{"id":8885,"date":"2026-03-26T22:53:40","date_gmt":"2026-03-26T22:53:40","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/customer-story\/"},"modified":"2026-03-26T22:53:40","modified_gmt":"2026-03-26T22:53:40","slug":"customer-story","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/customer-story\/","title":{"rendered":"Customer Story: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

A Customer Story<\/strong> is a narrative that shows how a real customer achieved a measurable outcome using a product, service, or approach\u2014told with enough context that other people can recognize themselves in the situation. In Organic Marketing<\/strong>, a Customer Story is especially powerful because it earns attention rather than buying it: people share it, cite it, and trust it more than brand-led claims. Within Content Marketing<\/strong>, it becomes a cornerstone asset that can be repurposed across blog content, landing pages, sales enablement, email nurturing, and social distribution.<\/p>\n\n\n\n

Customer trust is harder to win than ever. Audiences compare options quickly, search engines prioritize helpful, experience-backed content, and decision-makers want proof\u2014not promises. A well-built Customer Story<\/strong> turns customer outcomes into credible evidence, helping your Organic Marketing<\/strong> strategy generate demand while strengthening brand authority.<\/p>\n\n\n\n

What Is Customer Story?<\/h2>\n\n\n\n

A Customer Story<\/strong> is a structured, customer-centered piece of content that explains:<\/p>\n\n\n\n

    \n
  • who the customer is,<\/li>\n
  • what challenge they faced,<\/li>\n
  • what they tried (and why it wasn\u2019t enough),<\/li>\n
  • what changed,<\/li>\n
  • and what results they achieved.<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: it\u2019s not a product description; it\u2019s a transformation story. The business meaning is equally practical\u2014Customer Stories reduce perceived risk for prospects by showing real-world success with recognizable constraints (time, budget, team size, legacy systems, compliance rules).<\/p>\n\n\n\n

    In Organic Marketing<\/strong>, a Customer Story supports discovery and trust-building through search, communities, newsletters, and social sharing. In Content Marketing<\/strong>, it functions as proof-driven content that can anchor entire campaigns, especially for high-consideration purchases where stakeholders need justification.<\/p>\n\n\n\n

    Why Customer Story Matters in Organic Marketing<\/h2>\n\n\n\n

    In Organic Marketing<\/strong>, you often compete against louder brands, bigger budgets, and crowded search results. A Customer Story<\/strong> creates advantage because it\u2019s difficult to fake and hard for competitors to copy. Your specific customer context, implementation details, and results become differentiated value.<\/p>\n\n\n\n

    Key reasons a Customer Story matters:<\/p>\n\n\n\n

      \n
    • Trust at scale:<\/strong> Prospects believe customers more than companies. Authentic stories earn attention and reduce skepticism.<\/li>\n
    • Proof for complex decisions:<\/strong> When buyers must defend a purchase to a committee, stories with metrics become internal persuasion tools.<\/li>\n
    • Higher intent alignment:<\/strong> People searching for solutions want evidence. A relevant Customer Story meets that intent better than generic messaging.<\/li>\n
    • Compounding returns:<\/strong> Unlike paid ads that stop when spend stops, Customer Stories can keep driving traffic and leads over time, which is the heart of Organic Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      For Content Marketing<\/strong>, Customer Stories also expand topical authority. They give your brand \u201cexperience signals\u201d through specifics\u2014constraints, timelines, steps taken, and outcomes\u2014creating content that is genuinely helpful rather than promotional.<\/p>\n\n\n\n

      How Customer Story Works<\/h2>\n\n\n\n

      A Customer Story<\/strong> is both a content asset and a process. In practice, it works through a repeatable workflow that turns customer outcomes into distribution-ready proof.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n – A customer achieves a meaningful result (performance, cost, time, risk reduction).\n – A milestone occurs (renewal, expansion, successful launch, measurable KPI improvement).\n – A customer advocates publicly or provides positive feedback.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing<\/strong>\n – You validate the claim: what changed, over what timeframe, and compared to what baseline?\n – You identify the narrative thread: problem \u2192 constraints \u2192 approach \u2192 outcome.\n – You choose the angle that maps to buyer intent (e.g., \u201creduce reporting time,\u201d \u201cimprove conversion rate,\u201d \u201cstandardize governance\u201d).<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application<\/strong>\n – Conduct an interview (or a structured async questionnaire) with the customer and internal stakeholders.\n – Draft the story using consistent structure and clear, non-hyped language.\n – Get approvals (legal, brand, customer) and confirm metrics are accurate and attributable.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n – Publish the core asset (article, PDF-style page, video, or slide summary).\n – Repurpose into Content Marketing<\/strong> units (snippets, quotes, charts, short posts, email segments).\n – Measure outcomes in Organic Marketing<\/strong> (search traffic, engagement, assisted conversions, pipeline influence).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        When done well, the Customer Story becomes \u201cevergreen proof\u201d that supports both top-of-funnel discovery and mid-funnel evaluation.<\/p>\n\n\n\n

        Key Components of Customer Story<\/h2>\n\n\n\n

        A high-quality Customer Story<\/strong> has components that make it credible, useful, and easy to operationalize.<\/p>\n\n\n\n

        Narrative elements (what readers need)<\/h3>\n\n\n\n
          \n
        • Customer profile:<\/strong> industry, size, role(s), and constraints that matter.<\/li>\n
        • Starting point:<\/strong> the problem, including symptoms and business impact.<\/li>\n
        • Decision criteria:<\/strong> what they needed, what they rejected, and why.<\/li>\n
        • Implementation:<\/strong> steps taken, timeline, stakeholders involved, and adoption challenges.<\/li>\n
        • Outcomes:<\/strong> quantified results when possible, plus qualitative benefits (confidence, speed, reduced risk).<\/li>\n
        • Customer voice:<\/strong> direct quotes that reflect real priorities and tradeoffs.<\/li>\n<\/ul>\n\n\n\n

          Operational elements (what teams need)<\/h3>\n\n\n\n
            \n
          • Intake process:<\/strong> nomination form, criteria, and customer eligibility checks.<\/li>\n
          • Consent and permissions:<\/strong> usage rights, logo permissions, review steps, and expiration rules if needed.<\/li>\n
          • Data inputs:<\/strong> CRM notes, product analytics, support tickets, surveys (NPS\/CSAT), and ROI calculations.<\/li>\n
          • Governance:<\/strong> who owns interviews, writing, editing, design, approvals, and publishing.<\/li>\n
          • Distribution plan:<\/strong> how the asset supports Organic Marketing<\/strong> channels and Content Marketing<\/strong> campaigns.<\/li>\n
          • Measurement framework:<\/strong> a consistent way to attribute engagement and influence without overclaiming.<\/li>\n<\/ul>\n\n\n\n

            Types of Customer Story<\/h2>\n\n\n\n

            \u201cCustomer Story\u201d isn\u2019t a single rigid format. The most useful distinctions are based on purpose and depth.<\/p>\n\n\n\n

              \n
            1. \n

              Mini Customer Story (Snackable proof)<\/strong>\n – A short narrative with one clear problem and one outcome.\n – Great for social posts, email modules, landing page sections, and product tours.<\/p>\n<\/li>\n

            2. \n

              Full Case Study (Deep proof)<\/strong>\n – A detailed story with context, timeline, stakeholders, and metrics.\n – Best for high-consideration buying cycles and search-driven Organic Marketing<\/strong>.<\/p>\n<\/li>\n

            3. \n

              Use-Case Story (Feature-to-outcome mapping)<\/strong>\n – Organized around a specific workflow (e.g., onboarding, reporting, governance).\n – Helps Content Marketing<\/strong> target long-tail queries and role-specific pain points.<\/p>\n<\/li>\n

            4. \n

              Industry Story (Vertical credibility)<\/strong>\n – Emphasizes compliance, constraints, benchmarks, and domain specifics.\n – Useful when buyers need a \u201cpeople like us succeeded\u201d signal.<\/p>\n<\/li>\n

            5. \n

              Implementation Story (Change management focus)<\/strong>\n – Prioritizes adoption, training, and process change.\n – Especially persuasive for operational buyers and technical stakeholders.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Real-World Examples of Customer Story<\/h2>\n\n\n\n

              Example 1: B2B SaaS improving organic lead quality<\/h3>\n\n\n\n

              A marketing ops team publishes a Customer Story<\/strong> about reducing unqualified demo requests by restructuring content around intent. The story includes the baseline (lead-to-opportunity rate), the changes (new content clusters, updated qualification steps), and the outcome (higher conversion to pipeline). In Organic Marketing<\/strong>, the story ranks for problem-based queries and attracts more relevant visitors. In Content Marketing<\/strong>, it becomes the anchor asset for a series on lead quality and attribution.<\/p>\n\n\n\n

              Example 2: E-commerce brand reducing support volume<\/h3>\n\n\n\n

              An e-commerce company documents how it reduced repetitive \u201cwhere is my order?\u201d tickets by improving post-purchase messaging and self-serve tracking. The Customer Story<\/strong> highlights time saved and customer experience gains. In Organic Marketing<\/strong>, the brand uses the story to build authority around post-purchase experience topics. In Content Marketing<\/strong>, the same story is repurposed into email flows, help center content, and social proof ads (without relying on paid distribution to succeed).<\/p>\n\n\n\n

              Example 3: Agency standardizing reporting for clients<\/h3>\n\n\n\n

              A digital agency creates a Customer Story<\/strong> about standardizing reporting templates across clients to cut monthly reporting time. The story details processes, governance, and QA steps. In Organic Marketing<\/strong>, it attracts operations-focused searches and earns shares in agency communities. In Content Marketing<\/strong>, it becomes a webinar topic and a downloadable checklist derived from the story.<\/p>\n\n\n\n

              Benefits of Using Customer Story<\/h2>\n\n\n\n

              A Customer Story<\/strong> isn\u2019t just \u201cnice content.\u201d It produces tangible benefits across performance, cost, and efficiency:<\/p>\n\n\n\n

                \n
              • Improved conversion rates:<\/strong> Proof reduces uncertainty on landing pages and in nurture sequences.<\/li>\n
              • Stronger SEO performance:<\/strong> Specific, experience-based content tends to earn engagement and citations, supporting Organic Marketing<\/strong> over time.<\/li>\n
              • Lower content production risk:<\/strong> You\u2019re building around verified outcomes rather than speculative topics.<\/li>\n
              • Sales and success alignment:<\/strong> One asset can support prospecting, objections, renewals, and expansion.<\/li>\n
              • Better audience experience:<\/strong> Readers get practical detail\u2014what happened, what changed, and what to expect\u2014rather than vague claims.<\/li>\n<\/ul>\n\n\n\n

                As part of Content Marketing<\/strong>, Customer Stories also increase content reuse efficiency: one interview can feed multiple formats for weeks.<\/p>\n\n\n\n

                Challenges of Customer Story<\/h2>\n\n\n\n

                Customer Stories can fail when teams treat them as marketing theater rather than documentation.<\/p>\n\n\n\n

                Common challenges include:<\/p>\n\n\n\n

                  \n
                • Approval bottlenecks:<\/strong> Legal and brand reviews can delay publishing; customers may want heavy edits that reduce authenticity.<\/li>\n
                • Weak or unverifiable metrics:<\/strong> If baseline data is missing, you risk vague outcomes or misleading claims.<\/li>\n
                • Selection bias:<\/strong> Only spotlighting \u201cperfect\u201d customers can make the story feel unrealistic.<\/li>\n
                • Over-promotion:<\/strong> If the narrative is product-centric, it loses credibility and performs poorly in Organic Marketing<\/strong>.<\/li>\n
                • Attribution limitations:<\/strong> A Customer Story can influence pipeline without being the last touch; measuring that influence requires thoughtful reporting.<\/li>\n
                • Confidentiality constraints:<\/strong> Some customers can\u2019t share numbers, names, or implementation specifics.<\/li>\n<\/ul>\n\n\n\n

                  The goal is not perfection; it\u2019s credible, useful detail with honest constraints.<\/p>\n\n\n\n

                  Best Practices for Customer Story<\/h2>\n\n\n\n

                  To make a Customer Story<\/strong> effective in Organic Marketing<\/strong> and Content Marketing<\/strong>, focus on rigor and relevance.<\/p>\n\n\n\n

                    \n
                  • Start with intent:<\/strong> Choose stories that match real search and evaluation questions (cost, time-to-value, implementation, risk).<\/li>\n
                  • Lead with the customer problem:<\/strong> Put the context before the product so readers feel understood.<\/li>\n
                  • Use measurable outcomes carefully:<\/strong> Include timeframe and baseline. If you can\u2019t share exact numbers, use ranges or operational metrics (hours saved, cycle time reduced).<\/li>\n
                  • Document the \u201chow,\u201d not just the \u201cwhat\u201d:<\/strong> Implementation steps and tradeoffs are what make the story helpful.<\/li>\n
                  • Include constraints and skepticism:<\/strong> Mention what nearly derailed success and how it was addressed.<\/li>\n
                  • Make it modular:<\/strong> Create reusable snippets (one chart, three quotes, one summary paragraph) so the story scales across channels.<\/li>\n
                  • Refresh periodically:<\/strong> Update outcomes annually or after major milestones to keep the Customer Story accurate and evergreen.<\/li>\n
                  • Create an internal library:<\/strong> Tag stories by industry, use case, persona, and funnel stage to improve discoverability and reuse.<\/li>\n<\/ul>\n\n\n\n

                    Tools Used for Customer Story<\/h2>\n\n\n\n

                    A Customer Story<\/strong> program benefits from a simple tool stack that supports intake, creation, governance, and measurement\u2014without being overly complex.<\/p>\n\n\n\n

                      \n
                    • CRM systems:<\/strong> Track eligible customers, lifecycle stage, renewal dates, and account notes to identify story candidates.<\/li>\n
                    • Customer success platforms \/ support systems:<\/strong> Surface high-satisfaction accounts, common pain points, and resolved challenges.<\/li>\n
                    • Survey tools:<\/strong> Collect structured voice-of-customer inputs (NPS, CSAT, post-implementation surveys) to support claims.<\/li>\n
                    • Analytics tools:<\/strong> Measure Organic Marketing<\/strong> performance (traffic, engagement, assisted conversions) and validate content impact.<\/li>\n
                    • SEO tools:<\/strong> Discover problem-based queries, analyze content gaps, and monitor ranking and visibility for story-related pages.<\/li>\n
                    • Project management tools:<\/strong> Manage interviews, drafts, approvals, and publishing timelines.<\/li>\n
                    • Reporting dashboards:<\/strong> Combine content performance, pipeline influence, and engagement signals for stakeholders.<\/li>\n<\/ul>\n\n\n\n

                      Tools help, but clarity of process matters more than brand names.<\/p>\n\n\n\n

                      Metrics Related to Customer Story<\/h2>\n\n\n\n

                      To evaluate a Customer Story<\/strong>, measure both content performance and business influence. The right metrics depend on your funnel and sales cycle.<\/p>\n\n\n\n

                      Organic and engagement metrics<\/h3>\n\n\n\n
                        \n
                      • Organic sessions and query impressions<\/strong> for the story page<\/li>\n
                      • Time on page \/ scroll depth<\/strong> as a proxy for narrative engagement<\/li>\n
                      • Return visitors<\/strong> (especially for high-consideration audiences)<\/li>\n
                      • Newsletter sign-ups or content downloads<\/strong> driven by the story<\/li>\n<\/ul>\n\n\n\n

                        Conversion and revenue influence metrics<\/h3>\n\n\n\n
                          \n
                        • CTA conversion rate<\/strong> (demo, consultation, trial, contact)<\/li>\n
                        • Assisted conversions<\/strong> where the story appears in the journey<\/li>\n
                        • Pipeline influenced<\/strong> (with clear attribution rules)<\/li>\n
                        • Sales usage<\/strong> (how often reps share the story, and in which stages)<\/li>\n<\/ul>\n\n\n\n

                          Quality and credibility metrics<\/h3>\n\n\n\n
                            \n
                          • Backlinks or citations<\/strong> earned naturally (strong signal for Organic Marketing<\/strong>)<\/li>\n
                          • Brand search lift<\/strong> after distribution<\/li>\n
                          • Win\/loss feedback<\/strong> referencing the story\u2019s proof points<\/li>\n<\/ul>\n\n\n\n

                            Avoid reporting a single vanity metric. A Customer Story is often a \u201ctrust multiplier,\u201d so measure it accordingly.<\/p>\n\n\n\n

                            Future Trends of Customer Story<\/h2>\n\n\n\n

                            Customer Stories are evolving as buyer behavior, search experiences, and privacy expectations change.<\/p>\n\n\n\n

                              \n
                            • AI-assisted production (with higher verification):<\/strong> Teams will use AI to summarize interviews and draft variants, while tightening fact-checking and approvals to protect credibility.<\/li>\n
                            • Personalization by persona and industry:<\/strong> One Customer Story may be repackaged into role-specific versions (CFO, marketer, developer) to improve relevance in Content Marketing<\/strong>.<\/li>\n
                            • More first-party measurement:<\/strong> With privacy constraints and attribution complexity, marketers will rely more on first-party analytics, content engagement, and CRM-based influence reporting.<\/li>\n
                            • Interactive and multi-format storytelling:<\/strong> Expect more short-form video, audio clips, and interactive timelines embedded into story pages.<\/li>\n
                            • Experience-led SEO:<\/strong> Search engines increasingly reward content that demonstrates real experience and helpful specifics\u2014exactly what strong Customer Stories provide in Organic Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                              The direction is clear: more proof, more relevance, and more accountability.<\/p>\n\n\n\n

                              Customer Story vs Related Terms<\/h2>\n\n\n\n

                              Customer Story vs Testimonial<\/h3>\n\n\n\n

                              A testimonial is usually a short endorsement (\u201cGreat product, saved us time\u201d). A Customer Story<\/strong> provides context, process, and outcomes. Testimonials are great supporting elements; Customer Stories are complete assets for Organic Marketing<\/strong> and Content Marketing<\/strong>.<\/p>\n\n\n\n

                              Customer Story vs Case Study<\/h3>\n\n\n\n

                              A case study is often a formal, detailed document. A Customer Story<\/strong> is broader: it can be as deep as a case study or as lightweight as a mini narrative. The best programs use both\u2014short stories for reach, deeper case studies for evaluation.<\/p>\n\n\n\n

                              Customer Story vs Use Case<\/h3>\n\n\n\n

                              A use case describes how a product can be used in general. A Customer Story<\/strong> shows how it was used by a real customer, including constraints and results. Use cases explain possibility; Customer Stories prove practicality.<\/p>\n\n\n\n

                              Who Should Learn Customer Story<\/h2>\n\n\n\n
                                \n
                              • Marketers:<\/strong> To build credible assets that improve conversion and long-term Organic Marketing<\/strong> performance.<\/li>\n
                              • Analysts:<\/strong> To define measurement frameworks that capture influence and avoid misleading attribution.<\/li>\n
                              • Agencies:<\/strong> To differentiate services with proof, improve pitching, and create scalable Content Marketing<\/strong> systems.<\/li>\n
                              • Business owners and founders:<\/strong> To communicate value in a way that resonates with real buyer skepticism.<\/li>\n
                              • Developers and product teams:<\/strong> To learn how customers actually implement solutions, feeding better documentation and product decisions.<\/li>\n<\/ul>\n\n\n\n

                                Customer Stories are cross-functional by nature; learning them strengthens both marketing and product communication.<\/p>\n\n\n\n

                                Summary of Customer Story<\/h2>\n\n\n\n

                                A Customer Story<\/strong> is a customer-centered narrative that documents a real challenge, the path taken, and the outcomes achieved. It matters because it builds trust, reduces perceived risk, and provides differentiated proof that competitors can\u2019t easily replicate. In Organic Marketing<\/strong>, Customer Stories earn attention through search, sharing, and credibility. In Content Marketing<\/strong>, they become foundational assets that power campaigns, enable sales, and create reusable proof across channels.<\/p>\n\n\n\n

                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                1) What makes a Customer Story credible?<\/h3>\n\n\n\n

                                Specific context, a clear baseline, a defined timeframe, and outcomes that are accurate and attributable. Quotes help, but credibility comes from details and honest constraints.<\/p>\n\n\n\n

                                2) How long should a Customer Story be?<\/h3>\n\n\n\n

                                Long enough to answer \u201cwho, what changed, how, and results.\u201d For Organic Marketing<\/strong>, many strong stories fall in the 800\u20131,500 word range, but shorter versions can work if they still include meaningful proof.<\/p>\n\n\n\n

                                3) Can Customer Story content work without hard numbers?<\/h3>\n\n\n\n

                                Yes. If exact metrics are confidential, use ranges, operational indicators (hours saved, cycle time), or qualitative outcomes backed by concrete examples. Avoid vague claims like \u201cmassive growth.\u201d<\/p>\n\n\n\n

                                4) How does Customer Story support Content Marketing campaigns?<\/h3>\n\n\n\n

                                A single story can anchor a campaign theme, then be repurposed into landing page sections, email sequences, social snippets, webinar topics, and sales collateral\u2014keeping messaging consistent and proof-led.<\/p>\n\n\n\n

                                5) Where should we use Customer Stories on a website?<\/h3>\n\n\n\n

                                Common placements include solution pages, industry pages, comparison pages, onboarding content, and resource hubs. For Organic Marketing<\/strong>, publish a dedicated story page that can rank and be internally linked.<\/p>\n\n\n\n

                                6) How do you choose the right customers to feature?<\/h3>\n\n\n\n

                                Prioritize customers with clear outcomes, a relatable starting point, and a use case aligned with strategic products or industries. Also consider diversity of company size and constraints so stories feel realistic.<\/p>\n\n\n\n

                                7) How do you measure the ROI of a Customer Story?<\/h3>\n\n\n\n

                                Track organic traffic and engagement, CTA conversions, assisted conversions, and pipeline influence using CRM-connected reporting. Combine quantitative metrics with sales feedback on deal impact for a complete view.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                A **Customer Story** is a narrative that shows how a real customer achieved a measurable outcome using a product, service, or approach\u2014told with enough context that other people can recognize themselves in the situation. In **Organic Marketing**, a Customer Story is especially powerful because it earns attention rather than buying it: people share it, cite it, and trust it more than brand-led claims. Within **Content Marketing**, it becomes a cornerstone asset that can be repurposed across blog content, landing pages, sales enablement, email nurturing, and social distribution.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8885","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8885"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8885\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}