{"id":8706,"date":"2026-03-26T15:53:45","date_gmt":"2026-03-26T15:53:45","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/champion-program\/"},"modified":"2026-03-26T15:53:45","modified_gmt":"2026-03-26T15:53:45","slug":"champion-program","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/champion-program\/","title":{"rendered":"Champion Program: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Community Marketing"},"content":{"rendered":"\n

A Champion Program<\/strong> is a structured way to identify, enable, and recognize your most engaged customers, users, or fans so they actively support your brand in public and private spaces. In Organic Marketing<\/strong>, it\u2019s one of the most reliable methods for turning authentic customer enthusiasm into sustainable acquisition, retention, and product adoption\u2014without relying on paid reach. In Community Marketing<\/strong>, a Champion Program provides the operating system that converts community participation into measurable business outcomes while protecting trust.<\/p>\n\n\n\n

What makes a Champion Program especially valuable today is that attention is fragmented, audiences are skeptical of ads, and traditional channels are less predictable. When designed well, champions become a durable growth layer: they answer questions, share real experiences, create content, host events, and influence buying decisions in ways brands can\u2019t replicate with campaigns alone.<\/p>\n\n\n\n

What Is Champion Program?<\/h2>\n\n\n\n

A Champion Program<\/strong> is a formal initiative that recruits and supports a select group of advocates\u2014often customers, power users, partners, or creators\u2014who consistently contribute to your brand\u2019s success. The program defines:<\/p>\n\n\n\n

    \n
  • Who qualifies<\/strong> as a champion (eligibility)<\/li>\n
  • What they do<\/strong> (activities and expectations)<\/li>\n
  • What they get<\/strong> (recognition, access, education, rewards)<\/li>\n
  • How success is measured<\/strong> (metrics and governance)<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: champions are not \u201cinfluencers you rent.\u201d They\u2019re credible insiders who choose to participate because they get value\u2014status, learning, network, and access\u2014while helping others succeed with your product or ideas.<\/p>\n\n\n\n

    From a business perspective, a Champion Program sits at the intersection of brand, product, and customer success. In Organic Marketing<\/strong>, it strengthens top-of-funnel discovery through referrals and content, mid-funnel trust through peer validation, and bottom-funnel conversion through social proof and community support. In Community Marketing<\/strong>, it creates a leadership layer that maintains momentum, moderates discussions, and scales support without sacrificing authenticity.<\/p>\n\n\n\n

    Why Champion Program Matters in Organic Marketing<\/h2>\n\n\n\n

    A Champion Program matters because it produces outcomes that traditional Organic Marketing tactics struggle to generate alone:<\/p>\n\n\n\n

      \n
    • Trust at scale:<\/strong> Search traffic and social reach are useful, but trust is what converts. Champions provide lived experience and unbiased guidance.<\/li>\n
    • Compounding distribution:<\/strong> Champions share repeatedly over time, not just during a campaign window. Their content and answers keep working.<\/li>\n
    • Lower marginal cost of growth:<\/strong> Organic acquisition can become expensive in time and effort. Champions distribute effort across many credible participants.<\/li>\n
    • Better product feedback loops:<\/strong> Champions surface edge cases, onboarding friction, and feature gaps early, improving retention and word of mouth.<\/li>\n
    • Defensible competitive advantage:<\/strong> Competitors can copy features and content formats. It\u2019s much harder to copy a thriving champion-led community.<\/li>\n<\/ul>\n\n\n\n

      In Community Marketing<\/strong>, champions reduce the burden on internal teams by answering questions, welcoming newcomers, and setting norms. In Organic Marketing<\/strong>, they improve brand search demand, backlink-worthy stories, review volume, and \u201cdark social\u201d sharing that rarely shows up cleanly in attribution.<\/p>\n\n\n\n

      How Champion Program Works<\/h2>\n\n\n\n

      A Champion Program is both a relationship model and an operational system. In practice, it tends to follow a repeatable workflow:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger: identify potential champions<\/strong>\n Candidates emerge from high engagement and success signals\u2014active community members, frequent contributors, strong NPS responders, repeat attendees, top product users, or people who publish helpful content about your category.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Selection: qualify and segment<\/strong>\n You verify fit based on criteria like expertise, values alignment, communication style, reliability, and audience relevance. You also segment champions by strengths (educators, troubleshooters, creators, event hosts, reviewers, connectors).<\/p>\n<\/li>\n

      3. \n

        Execution \/ Enablement: equip and activate<\/strong>\n You provide onboarding, guidelines, messaging principles, and resources. Then you offer structured ways to contribute\u2014office hours, content prompts, beta programs, referral paths, speaking opportunities, mentorship, or localized meetups.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome: measure impact and deepen commitment<\/strong>\n You track participation and outcomes (community health, content output, referrals, retention influence), recognize contributions, and offer growth paths (levels, specializations, advisory roles). The best programs treat champions as long-term partners, not a one-off tactic.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Because it lives inside Organic Marketing<\/strong> and Community Marketing<\/strong>, the program must be designed to preserve credibility: champions should retain editorial independence and never be pressured to post scripted endorsements.<\/p>\n\n\n\n

        Key Components of Champion Program<\/h2>\n\n\n\n

        Strong Champion Program design is more than a \u201cVIP list.\u201d It typically includes these elements:<\/p>\n\n\n\n

        Program strategy and positioning<\/h3>\n\n\n\n
          \n
        • Clear purpose (support scaling, product adoption, content engine, events, advocacy)<\/li>\n
        • Target audience and ideal champion profile<\/li>\n
        • Boundaries: what champions are and are not expected to do<\/li>\n<\/ul>\n\n\n\n

          Operating model and governance<\/h3>\n\n\n\n
            \n
          • Ownership across marketing, community, product, and customer success<\/li>\n
          • Code of conduct and moderation expectations<\/li>\n
          • Legal and compliance considerations (disclosures, incentives, privacy)<\/li>\n<\/ul>\n\n\n\n

            Onboarding and enablement<\/h3>\n\n\n\n
              \n
            • Champion handbook: values, tone, and participation options<\/li>\n
            • Training (product, industry, facilitation, content guidelines)<\/li>\n
            • Asset library (logos, screenshots, templates, demo environments, FAQs)<\/li>\n<\/ul>\n\n\n\n

              Recognition and rewards<\/h3>\n\n\n\n
                \n
              • Social recognition (spotlights, badges, leaderboards used carefully)<\/li>\n
              • Access rewards (early features, roadmap sessions, private channels)<\/li>\n
              • Career capital (speaking slots, certifications, portfolio support)<\/li>\n
              • Material perks (swag, event tickets) used in a way that doesn\u2019t undermine trust<\/li>\n<\/ul>\n\n\n\n

                Measurement framework<\/h3>\n\n\n\n
                  \n
                • Activity metrics (posts, answers, events hosted, content created)<\/li>\n
                • Outcome metrics (deflection, conversion influence, retention impact)<\/li>\n
                • Quality metrics (helpfulness ratings, sentiment, policy compliance)<\/li>\n<\/ul>\n\n\n\n

                  In Organic Marketing<\/strong>, these components connect champion activity to discoverability and trust signals. In Community Marketing<\/strong>, they protect safety, consistency, and member experience.<\/p>\n\n\n\n

                  Types of Champion Program<\/h2>\n\n\n\n

                  There aren\u2019t universal formal \u201ctypes,\u201d but in real organizations Champion Program models differ by purpose and maturity. Common distinctions include:<\/p>\n\n\n\n

                  1) Advocacy-focused programs<\/h3>\n\n\n\n

                  Champions primarily drive awareness: testimonials, case studies, reviews, social sharing, and referrals. This model supports Organic Marketing<\/strong> distribution and brand search growth.<\/p>\n\n\n\n

                  2) Support and education programs<\/h3>\n\n\n\n

                  Champions help other users succeed: answering questions, writing tutorials, hosting onboarding sessions, and mentoring. This is often the highest ROI model in Community Marketing<\/strong>.<\/p>\n\n\n\n

                  3) Product and innovation programs<\/h3>\n\n\n\n

                  Champions participate in betas, user research, roadmap reviews, and feedback councils. This strengthens retention and creates better stories for Organic Marketing.<\/p>\n\n\n\n

                  4) Event and local leader programs<\/h3>\n\n\n\n

                  Champions host meetups, webinars, or community chapters. This builds durable networks and increases community stickiness.<\/p>\n\n\n\n

                  Many organizations blend these models, but it helps to pick one primary objective for the first 90 days to avoid confusion and burnout.<\/p>\n\n\n\n

                  Real-World Examples of Champion Program<\/h2>\n\n\n\n

                  Example 1: B2B SaaS community support champions<\/h3>\n\n\n\n

                  A software company creates a Champion Program for power users who consistently answer forum questions. Champions get early access to features, a private channel with product managers, and quarterly training. Outcome: faster response times, lower support ticket volume, better onboarding content\u2014directly improving Community Marketing<\/strong> health and freeing the marketing team to focus on higher-leverage Organic Marketing<\/strong> content.<\/p>\n\n\n\n

                  Example 2: Service business referral and education champions<\/h3>\n\n\n\n

                  A consultancy builds a Champion Program for clients who love the process and have strong networks. Champions co-host webinars, share anonymized before\/after stories, and introduce peers when there\u2019s clear fit. Outcome: higher-quality inbound leads, shorter sales cycles, and more credible positioning\u2014because peers trust peers.<\/p>\n\n\n\n

                  Example 3: Developer tool champions who create tutorials<\/h3>\n\n\n\n

                  A developer platform recruits champions who enjoy teaching. They publish walkthroughs, sample projects, and best practices. The company provides technical reviews, demo environments, and speaking slots. Outcome: consistent tutorial content, stronger SEO through long-tail problem-solving pages, and a more self-sufficient user base\u2014Organic Marketing and Community Marketing<\/strong> reinforcing each other.<\/p>\n\n\n\n

                  Benefits of Using Champion Program<\/h2>\n\n\n\n

                  A well-run Champion Program delivers compounding benefits:<\/p>\n\n\n\n

                    \n
                  • Higher conversion through credible proof:<\/strong> Peer stories and practical guidance reduce perceived risk.<\/li>\n
                  • More efficient content production:<\/strong> Champions create real examples, templates, and tutorials that internal teams struggle to produce at the same volume.<\/li>\n
                  • Lower support costs:<\/strong> Community-led answers can reduce tickets and improve time-to-resolution.<\/li>\n
                  • Improved retention and expansion:<\/strong> When customers feel connected and recognized, they\u2019re more likely to stay, adopt features, and expand usage.<\/li>\n
                  • Stronger brand resilience:<\/strong> Communities with champions are less dependent on any single channel algorithm, which is essential for Organic Marketing<\/strong> stability.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Champion Program<\/h2>\n\n\n\n

                    Champion programs can fail when they\u2019re treated like a quick growth hack. Common issues include:<\/p>\n\n\n\n

                      \n
                    • Misaligned incentives:<\/strong> Over-rewarding promotional behavior can damage credibility. Champions may look \u201cpaid,\u201d undermining Community Marketing<\/strong> trust.<\/li>\n
                    • Burnout and uneven workload:<\/strong> A few champions can end up carrying the community. Without boundaries and rotation, participation drops.<\/li>\n
                    • Quality control and brand risk:<\/strong> Champions represent your brand indirectly. Poor advice, aggressive tone, or conflicts can create reputational risk.<\/li>\n
                    • Measurement limitations:<\/strong> Much of champion impact happens in private conversations and \u201cdark social.\u201d Attribution in Organic Marketing<\/strong> will be imperfect.<\/li>\n
                    • Operational overhead:<\/strong> Onboarding, enablement, and relationship management require consistent time and cross-functional coordination.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Champion Program<\/h2>\n\n\n\n

                      To build a durable Champion Program that supports both Organic Marketing<\/strong> and Community Marketing<\/strong>, focus on these practices:<\/p>\n\n\n\n

                        \n
                      1. \n

                        Start with a clear value exchange<\/strong>\n Define why champions should participate beyond perks: learning, access, community status, and professional growth.<\/p>\n<\/li>\n

                      2. \n

                        Recruit based on behavior, not audience size<\/strong>\n The best champions are helpful and consistent, not necessarily the loudest.<\/p>\n<\/li>\n

                      3. \n

                        Offer multiple contribution paths<\/strong>\n Provide options: answering questions, writing, speaking, mentoring, hosting, testing. People contribute differently.<\/p>\n<\/li>\n

                      4. \n

                        Create lightweight structure, not bureaucracy<\/strong>\n A simple handbook, clear expectations, and predictable rhythms (monthly calls, quarterly reviews) beat complex rules.<\/p>\n<\/li>\n

                      5. \n

                        Protect authenticity<\/strong>\n Encourage honest experiences and transparent disclosures when perks are involved. Never require scripted posts.<\/p>\n<\/li>\n

                      6. \n

                        Invest in enablement<\/strong>\n Provide templates, office hours, product training, and editorial support so champions can contribute with confidence.<\/p>\n<\/li>\n

                      7. \n

                        Measure outcomes and quality together<\/strong>\n Volume without helpfulness can harm the community. Track satisfaction, accuracy, and sentiment.<\/p>\n<\/li>\n

                      8. \n

                        Build progression<\/strong>\n Levels (member \u2192 champion \u2192 lead \u2192 advisory) reduce churn and help you scale without losing program identity.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                        Tools Used for Champion Program<\/h2>\n\n\n\n

                        A Champion Program is not tool-dependent, but tools help you operate it consistently and measure impact across Organic Marketing<\/strong> and Community Marketing<\/strong>.<\/p>\n\n\n\n

                          \n
                        • CRM systems:<\/strong> Track relationships, champion profiles, interactions, and lifecycle stage.<\/li>\n
                        • Community platforms:<\/strong> Manage roles, badges, private spaces, moderation workflows, and event calendars.<\/li>\n
                        • Analytics tools:<\/strong> Measure traffic from champion content, community engagement, and behavior cohorts.<\/li>\n
                        • Automation tools:<\/strong> Onboarding sequences, reminders, event registrations, and milestone celebrations\u2014used carefully to stay personal.<\/li>\n
                        • SEO tools:<\/strong> Identify topics champions care about, evaluate content gaps, and monitor search demand influenced by community content.<\/li>\n
                        • Reporting dashboards:<\/strong> Combine community activity, product usage signals, and marketing outcomes into one view.<\/li>\n
                        • Collaboration tools:<\/strong> Content calendars, editorial reviews, asset libraries, and internal coordination between marketing and community teams.<\/li>\n<\/ul>\n\n\n\n

                          Tool choice matters less than having clean processes: consistent tagging, clear ownership, and a shared definition of \u201cimpact.\u201d<\/p>\n\n\n\n

                          Metrics Related to Champion Program<\/h2>\n\n\n\n

                          Because champion impact spans trust and behavior, use a mix of leading and lagging indicators:<\/p>\n\n\n\n

                          Community and engagement metrics<\/h3>\n\n\n\n
                            \n
                          • Active champions per month and retention of champions<\/li>\n
                          • Contributions: answers, posts, comments, events hosted, mentorship sessions<\/li>\n
                          • Helpfulness or quality ratings (upvotes, accepted answers, feedback scores)<\/li>\n
                          • Time to first response and time to resolution in community spaces<\/li>\n<\/ul>\n\n\n\n

                            Organic Marketing metrics<\/h3>\n\n\n\n
                              \n
                            • Brand search lift and share of search (where measurable)<\/li>\n
                            • Referral traffic from champion-created content or profiles<\/li>\n
                            • Content performance: rankings for long-tail queries, engagement time, newsletter signups<\/li>\n
                            • Review velocity and sentiment (for products where reviews are relevant)<\/li>\n<\/ul>\n\n\n\n

                              Business outcome metrics<\/h3>\n\n\n\n
                                \n
                              • Support ticket deflection and reduced cost-to-serve<\/li>\n
                              • Influenced pipeline or influenced revenue (use cautious attribution models)<\/li>\n
                              • Activation and feature adoption among members exposed to champions<\/li>\n
                              • Retention and expansion rates for customers engaged in community<\/li>\n<\/ul>\n\n\n\n

                                A practical approach is to set a primary KPI per quarter (e.g., deflection, activation, or content output) and keep secondary metrics for guardrails (quality, sentiment, champion retention).<\/p>\n\n\n\n

                                Future Trends of Champion Program<\/h2>\n\n\n\n

                                Champion Program design is evolving as Organic Marketing<\/strong> and measurement norms change:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted enablement:<\/strong> AI can help champions draft tutorials, translate content, and summarize discussions\u2014while humans preserve accuracy and authenticity.<\/li>\n
                                • Smarter segmentation and personalization:<\/strong> Better data models will match champions to members by use case, industry, or skill level, improving outcomes in Community Marketing.<\/li>\n
                                • Privacy-aware measurement:<\/strong> As tracking becomes more limited, programs will rely more on modeled attribution, surveys (\u201cHow did you hear about us?\u201d), and community-to-product cohort analysis.<\/li>\n
                                • Creator-style community roles:<\/strong> More programs will support champions as educators and builders, offering editorial assistance and distribution rather than transactional perks.<\/li>\n
                                • Hybrid community experiences:<\/strong> Online-first communities will increasingly connect to local events and micro-gatherings, making champion-led chapters more common.<\/li>\n<\/ul>\n\n\n\n

                                  The direction is clear: a Champion Program will be treated less like a marketing campaign and more like a long-term growth capability embedded in Organic Marketing<\/strong> operations.<\/p>\n\n\n\n

                                  Champion Program vs Related Terms<\/h2>\n\n\n\n

                                  Champion Program vs Ambassador Program<\/h3>\n\n\n\n

                                  An ambassador program often emphasizes outward promotion and brand representation. A Champion Program is typically broader: it includes advocacy but also education, support, feedback, and leadership inside Community Marketing<\/strong>. Champions are usually selected for demonstrated helpfulness and product success, not just willingness to promote.<\/p>\n\n\n\n

                                  Champion Program vs Referral Program<\/h3>\n\n\n\n

                                  Referral programs are transactional and conversion-focused: share a link, get a reward. A Champion Program is relational and ongoing, aiming to build sustained participation and trust. Referrals can be one activity within a Champion Program, but they\u2019re not the same system.<\/p>\n\n\n\n

                                  Champion Program vs Influencer Marketing<\/h3>\n\n\n\n

                                  Influencer marketing usually pays for reach. A Champion Program focuses on credibility and long-term engagement, often with customers or practitioners who have direct experience. In Organic Marketing<\/strong>, champions typically drive higher trust per impression, even if reach is smaller.<\/p>\n\n\n\n

                                  Who Should Learn Champion Program<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> To build sustainable Organic Marketing loops powered by customer proof, community content, and word of mouth.<\/li>\n
                                  • Analysts:<\/strong> To design measurement that connects community activity to retention, activation, and influenced pipeline without overstating attribution.<\/li>\n
                                  • Agencies and consultants:<\/strong> To help clients create durable growth assets beyond campaigns and channel tactics.<\/li>\n
                                  • Business owners and founders:<\/strong> To turn early adopters into a scalable advantage and reduce dependence on paid acquisition.<\/li>\n
                                  • Developers and product teams:<\/strong> To collaborate with champions on documentation, tutorials, betas, and feedback\u2014improving product experience and Community Marketing outcomes.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Champion Program<\/h2>\n\n\n\n

                                    A Champion Program<\/strong> is a structured initiative that turns your most engaged customers and supporters into empowered contributors. It matters because it builds trust, expands reach, and creates compounding results that strengthen Organic Marketing<\/strong> performance. Within Community Marketing<\/strong>, it provides leadership, support capacity, and a healthier member experience. Done well, a Champion Program becomes a long-term growth system: measurable, scalable, and resilient.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is a Champion Program, and how is it different from a customer community?<\/h3>\n\n\n\n

                                    A Champion Program is a curated layer within (or alongside) your broader community. The community is open to many members; champions are selected, enabled, and recognized for consistent contributions that support Community Marketing<\/strong> and Organic Marketing<\/strong> goals.<\/p>\n\n\n\n

                                    2) How do you choose who becomes a champion?<\/h3>\n\n\n\n

                                    Select people based on demonstrated behavior: helpfulness, reliability, product success, values alignment, and communication quality. Audience size is optional; credibility and consistency matter more.<\/p>\n\n\n\n

                                    3) What incentives work best without harming authenticity?<\/h3>\n\n\n\n

                                    Access and career capital tend to be safest: early features, direct lines to experts, speaking opportunities, learning sessions, and recognition. Material perks can work, but they should not create pressure for promotional posts.<\/p>\n\n\n\n

                                    4) How long does it take to see results in Organic Marketing?<\/h3>\n\n\n\n

                                    You can see early signals in weeks (more answers, more user-generated content). Meaningful Organic Marketing outcomes\u2014search lift, sustained referral traffic, stronger conversion\u2014often take a few months as content compounds and trust grows.<\/p>\n\n\n\n

                                    5) How do you measure ROI when champions influence \u201cdark social\u201d sharing?<\/h3>\n\n\n\n

                                    Use a blended approach: self-reported attribution (\u201cHow did you hear about us?\u201d), cohort analysis (members exposed to champion activity vs not), community engagement-to-retention correlation, and influenced pipeline models with conservative assumptions.<\/p>\n\n\n\n

                                    6) What should a Community Marketing team do if champions give incorrect advice?<\/h3>\n\n\n\n

                                    Create clear escalation paths and lightweight moderation. Provide updated resources, run refresher trainings, and encourage champions to cite official documentation. Protecting member outcomes matters more than preserving appearances.<\/p>\n\n\n\n

                                    7) Can small businesses run a Champion Program without a dedicated community manager?<\/h3>\n\n\n\n

                                    Yes\u2014keep it simple. Start with 5\u201310 champions, a clear handbook, a monthly check-in, and one or two contribution paths (e.g., Q&A help and a quarterly webinar). Consistency beats complexity, especially in early-stage Organic Marketing<\/strong> programs.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    A **Champion Program** is a structured way to identify, enable, and recognize your most engaged customers, users, or fans so they actively support your brand in public and private spaces. In **Organic Marketing**, it\u2019s one of the most reliable methods for turning authentic customer enthusiasm into sustainable acquisition, retention, and product adoption\u2014without relying on paid reach. In **Community Marketing**, a Champion Program provides the operating system that converts community participation into measurable business outcomes while protecting trust.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1901],"tags":[],"class_list":["post-8706","post","type-post","status-publish","format-standard","hentry","category-community-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8706"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8706\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}