<\/h3>\n\n\n\n

            An agency writes an Op-ed<\/strong> explaining why \u201cmass AI output\u201d is undermining brand trust and outlines a responsible process (human editorial standards, disclosure policies, and measurement). The opinion is strong but pragmatic. The result: inbound leads from organizations that want a mature approach. The Op-ed becomes a cornerstone narrative supporting broader Organic Marketing<\/strong> positioning.<\/p>\n\n\n\n

            Example 3: Founder advocates for a change in procurement or regulation<\/h3>\n\n\n\n

            A founder publishes an Op-ed<\/strong> about how a specific procurement practice harms innovation and small vendors, proposing policy tweaks and transparent criteria. It lands in a trade outlet read by decision-makers. The organic outcome is relationship-driven: partnership discussions, speaking invites, and increased brand searches\u2014benefits that Content Marketing<\/strong> alone can struggle to create quickly.<\/p>\n\n\n\n

            Benefits of Using Op-ed<\/h2>\n\n\n\n

            A well-executed Op-ed<\/strong> can deliver benefits that compound across channels:<\/p>\n\n\n\n

              \n
            • Higher trust per impression<\/strong> than many owned posts, because the content is framed as editorial discourse.<\/li>\n
            • Faster reputation lift<\/strong> for leaders and brands entering a category or repositioning.<\/li>\n
            • Efficient reach<\/strong> through earned distribution\u2014often a cost-effective lever in Organic Marketing<\/strong>.<\/li>\n
            • Better sales conversations<\/strong>: A clear viewpoint helps prospects self-qualify and provides \u201cwhy now\u201d context.<\/li>\n
            • Content repurposing efficiency<\/strong>: One Op-ed can become a webinar topic, podcast outline, internal training, and multiple derivative Content Marketing<\/strong> assets.<\/li>\n
            • Link and citation potential<\/strong> when the argument becomes a reference point for others writing on the topic.<\/li>\n<\/ul>\n\n\n\n

              Challenges of Op-ed<\/h2>\n\n\n\n

              An Op-ed<\/strong> is powerful, but it comes with real risks and constraints:<\/p>\n\n\n\n

                \n
              • Editorial gatekeeping<\/strong>: Many outlets reject promotional or weakly argued submissions. The bar is higher than typical Content Marketing<\/strong>.<\/li>\n
              • Brand and legal risk<\/strong>: Opinions can create backlash, misinterpretation, or compliance exposure\u2014especially in finance, health, or regulated tech.<\/li>\n
              • Measurement ambiguity<\/strong>: The impact may show up as brand searches, pipeline influence, or invitations\u2014signals that are harder to attribute than clicks.<\/li>\n
              • Over-indexing on provocation<\/strong>: Contrarian takes can harm credibility if they ignore nuance or lack evidence.<\/li>\n
              • Misalignment with product reality<\/strong>: If the Op-ed claims values or practices the business doesn\u2019t actually follow, trust erosion can be severe.<\/li>\n
              • Publication dependency<\/strong>: You don\u2019t control edits, headlines, or placement. That\u2019s part of earned media.<\/li>\n<\/ul>\n\n\n\n

                Best Practices for Op-ed<\/h2>\n\n\n\n

                To make an Op-ed<\/strong> consistently effective in Organic Marketing<\/strong> and Content Marketing<\/strong>, focus on craft, governance, and distribution.<\/p>\n\n\n\n

                Craft and positioning<\/h3>\n\n\n\n
                  \n
                • Lead with a clear thesis in the first 10\u201320%<\/strong> of the piece. If readers can\u2019t find your stance quickly, they bounce.<\/li>\n
                • Make one argument, not five<\/strong>. Depth beats breadth in an Op-ed.<\/li>\n
                • Use evidence responsibly<\/strong>: cite numbers you can defend; avoid cherry-picking; separate facts from interpretation.<\/li>\n
                • Anticipate the strongest counterargument<\/strong> and address it fairly. This builds credibility with skeptical readers.<\/li>\n
                • Avoid product mentions unless essential<\/strong>. If it reads like a pitch, it will underperform and may not be accepted.<\/li>\n<\/ul>\n\n\n\n

                  Editorial execution<\/h3>\n\n\n\n
                    \n
                  • Match the outlet\u2019s format<\/strong>: typical word count, tone, and structure.<\/li>\n
                  • Write for readers, not insiders<\/strong>: explain acronyms, reduce jargon, and define terms quickly.<\/li>\n
                  • Use concrete examples<\/strong>: \u201cwhat happened, why it matters, what to do now.\u201d<\/li>\n<\/ul>\n\n\n\n

                    Distribution and scaling<\/h3>\n\n\n\n
                      \n
                    • Create a post-publication plan<\/strong>: snippets, talking points for sales, newsletter inclusion, community discussion prompts.<\/li>\n
                    • Build a viewpoint library<\/strong>: a set of opinions your brand can defend across topics, ensuring consistency.<\/li>\n
                    • Turn the Op-ed into a content cluster<\/strong>: follow up with explainers, case studies, and tools that deepen the argument within your Content Marketing<\/strong> hub.<\/li>\n<\/ul>\n\n\n\n

                      Tools Used for Op-ed<\/h2>\n\n\n\n

                      An Op-ed<\/strong> isn\u2019t tool-centric, but teams use common tool categories to research, execute, and measure impact:<\/p>\n\n\n\n

                        \n
                      • Editorial workflow tools<\/strong>: collaborative writing, commenting, versioning, and approval processes.<\/li>\n
                      • SEO and topic research tools<\/strong>: to understand how audiences search, what questions they ask, and what competing narratives exist (useful for aligning the Op-ed with broader Organic Marketing<\/strong> intent).<\/li>\n
                      • Media monitoring and listening tools<\/strong>: track mentions, sentiment, share of voice, and pickup after publication.<\/li>\n
                      • Analytics tools<\/strong>: measure referral traffic, engagement, and assisted conversions when the outlet provides trackable attribution.<\/li>\n
                      • CRM systems<\/strong>: connect Op-ed-driven interest to contacts, opportunities, and pipeline influence (especially for B2B).<\/li>\n
                      • Reporting dashboards<\/strong>: blend qualitative outcomes (invites, partnerships) with quantitative signals (traffic, sign-ups).<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Op-ed<\/h2>\n\n\n\n

                        Because an Op-ed<\/strong> often aims at perception and influence, measurement should include both direct and indirect metrics:<\/p>\n\n\n\n

                        Performance and engagement<\/h3>\n\n\n\n
                          \n
                        • Referral sessions and engaged time (when measurable)<\/li>\n
                        • Scroll depth or read completion (if available)<\/li>\n
                        • Social shares, reposts, and comment quality (not just volume)<\/li>\n<\/ul>\n\n\n\n

                          Brand and authority signals<\/h3>\n\n\n\n
                            \n
                          • Branded search lift during and after publication<\/li>\n
                          • Mentions by influencers, journalists, or industry leaders<\/li>\n
                          • Backlinks and citations (even unlinked references can matter)<\/li>\n<\/ul>\n\n\n\n

                            Business impact<\/h3>\n\n\n\n
                              \n
                            • Newsletter subscriptions or demo requests attributed to the Op-ed (direct)<\/li>\n
                            • Pipeline influence (assisted conversions, \u201csaw your article\u201d notes in CRM)<\/li>\n
                            • Speaking invites, podcast requests, partnership outreach (qualitative but valuable)<\/li>\n<\/ul>\n\n\n\n

                              Efficiency<\/h3>\n\n\n\n
                                \n
                              • Cost per meaningful outcome (e.g., per qualified inbound conversation) compared with other Organic Marketing<\/strong> tactics<\/li>\n
                              • Content reuse rate across the Content Marketing<\/strong> program (how many derivative assets were created and performed well)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Op-ed<\/h2>\n\n\n\n

                                Several trends are changing how an Op-ed<\/strong> performs inside Organic Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted drafting with higher editorial expectations<\/strong>: As generic content increases, outlets and readers will reward sharper thinking, original evidence, and authentic experience. AI can help outline and edit, but \u201caverage\u201d arguments will fade faster.<\/li>\n
                                • Identity, credibility, and verification<\/strong>: Publications may increase standards for author verification, conflict-of-interest disclosure, and fact-checking\u2014especially on sensitive topics.<\/li>\n
                                • Audience fragmentation<\/strong>: Niche outlets and creator-led publications will matter more. A targeted Op-ed in a respected niche can outperform a broader but less relevant placement.<\/li>\n
                                • Measurement shifts<\/strong>: Privacy changes and reduced third-party tracking make attribution harder. Expect more reliance on blended measurement (brand lift, CRM notes, and qualitative outcomes).<\/li>\n
                                • Personalization and community distribution<\/strong>: The conversation around the Op-ed\u2014comments, communities, follow-on debates\u2014will drive as much value as the initial post.<\/li>\n<\/ul>\n\n\n\n

                                  The Op-ed is evolving from \u201cone article\u201d into a repeatable viewpoint engine that fuels long-term Content Marketing<\/strong> and strengthens Organic Marketing<\/strong> credibility.<\/p>\n\n\n\n

                                  Op-ed vs Related Terms<\/h2>\n\n\n\n

                                  Op-ed vs Thought Leadership<\/h3>\n\n\n\n

                                  Thought leadership is broader: it includes talks, research, frameworks, and educational content. An Op-ed<\/strong> is a specific format\u2014opinionated, argument-driven, and usually published through an editorial gate. Thought leadership can be neutral; an Op-ed should take a stance.<\/p>\n\n\n\n

                                  Op-ed vs Blog Post<\/h3>\n\n\n\n

                                  A blog post is typically owned media: you control distribution, formatting, and updates. An Op-ed<\/strong> is often earned media: you adapt to the outlet and may not control edits or placement. Blog posts can be SEO-first; Op-eds are persuasion-first, though they can still support Organic Marketing<\/strong> goals.<\/p>\n\n\n\n

                                  Op-ed vs Press Release<\/h3>\n\n\n\n

                                  A press release announces news; it\u2019s informational and company-centered. An Op-ed<\/strong> argues a perspective; it\u2019s audience-centered. Press releases are often ignored by readers; Op-eds can shape narratives when the argument is strong.<\/p>\n\n\n\n

                                  Who Should Learn Op-ed<\/h2>\n\n\n\n
                                    \n
                                  • Marketers<\/strong>: To add an earned-media lever to Organic Marketing<\/strong> and connect viewpoint to Content Marketing<\/strong> strategy.<\/li>\n
                                  • Analysts<\/strong>: To evaluate narrative impact using mixed metrics and to build credible arguments with data.<\/li>\n
                                  • Agencies<\/strong>: To offer executive visibility, positioning, and editorial placement as part of organic growth programs.<\/li>\n
                                  • Business owners and founders<\/strong>: To shape category narratives, build trust faster, and open doors to partnerships and speaking.<\/li>\n
                                  • Developers and technical leaders<\/strong>: To translate complex technical realities into persuasive industry viewpoints, especially in security, AI, and platform engineering.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Op-ed<\/h2>\n\n\n\n

                                    An Op-ed<\/strong> is an opinion editorial that makes a clear, defensible argument for a specific audience, usually through an editorial platform. It matters in Organic Marketing<\/strong> because it can earn trust, attention, and distribution without paying for reach. Within Content Marketing<\/strong>, the Op-ed strengthens positioning and supplies a high-leverage \u201cpoint of view\u201d that can be repurposed into supporting assets. When grounded in evidence, aligned with brand reality, and distributed intentionally, an Op-ed becomes a durable credibility builder\u2014not just a one-time article.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is an Op-ed in marketing terms?<\/h3>\n\n\n\n

                                    An Op-ed<\/strong> is a published opinion piece used to influence how a target audience thinks about an issue. In marketing, it\u2019s often used to build credibility, differentiate positioning, and support Organic Marketing<\/strong> through earned attention.<\/p>\n\n\n\n

                                    2) How is an Op-ed different from a guest post?<\/h3>\n\n\n\n

                                    A guest post is usually educational or informational and may be lightly promotional. An Op-ed<\/strong> is explicitly argument-driven, takes a stance, and is judged more like editorial commentary than a how-to article.<\/p>\n\n\n\n

                                    3) Can an Op-ed help SEO and Organic Marketing?<\/h3>\n\n\n\n

                                    Yes, indirectly and sometimes directly. An Op-ed<\/strong> can drive brand searches, backlinks, citations, and awareness that improves overall Organic Marketing<\/strong> performance, even if the article itself isn\u2019t designed to rank.<\/p>\n\n\n\n

                                    4) Where does an Op-ed fit inside Content Marketing?<\/h3>\n\n\n\n

                                    In Content Marketing<\/strong>, an Op-ed<\/strong> typically sits in the \u201cthought leadership \/ positioning\u201d layer. It sets the narrative, while supporting content (guides, case studies, FAQs, tools) delivers depth and converts interested readers.<\/p>\n\n\n\n

                                    5) How long should an Op-ed be?<\/h3>\n\n\n\n

                                    It depends on the outlet, but many Op-eds are concise and tightly argued. The best length is the one that fully proves the thesis without drifting\u2014clarity and structure matter more than word count.<\/p>\n\n\n\n

                                    6) What topics work best for an Op-ed?<\/h3>\n\n\n\n

                                    Topics with real tension or change: industry shifts, measurement debates, customer trust issues, policy changes, ethics, and strategic trade-offs. If the topic isn\u2019t debatable, it\u2019s usually better as an explainer than an Op-ed.<\/p>\n\n\n\n

                                    7) How do you measure the success of an Op-ed?<\/h3>\n\n\n\n

                                    Combine quantitative and qualitative signals: referral traffic, engaged time, shares, backlinks, branded search lift, inbound inquiries, CRM-reported influence, and opportunities like speaking invites. This blended approach fits the reality of Content Marketing<\/strong> and Organic Marketing<\/strong> attribution.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    An **Op-ed** (short for \u201copposite the editorial page\u201d) is a published opinion piece\u2014usually written by a guest contributor or a non-staff expert\u2014that makes a clear argument about an issue that matters to a defined audience. In **Organic Marketing**, an Op-ed is not just a \u201cthought leadership article.\u201d It\u2019s a strategic content asset designed to earn attention, credibility, and distribution through relevance and viewpoint rather than paid placement.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8941","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8941"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8941\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}