{"id":8821,"date":"2026-03-26T20:07:04","date_gmt":"2026-03-26T20:07:04","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/middle-of-funnel\/"},"modified":"2026-03-26T20:07:04","modified_gmt":"2026-03-26T20:07:04","slug":"middle-of-funnel","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/middle-of-funnel\/","title":{"rendered":"Middle of Funnel: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Content Marketing"},"content":{"rendered":"\n

Middle of Funnel\u2014often shortened to MOFU<\/strong>\u2014describes the stage in a buyer\u2019s journey where a person has moved beyond initial awareness but isn\u2019t ready to purchase yet. In Organic Marketing<\/strong>, this is the moment where trust is built, options are compared, and the audience starts leaning toward a shortlist. In Content Marketing<\/strong>, it\u2019s where educational and problem-solving content becomes more specific, more product-aware, and more persuasive\u2014without turning into a hard sell.<\/p>\n\n\n\n

Middle of Funnel matters because many organic programs over-invest in \u201ctop of funnel\u201d traffic (blog posts, social reach, broad SEO) and under-invest in what happens next. If your Organic Marketing generates visits but not qualified leads, trials, demos, or sales conversations, the gap is often MOFU. Strong Middle of Funnel strategy connects attention to intent\u2014turning anonymous visitors into known prospects and moving them toward a decision with the right Content Marketing assets, messaging, and measurement.<\/p>\n\n\n\n

What Is Middle of Funnel?<\/h2>\n\n\n\n

Middle of Funnel (MOFU)<\/strong> is the stage between awareness (top of funnel) and conversion (bottom of funnel). At this point, the audience:<\/p>\n\n\n\n

    \n
  • Understands they have a problem or goal<\/li>\n
  • Is actively researching solutions or approaches<\/li>\n
  • Is evaluating vendors, methods, pricing models, or implementation paths<\/li>\n
  • Needs proof, clarity, and confidence before taking a high-intent action<\/li>\n<\/ul>\n\n\n\n

    The core concept is consideration<\/strong>. Middle of Funnel content and experiences reduce uncertainty and friction. Business-wise, MOFU is where marketing begins to look less like \u201creach\u201d and more like pipeline influence<\/strong>\u2014capturing demand, qualifying prospects, and creating momentum.<\/p>\n\n\n\n

    In Organic Marketing<\/strong>, MOFU often shows up through non-paid touchpoints such as search, email, community, webinars, YouTube, and nurture sequences. Inside Content Marketing<\/strong>, MOFU includes assets like comparison pages, case studies, templates, product education, and \u201chow to choose\u201d guides that help the audience evaluate the best next step.<\/p>\n\n\n\n

    Why Middle of Funnel Matters in Organic Marketing<\/h2>\n\n\n\n

    Middle of Funnel is strategically important because it\u2019s where many decisions are made\u2014or quietly abandoned. Organic channels can generate steady awareness, but MOFU determines whether that awareness turns into measurable business outcomes<\/strong>.<\/p>\n\n\n\n

    Key reasons Middle of Funnel matters in Organic Marketing:<\/p>\n\n\n\n

      \n
    • Higher conversion leverage:<\/strong> Improving MOFU conversion rates can grow leads or pipeline without increasing traffic.<\/li>\n
    • Better lead quality:<\/strong> MOFU assets tend to attract and identify people who match your ideal customer profile.<\/li>\n
    • Stronger differentiation:<\/strong> Competitors can copy top-of-funnel topics; MOFU wins through specificity, expertise, and proof.<\/li>\n
    • Alignment with sales cycles:<\/strong> In complex purchases, buyers self-educate. Middle of Funnel content becomes the \u201csilent salesperson.\u201d<\/li>\n
    • Compounding returns:<\/strong> Well-built Content Marketing at MOFU continues performing over time via SEO and internal linking.<\/li>\n<\/ul>\n\n\n\n

      When Organic Marketing is measured only by visits, it can reward content that performs on keywords but not on revenue. MOFU re-centers strategy on impact<\/strong>, not just visibility.<\/p>\n\n\n\n

      How Middle of Funnel Works<\/h2>\n\n\n\n

      Middle of Funnel is more of an operating system than a single tactic. In practice, it works through a repeatable flow:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger (intent signals)<\/strong>\n – A visitor reads multiple articles, returns via branded search, clicks from a newsletter, or searches terms like \u201cbest,\u201d \u201cvs,\u201d \u201creview,\u201d \u201cpricing,\u201d or \u201cimplementation.\u201d\n – They may download a template, attend a webinar, or browse product-related sections.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Understanding (segmentation and intent mapping)<\/strong>\n – You interpret what the audience needs: education, comparison, reassurance, or a path to implementation.\n – You map topics and pages to stages of intent and to audience roles (buyer, user, technical evaluator, executive).<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application (MOFU experiences)<\/strong>\n – You offer Content Marketing that answers \u201chow do I choose?\u201d and \u201cwill this work for me?\u201d\n – You build pathways: internal links to deeper pages, lead magnets, email sequences, and product education that remains helpful and credible.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome (qualified actions)<\/strong>\n – The user takes a meaningful step: newsletter signup, webinar registration, demo request, trial, sales inquiry, or \u201ccontact us.\u201d\n – Marketing gains a known lead, a clearer attribution trail, and improved pipeline conversion.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In short, Middle of Funnel works when Organic Marketing is designed to progress<\/strong> the journey, not just start it.<\/p>\n\n\n\n

        Key Components of Middle of Funnel<\/h2>\n\n\n\n

        A high-performing Middle of Funnel program typically includes the following elements:<\/p>\n\n\n\n

        Content and experience components<\/h3>\n\n\n\n
          \n
        • Consideration content:<\/strong> comparisons, buying guides, \u201cbest for\u201d pages, use-case explainers, migration guides, ROI narratives<\/li>\n
        • Proof assets:<\/strong> case studies, quantified results, customer stories, independent validation (where available)<\/li>\n
        • Product education:<\/strong> feature explanations, workflows, integrations, setup requirements, limitations, security and compliance FAQs<\/li>\n
        • Conversion pathways:<\/strong> CTAs, lead forms, demo\/trial prompts, \u201ctalk to an expert,\u201d calculators, interactive tools<\/li>\n<\/ul>\n\n\n\n

          Systems and processes<\/h3>\n\n\n\n
            \n
          • Keyword and intent mapping:<\/strong> aligning queries to MOFU needs (evaluation and selection)<\/li>\n
          • Editorial governance:<\/strong> consistent positioning, claims review, and content quality standards<\/li>\n
          • Lead capture and nurture:<\/strong> email sequences and lifecycle messaging to continue education<\/li>\n
          • Internal linking and site architecture:<\/strong> ensuring top-of-funnel pages naturally route to MOFU pages<\/li>\n<\/ul>\n\n\n\n

            Data inputs and metrics<\/h3>\n\n\n\n
              \n
            • Search queries and landing pages driving return visits <\/li>\n
            • Behavior flows (what users read next) <\/li>\n
            • Assisted conversions and lead quality signals <\/li>\n
            • Cohort performance by source, topic, and persona <\/li>\n<\/ul>\n\n\n\n

              Team responsibilities<\/h3>\n\n\n\n
                \n
              • Content strategists define MOFU themes and conversion paths <\/li>\n
              • SEO specialists align intent and information architecture <\/li>\n
              • Product marketing ensures accuracy and differentiation <\/li>\n
              • Sales and customer success supply objections, questions, and proof points <\/li>\n<\/ul>\n\n\n\n

                Types of Middle of Funnel<\/h2>\n\n\n\n

                Middle of Funnel doesn\u2019t have a single universal taxonomy, but in Organic Marketing and Content Marketing it\u2019s useful to distinguish MOFU approaches by intent and job-to-be-done<\/strong>:<\/p>\n\n\n\n

                1) Problem-solution MOFU<\/h3>\n\n\n\n

                Content helps the audience evaluate approaches, not vendors yet.\n– Example: \u201cHow to build a content brief workflow\u201d or \u201cFrameworks for SEO reporting\u201d<\/p>\n\n\n\n

                2) Vendor\/option comparison MOFU<\/h3>\n\n\n\n

                Content supports selection and shortlisting.\n– Example: \u201cTool A vs Tool B,\u201d \u201cBest platforms for small teams,\u201d \u201cAlternatives to X\u201d<\/p>\n\n\n\n

                3) Implementation and readiness MOFU<\/h3>\n\n\n\n

                Content reduces perceived risk and clarifies requirements.\n– Example: \u201cHow long does implementation take?\u201d, \u201cIntegration checklist,\u201d \u201cMigration guide\u201d<\/p>\n\n\n\n

                4) Proof and validation MOFU<\/h3>\n\n\n\n

                Content demonstrates outcomes and fit.\n– Example: case studies, ROI calculators, \u201cresults by industry,\u201d before\/after stories<\/p>\n\n\n\n

                These are all Middle of Funnel, but each serves a different barrier to conversion: uncertainty, complexity, risk, or lack of evidence.<\/p>\n\n\n\n

                Real-World Examples of Middle of Funnel<\/h2>\n\n\n\n

                Example 1: B2B SaaS turning SEO traffic into trials<\/h3>\n\n\n\n

                A SaaS company ranks for broad Organic Marketing keywords (TOFU). To strengthen Middle of Funnel, it creates:\n– \u201cUse case\u201d pages for specific roles (marketing manager, analyst)\n– Comparison content for high-intent queries\n– A short email course that delivers templates and then introduces a trial workflow<\/p>\n\n\n\n

                Result: the same traffic yields more trial starts because MOFU assets match consideration intent and reduce decision friction.<\/p>\n\n\n\n

                Example 2: Agency improving lead quality with MOFU resources<\/h3>\n\n\n\n

                A services agency gets many inquiries from poor-fit clients. It builds Middle of Funnel Content Marketing:\n– \u201cHow our engagement works\u201d guide (timelines, deliverables, prerequisites)\n– Pricing philosophy and scope examples\n– Case studies mapped to industries and constraints<\/p>\n\n\n\n

                Result: fewer total leads, but higher close rates and better project fit\u2014an Organic Marketing win driven by MOFU clarity.<\/p>\n\n\n\n

                Example 3: E-commerce brand lifting repeat purchase intent<\/h3>\n\n\n\n

                A DTC brand invests in organic content but struggles to convert new visitors. It adds Middle of Funnel assets:\n– Ingredient explainers and safety FAQs\n– \u201cWhich product is right for me?\u201d quiz\n– Comparison pages against common alternatives<\/p>\n\n\n\n

                Result: higher add-to-cart rate and email capture, because MOFU content answers doubts before purchase.<\/p>\n\n\n\n

                Benefits of Using Middle of Funnel<\/h2>\n\n\n\n

                When Middle of Funnel is treated as a deliberate strategy (not an afterthought), teams typically see:<\/p>\n\n\n\n

                  \n
                • Higher conversion rates from organic traffic:<\/strong> MOFU improves the \u201cnext step\u201d after initial discovery.<\/li>\n
                • Lower cost per qualified lead:<\/strong> Organic Marketing produces more pipeline without proportional spend increases.<\/li>\n
                • Improved sales efficiency:<\/strong> better-educated prospects reduce repetitive sales explanations and shorten cycles.<\/li>\n
                • Stronger audience trust:<\/strong> Content Marketing that addresses objections transparently builds credibility.<\/li>\n
                • Better retention and expansion:<\/strong> MOFU-style education also supports onboarding and adoption for product-led growth.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Middle of Funnel<\/h2>\n\n\n\n

                  Middle of Funnel is powerful, but it\u2019s often where execution gets messy.<\/p>\n\n\n\n

                    \n
                  • Measurement complexity:<\/strong> MOFU influence is often assisted, not last-click, making attribution harder.<\/li>\n
                  • Cross-team alignment:<\/strong> Content Marketing, SEO, product marketing, and sales may disagree on positioning or priorities.<\/li>\n
                  • Proof constraints:<\/strong> Case studies and quantified results can be limited by privacy, approvals, or small sample sizes.<\/li>\n
                  • Over-promotional content risk:<\/strong> If MOFU pages feel like ads, organic performance and trust can drop.<\/li>\n
                  • Information accuracy and governance:<\/strong> Implementation and comparison content must be updated as products and markets change.<\/li>\n
                  • SERP competition:<\/strong> \u201cBest\u201d and \u201cvs\u201d terms can be competitive, requiring high quality and clear differentiation.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Middle of Funnel<\/h2>\n\n\n\n

                    Build an intent map, not just a keyword list<\/h3>\n\n\n\n

                    Group topics by what the reader is trying to decide:\n– \u201cWhat is it?\u201d (TOFU) \u2192 \u201cWill it work for me?\u201d (MOFU) \u2192 \u201cHow do I buy?\u201d (BOFU)<\/p>\n\n\n\n

                    Create explicit pathways from TOFU to MOFU<\/h3>\n\n\n\n

                    Use internal links, related modules, and in-content CTAs to guide progression:\n– \u201cNext: see the checklist\u201d\n– \u201cCompare approaches\u201d\n– \u201cWatch the walkthrough\u201d\n– \u201cDownload the template\u201d<\/p>\n\n\n\n

                    Address objections directly and responsibly<\/h3>\n\n\n\n

                    Great Middle of Funnel Content Marketing includes:\n– trade-offs and limitations\n– prerequisites and timelines\n– who it\u2019s not for\n– realistic outcomes, not exaggerated promises<\/p>\n\n\n\n

                    Use proof strategically<\/h3>\n\n\n\n

                    Prioritize proof that matches your buyer\u2019s risk:\n– quantified outcomes where possible\n– process proof (how results were achieved)\n– role- or industry-specific stories<\/p>\n\n\n\n

                    Design for scanability and decision-making<\/h3>\n\n\n\n

                    MOFU readers compare. Help them:\n– summary tables (where appropriate)\n– clear sections (who it\u2019s for, requirements, timeline, cost drivers)\n– concise takeaways and \u201cchoose this if\u2026\u201d guidance<\/p>\n\n\n\n

                    Refresh MOFU content on a schedule<\/h3>\n\n\n\n

                    Comparison, pricing context, and feature pages go stale quickly. Treat them like living assets in Organic Marketing.<\/p>\n\n\n\n

                    Tools Used for Middle of Funnel<\/h2>\n\n\n\n

                    Middle of Funnel is not tool-dependent, but tools make it measurable and scalable in Organic Marketing and Content Marketing.<\/p>\n\n\n\n

                      \n
                    • Analytics tools:<\/strong> track journeys, assisted conversions, cohort behavior, and landing-page paths<\/li>\n
                    • SEO tools:<\/strong> identify evaluation-intent queries (\u201cvs,\u201d \u201cbest,\u201d \u201calternatives\u201d), monitor rankings, and audit internal linking<\/li>\n
                    • CRM systems:<\/strong> connect MOFU actions to lead quality, pipeline stages, and revenue outcomes<\/li>\n
                    • Marketing automation tools:<\/strong> run nurture sequences, segment audiences, and personalize follow-ups<\/li>\n
                    • Reporting dashboards:<\/strong> unify content performance, lead metrics, and conversion rates for stakeholders<\/li>\n
                    • Experimentation tools:<\/strong> test CTAs, page layouts, and messaging to improve MOFU conversion<\/li>\n<\/ul>\n\n\n\n

                      The goal is simple: connect Content Marketing engagement to meaningful downstream outcomes without relying on guesswork.<\/p>\n\n\n\n

                      Metrics Related to Middle of Funnel<\/h2>\n\n\n\n

                      Middle of Funnel success is best evaluated with a blend of engagement, conversion, and quality metrics:<\/p>\n\n\n\n

                      Engagement and intent<\/h3>\n\n\n\n
                        \n
                      • Return visitor rate<\/li>\n
                      • Pages per session on MOFU paths<\/li>\n
                      • Scroll depth and time on page (interpreted carefully)<\/li>\n
                      • Webinar attendance rate or completion (if applicable)<\/li>\n<\/ul>\n\n\n\n

                        Conversion and pipeline<\/h3>\n\n\n\n
                          \n
                        • Lead capture rate from organic sessions<\/li>\n
                        • Demo\/trial initiation rate from MOFU pages<\/li>\n
                        • Assisted conversions (MOFU pages appearing in converting paths)<\/li>\n
                        • Marketing-qualified lead (MQL) rate or equivalent qualification rate<\/li>\n<\/ul>\n\n\n\n

                          Quality and efficiency<\/h3>\n\n\n\n
                            \n
                          • Lead-to-opportunity conversion rate by content source<\/li>\n
                          • Opportunity win rate influenced by MOFU assets<\/li>\n
                          • Sales cycle length for leads who consumed MOFU content<\/li>\n
                          • Content refresh velocity (how quickly key MOFU pages are updated)<\/li>\n<\/ul>\n\n\n\n

                            A practical approach: track a primary MOFU conversion (like demo requests) plus at least one quality metric (like lead-to-opportunity rate).<\/p>\n\n\n\n

                            Future Trends of Middle of Funnel<\/h2>\n\n\n\n

                            Middle of Funnel is evolving as discovery and evaluation behaviors change.<\/p>\n\n\n\n

                              \n
                            • AI-assisted research:<\/strong> Buyers increasingly summarize options using AI tools, raising the importance of clear differentiation, structured information, and consistent positioning across your site.<\/li>\n
                            • Personalization without creepiness:<\/strong> Expect more segmentation based on intent and role, but with privacy-aware data practices.<\/li>\n
                            • Privacy and measurement shifts:<\/strong> Less granular tracking increases reliance on first-party data, modeled attribution, and CRM-driven reporting.<\/li>\n
                            • Richer SERP features:<\/strong> Search results may answer more questions directly, pushing MOFU content to be more experiential (tools, templates, calculators, interactive comparisons).<\/li>\n
                            • Higher standards for trust:<\/strong> Expertise signals, transparent claims, and up-to-date documentation will matter more for Organic Marketing performance.<\/li>\n<\/ul>\n\n\n\n

                              MOFU will remain the bridge between \u201cfound you\u201d and \u201cchoose you,\u201d but the content must be more helpful, verifiable, and decision-oriented.<\/p>\n\n\n\n

                              Middle of Funnel vs Related Terms<\/h2>\n\n\n\n

                              Middle of Funnel vs Top of Funnel (TOFU)<\/h3>\n\n\n\n
                                \n
                              • TOFU<\/strong> focuses on awareness and education for broad audiences.<\/li>\n
                              • Middle of Funnel<\/strong> focuses on consideration: narrowing options, building trust, and clarifying fit.\nIn Content Marketing, TOFU earns attention; MOFU earns preference.<\/li>\n<\/ul>\n\n\n\n

                                Middle of Funnel vs Bottom of Funnel (BOFU)<\/h3>\n\n\n\n
                                  \n
                                • BOFU<\/strong> is conversion-focused: pricing, demos, proposals, checkout, and direct sales conversations.<\/li>\n
                                • Middle of Funnel<\/strong> prepares the prospect to convert by reducing uncertainty and answering evaluation questions.\nMOFU often determines whether BOFU assets ever get seen.<\/li>\n<\/ul>\n\n\n\n

                                  Middle of Funnel vs Lead Nurturing<\/h3>\n\n\n\n
                                    \n
                                  • Lead nurturing<\/strong> is a process (often via email or lifecycle messaging).<\/li>\n
                                  • Middle of Funnel<\/strong> is a stage and strategy that can include nurturing, but also includes SEO pages, webinars, and product education.\nNurturing is one tactic; MOFU is the broader destination and experience design.<\/li>\n<\/ul>\n\n\n\n

                                    Who Should Learn Middle of Funnel<\/h2>\n\n\n\n
                                      \n
                                    • Marketers:<\/strong> to translate Organic Marketing traffic into qualified demand and measurable outcomes.<\/li>\n
                                    • Analysts:<\/strong> to build attribution and reporting models that reflect assisted influence, not just last-click conversions.<\/li>\n
                                    • Agencies:<\/strong> to deliver Content Marketing programs that impact pipeline, not only rankings and sessions.<\/li>\n
                                    • Business owners and founders:<\/strong> to diagnose why growth stalls even when awareness is strong.<\/li>\n
                                    • Developers and product teams:<\/strong> to support MOFU experiences like calculators, interactive demos, technical docs, and performance improvements that impact conversion.<\/li>\n<\/ul>\n\n\n\n

                                      Summary of Middle of Funnel<\/h2>\n\n\n\n

                                      Middle of Funnel (MOFU) is the consideration stage between awareness and conversion. It matters because it\u2019s where prospects evaluate options, compare approaches, and decide whether to trust a brand. In Organic Marketing<\/strong>, MOFU turns visibility into intent by creating pathways from discovery to qualification. In Content Marketing<\/strong>, it relies on comparison, proof, implementation guidance, and product education\u2014helping the audience make confident decisions and improving lead quality, conversion rates, and pipeline impact.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What does Middle of Funnel (MOFU) mean in practical terms?<\/h3>\n\n\n\n

                                      Middle of Funnel (MOFU) is where someone who already knows their problem starts evaluating solutions and providers. Practically, it\u2019s the stage where comparison content, case studies, templates, webinars, and product education move a visitor toward a demo, trial, or inquiry.<\/p>\n\n\n\n

                                      2) How do I know if my Organic Marketing is missing MOFU?<\/h3>\n\n\n\n

                                      Common signs include high organic traffic but low demo\/trial starts, low lead quality, and users bouncing after reading only introductory content. Another signal is that sales reports prospects asking basic questions that your Content Marketing should have answered.<\/p>\n\n\n\n

                                      3) What is the best type of Content Marketing for MOFU?<\/h3>\n\n\n\n

                                      The best MOFU Content Marketing depends on buyer uncertainty. Often it\u2019s:\n– \u201cHow to choose\u201d guides\n– \u201cX vs Y\u201d comparisons and alternatives\n– case studies with specific outcomes\n– implementation checklists and onboarding previews<\/p>\n\n\n\n

                                      4) How many MOFU pages should a site have?<\/h3>\n\n\n\n

                                      There\u2019s no fixed number. A useful baseline is to create MOFU assets for your top 3\u201310 use cases, your highest-intent comparisons, and your biggest objections. Start small, measure, and expand based on what drives qualified actions.<\/p>\n\n\n\n

                                      5) Does Middle of Funnel apply to small businesses, or only enterprise?<\/h3>\n\n\n\n

                                      Middle of Funnel applies to both. Small businesses may have shorter cycles, but buyers still compare options and look for proof. MOFU helps small teams get more results from Organic Marketing without needing massive traffic.<\/p>\n\n\n\n

                                      6) How should I measure MOFU if attribution is unclear?<\/h3>\n\n\n\n

                                      Use a combination of assisted conversions, landing-to-lead rate on MOFU pages, and CRM outcomes like lead-to-opportunity conversion. Trends and cohorts (before\/after publishing MOFU assets) are often more reliable than single-touch attribution.<\/p>\n\n\n\n

                                      7) Can MOFU content hurt SEO if it\u2019s too salesy?<\/h3>\n\n\n\n

                                      Yes. If MOFU pages read like ads, they can underperform in Organic Marketing and reduce trust. The safest approach is to be genuinely helpful, include trade-offs, and support claims with clear evidence and specifics.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      Middle of Funnel\u2014often shortened to **MOFU**\u2014describes the stage in a buyer\u2019s journey where a person has moved beyond initial awareness but isn\u2019t ready to purchase yet. In **Organic Marketing**, this is the moment where trust is built, options are compared, and the audience starts leaning toward a shortlist. In **Content Marketing**, it\u2019s where educational and problem-solving content becomes more specific, more product-aware, and more persuasive\u2014without turning into a hard sell.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-8821","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8821"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}