{"id":8922,"date":"2026-03-27T00:14:49","date_gmt":"2026-03-27T00:14:49","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/jobs-to-be-done\/"},"modified":"2026-03-27T00:14:49","modified_gmt":"2026-03-27T00:14:49","slug":"jobs-to-be-done","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/jobs-to-be-done\/","title":{"rendered":"Jobs to Be Done: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

Jobs to Be Done is a way to understand why people choose one solution over another by focusing on the progress they\u2019re trying to make in a specific situation. In Organic Marketing<\/strong>, this matters because audiences don\u2019t \u201cconsume content\u201d as an end goal\u2014they use content to reduce risk, learn faster, justify decisions, or feel confident.<\/p>\n\n\n\n

When you apply Jobs to Be Done<\/strong> to Content Marketing<\/strong>, you stop guessing at topics and start designing assets that help real people accomplish real outcomes. The result is more relevant SEO content, stronger engagement, and a clearer path from first search to decision\u2014without relying on paid distribution.<\/p>\n\n\n\n

Modern Organic Marketing<\/strong> is crowded, algorithm-driven, and saturated with lookalike articles. Jobs to Be Done<\/strong> provides a durable competitive advantage: it aligns messaging, SEO, and content experience with the underlying reasons people search, compare, and act.<\/p>\n\n\n\n

\n\n\n\n

What Is Jobs to Be Done?<\/h2>\n\n\n\n

Jobs to Be Done<\/strong> is a customer-centered concept that frames buying and behavior as \u201chiring\u201d a product, service, or piece of content to make progress in a specific context. The \u201cjob\u201d is not the product category (like \u201cCRM\u201d or \u201cprotein bar\u201d); it\u2019s the outcome and motivation (like \u201ctrack deals without spreadsheet chaos\u201d or \u201cstay full during a travel day\u201d).<\/p>\n\n\n\n

At its core, Jobs to Be Done<\/strong> says:\n– People have a situation plus a desired progress.\n– They face constraints (time, trust, budget, skills).\n– They choose the option that feels most likely to help them succeed.<\/p>\n\n\n\n

The business meaning is straightforward: if you can identify the job your audience is trying to get done, you can design a clearer offer, better positioning, and more effective content that meets that need.<\/p>\n\n\n\n

In Organic Marketing<\/strong>, Jobs to Be Done<\/strong> helps you align SEO and audience intent beyond keywords alone. Two people can search the same term but have different jobs\u2014one wants a quick fix, another wants a strategic framework. In Content Marketing<\/strong>, it becomes a blueprint for editorial planning, content structure, and conversion paths that match the reader\u2019s stage and pressure.<\/p>\n\n\n\n

\n\n\n\n

Why Jobs to Be Done Matters in Organic Marketing<\/h2>\n\n\n\n

Jobs to Be Done<\/strong> is strategically important because it explains why<\/em> certain pages rank and convert while others stagnate. Search engines increasingly reward content that satisfies intent, demonstrates experience, and helps users complete tasks\u2014exactly what a job-based approach aims to do.<\/p>\n\n\n\n

Business value shows up in several ways:<\/p>\n\n\n\n

    \n
  • Higher-quality traffic:<\/strong> Job-aligned pages attract visitors who are more likely to take the next step because the content matches their context.<\/li>\n
  • Better conversion efficiency:<\/strong> When content resolves the real anxieties and decision barriers, you need fewer sessions to generate qualified leads.<\/li>\n
  • More defensible positioning:<\/strong> Competitors can copy keywords; it\u2019s harder to copy a deep understanding of customer progress and constraints.<\/li>\n
  • Improved content ROI:<\/strong> Content Marketing<\/strong> output becomes more reusable and modular\u2014guides, checklists, templates, comparisons\u2014mapped to distinct jobs rather than random topics.<\/li>\n<\/ul>\n\n\n\n

    In Organic Marketing<\/strong>, competitive advantage often comes from clarity: clearly defined audiences, clearly defined outcomes, and content that helps people move forward. Jobs to Be Done<\/strong> is a systematic way to build that clarity.<\/p>\n\n\n\n

    \n\n\n\n

    How Jobs to Be Done Works<\/h2>\n\n\n\n

    Jobs to Be Done<\/strong> is conceptual, but it becomes practical when you treat it as a workflow for discovering and serving intent.<\/p>\n\n\n\n

    1) Input: a situation and a trigger<\/h3>\n\n\n\n

    A job begins when something changes: a deadline appears, a tool breaks, a boss asks for proof, a new regulation arrives, a competitor launches, or a customer churns. In Organic Marketing<\/strong>, these triggers often appear as searches like \u201chow to\u2026\u201d, \u201cbest\u2026\u201d, \u201calternatives\u2026\u201d, or \u201ctemplate for\u2026\u201d.<\/p>\n\n\n\n

    2) Analysis: progress, constraints, and success criteria<\/h3>\n\n\n\n

    You uncover:\n– What progress the person wants (speed, certainty, savings, growth).\n– What\u2019s stopping them (time, risk, internal politics, lack of knowledge).\n– How they judge success (metrics, outcomes, feelings like confidence).<\/p>\n\n\n\n

    This step informs Content Marketing<\/strong> angle, structure, and evidence. For example, \u201cbest project management tool\u201d can represent the job \u201cstop missing deadlines,\u201d which requires content that addresses adoption, change management, and reporting\u2014not just features.<\/p>\n\n\n\n

    3) Execution: design content and experiences that help complete the job<\/h3>\n\n\n\n

    You create assets that directly help someone do the work:\n– Decision frameworks and comparison tables\n– Implementation guides and checklists\n– Templates, scripts, and onboarding plans\n– Troubleshooting and \u201cwhat to do next\u201d pathways<\/p>\n\n\n\n

    This is where Organic Marketing<\/strong> turns insight into pages that satisfy intent and earn links and shares naturally.<\/p>\n\n\n\n

    4) Output: measurable progress (and reduced friction)<\/h3>\n\n\n\n

    The outcome is not \u201ca blog post published.\u201d It\u2019s improved engagement, more qualified leads, better retention, or reduced support burden\u2014because your content helped people make progress.<\/p>\n\n\n\n

    \n\n\n\n

    Key Components of Jobs to Be Done<\/h2>\n\n\n\n

    Operationalizing Jobs to Be Done<\/strong> in Organic Marketing<\/strong> and Content Marketing<\/strong> usually involves these components:<\/p>\n\n\n\n

    Customer research inputs<\/h3>\n\n\n\n
      \n
    • Interview notes from sales, success, support, and prospects<\/li>\n
    • On-site search queries and \u201cpeople also ask\u201d patterns<\/li>\n
    • CRM fields (industry, stage, objections)<\/li>\n
    • Community threads, reviews, and ticket data<\/li>\n
    • Funnel analytics (drop-offs, assisted conversions)<\/li>\n<\/ul>\n\n\n\n

      A job statement format<\/h3>\n\n\n\n

      A useful pattern is:\n\u201cWhen ___ (situation), I want to ___ (motivation), so I can ___ (expected outcome).\u201d<\/strong>\nThis makes Jobs to Be Done<\/strong> actionable for content briefs and SEO outlines.<\/p>\n\n\n\n

      Content system and governance<\/h3>\n\n\n\n
        \n
      • A job-based content map (jobs \u2192 stages \u2192 assets)<\/li>\n
      • Editorial standards: proof, examples, steps, definitions<\/li>\n
      • Ownership across SEO, product marketing, and lifecycle teams<\/li>\n
      • Update cadence for high-impact job pages<\/li>\n<\/ul>\n\n\n\n

        Measurement approach<\/h3>\n\n\n\n
          \n
        • Behavioral indicators (scroll depth, return visits, assisted conversions)<\/li>\n
        • SEO performance by job cluster (not only by keyword)<\/li>\n
        • Qualitative signals (sales call mentions, support deflection)<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Types of Jobs to Be Done<\/h2>\n\n\n\n

          Jobs to Be Done<\/strong> doesn\u2019t have one universal taxonomy, but several distinctions are consistently useful in marketing practice:<\/p>\n\n\n\n

          Functional, emotional, and social dimensions<\/h3>\n\n\n\n
            \n
          • Functional jobs:<\/strong> accomplish a task (launch a campaign, set up tracking).<\/li>\n
          • Emotional jobs:<\/strong> feel confident, reduce anxiety, avoid regret.<\/li>\n
          • Social jobs:<\/strong> look competent, align stakeholders, gain approval.<\/li>\n<\/ul>\n\n\n\n

            Strong Content Marketing<\/strong> usually addresses all three: steps (functional), risk reduction (emotional), and stakeholder messaging (social).<\/p>\n\n\n\n

            Main job vs related jobs<\/h3>\n\n\n\n
              \n
            • Main job:<\/strong> the primary progress (e.g., \u201cchoose an analytics setup that\u2019s privacy-aware\u201d).<\/li>\n
            • Related jobs:<\/strong> adjacent needs (e.g., \u201cexplain it to leadership,\u201d \u201cdocument tracking,\u201d \u201ctrain the team\u201d).<\/li>\n<\/ul>\n\n\n\n

              This distinction helps Organic Marketing<\/strong> teams build content clusters that rank and guide readers logically.<\/p>\n\n\n\n

              Job stage: first-time, switching, or optimizing<\/h3>\n\n\n\n
                \n
              • First-time:<\/strong> learning basics; needs definitions and guardrails.<\/li>\n
              • Switching:<\/strong> comparing alternatives; needs migration and risk coverage.<\/li>\n
              • Optimizing:<\/strong> improving results; needs advanced tactics and benchmarks.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                Real-World Examples of Jobs to Be Done<\/h2>\n\n\n\n

                Example 1: B2B SaaS SEO\u2014\u201cBuild a credible shortlist\u201d<\/h3>\n\n\n\n

                Situation:<\/strong> A manager is asked to recommend tools by Friday.\nJob:<\/strong> Quickly form a shortlist that won\u2019t get criticized.\nContent Marketing execution:<\/strong> Create \u201cbest for\u201d comparisons, procurement checklists, and stakeholder-ready one-pagers (security, pricing, rollout).\nOrganic Marketing outcome:<\/strong> Higher rankings for comparison queries and stronger conversion rates because the content reduces decision risk.<\/p>\n\n\n\n

                Example 2: E-commerce content\u2014\u201cChoose the right product without regret\u201d<\/h3>\n\n\n\n

                Situation:<\/strong> A buyer has had a bad experience with similar products.\nJob:<\/strong> Reduce uncertainty and pick the right variant.\nContent Marketing execution:<\/strong> Size guides, \u201cwho it\u2019s for\u201d pages, use-case articles, and troubleshooting posts (\u201cif you experience X, do Y\u201d).\nOrganic Marketing outcome:<\/strong> More long-tail traffic and fewer returns due to clearer expectations and fit.<\/p>\n\n\n\n

                Example 3: Agency thought leadership\u2014\u201cProve strategy, not tactics\u201d<\/h3>\n\n\n\n

                Situation:<\/strong> A prospect doubts an agency\u2019s strategic depth.\nJob:<\/strong> Validate that the agency understands their business pressures.\nContent Marketing execution:<\/strong> Industry-specific playbooks, diagnostic frameworks, and case narratives organized by the client\u2019s job (\u201creduce CAC,\u201d \u201cfix attribution,\u201d \u201center a new market\u201d).\nOrganic Marketing outcome:<\/strong> Better-qualified inbound leads and higher close rates because content mirrors real boardroom conversations.<\/p>\n\n\n\n

                \n\n\n\n

                Benefits of Using Jobs to Be Done<\/h2>\n\n\n\n

                Applying Jobs to Be Done<\/strong> can improve performance across the organic funnel:<\/p>\n\n\n\n

                  \n
                • Higher relevance and engagement:<\/strong> Content speaks to the reader\u2019s context, not just the keyword.<\/li>\n
                • Better SEO durability:<\/strong> Job-based content tends to satisfy intent more completely, making it less fragile during algorithm shifts.<\/li>\n
                • Lower content waste:<\/strong> Editorial calendars become fewer, stronger assets tied to measurable outcomes.<\/li>\n
                • More efficient conversions:<\/strong> Better alignment between page promise, on-page proof, and next steps.<\/li>\n
                • Improved audience experience:<\/strong> Readers feel understood; they get answers, tools, and direction.<\/li>\n<\/ul>\n\n\n\n

                  For teams investing in Organic Marketing<\/strong>, these benefits compound over time as job clusters build topical authority and internal linking becomes more intuitive.<\/p>\n\n\n\n

                  \n\n\n\n

                  Challenges of Jobs to Be Done<\/h2>\n\n\n\n

                  Jobs to Be Done<\/strong> is powerful, but not \u201cplug and play.\u201d Common challenges include:<\/p>\n\n\n\n

                    \n
                  • Superficial jobs:<\/strong> Teams mistake a topic for a job (\u201clearn SEO\u201d) instead of specifying the situation and stakes (\u201crecover from a traffic drop after a site migration\u201d).<\/li>\n
                  • Internal bias:<\/strong> Product teams describe what they sell; customers describe what they\u2019re trying to fix.<\/li>\n
                  • Research quality:<\/strong> Poor interviews or cherry-picked feedback lead to generic job statements.<\/li>\n
                  • Measurement ambiguity:<\/strong> Job completion can be indirect (confidence, stakeholder approval), requiring proxy metrics and qualitative validation.<\/li>\n
                  • Content operations friction:<\/strong> Editors, SEO strategists, and sales teams may disagree on which jobs matter most.<\/li>\n<\/ul>\n\n\n\n

                    In Content Marketing<\/strong>, the biggest risk is overgeneralizing. If you try to serve every job in one page, you often serve none well.<\/p>\n\n\n\n

                    \n\n\n\n

                    Best Practices for Jobs to Be Done<\/h2>\n\n\n\n

                    Anchor every major asset to a single primary job<\/h3>\n\n\n\n

                    Choose one main job per page and make it explicit in the brief: situation, stakes, success criteria, and next step.<\/p>\n\n\n\n

                    Use interviews, but triangulate with behavioral data<\/h3>\n\n\n\n

                    Combine customer calls with:\n– Search console queries\n– On-site search terms\n– High-exit pages and funnel drop-offs\nThis makes Jobs to Be Done<\/strong> more than a storytelling exercise.<\/p>\n\n\n\n

                    Build job-based content clusters<\/h3>\n\n\n\n

                    In Organic Marketing<\/strong>, cluster by job, not only by keyword:\n– Core guide (overview + decision criteria)\n– Supporting posts (steps, templates, pitfalls)\n– Comparison pages (alternatives, \u201cbest for\u201d)\n– Proof assets (case studies, benchmarks)<\/p>\n\n\n\n

                    Design \u201cprogress moments\u201d into content<\/h3>\n\n\n\n

                    Add elements that help readers move forward:\n– checklists\n– calculators (even simple ones)\n– example outputs\n– \u201cwhat to do next\u201d sections\nThese reduce friction and increase conversions without being overly salesy.<\/p>\n\n\n\n

                    Keep jobs updated as markets change<\/h3>\n\n\n\n

                    New regulations, new tech, and new buyer behavior can redefine a job. Revalidate your top jobs quarterly or biannually, especially for high-traffic Content Marketing<\/strong> pages.<\/p>\n\n\n\n

                    \n\n\n\n

                    Tools Used for Jobs to Be Done<\/h2>\n\n\n\n

                    Jobs to Be Done<\/strong> isn\u2019t a tool; it\u2019s a lens. But you\u2019ll typically use tool categories to discover jobs, validate them, and measure outcomes in Organic Marketing<\/strong>:<\/p>\n\n\n\n

                      \n
                    • Analytics tools:<\/strong> Understand entry pages, journeys, engagement, and assisted conversions.<\/li>\n
                    • SEO tools:<\/strong> Identify query patterns, content gaps, ranking changes, and SERP intent signals.<\/li>\n
                    • CRM systems:<\/strong> Connect content touchpoints to pipeline stages, objections, and close reasons.<\/li>\n
                    • Customer research tools:<\/strong> Collect survey responses, run interviews, and analyze feedback themes.<\/li>\n
                    • Session replay and UX tools:<\/strong> See where people get stuck and what they try to do on key pages.<\/li>\n
                    • Reporting dashboards:<\/strong> Track job clusters over time (traffic, conversions, retention signals).<\/li>\n<\/ul>\n\n\n\n

                      In Content Marketing<\/strong>, the most valuable \u201ctool\u201d is often a standardized content brief that includes the job statement, constraints, proof requirements, and internal linking plan.<\/p>\n\n\n\n

                      \n\n\n\n

                      Metrics Related to Jobs to Be Done<\/h2>\n\n\n\n

                      To measure Jobs to Be Done<\/strong> impact, track metrics that reflect progress\u2014not just pageviews:<\/p>\n\n\n\n

                      Organic performance metrics<\/h3>\n\n\n\n
                        \n
                      • Impressions and clicks by job cluster<\/li>\n
                      • Rankings for \u201cjob-critical\u201d queries (comparisons, templates, alternatives)<\/li>\n
                      • Share of voice within a job category<\/li>\n<\/ul>\n\n\n\n

                        Engagement and satisfaction signals<\/h3>\n\n\n\n
                          \n
                        • Scroll depth and time-on-page (used carefully)<\/li>\n
                        • Return visits and multi-page sessions within a cluster<\/li>\n
                        • On-page feedback (\u201cwas this helpful?\u201d) and qualitative comments<\/li>\n<\/ul>\n\n\n\n

                          Conversion and business metrics<\/h3>\n\n\n\n
                            \n
                          • Assisted conversions from job pages<\/li>\n
                          • Lead quality indicators (stage, firmographics, sales acceptance)<\/li>\n
                          • Trial-to-paid or demo-to-close rate for visitors exposed to job content<\/li>\n<\/ul>\n\n\n\n

                            Efficiency metrics<\/h3>\n\n\n\n
                              \n
                            • Content production time per performing asset<\/li>\n
                            • Update frequency vs performance lift<\/li>\n
                            • Support ticket deflection for help content aligned to jobs<\/li>\n<\/ul>\n\n\n\n
                              \n\n\n\n

                              Future Trends of Jobs to Be Done<\/h2>\n\n\n\n

                              Several trends are shaping how Jobs to Be Done<\/strong> is applied in Organic Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-driven search experiences:<\/strong> As search becomes more answer-oriented, job-based content that offers tools, workflows, and original insight will outperform thin summaries.<\/li>\n
                              • Personalization without third-party tracking:<\/strong> With tighter privacy expectations, Content Marketing<\/strong> will rely more on contextual relevance\u2014matching the job inferred from the visit, page path, or declared needs.<\/li>\n
                              • More zero-click behavior:<\/strong> Users often get quick answers in SERPs. To earn the click, content must promise job progress (templates, calculators, decision help) rather than basic definitions.<\/li>\n
                              • Stronger emphasis on first-party data:<\/strong> Email engagement, product usage signals, and CRM outcomes will help validate which jobs truly drive revenue.<\/li>\n
                              • Richer content formats:<\/strong> Interactive checklists, annotated examples, and step-by-step implementation paths will become core to job completion.<\/li>\n<\/ul>\n\n\n\n

                                As Organic Marketing<\/strong> evolves, Jobs to Be Done<\/strong> remains stable because it\u2019s grounded in human motivation, not platform quirks.<\/p>\n\n\n\n

                                \n\n\n\n

                                Jobs to Be Done vs Related Terms<\/h2>\n\n\n\n

                                Jobs to Be Done vs Buyer Personas<\/h3>\n\n\n\n

                                Personas describe who<\/em> the audience is. Jobs to Be Done<\/strong> describes what progress they seek in a situation<\/em>. Personas can be helpful for tone and channels, but jobs are often better for designing pages that rank and convert in Organic Marketing<\/strong>.<\/p>\n\n\n\n

                                Jobs to Be Done vs Search Intent<\/h3>\n\n\n\n

                                Search intent focuses on what a user wants from a query (informational, navigational, transactional). Jobs to Be Done<\/strong> goes deeper into the context, anxieties, and success criteria behind that intent\u2014highly actionable for Content Marketing<\/strong> structure and proof.<\/p>\n\n\n\n

                                Jobs to Be Done vs Customer Journey Mapping<\/h3>\n\n\n\n

                                Journey maps show stages and touchpoints over time. Jobs to Be Done<\/strong> explains the motivation and \u201chiring criteria\u201d within those stages. Together, they help you plan the right content at the right time with the right next step.<\/p>\n\n\n\n

                                \n\n\n\n

                                Who Should Learn Jobs to Be Done<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> Build messaging and Content Marketing<\/strong> that resonates, ranks, and converts by addressing real decision barriers.<\/li>\n
                                • Analysts:<\/strong> Interpret organic performance with better hypotheses than \u201cGoogle changed something,\u201d by connecting behavior to jobs and stages.<\/li>\n
                                • Agencies:<\/strong> Differentiate strategy, improve discovery, and create deliverables that tie to measurable outcomes in Organic Marketing<\/strong>.<\/li>\n
                                • Business owners and founders:<\/strong> Clarify positioning, reduce wasted content spend, and align teams around the customer\u2019s definition of success.<\/li>\n
                                • Developers and product teams:<\/strong> Improve onboarding, documentation, and in-product education by focusing on what users are trying to accomplish.<\/li>\n<\/ul>\n\n\n\n
                                  \n\n\n\n

                                  Summary of Jobs to Be Done<\/h2>\n\n\n\n

                                  Jobs to Be Done<\/strong> is a practical way to understand customer motivation as a desire to make progress in a specific situation. It matters because it sharpens strategy, improves relevance, and reduces wasted effort\u2014especially in competitive Organic Marketing<\/strong> environments. When applied to Content Marketing<\/strong>, it helps you create pages and assets that satisfy intent, remove friction, and guide readers toward confident decisions. Treat jobs as the foundation for your content clusters, briefs, and measurement, and you\u2019ll build organic growth that\u2019s more resilient and more profitable.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is Jobs to Be Done in simple terms?<\/h3>\n\n\n\n

                                  Jobs to Be Done<\/strong> means people choose products or content because they\u2019re trying to accomplish something in a specific situation\u2014like reducing risk, saving time, or proving a recommendation\u2014not because they want the thing itself.<\/p>\n\n\n\n

                                  2) How does Jobs to Be Done improve Content Marketing?<\/h3>\n\n\n\n

                                  It gives each piece of Content Marketing<\/strong> a clear purpose: help the reader make progress. That leads to better topics, stronger structure (steps, proof, next actions), and higher conversion rates from organic traffic.<\/p>\n\n\n\n

                                  3) Is Jobs to Be Done the same as search intent?<\/h3>\n\n\n\n

                                  No. Search intent describes what the query suggests the user wants. Jobs to Be Done<\/strong> includes the situational context, constraints, and success criteria behind that intent\u2014useful for writing more persuasive, complete content.<\/p>\n\n\n\n

                                  4) How do I find the right jobs for my audience?<\/h3>\n\n\n\n

                                  Start with interviews across prospects, customers, sales, and support. Then validate with Organic Marketing<\/strong> signals like search queries, top landing pages, on-site search, and drop-off points in key funnels.<\/p>\n\n\n\n

                                  5) Can Jobs to Be Done be used for SEO content planning?<\/h3>\n\n\n\n

                                  Yes. You can build job-based clusters where each cluster targets a real outcome (choose, compare, implement, fix, optimize). This usually improves topical authority and internal linking within Organic Marketing<\/strong> programs.<\/p>\n\n\n\n

                                  6) What\u2019s a common mistake when applying Jobs to Be Done?<\/h3>\n\n\n\n

                                  Writing job statements that are too broad (\u201clearn analytics\u201d) or product-centric (\u201cuse our platform\u201d). Strong jobs are specific to a situation and include stakes, constraints, and what \u201csuccess\u201d looks like.<\/p>\n\n\n\n

                                  7) How do I measure whether a job-focused page is working?<\/h3>\n\n\n\n

                                  Look beyond traffic: assisted conversions, lead quality, engagement within the cluster, and downstream outcomes (demo rate, trial activation, support deflection). Combine quantitative metrics with qualitative feedback to confirm job completion.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Jobs to Be Done is a way to understand why people choose one solution over another by focusing on the progress they\u2019re trying to make in a specific situation. In **Organic Marketing**, this matters because audiences don\u2019t \u201cconsume content\u201d as an end goal\u2014they use content to reduce risk, learn faster, justify decisions, or feel confident.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8922","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8922"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8922\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}