{"id":8750,"date":"2026-03-26T17:32:08","date_gmt":"2026-03-26T17:32:08","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/member-spotlight\/"},"modified":"2026-03-26T17:32:08","modified_gmt":"2026-03-26T17:32:08","slug":"member-spotlight","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/member-spotlight\/","title":{"rendered":"Member Spotlight: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Community Marketing"},"content":{"rendered":"\n

A Member Spotlight<\/strong> is a structured way to feature an individual member of your audience or community\u2014highlighting their story, achievements, tactics, or perspective\u2014so others can learn from it and feel more connected. In Organic Marketing<\/strong>, it\u2019s a high-trust content format that turns real people into credible proof of value without relying on paid distribution. In Community Marketing<\/strong>, it\u2019s one of the simplest ways to build belonging, recognition, and momentum because it rewards participation and makes the community itself the product people want to join.<\/p>\n\n\n\n

A well-run Member Spotlight matters today because attention is harder to earn, skepticism is higher, and audiences prefer authentic experiences over brand claims. Spotlight content creates durable assets: it can live on your site, newsletter, social channels, and community hub\u2014supporting discovery, retention, and reputation while staying aligned with the principles of Organic Marketing.<\/p>\n\n\n\n

\n\n\n\n

What Is Member Spotlight?<\/h2>\n\n\n\n

A Member Spotlight<\/strong> is a recurring content initiative that profiles a community member (or customer, user, contributor, partner, or advocate) and shares their journey in a way that benefits the wider audience. The core concept is recognition plus education: you celebrate a member while extracting insights that others can apply.<\/p>\n\n\n\n

From a business perspective, a Member Spotlight is not \u201cfluffy community content.\u201d It\u2019s a scalable mechanism to:<\/p>\n\n\n\n

    \n
  • demonstrate customer outcomes and real-world use cases <\/li>\n
  • surface product insights and feedback loops <\/li>\n
  • increase participation and loyalty <\/li>\n
  • generate organic reach through shareable, human-centered stories <\/li>\n<\/ul>\n\n\n\n

    Within Organic Marketing<\/strong>, a Member Spotlight functions like a credibility engine. It produces original content, unique language, and real examples\u2014elements that tend to perform well in search and across social because they are hard to replicate. Inside Community Marketing<\/strong>, it reinforces the social contract: \u201ccontribute, and you\u2019ll be seen.\u201d<\/p>\n\n\n\n

    \n\n\n\n

    Why Member Spotlight Matters in Organic Marketing<\/h2>\n\n\n\n

    A Member Spotlight supports Organic Marketing<\/strong> strategy because it strengthens the signals that organic channels reward: relevance, authenticity, engagement, and repeatable content patterns.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • Trust at scale:<\/strong> Prospects trust people more than brands. A consistent Member Spotlight series builds a library of credible proof.<\/li>\n
    • Differentiation:<\/strong> Competitors can copy features and pricing, but they can\u2019t easily copy your community stories or relationships\u2014this is a durable advantage in Organic Marketing.<\/li>\n
    • Content that earns distribution:<\/strong> Featured members often share their spotlight with peers, driving organic reach without paid spend.<\/li>\n
    • Community flywheel:<\/strong> In Community Marketing<\/strong>, recognition increases participation. Participation creates more stories. Stories attract more members.<\/li>\n
    • Insight-driven messaging:<\/strong> The language members use to describe their challenges and wins becomes your best copy for SEO, landing pages, and email.<\/li>\n<\/ul>\n\n\n\n

      Done well, Member Spotlight content improves marketing outcomes like branded search growth, higher click-through rates on newsletters, better on-page engagement, and stronger conversion quality (even if it\u2019s not always last-click attributable).<\/p>\n\n\n\n

      \n\n\n\n

      How Member Spotlight Works<\/h2>\n\n\n\n

      A Member Spotlight is conceptual, but it becomes powerful when operationalized as a repeatable workflow. A practical way to run it looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n – Identify candidates: active community contributors, successful customers, new voices, underrepresented segments, or members with interesting workflows.\n – Triggers can include: a meaningful forum post, a product milestone, a case-worthy result, event participation, or consistent helpfulness.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Preparation<\/strong>\n – Define the narrative: what should the audience learn?\n – Collect inputs: short interview, questionnaire, metrics screenshots (optional), quotes, and assets (photos, links to projects, permissions).\n – Align on sensitivity: topics to avoid, confidentiality limits, approvals, and claims that must be framed carefully.<\/p>\n<\/li>\n

      3. \n

        Execution \/ Publishing<\/strong>\n – Produce the content in a consistent format: written profile, Q&A, short video, podcast clip, carousel, or newsletter feature.\n – Publish across owned channels: community hub, blog, email, social, and internal enablement resources.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n – Community outcomes: increased engagement, stronger identity, more contribution.\n – Organic outcomes: repeat traffic, search visibility for long-tail queries, social shares, and improved brand perception.\n – Business outcomes: warmer inbound leads, improved retention, and richer customer understanding.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This is why Member Spotlight sits at the intersection of Community Marketing<\/strong> (relationship-first) and Organic Marketing<\/strong> (distribution through trust and relevance).<\/p>\n\n\n\n

        \n\n\n\n

        Key Components of Member Spotlight<\/h2>\n\n\n\n

        A reliable Member Spotlight program has a few essential building blocks:<\/p>\n\n\n\n

        Content Framework<\/h3>\n\n\n\n
          \n
        • A repeatable outline (e.g., \u201cAbout,\u201d \u201cChallenge,\u201d \u201cApproach,\u201d \u201cResults,\u201d \u201cAdvice,\u201d \u201cTools,\u201d \u201cCommunity contribution\u201d).<\/li>\n
        • Clear editorial standards for tone, length, and proof.<\/li>\n<\/ul>\n\n\n\n

          Candidate Sourcing System<\/h3>\n\n\n\n
            \n
          • Nomination form, moderator nominations, community contribution tracking, or customer success recommendations.<\/li>\n
          • A diversity lens: different roles, industries, geographies, and experience levels.<\/li>\n<\/ul>\n\n\n\n

            Consent and Governance<\/h3>\n\n\n\n
              \n
            • Written permission to publish.<\/li>\n
            • Clear rules around brand claims, confidential numbers, regulated industries, and photo usage.<\/li>\n
            • Approval workflow (member review, legal\/compliance if needed).<\/li>\n<\/ul>\n\n\n\n

              Distribution Plan<\/h3>\n\n\n\n
                \n
              • Owned distribution is the heart of Organic Marketing<\/strong> here: newsletters, community announcements, blog series pages, internal slack channels, and social repurposing.<\/li>\n
              • A calendar so the spotlight becomes an expected community ritual.<\/li>\n<\/ul>\n\n\n\n

                Measurement Approach<\/h3>\n\n\n\n
                  \n
                • Engagement tracking, referral sources, newsletter performance, community participation, and qualitative feedback.<\/li>\n<\/ul>\n\n\n\n

                  Team Responsibilities<\/h3>\n\n\n\n
                    \n
                  • Community manager: sourcing and relationship management.<\/li>\n
                  • Editor\/marketer: narrative and quality control.<\/li>\n
                  • Designer\/video support (optional): repurposing.<\/li>\n
                  • Analyst (optional): measurement and learning loops.<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    Types of Member Spotlight<\/h2>\n\n\n\n

                    Member Spotlight doesn\u2019t have universal \u201cofficial\u201d types, but in practice there are common approaches that serve different goals in Organic Marketing<\/strong> and Community Marketing<\/strong>:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Q&A Spotlight<\/strong>\n – Fast to produce, consistent, great for newsletters and community posts.<\/p>\n<\/li>\n

                    2. \n

                      Story\/Case Spotlight<\/strong>\n – More narrative and outcome-driven, stronger for SEO and sales enablement.<\/p>\n<\/li>\n

                    3. \n

                      Contribution Spotlight<\/strong>\n – Recognizes helpfulness: moderators, power users, mentors, open-source contributors, or top answerers.<\/p>\n<\/li>\n

                    4. \n

                      New Member Welcome Spotlight<\/strong>\n – Lightweight introductions that reduce \u201clurking\u201d and increase early participation.<\/p>\n<\/li>\n

                    5. \n

                      Segment-Based Spotlight<\/strong>\n – Rotates through industries, job roles, regions, or use cases to broaden relevance and avoid featuring the same profile repeatedly.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Choosing the right mix prevents the series from becoming repetitive and ensures it supports both Organic Marketing reach and Community Marketing health.<\/p>\n\n\n\n

                      \n\n\n\n

                      Real-World Examples of Member Spotlight<\/h2>\n\n\n\n

                      Example 1: SaaS Community Spotlight That Drives Search and Activation<\/h3>\n\n\n\n

                      A B2B SaaS company runs a monthly Member Spotlight featuring how a customer solved a workflow problem. The post includes the member\u2019s role, constraints, process, and lessons learned. It\u2019s published as a blog article and repackaged into a community thread and newsletter section. Over time, the series ranks for niche \u201chow to\u201d queries and brings in high-intent visitors\u2014an Organic Marketing<\/strong> win\u2014while also reinforcing community identity, a Community Marketing<\/strong> win.<\/p>\n\n\n\n

                      Example 2: Agency Community Spotlight to Build Authority Without Paid Spend<\/h3>\n\n\n\n

                      A marketing agency with a private Slack community spotlights one member each week: a breakdown of a campaign experiment, what worked, and what failed. The member gets exposure; the community gets learning. Snippets are repurposed into LinkedIn posts and an email digest. This Member Spotlight format increases organic engagement, attracts new member applications, and positions the agency as a hub of expertise.<\/p>\n\n\n\n

                      Example 3: E-commerce Brand Spotlight to Increase Loyalty and UGC<\/h3>\n\n\n\n

                      A DTC brand spotlights customers who use products in creative ways (recipes, routines, before\/after narratives where appropriate). The brand gets permission-based photos and quotes, then publishes a structured story across the community hub and email. The Member Spotlight encourages more user-generated content and repeat purchases while keeping the engine primarily organic\u2014classic Organic Marketing<\/strong> supported by Community Marketing<\/strong>.<\/p>\n\n\n\n

                      \n\n\n\n

                      Benefits of Using Member Spotlight<\/h2>\n\n\n\n

                      A consistent Member Spotlight program can deliver tangible benefits:<\/p>\n\n\n\n

                        \n
                      • Higher engagement on owned channels:<\/strong> Spotlight emails and posts often outperform generic updates because they feature real people and relatable stories.<\/li>\n
                      • Lower content production cost over time:<\/strong> A repeatable template reduces ideation and writing overhead.<\/li>\n
                      • More credible brand positioning:<\/strong> Proof by example is stronger than claims, improving conversion quality across Organic Marketing<\/strong> channels.<\/li>\n
                      • Stronger retention and advocacy:<\/strong> Recognition increases loyalty; loyal members answer questions, refer peers, and create content.<\/li>\n
                      • Better product and messaging insights:<\/strong> Spotlights reveal how users describe value, which can improve SEO pages, onboarding, and community programming.<\/li>\n<\/ul>\n\n\n\n

                        In Community Marketing<\/strong>, the benefit is cultural: Member Spotlight signals that participation matters and that people\u2014not just the brand\u2014are the center of the ecosystem.<\/p>\n\n\n\n

                        \n\n\n\n

                        Challenges of Member Spotlight<\/h2>\n\n\n\n

                        Member Spotlight is powerful, but there are real pitfalls:<\/p>\n\n\n\n

                          \n
                        • Selection bias:<\/strong> If you only spotlight \u201csuper-successful\u201d members, the content can feel unrelatable and discourage newer participants.<\/li>\n
                        • Inconsistent quality:<\/strong> Without an editorial framework, spotlights become uneven, hurting trust and engagement in Organic Marketing.<\/li>\n
                        • Approval delays:<\/strong> Member review cycles can slow publishing; you need clear timelines and boundaries.<\/li>\n
                        • Privacy and compliance risks:<\/strong> Metrics, screenshots, and claims must be permissioned and accurately framed.<\/li>\n
                        • Measurement limitations:<\/strong> The impact is often assisted, not last-click. You may see influence in brand search, direct traffic, and community health rather than immediate conversions.<\/li>\n
                        • Tokenism risk:<\/strong> If diversity is treated as a checkbox rather than a real inclusion strategy, it damages community trust.<\/li>\n<\/ul>\n\n\n\n

                          Addressing these challenges is part of running Member Spotlight as a mature Community Marketing<\/strong> system, not a one-off campaign.<\/p>\n\n\n\n

                          \n\n\n\n

                          Best Practices for Member Spotlight<\/h2>\n\n\n\n

                          Use these practices to make Member Spotlight consistently useful and scalable:<\/p>\n\n\n\n

                            \n
                          1. \n

                            Anchor each spotlight to a clear takeaway<\/strong>\n – Add a \u201cWhat you\u2019ll learn\u201d line and a short \u201cKey lessons\u201d section for skimmability.<\/p>\n<\/li>\n

                          2. \n

                            Create a repeatable interview script<\/strong>\n – Ask about context, constraints, process, results, and advice. Consistency improves comparability and SEO structure.<\/p>\n<\/li>\n

                          3. \n

                            Balance aspirational and relatable stories<\/strong>\n – Mix advanced wins with \u201cearly-stage\u201d wins and behind-the-scenes lessons to keep the series accessible.<\/p>\n<\/li>\n

                          4. \n

                            Build a predictable cadence<\/strong>\n – Weekly or monthly is better than sporadic. Consistency helps Organic Marketing compounding and trains the community to expect it.<\/p>\n<\/li>\n

                          5. \n

                            Repurpose thoughtfully<\/strong>\n – One Member Spotlight can become: a newsletter feature, 3\u20135 social posts, a community thread, and a knowledge base entry.<\/p>\n<\/li>\n

                          6. \n

                            Include member-approved proof where appropriate<\/strong>\n – Use specific numbers only when permission is explicit. Otherwise, use directional outcomes (\u201creduced time to publish,\u201d \u201cimproved team alignment\u201d).<\/p>\n<\/li>\n

                          7. \n

                            Close the loop<\/strong>\n – After publishing, thank the member, tag them (where appropriate), and invite follow-up questions in the community to drive Community Marketing<\/strong> engagement.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                            \n\n\n\n

                            Tools Used for Member Spotlight<\/h2>\n\n\n\n

                            Member Spotlight is not tool-dependent, but good systems make it easier to run as part of Organic Marketing<\/strong> and Community Marketing<\/strong>:<\/p>\n\n\n\n

                              \n
                            • Analytics tools:<\/strong> Track traffic, engagement, and conversion paths for spotlight pages and related content.<\/li>\n
                            • CRM systems:<\/strong> Identify advocates, track customer milestones, and coordinate with customer success on candidates.<\/li>\n
                            • Community platforms and moderation tools:<\/strong> Manage nominations, track contributions, and publish features natively where members engage.<\/li>\n
                            • Email platforms:<\/strong> Promote each Member Spotlight via newsletter segments and automated digests.<\/li>\n
                            • Content management systems (CMS):<\/strong> Host evergreen spotlights on your site to build a durable Organic Marketing library.<\/li>\n
                            • SEO tools:<\/strong> Research long-tail queries members care about, optimize titles, and monitor search performance.<\/li>\n
                            • Reporting dashboards:<\/strong> Combine content performance, community engagement, and lifecycle metrics for a holistic view.<\/li>\n<\/ul>\n\n\n\n

                              The most important \u201ctool\u201d is often a simple workflow: a shared calendar, an interview doc template, and a clear approval process.<\/p>\n\n\n\n

                              \n\n\n\n

                              Metrics Related to Member Spotlight<\/h2>\n\n\n\n

                              Measure Member Spotlight across three layers: content performance, community health, and business impact.<\/p>\n\n\n\n

                              Content and Organic Marketing Metrics<\/h3>\n\n\n\n
                                \n
                              • Pageviews and unique visitors (especially search-driven sessions)<\/li>\n
                              • Average engaged time \/ scroll depth<\/li>\n
                              • Returning visitors to the series<\/li>\n
                              • Newsletter open rate and click-through rate for spotlight sends<\/li>\n
                              • Social shares and saves (as a signal of usefulness)<\/li>\n<\/ul>\n\n\n\n

                                Community Marketing Metrics<\/h3>\n\n\n\n
                                  \n
                                • Comments, replies, and follow-up questions on spotlight posts<\/li>\n
                                • New posts or introductions after a spotlight (activation lift)<\/li>\n
                                • Contribution rate among featured and non-featured members<\/li>\n
                                • Member sentiment from surveys or qualitative feedback<\/li>\n<\/ul>\n\n\n\n

                                  Business and ROI Metrics<\/h3>\n\n\n\n
                                    \n
                                  • Assisted conversions from spotlight content (multi-touch attribution)<\/li>\n
                                  • Trial\/demo requests originating from spotlight pages<\/li>\n
                                  • Retention indicators for featured members (renewals, continued activity)<\/li>\n
                                  • Advocacy indicators (referrals, reviews, speaking participation)<\/li>\n<\/ul>\n\n\n\n

                                    A practical approach is to set a baseline before launching the series, then compare performance after 8\u201312 spotlights to account for compounding in Organic Marketing.<\/p>\n\n\n\n

                                    \n\n\n\n

                                    Future Trends of Member Spotlight<\/h2>\n\n\n\n

                                    Member Spotlight is evolving as audiences expect personalization and as measurement becomes more privacy-conscious.<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted production (with human editorial control):<\/strong> Faster summarization, transcript cleanup, and repurposing\u2014while preserving the member\u2019s authentic voice.<\/li>\n
                                    • Personalized spotlight feeds:<\/strong> Communities and newsletters will increasingly recommend relevant spotlights based on role, goals, or behavior.<\/li>\n
                                    • Richer formats:<\/strong> Short-form video, audio snippets, and interactive \u201ctool stacks\u201d will complement written profiles.<\/li>\n
                                    • Privacy-first measurement:<\/strong> More reliance on aggregated engagement signals, on-site behavior, and modeled attribution rather than invasive tracking.<\/li>\n
                                    • Community-led programming:<\/strong> Spotlights will connect to live AMAs, workshops, and peer groups\u2014deepening Community Marketing<\/strong> and extending Organic Marketing reach through event content.<\/li>\n<\/ul>\n\n\n\n

                                      The core remains the same: people trust people. Member Spotlight operationalizes that truth.<\/p>\n\n\n\n

                                      \n\n\n\n

                                      Member Spotlight vs Related Terms<\/h2>\n\n\n\n

                                      Member Spotlight vs Customer Testimonial<\/h3>\n\n\n\n
                                        \n
                                      • Customer testimonial<\/strong> is typically short, brand-led, and designed to persuade.<\/li>\n
                                      • Member Spotlight<\/strong> is deeper, educational, and community-led, often including context, process, and lessons\u2014not just praise.<\/li>\n<\/ul>\n\n\n\n

                                        Member Spotlight vs Case Study<\/h3>\n\n\n\n
                                          \n
                                        • Case study<\/strong> is usually outcome-focused and sales-adjacent, often gated or positioned near product pages.<\/li>\n
                                        • Member Spotlight<\/strong> can include outcomes, but it prioritizes the member\u2019s story and community value. It\u2019s often more frequent and less formal.<\/li>\n<\/ul>\n\n\n\n

                                          Member Spotlight vs User-Generated Content (UGC)<\/h3>\n\n\n\n
                                            \n
                                          • UGC<\/strong> is any content created by users (photos, posts, videos) and may be unstructured.<\/li>\n
                                          • Member Spotlight<\/strong> is curated and editorialized, with consent and a consistent framework\u2014making it easier to use in Organic Marketing and Community Marketing<\/strong> consistently.<\/li>\n<\/ul>\n\n\n\n
                                            \n\n\n\n

                                            Who Should Learn Member Spotlight<\/h2>\n\n\n\n
                                              \n
                                            • Marketers:<\/strong> To build trust-driven content engines that perform in Organic Marketing without relying on ads.<\/li>\n
                                            • Analysts:<\/strong> To measure community-led initiatives with the right blend of engagement, assisted conversion, and retention metrics.<\/li>\n
                                            • Agencies:<\/strong> To create scalable content programs for clients and develop differentiation through community proof.<\/li>\n
                                            • Business owners and founders:<\/strong> To strengthen retention, referrals, and brand credibility with a lightweight, repeatable system.<\/li>\n
                                            • Developers and product teams:<\/strong> To capture real workflows and feedback, improve documentation, and support Community Marketing through better self-serve learning.<\/li>\n<\/ul>\n\n\n\n

                                              Member Spotlight is a practical skill because it sits between content, community, and customer insight.<\/p>\n\n\n\n

                                              \n\n\n\n

                                              Summary of Member Spotlight<\/h2>\n\n\n\n

                                              A Member Spotlight<\/strong> is a recurring feature that highlights a community member\u2019s story and lessons to educate the broader audience and recognize contribution. It matters because it builds trust, creates defensible differentiation, and generates compounding assets for Organic Marketing<\/strong>. Within Community Marketing<\/strong>, it strengthens belonging, increases participation, and reinforces a culture where members feel seen. When operationalized with a clear framework, governance, and measurement, Member Spotlight becomes a reliable engine for community-led growth.<\/p>\n\n\n\n

                                              \n\n\n\n

                                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                              What makes a great Member Spotlight topic?<\/h3>\n\n\n\n

                                              A great Member Spotlight focuses on a specific challenge, a clear approach, and actionable lessons. The best topics are relatable and include constraints, not just success.<\/p>\n\n\n\n

                                              How often should we publish a Member Spotlight?<\/h3>\n\n\n\n

                                              Start monthly if resources are limited, then move to biweekly or weekly once the workflow is smooth. Consistency matters more than volume for Organic Marketing compounding.<\/p>\n\n\n\n

                                              How do you choose members fairly in Community Marketing?<\/h3>\n\n\n\n

                                              Use transparent criteria (contribution, helpfulness, unique perspective, or milestone) and rotate across roles, experience levels, and backgrounds. Accept nominations to reduce bias.<\/p>\n\n\n\n

                                              Does Member Spotlight help SEO?<\/h3>\n\n\n\n

                                              Yes, when hosted on your site with a consistent structure and real language. Member Spotlights can rank for long-tail queries, strengthen topical authority, and improve engagement\u2014supporting Organic Marketing without paid media.<\/p>\n\n\n\n

                                              What if members don\u2019t want their numbers or full name shared?<\/h3>\n\n\n\n

                                              Offer privacy-respecting options: first name only, role\/industry without company, or no metrics. A Member Spotlight can still be valuable with process-focused learning and approved quotes.<\/p>\n\n\n\n

                                              How do we measure success if it doesn\u2019t directly drive conversions?<\/h3>\n\n\n\n

                                              Track a balanced set: engagement on spotlight content, community participation changes, branded search lift, assisted conversions, and retention indicators. Member Spotlight often influences outcomes over time rather than last-click.<\/p>\n\n\n\n

                                              Can small teams run a Member Spotlight program effectively?<\/h3>\n\n\n\n

                                              Yes. Use a simple template, a short interview form, and a lightweight approval process. A lean, consistent Member Spotlight can be one of the highest-ROI initiatives in Community Marketing and Organic Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                              A **Member Spotlight** is a structured way to feature an individual member of your audience or community\u2014highlighting their story, achievements, tactics, or perspective\u2014so others can learn from it and feel more connected. In **Organic Marketing**, it\u2019s a high-trust content format that turns real people into credible proof of value without relying on paid distribution. In **Community Marketing**, it\u2019s one of the simplest ways to build belonging, recognition, and momentum because it rewards participation and makes the community itself the product people want to join.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1901],"tags":[],"class_list":["post-8750","post","type-post","status-publish","format-standard","hentry","category-community-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8750"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8750\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}