{"id":8775,"date":"2026-03-26T18:25:01","date_gmt":"2026-03-26T18:25:01","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/user-story\/"},"modified":"2026-03-26T18:25:01","modified_gmt":"2026-03-26T18:25:01","slug":"user-story","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/user-story\/","title":{"rendered":"User Story: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Community Marketing"},"content":{"rendered":"\n

A User Story<\/strong> is a short, structured statement that captures what a specific user wants to achieve and why it matters. In Organic Marketing<\/strong>, a User Story acts as a practical bridge between audience research and execution\u2014turning vague ideas like \u201cpeople want better onboarding\u201d into clear deliverables such as \u201ccreate a tutorial series that reduces setup time.\u201d<\/p>\n\n\n\n

In Community Marketing<\/strong>, the value is even more direct: communities constantly produce needs, questions, friction points, and feature requests. A well-written User Story helps you translate those signals into content, product education, and community programs that actually move metrics\u2014without guessing.<\/p>\n\n\n\n

Modern Organic Marketing<\/strong> is increasingly shaped by user intent, trust, and repeat engagement. A User Story matters because it forces clarity: who you\u2019re helping, what success looks like for them, and how your marketing and community efforts will support that outcome.<\/p>\n\n\n\n

What Is User Story?<\/h2>\n\n\n\n

A User Story<\/strong> is a concise description of a desired outcome from the perspective of a user or audience segment. It\u2019s commonly written in a simple format:<\/p>\n\n\n\n

    \n
  • As a<\/strong> [type of user] <\/li>\n
  • I want<\/strong> [a goal] <\/li>\n
  • So that<\/strong> [a benefit or reason]<\/li>\n<\/ul>\n\n\n\n

    Beginner-friendly definition: a User Story is a goal statement<\/strong> that keeps teams aligned on what to build, write, or improve\u2014based on real user needs.<\/p>\n\n\n\n

    The core concept is user-centered thinking<\/strong>. Instead of starting with \u201cwe need a campaign,\u201d you start with \u201cusers are trying to accomplish X; what would help them succeed?\u201d The business meaning is focus: User Stories reduce wasted effort by ensuring work ties back to outcomes that increase adoption, retention, referrals, or satisfaction.<\/p>\n\n\n\n

    Within Organic Marketing<\/strong>, a User Story can drive:\n– SEO topic selection and search intent mapping\n– content briefs for articles, tutorials, and landing pages\n– email nurture sequences and lifecycle education\n– community playbooks and moderation guidance<\/p>\n\n\n\n

    Inside Community Marketing<\/strong>, a User Story is a structured way to capture community needs and turn them into programming\u2014AMAs, help threads, onboarding cohorts, peer-led sessions, and resource libraries.<\/p>\n\n\n\n

    Why User Story Matters in Organic Marketing<\/h2>\n\n\n\n

    A User Story<\/strong> matters strategically because it clarifies intent and prevents \u201ccontent for content\u2019s sake.\u201d In Organic Marketing<\/strong>, where results accrue over time, alignment and consistency often beat raw volume.<\/p>\n\n\n\n

    Business value comes from making work measurable and prioritizable. When you write a User Story, you implicitly define a target audience and a success condition, which improves planning and evaluation. That reduces opportunity cost: fewer assets that don\u2019t serve a real need.<\/p>\n\n\n\n

    Marketing outcomes improve because User Stories encourage you to design for:\n– relevance (the content matches the user\u2019s context)\n– usefulness (it helps the user complete a task)\n– trust (it demonstrates empathy and competence)\n– continuity (it supports next steps, not just one click)<\/p>\n\n\n\n

    Competitive advantage shows up in the long tail. Many competitors chase the same head terms, but User Stories reveal the specific pain points and jobs-to-be-done that power differentiated SEO clusters, community resources, and product education.<\/p>\n\n\n\n

    How User Story Works<\/h2>\n\n\n\n

    A User Story<\/strong> is more conceptual than procedural, but it works in practice through a repeatable loop that fits both Organic Marketing<\/strong> and Community Marketing<\/strong>:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n You capture user needs from sources like community threads, support tickets, sales calls, search queries, onsite search, product usage patterns, and reviews.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Processing<\/strong>\n You group signals into themes (onboarding friction, feature confusion, integration requests, pricing clarity). Then you select a segment and rewrite the need as a User Story with a clear \u201cso that\u201d benefit.<\/p>\n<\/li>\n

    3. \n

      Execution \/ Application<\/strong>\n You use the User Story to create a content brief, community initiative, or education flow. For example: a troubleshooting guide, an onboarding checklist, a webinar, or a pinned community resource.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n You measure whether the user achieved the intended outcome (reduced time-to-first-success, higher activation, fewer repetitive questions, more organic sign-ups). Then you refine the User Story or create follow-up stories to cover adjacent needs.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This \u201cstory loop\u201d helps teams move from raw feedback to scalable assets\u2014especially important for Organic Marketing<\/strong>, where compounding value depends on maintaining quality and relevance.<\/p>\n\n\n\n

      Key Components of User Story<\/h2>\n\n\n\n

      A strong User Story<\/strong> includes more than the sentence itself. In marketing and community contexts, the following components make it operational:<\/p>\n\n\n\n

      Core story elements<\/h3>\n\n\n\n
        \n
      • User\/segment<\/strong>: who the story is for (new users, admins, power users, evaluators, contributors)<\/li>\n
      • Goal<\/strong>: what the user is trying to do (learn, choose, set up, troubleshoot, convince a stakeholder)<\/li>\n
      • Benefit<\/strong>: why it matters (save time, reduce risk, look competent, meet compliance)<\/li>\n<\/ul>\n\n\n\n

        Context and constraints<\/h3>\n\n\n\n
          \n
        • Current state<\/strong>: what\u2019s failing today (confusion, missing steps, unclear terminology)<\/li>\n
        • Channel context<\/strong>: where the story will be solved (blog, community, docs, email, in-product)<\/li>\n
        • Constraints<\/strong>: time, budget, legal, brand guidelines, accuracy requirements<\/li>\n<\/ul>\n\n\n\n

          Processes and responsibilities<\/h3>\n\n\n\n
            \n
          • Ownership<\/strong>: who writes, validates, and maintains the User Story (marketing, community, product, support)<\/li>\n
          • Acceptance criteria<\/strong>: how you\u2019ll decide the need is addressed (e.g., users can complete onboarding in <10 minutes)<\/li>\n
          • Review cadence<\/strong>: how often stories are updated based on new feedback<\/li>\n<\/ul>\n\n\n\n

            Data inputs and governance<\/h3>\n\n\n\n
              \n
            • Voice-of-customer inputs<\/strong>: community posts, surveys, interviews, call transcripts<\/li>\n
            • Search data<\/strong>: queries, rankings, CTR, SERP intent shifts<\/li>\n
            • Governance<\/strong>: tagging standards, prioritization rules, and a single source of truth (backlog)<\/li>\n<\/ul>\n\n\n\n

              Types of User Story<\/h2>\n\n\n\n

              A User Story<\/strong> doesn\u2019t have rigid \u201cmarketing-only\u201d types, but there are practical distinctions that matter in Organic Marketing<\/strong> and Community Marketing<\/strong>:<\/p>\n\n\n\n

              1) Content User Stories<\/h3>\n\n\n\n

              Focused on information needs: \u201cI want to understand\u2026\u201d or \u201cI want to compare\u2026\u201d These drive SEO pages, glossary entries, and evergreen guides.<\/p>\n\n\n\n

              2) Onboarding and activation User Stories<\/h3>\n\n\n\n

              Focused on first success: \u201cI want to set up\u2026\u201d or \u201cI want to connect\u2026\u201d These drive tutorials, checklists, and community onboarding programs.<\/p>\n\n\n\n

              3) Troubleshooting User Stories<\/h3>\n\n\n\n

              Focused on resolving friction: \u201cI want to fix\u2026\u201d or \u201cI want to avoid\u2026\u201d These drive support-style content, pinned community answers, and diagnostic flows.<\/p>\n\n\n\n

              4) Advocacy and contribution User Stories<\/h3>\n\n\n\n

              Focused on participation: \u201cI want to share\u2026\u201d or \u201cI want to help others\u2026\u201d These support Community Marketing<\/strong> initiatives such as ambassador programs, UGC prompts, and community recognition systems.<\/p>\n\n\n\n

              5) Stakeholder\/User-buyer User Stories<\/h3>\n\n\n\n

              Focused on internal justification: \u201cI want to show ROI\u2026\u201d or \u201cI want to get approval\u2026\u201d These drive case studies, ROI explainers, and internal-ready assets.<\/p>\n\n\n\n

              Real-World Examples of User Story<\/h2>\n\n\n\n

              Example 1: SEO-driven education from community questions<\/h3>\n\n\n\n
                \n
              • Community signal<\/strong>: repeated threads asking how to integrate two tools without breaking existing workflows <\/li>\n
              • User Story<\/strong>: As an operations lead, I want a step-by-step integration guide so that I can connect systems safely without downtime.<\/em> <\/li>\n
              • Organic Marketing application<\/strong>: create an integration hub page + tutorial articles targeting long-tail queries and \u201chow-to\u201d intent <\/li>\n
              • Community Marketing application<\/strong>: pin the guide, run a live walkthrough session, and collect follow-up questions for iteration<\/li>\n<\/ul>\n\n\n\n

                Example 2: Lifecycle content to reduce churn<\/h3>\n\n\n\n
                  \n
                • Trigger<\/strong>: churn surveys mention \u201ctoo complex to get value quickly\u201d <\/li>\n
                • User Story<\/strong>: As a new customer, I want a simple first-week plan so that I can reach my first meaningful result fast.<\/em> <\/li>\n
                • Organic Marketing application<\/strong>: publish an onboarding sequence as an evergreen resource and repurpose into email lessons <\/li>\n
                • Community Marketing application<\/strong>: cohort-based onboarding in the community with weekly office hours and peer support<\/li>\n<\/ul>\n\n\n\n

                  Example 3: Category positioning without sounding salesy<\/h3>\n\n\n\n
                    \n
                  • Trigger<\/strong>: search data shows high impressions but low CTR on comparison terms; community debates show confusion about differences <\/li>\n
                  • User Story<\/strong>: As a buyer, I want a fair comparison framework so that I can choose the right approach confidently.<\/em> <\/li>\n
                  • Organic Marketing application<\/strong>: build a comparison guide and glossary cluster that clarifies concepts <\/li>\n
                  • Community Marketing application<\/strong>: host an AMA to address misconceptions and add clarified answers back into the article<\/li>\n<\/ul>\n\n\n\n

                    Benefits of Using User Story<\/h2>\n\n\n\n

                    Using a User Story<\/strong> improves performance by aligning content and community initiatives to real outcomes, not assumptions. In Organic Marketing<\/strong>, this often leads to stronger rankings over time because the assets better satisfy intent and earn engagement signals like longer time on page and repeat visits.<\/p>\n\n\n\n

                    Cost savings come from reduced rework. A clear User Story prevents teams from producing content that later needs rewriting because it missed the user\u2019s actual problem or context.<\/p>\n\n\n\n

                    Efficiency gains show up in prioritization. When you maintain a backlog of User Stories sourced from community and search data, you can select work based on expected impact instead of internal opinions.<\/p>\n\n\n\n

                    Audience experience improves because User Stories encourage empathy. In Community Marketing<\/strong>, that translates into fewer unanswered threads, faster resolution, and community members who feel heard\u2014often increasing retention and referrals.<\/p>\n\n\n\n

                    Challenges of User Story<\/h2>\n\n\n\n

                    A User Story<\/strong> can fail if it becomes performative documentation\u2014written once and ignored. The biggest strategic risk is mistaking internal goals (traffic, sign-ups) for user goals (clarity, competence, time saved). If the \u201cso that\u201d is really \u201cso that we get leads,\u201d you\u2019ve lost the user-centered point.<\/p>\n\n\n\n

                    Technical and measurement challenges appear when attribution is messy. Organic Marketing<\/strong> outcomes compound and are influenced by many touchpoints; a single User Story may map to multiple assets and channels, making ROI hard to isolate.<\/p>\n\n\n\n

                    Implementation barriers include:\n– weak intake systems for community and support feedback\n– vague stories with no acceptance criteria\n– lack of ownership (no one maintains the backlog)\n– teams treating stories as static rather than evolving as user needs change<\/p>\n\n\n\n

                    Data limitations also matter. Community feedback can be biased toward vocal users, and search data can overrepresent \u201cresearch mode\u201d behavior. A good User Story program triangulates multiple inputs.<\/p>\n\n\n\n

                    Best Practices for User Story<\/h2>\n\n\n\n

                    Write stories that are testable<\/h3>\n\n\n\n

                    Add acceptance criteria that connect to Organic Marketing<\/strong> or Community Marketing<\/strong> outcomes, such as:\n– users can complete the setup without contacting support\n– the community resource reduces repeat questions on the topic\n– the article improves CTR for a query set aligned to the story<\/p>\n\n\n\n

                    Use real language from users<\/h3>\n\n\n\n

                    Pull phrasing from community posts, call transcripts, and reviews. This improves relevance for SEO and makes community resources feel authentic.<\/p>\n\n\n\n

                    Map each User Story to an asset pathway<\/h3>\n\n\n\n

                    Avoid one-off outputs. A single User Story can drive:\n– a pillar page + supporting articles\n– a community pinned post + office hour agenda\n– an onboarding email + checklist\nThis is how Organic Marketing<\/strong> compounds.<\/p>\n\n\n\n

                    Prioritize by impact and frequency<\/h3>\n\n\n\n

                    Score User Stories by:\n– how often the need appears (search volume, community repeats)\n– how painful it is (blocks activation, causes churn)\n– how aligned it is with business strategy (target segment, positioning)<\/p>\n\n\n\n

                    Keep the backlog alive<\/h3>\n\n\n\n

                    Review stories monthly or quarterly with marketing, community, support, and product. Retire resolved stories and split large ones into smaller, actionable stories.<\/p>\n\n\n\n

                    Tools Used for User Story<\/h2>\n\n\n\n

                    A User Story<\/strong> approach is tool-light in theory, but effective execution in Organic Marketing<\/strong> and Community Marketing<\/strong> usually depends on workflow and measurement systems:<\/p>\n\n\n\n

                      \n
                    • Analytics tools<\/strong>: measure content engagement, conversion paths, cohort behavior, and retention impact <\/li>\n
                    • SEO tools<\/strong>: support intent research, topic clustering, and performance monitoring (rankings, SERP changes, internal linking opportunities) <\/li>\n
                    • CRM systems<\/strong>: connect User Stories to lifecycle stages, customer segments, and revenue outcomes <\/li>\n
                    • Community platforms and moderation tools<\/strong>: capture recurring questions, tag themes, and highlight high-value threads <\/li>\n
                    • Support\/helpdesk systems<\/strong>: identify repetitive issues and quantify deflection opportunities <\/li>\n
                    • Reporting dashboards<\/strong>: unify leading indicators (engagement) and lagging indicators (activation, churn) <\/li>\n
                    • Project management and documentation tools<\/strong>: maintain a User Story backlog, acceptance criteria, owners, and release notes for content\/community updates<\/li>\n<\/ul>\n\n\n\n

                      The key is not the brand of tool but the discipline: consistent tagging, a single source of truth, and shared definitions across teams.<\/p>\n\n\n\n

                      Metrics Related to User Story<\/h2>\n\n\n\n

                      The best metrics depend on what the User Story<\/strong> is trying to achieve. Common indicators in Organic Marketing<\/strong> and Community Marketing<\/strong> include:<\/p>\n\n\n\n

                      Organic performance metrics<\/h3>\n\n\n\n
                        \n
                      • rankings and visibility for intent-aligned queries <\/li>\n
                      • organic CTR (often improves when content matches user framing) <\/li>\n
                      • engagement depth (scroll depth, time on page, return visits)<\/li>\n<\/ul>\n\n\n\n

                        Community engagement metrics<\/h3>\n\n\n\n
                          \n
                        • repeat questions on the same topic (should decrease if a story is solved) <\/li>\n
                        • thread resolution rate and time-to-first-response <\/li>\n
                        • participation from target segments (new members, power users, contributors)<\/li>\n<\/ul>\n\n\n\n

                          Conversion and lifecycle metrics<\/h3>\n\n\n\n
                            \n
                          • activation rate (first key action completed) <\/li>\n
                          • assisted conversions from organic content <\/li>\n
                          • onboarding completion and time-to-value <\/li>\n
                          • retention and churn for cohorts exposed to story-driven education<\/li>\n<\/ul>\n\n\n\n

                            Quality and brand metrics<\/h3>\n\n\n\n
                              \n
                            • qualitative feedback (\u201cthis finally makes sense\u201d) <\/li>\n
                            • content helpfulness ratings or post-session surveys <\/li>\n
                            • sentiment trends in community discussions<\/li>\n<\/ul>\n\n\n\n

                              Future Trends of User Story<\/h2>\n\n\n\n

                              AI will increase both the opportunity and the risk. On the opportunity side, teams can use AI-assisted summarization to extract themes from community threads and support logs, making it easier to draft initial User Stories at scale. On the risk side, AI can encourage shallow or generic stories if teams skip validation with real users.<\/p>\n\n\n\n

                              Automation will also change how User Stories are operationalized in Organic Marketing<\/strong>. For example, content maintenance workflows can be triggered by ranking drops, new competitor pages, or shifts in community questions\u2014prompting review of the original User Story and whether the asset still satisfies intent.<\/p>\n\n\n\n

                              Personalization will push User Stories to become more segment-specific. Instead of one \u201cbuyer\u201d story, you\u2019ll maintain variants for different roles, industries, and maturity levels, then tailor content pathways accordingly.<\/p>\n\n\n\n

                              Privacy and measurement changes will keep pressuring teams to rely less on perfect attribution and more on blended measurement: cohorts, experiments, and leading indicators. A well-structured User Story program helps because it anchors work to observable user outcomes, not just trackable clicks.<\/p>\n\n\n\n

                              User Story vs Related Terms<\/h2>\n\n\n\n

                              User Story vs Use Case<\/h3>\n\n\n\n

                              A User Story<\/strong> is short and user-centered, focusing on motivation and benefit. A use case<\/strong> is usually more detailed and systematic, describing interactions, steps, and edge cases. In Organic Marketing<\/strong>, a User Story often becomes a content brief; a use case can become a full solution page or technical guide.<\/p>\n\n\n\n

                              User Story vs Persona<\/h3>\n\n\n\n

                              A persona<\/strong> describes a fictionalized archetype (goals, context, behaviors). A User Story describes a specific goal and outcome. Personas help you understand \u201cwho,\u201d while User Stories clarify \u201cwhat they need now.\u201d In Community Marketing<\/strong>, personas guide programming strategy; User Stories guide specific resources and initiatives.<\/p>\n\n\n\n

                              User Story vs Job To Be Done (JTBD)<\/h3>\n\n\n\n

                              JTBD is a broader framework about the underlying \u201cjob\u201d a customer is hiring a product or content to do. A User Story<\/strong> is a practical artifact you can place in a backlog. Many teams use JTBD to inform themes and then write User Stories to operationalize them in Organic Marketing<\/strong> and Community Marketing<\/strong>.<\/p>\n\n\n\n

                              Who Should Learn User Story<\/h2>\n\n\n\n
                                \n
                              • Marketers<\/strong> benefit because a User Story improves content relevance, reduces wasted production, and strengthens lifecycle education within Organic Marketing<\/strong>. <\/li>\n
                              • Analysts<\/strong> gain a clean way to connect qualitative feedback to measurable outcomes, improving prioritization models and reporting narratives. <\/li>\n
                              • Agencies<\/strong> can use User Stories to align stakeholders, reduce revision cycles, and build strategy-driven deliverables instead of disconnected assets. <\/li>\n
                              • Business owners and founders<\/strong> get clarity on what to prioritize\u2014especially when resources are limited and community feedback is noisy. <\/li>\n
                              • Developers and product teams<\/strong> benefit because User Stories help marketing and community efforts stay accurate, reducing misinformation and support burden.<\/li>\n<\/ul>\n\n\n\n

                                Summary of User Story<\/h2>\n\n\n\n

                                A User Story<\/strong> is a concise, user-centered statement that captures what someone wants to achieve and why it matters. It\u2019s valuable because it turns audience research into clear, testable work that improves focus and reduces rework. In Organic Marketing<\/strong>, User Stories guide SEO topics, content design, and lifecycle education around real intent. In Community Marketing<\/strong>, they translate community signals into resources and programs that improve engagement, reduce friction, and build trust at scale.<\/p>\n\n\n\n

                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                1) What is a User Story in marketing terms?<\/h3>\n\n\n\n

                                A User Story<\/strong> in marketing is a short statement of a user\u2019s goal and motivation that you use to shape content, education, or community initiatives. It keeps work aligned to user outcomes rather than internal assumptions.<\/p>\n\n\n\n

                                2) How does User Story improve SEO in Organic Marketing?<\/h3>\n\n\n\n

                                A User Story improves SEO by clarifying the exact intent behind a query or theme, which leads to better content structure, more helpful answers, and stronger topical coverage\u2014key ingredients for long-term Organic Marketing<\/strong> performance.<\/p>\n\n\n\n

                                3) How do you collect User Stories from Community Marketing activities?<\/h3>\n\n\n\n

                                In Community Marketing<\/strong>, you collect User Stories by tagging recurring questions, summarizing high-engagement threads, reviewing event Q&A, and analyzing onboarding conversations. Then rewrite the need into a goal-based story with a clear benefit.<\/p>\n\n\n\n

                                4) What makes a good User Story \u201ctestable\u201d?<\/h3>\n\n\n\n

                                A good User Story is testable when it includes acceptance criteria tied to an outcome, such as reduced repeat questions in the community, improved onboarding completion, or higher engagement on the related organic content.<\/p>\n\n\n\n

                                5) Should User Stories be written by marketing or product teams?<\/h3>\n\n\n\n

                                Ideally both. Marketing often owns User Stories related to Organic Marketing<\/strong> assets and education, while product and support validate accuracy and friction points. Shared ownership prevents misalignment and outdated guidance.<\/p>\n\n\n\n

                                6) How many User Stories should a team maintain?<\/h3>\n\n\n\n

                                Maintain as many as you can actively prioritize and review. Many teams do best with a rolling backlog (dozens, not hundreds) where the top stories are continuously refined based on search and community signals.<\/p>\n\n\n\n

                                7) Can one User Story generate multiple pieces of content?<\/h3>\n\n\n\n

                                Yes\u2014and it should. One User Story can produce a pillar page, supporting articles, an onboarding checklist, a webinar outline, and a pinned community post. This is how Organic Marketing<\/strong> and Community Marketing<\/strong> compound value over time.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                A **User Story** is a short, structured statement that captures what a specific user wants to achieve and why it matters. In **Organic Marketing**, a User Story acts as a practical bridge between audience research and execution\u2014turning vague ideas like \u201cpeople want better onboarding\u201d into clear deliverables such as \u201ccreate a tutorial series that reduces setup time.\u201d<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1901],"tags":[],"class_list":["post-8775","post","type-post","status-publish","format-standard","hentry","category-community-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8775"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8775\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}