{"id":8832,"date":"2026-03-26T20:29:48","date_gmt":"2026-03-26T20:29:48","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/battlecard\/"},"modified":"2026-03-26T20:29:48","modified_gmt":"2026-03-26T20:29:48","slug":"battlecard","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/battlecard\/","title":{"rendered":"Battlecard: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

A Battlecard<\/strong> is a concise, structured enablement document that helps teams communicate a clear, consistent message in competitive situations. In Organic Marketing<\/strong>, it acts like a shared \u201csource of truth\u201d for how to position your brand in content, sales conversations, community responses, product-led motions, and partner narratives\u2014without relying on paid media to correct misunderstandings or outspend competitors.<\/p>\n\n\n\n

Because Content Marketing<\/strong> scales across many creators and channels, inconsistency becomes expensive: mismatched claims, outdated competitor comparisons, and unclear differentiation can dilute trust. A well-maintained Battlecard<\/strong> keeps everyone aligned on what to say, what to show, what to avoid, and how to prove value\u2014so organic visibility translates into qualified demand.<\/p>\n\n\n\n

What Is Battlecard?<\/h2>\n\n\n\n

A Battlecard<\/strong> is a one- to few-page reference that summarizes competitive positioning and messaging guidance for a specific scenario\u2014often a competitor, segment, product category, or objection. It\u2019s built to be fast to use and easy to update, not a long report.<\/p>\n\n\n\n

At its core, the Battlecard<\/strong> captures:\n– Who you\u2019re up against<\/strong> (a competitor or alternative)\n– What matters to the audience<\/strong> (pains, criteria, misconceptions)\n– How you win<\/strong> (differentiators, proof, and recommended narrative)\n– How to respond<\/strong> (talk tracks, FAQs, objection handling)<\/p>\n\n\n\n

The business meaning is simple: a Battlecard<\/strong> reduces decision friction and improves message accuracy. In Organic Marketing<\/strong>, where many touchpoints happen before a lead ever speaks to sales\u2014search results, blogs, videos, reviews, communities\u2014battlecards guide what \u201cgood positioning\u201d looks like across non-paid channels. Within Content Marketing<\/strong>, it informs editorial choices, comparison pages, case studies, and product storytelling so content ranks, converts, and stays defensible.<\/p>\n\n\n\n

Why Battlecard Matters in Organic Marketing<\/h2>\n\n\n\n

In Organic Marketing<\/strong>, you typically earn attention through trust, relevance, and consistency. A Battlecard<\/strong> strengthens all three by standardizing how your organization explains value in the moments that matter.<\/p>\n\n\n\n

Strategically, battlecards help you:\n– Protect differentiation<\/strong>: Competitors can copy features; they struggle to copy credible positioning supported by evidence.\n– Win \u201cconsideration\u201d queries<\/strong>: Organic search often includes comparison intent (\u201cX vs Y,\u201d \u201cbest alternative,\u201d \u201cpricing,\u201d \u201creviews\u201d). A Battlecard<\/strong> guides how to address these topics without over-claiming.\n– Reduce message drift<\/strong>: As teams grow, different writers and spokespeople can unknowingly contradict each other. Battlecards act as alignment infrastructure for Content Marketing<\/strong> and customer-facing teams.<\/p>\n\n\n\n

From a business value perspective, a Battlecard<\/strong> can lift organic conversion rates, improve sales-assisted close rates, and reduce churn caused by misaligned expectations. The competitive advantage isn\u2019t only better arguments\u2014it\u2019s faster, more consistent execution across organic channels.<\/p>\n\n\n\n

How Battlecard Works<\/h2>\n\n\n\n

A Battlecard<\/strong> is both a document and a process. In practice, it works through a repeatable loop:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ Trigger<\/strong>\n Something changes or a pattern appears: a competitor launches a new feature, rankings shift, win-loss notes reveal repeated objections, or a new segment becomes important. In Organic Marketing<\/strong>, triggers can also include new search trends, community questions, or content gaps.<\/p>\n<\/li>\n

  2. \n

    Analysis \/ Synthesis<\/strong>\n The team collects evidence: competitive messaging, product capabilities, pricing\/packaging, third-party reviews, customer interviews, SEO data, and sales notes. The goal is not to attack competitors but to identify clear, defensible differentiation and the audience\u2019s real decision criteria.<\/p>\n<\/li>\n

  3. \n

    Execution \/ Application<\/strong>\n The Battlecard<\/strong> is used to shape Content Marketing<\/strong> assets (comparison pages, landing pages, webinars, demos, social posts, FAQs) and to train internal teams on consistent narrative and proof points.<\/p>\n<\/li>\n

  4. \n

    Output \/ Outcome<\/strong>\n Outcomes show up as improved organic performance and go-to-market efficiency: higher click-through on comparison pages, better conversion rates on product pages, improved sales win rates, fewer escalations from inaccurate claims, and more confident responses in public channels.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    The key is that the Battlecard<\/strong> is not static. Its value comes from being current, easy to apply, and rooted in evidence.<\/p>\n\n\n\n

    Key Components of Battlecard<\/h2>\n\n\n\n

    A strong Battlecard<\/strong> is brief but not vague. Most effective battlecards include the following components:<\/p>\n\n\n\n

    Positioning and narrative<\/h3>\n\n\n\n
      \n
    • Primary value proposition for the scenario <\/li>\n
    • Target audience and use case fit <\/li>\n
    • \u201cWhen we win\u201d and \u201cwhen we lose\u201d guidance<\/li>\n<\/ul>\n\n\n\n

      Competitive insights<\/h3>\n\n\n\n
        \n
      • Competitor\u2019s stated positioning and claims <\/li>\n
      • Strengths you should acknowledge (credibility matters) <\/li>\n
      • Weaknesses and tradeoffs framed as decision criteria, not insults<\/li>\n<\/ul>\n\n\n\n

        Differentiators with proof<\/h3>\n\n\n\n
          \n
        • Differentiators tied to customer outcomes <\/li>\n
        • Evidence: case studies, benchmarks, demos, documentation references, customer quotes, analyst notes (when available), or measurable product capabilities<\/li>\n<\/ul>\n\n\n\n

          Objection handling and talk tracks<\/h3>\n\n\n\n
            \n
          • Common objections and best responses <\/li>\n
          • \u201cIf they say X, respond with Y\u201d guidance <\/li>\n
          • Disqualifiers (when not to pursue or when to recommend an alternative)<\/li>\n<\/ul>\n\n\n\n

            Content and channel guidance (Organic Marketing specific)<\/h3>\n\n\n\n
              \n
            • Recommended comparison angle for blog or landing pages <\/li>\n
            • SEO keyword themes and intent notes (informational vs evaluative) <\/li>\n
            • Claims to avoid and compliance\/brand guardrails <\/li>\n
            • Suggested internal links and supporting assets for Content Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n

              Governance and ownership<\/h3>\n\n\n\n
                \n
              • Owner (often product marketing) and contributors (sales, SEO, support, product) <\/li>\n
              • Review cadence (monthly\/quarterly or event-driven) <\/li>\n
              • Versioning and change log to prevent outdated guidance spreading<\/li>\n<\/ul>\n\n\n\n

                Types of Battlecard<\/h2>\n\n\n\n

                \u201cTypes\u201d of Battlecard<\/strong> are usually practical variants rather than formal categories. Common distinctions include:<\/p>\n\n\n\n

                Competitor battlecards<\/h3>\n\n\n\n

                One card per competitor (or per competitor + segment). These are used heavily in Organic Marketing<\/strong> for \u201calternatives\u201d and \u201cvs\u201d content, as well as in sales enablement.<\/p>\n\n\n\n

                Persona or segment battlecards<\/h3>\n\n\n\n

                A card for a specific buyer type or vertical (e.g., SMB vs enterprise, regulated industries). This is especially useful when Content Marketing<\/strong> must adapt examples, proof points, and objections by segment.<\/p>\n\n\n\n

                Use-case battlecards<\/h3>\n\n\n\n

                A card that frames your positioning for a particular job-to-be-done (e.g., \u201creduce reporting time,\u201d \u201cimprove workflow approvals,\u201d \u201cincrease content velocity\u201d). Great for organic landing pages and pillar content.<\/p>\n\n\n\n

                Objection or myth battlecards<\/h3>\n\n\n\n

                Short cards focused on recurring misconceptions (\u201cIt won\u2019t integrate,\u201d \u201cIt\u2019s too complex,\u201d \u201cSEO takes too long\u201d). These can power FAQs, community replies, and educational posts in Organic Marketing<\/strong>.<\/p>\n\n\n\n

                Real-World Examples of Battlecard<\/h2>\n\n\n\n

                Example 1: \u201cAlternative to a category leader\u201d comparison page<\/h3>\n\n\n\n

                A SaaS company notices high-intent organic traffic for \u201c[leader] alternatives\u201d and \u201c[leader] vs [brand].\u201d The SEO team and product marketing create a Battlecard<\/strong> that defines fair comparison criteria (setup time, support model, governance, integrations) and provides proof (time-to-value data, customer quotes, documented capabilities). Content Marketing<\/strong> then produces a comparison hub (one pillar + supporting articles). The result is not just rankings\u2014it\u2019s clearer self-selection and fewer poorly fit leads.<\/p>\n\n\n\n

                Example 2: Community and social responses for Organic Marketing<\/h3>\n\n\n\n

                A founder frequently answers questions in a niche community where a competitor\u2019s narrative dominates. A Battlecard<\/strong> provides compliant, non-combative response templates: concise positioning, two proof points, and one clarifying question to ask. This improves consistency across public replies and increases profile visits and demo requests without paid spend\u2014classic Organic Marketing<\/strong> leverage.<\/p>\n\n\n\n

                Example 3: Sales-assisted content alignment<\/h3>\n\n\n\n

                Sales reports a recurring objection: \u201cYour solution is cheaper\u2014so it must be less capable.\u201d A Battlecard<\/strong> reframes pricing into value and model differences (packaging, implementation approach, total cost of ownership), with proof from customer outcomes. Content Marketing<\/strong> updates pricing FAQs and publishes a \u201chow to evaluate cost\u201d guide that ranks for evaluative queries and reduces friction later in the funnel.<\/p>\n\n\n\n

                Benefits of Using Battlecard<\/h2>\n\n\n\n

                A well-run Battlecard<\/strong> program delivers measurable and operational benefits:<\/p>\n\n\n\n

                  \n
                • Higher content conversion<\/strong>: Comparison and decision-stage pages perform better when messaging aligns with real criteria and objections. <\/li>\n
                • Faster content production<\/strong>: Writers spend less time guessing positioning and more time building evidence-based assets. <\/li>\n
                • Sales and marketing alignment<\/strong>: Organic traffic converts more efficiently when Content Marketing<\/strong> and sales tell the same story. <\/li>\n
                • Lower rework and fewer mistakes<\/strong>: Clear claim boundaries reduce corrections, brand risk, and customer confusion. <\/li>\n
                • Better audience experience<\/strong>: Prospects get honest, consistent guidance, which increases trust and reduces churn from mismatched expectations. <\/li>\n
                • More durable Organic Marketing performance<\/strong>: When content is built on defensible differentiation, it is less vulnerable to competitor copycats and trend shifts.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Battlecard<\/h2>\n\n\n\n

                  Battlecards fail when they become stale, biased, or unusable. Common challenges include:<\/p>\n\n\n\n

                    \n
                  • Keeping information current<\/strong>: Competitors change pricing, features, and messaging quickly. An outdated Battlecard<\/strong> can harm credibility. <\/li>\n
                  • Over-reliance on internal opinions<\/strong>: Without win-loss insights, customer research, and observable evidence, battlecards become \u201chot takes.\u201d <\/li>\n
                  • Over-claiming and compliance risk<\/strong>: Aggressive comparisons can create legal, brand, or platform moderation issues\u2014especially visible in Organic Marketing<\/strong> channels. <\/li>\n
                  • Fragmented ownership<\/strong>: If no one owns updates, multiple versions spread across docs, decks, and chats. <\/li>\n
                  • Measurement limitations<\/strong>: It can be hard to attribute a single Battlecard<\/strong> to revenue; you often need proxy metrics across Content Marketing<\/strong> and sales execution.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Battlecard<\/h2>\n\n\n\n

                    Build for speed and adoption<\/h3>\n\n\n\n

                    Keep each Battlecard<\/strong> skimmable: clear headings, short bullets, and \u201cwhat to say\u201d sections. If it takes 10 minutes to find the point, it won\u2019t be used.<\/p>\n\n\n\n

                    Anchor every claim to proof<\/h3>\n\n\n\n

                    Pair differentiators with evidence: customer outcomes, product documentation, reproducible demos, or third-party validation. In Content Marketing<\/strong>, proof prevents fluffy copy and strengthens E-E-A-T style credibility signals.<\/p>\n\n\n\n

                    Use fair comparisons<\/h3>\n\n\n\n

                    Acknowledge competitor strengths and frame tradeoffs. Prospects trust balanced guidance more than exaggerated takedowns\u2014especially in Organic Marketing<\/strong>, where audiences often cross-check.<\/p>\n\n\n\n

                    Operationalize updates<\/h3>\n\n\n\n

                    Set triggers (launches, major ranking shifts, repeated objections) and a cadence (e.g., quarterly review). Maintain versioning and a change log.<\/p>\n\n\n\n

                    Turn battlecards into content briefs<\/h3>\n\n\n\n

                    A Battlecard<\/strong> should directly feed Content Marketing<\/strong> production: suggested angles, FAQs, internal linking targets, and \u201cavoid these claims\u201d guardrails.<\/p>\n\n\n\n

                    Train and reinforce<\/h3>\n\n\n\n

                    Do lightweight enablement: short recordings, quarterly refresh sessions, and examples of good usage in blogs, social posts, and sales notes.<\/p>\n\n\n\n

                    Tools Used for Battlecard<\/h2>\n\n\n\n

                    Battlecards are not tool-dependent, but strong programs use systems that keep inputs reliable and distribution easy:<\/p>\n\n\n\n

                      \n
                    • Analytics tools<\/strong>: Measure organic landing page behavior, conversion paths, and assisted conversions tied to comparison content. <\/li>\n
                    • SEO tools<\/strong>: Track competitor rankings, keyword intent trends, SERP features, and content gaps relevant to Organic Marketing<\/strong>. <\/li>\n
                    • CRM systems<\/strong>: Capture competitive mentions, lost reasons, and objection patterns from sales cycles. <\/li>\n
                    • Customer support platforms<\/strong>: Surface recurring issues, misunderstandings, and feature requests that influence positioning and Content Marketing<\/strong> FAQs. <\/li>\n
                    • Knowledge bases \/ documentation systems<\/strong>: Provide accurate product proof and reduce inconsistencies. <\/li>\n
                    • Reporting dashboards<\/strong>: Combine content performance, pipeline indicators, and win-loss notes to guide updates. <\/li>\n
                    • Collaboration and governance tools<\/strong>: Manage version control, approvals, and access so one Battlecard<\/strong> doesn\u2019t become five conflicting copies.<\/li>\n<\/ul>\n\n\n\n

                      Metrics Related to Battlecard<\/h2>\n\n\n\n

                      Because a Battlecard<\/strong> influences multiple functions, measure it with a mix of content, pipeline, and efficiency metrics:<\/p>\n\n\n\n

                      Organic Marketing and Content Marketing performance<\/h3>\n\n\n\n
                        \n
                      • Rankings and visibility for comparison and alternative queries <\/li>\n
                      • Click-through rate from search results for evaluative pages <\/li>\n
                      • Engagement quality: scroll depth, time on page, repeat visits <\/li>\n
                      • Conversion rate for decision-stage content (demo request, trial, contact)<\/li>\n<\/ul>\n\n\n\n

                        Revenue and pipeline indicators (when available)<\/h3>\n\n\n\n
                          \n
                        • Win rate in deals where a competitor is present <\/li>\n
                        • Sales cycle length for competitive deals <\/li>\n
                        • Pipeline influenced by comparison content (assisted conversions)<\/li>\n<\/ul>\n\n\n\n

                          Operational efficiency<\/h3>\n\n\n\n
                            \n
                          • Content production time (brief-to-publish) for competitive assets <\/li>\n
                          • Rework rates (fact corrections, legal\/compliance revisions) <\/li>\n
                          • Internal adoption: views, downloads, usage in training or playbooks<\/li>\n<\/ul>\n\n\n\n

                            Brand and trust indicators<\/h3>\n\n\n\n
                              \n
                            • Review sentiment themes related to differentiation <\/li>\n
                            • Share of voice in organic conversations (communities, forums, social)<\/li>\n<\/ul>\n\n\n\n

                              Future Trends of Battlecard<\/h2>\n\n\n\n

                              The Battlecard<\/strong> is evolving from a static PDF into a living, integrated system:<\/p>\n\n\n\n

                                \n
                              • AI-assisted synthesis (with human verification)<\/strong>: Teams will use automation to summarize competitor changes, extract themes from calls, and propose draft updates\u2014while humans validate proof and nuance. <\/li>\n
                              • Personalized battlecards<\/strong>: Expect more segmentation by persona, industry, and maturity level so Organic Marketing<\/strong> assets match intent precisely. <\/li>\n
                              • Tighter integration with content ops<\/strong>: Battlecards increasingly feed content briefs, internal linking plans, and programmatic page templates for scalable Content Marketing<\/strong>. <\/li>\n
                              • Privacy-aware measurement<\/strong>: As tracking becomes harder, teams will rely more on aggregated analytics, CRM data hygiene, and qualitative win-loss to assess impact. <\/li>\n
                              • More emphasis on credibility<\/strong>: Audiences are skeptical of generic claims. Future battlecards will prioritize demonstrable proof, transparent tradeoffs, and repeatable demos.<\/li>\n<\/ul>\n\n\n\n

                                Battlecard vs Related Terms<\/h2>\n\n\n\n

                                Battlecard vs Sales enablement playbook<\/h3>\n\n\n\n

                                A Battlecard<\/strong> is a focused, scenario-based reference (often one competitor, one segment, or one objection). A sales enablement playbook is broader, covering the full sales process, stages, and multiple plays. Battlecards often live inside playbooks, but they\u2019re optimized for quick competitive moments.<\/p>\n\n\n\n

                                Battlecard vs Competitive analysis<\/h3>\n\n\n\n

                                Competitive analysis is typically deeper and longer\u2014market landscape, strategy, feature matrices, financial context, and positioning research. A Battlecard<\/strong> is the operational output: what to say, what to show, and how to win in real interactions and Content Marketing<\/strong> assets.<\/p>\n\n\n\n

                                Battlecard vs Messaging framework<\/h3>\n\n\n\n

                                A messaging framework defines your core positioning pillars and brand narrative across the board. A Battlecard<\/strong> applies that framework to a specific competitive or situational context, which is critical for Organic Marketing<\/strong> comparison queries and decision-stage content.<\/p>\n\n\n\n

                                Who Should Learn Battlecard<\/h2>\n\n\n\n
                                  \n
                                • Marketers<\/strong>: To align campaigns, positioning, and Content Marketing<\/strong> with real decision criteria and defensible proof. <\/li>\n
                                • Analysts<\/strong>: To connect competitive insights, SEO data, and performance measurement to messaging changes. <\/li>\n
                                • Agencies<\/strong>: To produce consistent, on-brand content at scale and reduce revision cycles\u2014especially in Organic Marketing<\/strong> retainers. <\/li>\n
                                • Business owners and founders<\/strong>: To communicate differentiation clearly in public channels, partnerships, and product storytelling. <\/li>\n
                                • Developers and product teams<\/strong>: To understand how features translate into customer outcomes and to support accurate documentation that powers battlecard proof.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Battlecard<\/h2>\n\n\n\n

                                  A Battlecard<\/strong> is a practical, evidence-based guide for competitive positioning and objection handling. It matters because modern Organic Marketing<\/strong> depends on consistent, credible messaging across many touchpoints, and Content Marketing<\/strong> needs a reliable foundation for comparison pages, FAQs, and decision-stage content. When maintained and used well, battlecards improve clarity, speed execution, and strengthen competitive performance without relying on paid amplification.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  What is a Battlecard used for?<\/h3>\n\n\n\n

                                  A Battlecard<\/strong> is used to help teams respond consistently to competitive situations\u2014clarifying differentiation, handling objections, and guiding what to say (and not say) in content, sales conversations, and public channels.<\/p>\n\n\n\n

                                  How does a Battlecard support Content Marketing?<\/h3>\n\n\n\n

                                  In Content Marketing<\/strong>, a Battlecard<\/strong> becomes a source for comparison angles, proof points, FAQs, and claim guardrails. It helps writers produce decision-stage content that matches search intent and holds up to scrutiny.<\/p>\n\n\n\n

                                  Is a Battlecard only for sales teams?<\/h3>\n\n\n\n

                                  No. Sales uses it often, but Organic Marketing<\/strong> teams rely on battlecards to shape SEO pages, community responses, webinars, and product education content where prospects form opinions before any call happens.<\/p>\n\n\n\n

                                  How long should a Battlecard be?<\/h3>\n\n\n\n

                                  Usually one to three pages. If it\u2019s longer, it risks becoming a report instead of a quick reference. Link out to deeper evidence (docs, case studies) rather than embedding everything.<\/p>\n\n\n\n

                                  How often should you update a Battlecard?<\/h3>\n\n\n\n

                                  At minimum quarterly for active competitors, and immediately after major changes (pricing updates, new product launches, repeated win-loss patterns, or shifting search trends impacting Organic Marketing<\/strong>).<\/p>\n\n\n\n

                                  What should you avoid putting in a Battlecard?<\/h3>\n\n\n\n

                                  Avoid unverified claims, hostile language, and overly broad statements like \u201cwe\u2019re the best.\u201d Also avoid copying competitor content verbatim; summarize fairly and focus on decision criteria and proof.<\/p>\n\n\n\n

                                  Can small businesses benefit from battlecards?<\/h3>\n\n\n\n

                                  Yes. A small team can use a lightweight Battlecard<\/strong> to stay consistent across the website, social posts, and outreach. It\u2019s one of the simplest ways to make Organic Marketing<\/strong> and messaging feel cohesive without adding headcount.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Battlecard** is a concise, structured enablement document that helps teams communicate a clear, consistent message in competitive situations. In **Organic Marketing**, it acts like a shared \u201csource of truth\u201d for how to position your brand in content, sales conversations, community responses, product-led motions, and partner narratives\u2014without relying on paid media to correct misunderstandings or outspend competitors.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8832","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8832"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8832\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}