{"id":8664,"date":"2026-03-26T14:17:34","date_gmt":"2026-03-26T14:17:34","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/mobile-app-calendar\/"},"modified":"2026-03-26T14:17:34","modified_gmt":"2026-03-26T14:17:34","slug":"mobile-app-calendar","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/mobile-app-calendar\/","title":{"rendered":"Mobile App Calendar: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Mobile & App Marketing"},"content":{"rendered":"\n

A Mobile App Calendar<\/strong> is a structured planning system that maps what<\/em> mobile app marketing activities will happen, when<\/em> they will happen, where<\/em> they will run (channels), and who<\/em> owns execution. In Mobile & App Marketing<\/strong>, it acts as the operational backbone that keeps app updates, user acquisition campaigns, ASO work, push notifications, CRM messaging, in-app events, and measurement aligned to business goals.<\/p>\n\n\n\n

A strong Mobile App Calendar<\/strong> matters because mobile growth is rarely one \u201cbig launch.\u201d Winning apps run on a continuous lifecycle: acquisition, activation, engagement, retention, monetization, and reactivation. Without a calendar, teams ship features without messaging, run promotions without product readiness, and measure performance without clean baselines\u2014common failure modes in modern Mobile & App Marketing<\/strong> strategy.<\/p>\n\n\n\n

What Is Mobile App Calendar?<\/h2>\n\n\n\n

A Mobile App Calendar<\/strong> is a shared, time-based plan for mobile app initiatives and communications. It typically includes campaign schedules, app release dates, in-app event windows, creative refresh cycles, promotional moments, localization timelines, and measurement checkpoints.<\/p>\n\n\n\n

The core concept is coordination: a Mobile App Calendar<\/strong> reduces conflict between initiatives (for example, a major paid acquisition push colliding with an unstable release) and creates a consistent rhythm for user communication across channels.<\/p>\n\n\n\n

From a business perspective, a Mobile App Calendar<\/strong> connects marketing activity to product and revenue milestones. It helps teams answer practical questions like:<\/p>\n\n\n\n

    \n
  • Which feature releases need education campaigns?<\/li>\n
  • When should we run pricing promos or seasonal offers?<\/li>\n
  • What messaging is planned for new users vs. churn-risk users?<\/li>\n
  • How will we measure lift and avoid overlapping tests?<\/li>\n<\/ul>\n\n\n\n

    Within Mobile & App Marketing<\/strong>, the calendar is not just a content schedule\u2014it is a lifecycle orchestration tool that ties together product marketing, CRM, paid media, ASO, analytics, and app store operations.<\/p>\n\n\n\n

    Why Mobile App Calendar Matters in Mobile & App Marketing<\/h2>\n\n\n\n

    In Mobile & App Marketing<\/strong>, timing is often a competitive advantage. A well-managed Mobile App Calendar<\/strong> improves outcomes because it:<\/p>\n\n\n\n

      \n
    • Protects performance during high-impact moments.<\/strong> Planning around app releases, app store featuring opportunities, and peak seasonal periods reduces wasted spend and user frustration.<\/li>\n
    • Improves cross-channel consistency.<\/strong> Users experience your brand through ads, store listings, onboarding, push notifications, and in-app messages. A calendar aligns these touchpoints into one narrative.<\/li>\n
    • Creates measurable campaigns.<\/strong> When initiatives are scheduled with clear start\/stop windows and pre-defined holdouts, teams can attribute changes to actions\u2014not noise.<\/li>\n
    • Reduces operational chaos.<\/strong> Mobile teams often juggle ad creative refreshes, SDK updates, privacy prompts, and localization. A calendar makes dependencies visible and prevents last-minute scrambles.<\/li>\n
    • Enables faster iteration.<\/strong> With a predictable cadence, teams can test, learn, and ship improvements consistently\u2014key to sustained growth in Mobile & App Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      How Mobile App Calendar Works<\/h2>\n\n\n\n

      A Mobile App Calendar<\/strong> is less a \u201ctool\u201d and more a repeatable operating workflow. In practice, it often looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Inputs and triggers<\/strong>\n – Product roadmap and release train (new features, bug fixes, SDK changes)\n – Business priorities (revenue targets, expansion markets, partnerships)\n – Seasonality (holidays, back-to-school, travel peaks, sales events)\n – Channel constraints (ad review times, app store review, creative production)\n – User insights (cohorts, churn signals, lifecycle milestones)<\/p>\n<\/li>\n

      2. \n

        Planning and analysis<\/strong>\n – Define campaign objectives (acquisition, activation, retention, reactivation, monetization)\n – Segment audiences (new users, active users, dormant users, high LTV, price-sensitive)\n – Identify dependencies (feature readiness, tracking, localization, legal review)\n – Set measurement design (KPIs, attribution approach, test vs. baseline windows)<\/p>\n<\/li>\n

      3. \n

        Execution and coordination<\/strong>\n – Schedule channel activities: paid media flights, push\/in-app, email, social, influencer, store listing updates\n – Coordinate creative production and QA\n – Align with app release timing and rollout strategy\n – Run operational checklists (tracking verification, deep links, landing pages, store metadata)<\/p>\n<\/li>\n

      4. \n

        Outputs and outcomes<\/strong>\n – A shared timeline showing campaigns, releases, owners, assets, and status\n – Cleaner performance readouts due to reduced overlap\n – Better user experience through consistent messaging and pacing\n – Institutional memory: what ran, what changed, and what worked<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This is why a Mobile App Calendar<\/strong> is a core artifact in mature Mobile & App Marketing<\/strong> organizations: it makes growth work repeatable.<\/p>\n\n\n\n

        Key Components of Mobile App Calendar<\/h2>\n\n\n\n

        A robust Mobile App Calendar<\/strong> typically includes these elements:<\/p>\n\n\n\n

        Timeline structure<\/h3>\n\n\n\n
          \n
        • Weekly and monthly views for tactical execution<\/li>\n
        • Quarterly view for strategy and budgeting<\/li>\n
        • Clear time zones and localization markers for global apps<\/li>\n<\/ul>\n\n\n\n

          Campaign inventory<\/h3>\n\n\n\n
            \n
          • Paid acquisition pushes, retargeting cycles, and creative refresh dates<\/li>\n
          • CRM communications: push notifications, in-app messages, email\/SMS (where applicable)<\/li>\n
          • App store milestones: ASO updates, screenshots\/video refreshes, release notes, promotional text windows (where relevant)<\/li>\n<\/ul>\n\n\n\n

            Product and release alignment<\/h3>\n\n\n\n
              \n
            • Release dates, phased rollouts, hotfix windows<\/li>\n
            • Feature flags and experiment timelines<\/li>\n
            • In-app event or promotion schedules tied to product capabilities<\/li>\n<\/ul>\n\n\n\n

              Ownership and governance<\/h3>\n\n\n\n
                \n
              • Named owners (marketing, product, design, analytics, engineering)<\/li>\n
              • Approval workflows (legal, brand, privacy, platform compliance)<\/li>\n
              • A decision log for changes (why dates moved, why campaigns paused)<\/li>\n<\/ul>\n\n\n\n

                Measurement plan<\/h3>\n\n\n\n
                  \n
                • Primary KPIs per initiative (e.g., activation rate, trial starts, purchases)<\/li>\n
                • Guardrail metrics (crash rate, refund rate, unsubscribe rate)<\/li>\n
                • Attribution and reporting cadence<\/li>\n<\/ul>\n\n\n\n

                  These components turn a Mobile App Calendar<\/strong> into a practical control system for Mobile & App Marketing<\/strong>.<\/p>\n\n\n\n

                  Types of Mobile App Calendar<\/h2>\n\n\n\n

                  There aren\u2019t universally \u201cofficial\u201d types, but in real teams the Mobile App Calendar<\/strong> usually takes one (or more) of these forms:<\/p>\n\n\n\n

                  1) Release-driven calendar<\/h3>\n\n\n\n

                  Built around app updates and feature launches. Marketing moments are scheduled to match release readiness, rollout strategy, and store review timing.<\/p>\n\n\n\n

                  2) Lifecycle messaging calendar<\/h3>\n\n\n\n

                  Centered on user journeys and behavioral triggers: onboarding sequences, milestone nudges, win-back campaigns, renewal reminders, and post-purchase education.<\/p>\n\n\n\n

                  3) Campaign and seasonality calendar<\/h3>\n\n\n\n

                  Organized around predictable demand spikes and promotions\u2014useful for retail, travel, food delivery, fitness, and subscription apps with strong seasonal patterns.<\/p>\n\n\n\n

                  4) Market expansion calendar<\/h3>\n\n\n\n

                  Focused on localization, regional holidays, payment methods, regulatory needs, and country-specific channel planning.<\/p>\n\n\n\n

                  Most mature Mobile & App Marketing<\/strong> teams blend these into one master Mobile App Calendar<\/strong>, with filters for each discipline.<\/p>\n\n\n\n

                  Real-World Examples of Mobile App Calendar<\/h2>\n\n\n\n

                  Example 1: Subscription app feature launch + retention push<\/h3>\n\n\n\n

                  A productivity app schedules a major feature release (new templates) for week 3 of the month. The Mobile App Calendar<\/strong> aligns:\n– ASO updates (new screenshots highlighting templates) one week before release\n– An onboarding refresh starting release day\n– A push notification series for existing users over 10 days\n– A paid reactivation flight targeting churned users after stability is confirmed\nThis reduces message mismatch and improves retention\u2014classic Mobile & App Marketing<\/strong> lifecycle alignment.<\/p>\n\n\n\n

                  Example 2: Ecommerce app seasonal promotion with controlled measurement<\/h3>\n\n\n\n

                  An ecommerce brand uses a Mobile App Calendar<\/strong> to plan a two-week seasonal sale:\n– Week -2: creative production, feed QA, deep link validation\n– Week -1: audience building and holdout group setup\n– Week 0\u20132: paid acquisition + retargeting + daily push schedule, capped to avoid fatigue\n– Post-campaign: incrementality review and cohort-based LTV tracking\nThe calendar prevents overlapping promos that would muddy attribution and inflate costs in Mobile & App Marketing<\/strong>.<\/p>\n\n\n\n

                  Example 3: Global app localization and store readiness<\/h3>\n\n\n\n

                  A fintech app expanding to two countries coordinates:\n– translated onboarding and help center content\n– local payment and compliance milestones\n– localized store listings and review timing\n– region-specific CRM messaging\nA Mobile App Calendar<\/strong> makes dependencies explicit, avoiding \u201cmarketing is ready but product isn\u2019t\u201d delays.<\/p>\n\n\n\n

                  Benefits of Using Mobile App Calendar<\/h2>\n\n\n\n

                  A well-run Mobile App Calendar<\/strong> delivers concrete gains:<\/p>\n\n\n\n

                    \n
                  • Performance improvements:<\/strong> better conversion rates from aligned store messaging, onboarding, and campaigns; fewer broken journeys due to missed dependencies.<\/li>\n
                  • Cost savings:<\/strong> less wasted paid spend during unstable releases; fewer rush fees for creative; fewer repeated QA cycles.<\/li>\n
                  • Efficiency gains:<\/strong> clearer ownership reduces meeting load and rework; reusable templates speed up launch planning.<\/li>\n
                  • Better customer experience:<\/strong> consistent pacing and relevance across push, in-app, and ads lowers fatigue and reduces uninstall risk.<\/li>\n
                  • Stronger organizational learning:<\/strong> you can correlate outcomes with planned actions, improving future decisions in Mobile & App Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Mobile App Calendar<\/h2>\n\n\n\n

                    A Mobile App Calendar<\/strong> also comes with real-world constraints:<\/p>\n\n\n\n

                      \n
                    • Changing product timelines:<\/strong> slips happen; without change control, calendars become unreliable and teams stop trusting them.<\/li>\n
                    • Channel fragmentation:<\/strong> paid platforms, CRM tools, app stores, and analytics often live in separate systems, creating blind spots.<\/li>\n
                    • Overlapping experiments:<\/strong> multiple A\/B tests across onboarding, pricing, and ads can interfere with each other and distort results.<\/li>\n
                    • Measurement limitations:<\/strong> privacy changes and attribution gaps can make it harder to connect actions to outcomes, especially for reactivation and cross-device journeys.<\/li>\n
                    • Governance tension:<\/strong> too much process slows teams; too little leads to mistakes (wrong audience, wrong timing, compliance risk).<\/li>\n<\/ul>\n\n\n\n

                      Recognizing these challenges helps teams design a Mobile App Calendar<\/strong> that is strict where it needs to be and flexible where it must be.<\/p>\n\n\n\n

                      Best Practices for Mobile App Calendar<\/h2>\n\n\n\n

                      Build one \u201csource of truth,\u201d then layer views<\/h3>\n\n\n\n

                      Maintain a master Mobile App Calendar<\/strong> with filters for paid media, CRM, ASO, and releases. Avoid multiple competing calendars.<\/p>\n\n\n\n

                      Tie every item to a goal and KPI<\/h3>\n\n\n\n

                      Every entry should answer: \u201cWhat are we trying to move?\u201d If a calendar item can\u2019t be measured, define a proxy metric or reconsider the effort.<\/p>\n\n\n\n

                      Add dependency fields, not just dates<\/h3>\n\n\n\n

                      Include tracking readiness, creative QA, localization status, deep links, store metadata, and legal approvals. This prevents launch-day surprises.<\/p>\n\n\n\n

                      Separate planning horizons<\/h3>\n\n\n\n
                        \n
                      • Quarterly: strategy, budget, major releases, seasonal peaks <\/li>\n
                      • Monthly: campaign themes and resource allocation <\/li>\n
                      • Weekly: execution checklists and QA<\/li>\n<\/ul>\n\n\n\n

                        Use pacing rules for user messaging<\/h3>\n\n\n\n

                        Define caps for push\/in-app frequency by segment. A Mobile App Calendar<\/strong> should prevent stacking too many messages in short windows.<\/p>\n\n\n\n

                        Standardize campaign \u201crunbooks\u201d<\/h3>\n\n\n\n

                        Use templates for acquisition launches, feature releases, promotions, and win-backs. Consistency increases speed and reduces errors.<\/p>\n\n\n\n

                        Review and retro on a cadence<\/h3>\n\n\n\n

                        Hold a weekly calendar review (changes, risks) and a monthly retro (what worked, what didn\u2019t). This keeps Mobile & App Marketing<\/strong> execution tight.<\/p>\n\n\n\n

                        Tools Used for Mobile App Calendar<\/h2>\n\n\n\n

                        A Mobile App Calendar<\/strong> can be managed with many tool stacks. What matters is reliable collaboration, change tracking, and measurement integration. Common tool categories include:<\/p>\n\n\n\n

                          \n
                        • Project and workflow management tools:<\/strong> for timelines, owners, approvals, and dependencies (often where the calendar \u201clives\u201d).<\/li>\n
                        • Analytics tools:<\/strong> to evaluate impact across acquisition, engagement, retention, and monetization; cohort and funnel analysis are especially useful.<\/li>\n
                        • Mobile attribution and measurement tools:<\/strong> to connect paid campaigns to installs and post-install actions (within privacy constraints).<\/li>\n
                        • CRM and marketing automation tools:<\/strong> for push notifications, in-app messaging, email\/SMS, segmentation, and journey orchestration.<\/li>\n
                        • Ad platforms:<\/strong> to schedule flights, manage creative rotation, and coordinate budget changes with calendar milestones.<\/li>\n
                        • App store optimization workflows:<\/strong> to track metadata changes, creative updates, and review cycles.<\/li>\n
                        • Reporting dashboards:<\/strong> to consolidate planned activity with performance results so the calendar becomes a learning system for Mobile & App Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                          Metrics Related to Mobile App Calendar<\/h2>\n\n\n\n

                          A Mobile App Calendar<\/strong> is only as valuable as the outcomes it helps you manage. Common metrics tied to calendar initiatives include:<\/p>\n\n\n\n

                            \n
                          • Acquisition metrics:<\/strong> install volume, cost per install, cost per first purchase\/trial start, conversion rate from click-to-install.<\/li>\n
                          • Activation metrics:<\/strong> onboarding completion, account creation, first key action, time-to-value.<\/li>\n
                          • Engagement metrics:<\/strong> DAU\/WAU\/MAU, session frequency, feature adoption for newly launched capabilities.<\/li>\n
                          • Retention metrics:<\/strong> D1\/D7\/D30 retention, churn rate, uninstall rate, win-back rate.<\/li>\n
                          • Monetization metrics:<\/strong> ARPU\/ARPPU, trial-to-paid conversion, renewal rate, average order value, purchase frequency.<\/li>\n
                          • Quality and stability metrics:<\/strong> crash-free sessions, ANR rate, app start time; critical when scheduling major campaigns.<\/li>\n
                          • Efficiency metrics:<\/strong> campaign cycle time (brief-to-launch), creative refresh lead time, QA defect rate.<\/li>\n
                          • Incrementality and lift:<\/strong> holdout-based lift, geo tests, or time-based comparisons when experimentation is feasible.<\/li>\n<\/ul>\n\n\n\n

                            Tracking these alongside the Mobile App Calendar<\/strong> helps teams understand not just what happened<\/em>, but why<\/em>.<\/p>\n\n\n\n

                            Future Trends of Mobile App Calendar<\/h2>\n\n\n\n

                            The Mobile App Calendar<\/strong> is evolving as Mobile & App Marketing<\/strong> becomes more automated and privacy-aware:<\/p>\n\n\n\n

                              \n
                            • AI-assisted planning:<\/strong> forecasting seasonality, recommending message timing, and flagging conflicts (like overlapping audiences or experiments).<\/li>\n
                            • Automation and orchestration:<\/strong> more campaigns triggered by behavior, with calendars acting as governance layers (guardrails, caps, approvals) rather than manual schedules.<\/li>\n
                            • Personalization at scale:<\/strong> calendars will include \u201calways-on\u201d lifecycle programs plus scheduled bursts, with segment-specific pacing rules.<\/li>\n
                            • Privacy and measurement shifts:<\/strong> less deterministic attribution means calendars must emphasize controlled testing, first-party data, and modeled insights.<\/li>\n
                            • Release and marketing convergence:<\/strong> as feature flags and remote configuration mature, teams can align messaging with staged rollouts more precisely.<\/li>\n<\/ul>\n\n\n\n

                              In short, the Mobile App Calendar<\/strong> is moving from a planning document to an operating system for Mobile & App Marketing<\/strong>.<\/p>\n\n\n\n

                              Mobile App Calendar vs Related Terms<\/h2>\n\n\n\n

                              Mobile App Calendar vs Content Calendar<\/h3>\n\n\n\n

                              A content calendar typically schedules content production and publishing (blog posts, social posts, videos). A Mobile App Calendar<\/strong> is broader: it includes releases, lifecycle messaging, paid media flights, store listing updates, and measurement windows.<\/p>\n\n\n\n

                              Mobile App Calendar vs Release Calendar<\/h3>\n\n\n\n

                              A release calendar focuses on engineering milestones and app version rollouts. A Mobile App Calendar<\/strong> incorporates the release calendar but adds the marketing layer: positioning, creative, CRM, ASO, and post-launch optimization.<\/p>\n\n\n\n

                              Mobile App Calendar vs Editorial Calendar<\/h3>\n\n\n\n

                              An editorial calendar is usually owned by content or comms teams and optimized for storytelling cadence. A Mobile App Calendar<\/strong> is optimized for app outcomes\u2014activation, retention, and monetization\u2014across the entire mobile growth stack.<\/p>\n\n\n\n

                              Who Should Learn Mobile App Calendar<\/h2>\n\n\n\n
                                \n
                              • Marketers:<\/strong> to coordinate campaigns with product reality, reduce wasted spend, and build consistent user journeys.<\/li>\n
                              • Analysts and growth teams:<\/strong> to design cleaner measurement, avoid overlapping tests, and interpret results with context.<\/li>\n
                              • Agencies:<\/strong> to integrate media, creative, and CRM deliverables into client release cycles and seasonal priorities.<\/li>\n
                              • Business owners and founders:<\/strong> to connect launches and promotions to revenue goals and team capacity.<\/li>\n
                              • Developers and product managers:<\/strong> to understand marketing dependencies (tracking, deep links, feature readiness) and avoid shipping without a go-to-market plan.<\/li>\n<\/ul>\n\n\n\n

                                In Mobile & App Marketing<\/strong>, the calendar is where strategy becomes execution.<\/p>\n\n\n\n

                                Summary of Mobile App Calendar<\/h2>\n\n\n\n

                                A Mobile App Calendar<\/strong> is a structured schedule that coordinates mobile app releases, lifecycle messaging, paid campaigns, ASO updates, and measurement in one shared timeline. It matters because it reduces conflicts, improves cross-channel consistency, and makes results easier to measure. Within Mobile & App Marketing<\/strong>, it supports sustainable growth by aligning teams around the right message, to the right users, at the right time\u2014while protecting user experience and budget efficiency.<\/p>\n\n\n\n

                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                1) What is a Mobile App Calendar?<\/h3>\n\n\n\n

                                A Mobile App Calendar<\/strong> is a shared timeline that plans app-related marketing and product moments\u2014campaigns, push\/in-app messaging, releases, ASO changes, and reporting checkpoints\u2014so teams execute in sync.<\/p>\n\n\n\n

                                2) How is a Mobile App Calendar different from a release calendar?<\/h3>\n\n\n\n

                                A release calendar tracks engineering shipment dates and rollout plans. A Mobile App Calendar<\/strong> includes releases but also covers messaging, creative, paid media, store updates, and measurement windows.<\/p>\n\n\n\n

                                3) How often should we update the Mobile App Calendar?<\/h3>\n\n\n\n

                                Most teams review it weekly for operational changes and monthly for performance learnings and reprioritization. Faster-moving apps may adjust it multiple times per week, but with clear change control.<\/p>\n\n\n\n

                                4) What should be included at minimum?<\/h3>\n\n\n\n

                                At minimum: key releases, major campaigns, CRM messaging themes, owners, dependencies (tracking\/creative\/legal), and the KPI for each initiative. If you can\u2019t measure it, document the intended outcome and a proxy metric.<\/p>\n\n\n\n

                                5) How does this help Mobile & App Marketing measurement?<\/h3>\n\n\n\n

                                A calendar creates cleaner test windows and reduces overlapping initiatives, making it easier to attribute performance shifts to specific actions\u2014especially important as attribution becomes less deterministic.<\/p>\n\n\n\n

                                6) Can small teams benefit, or is this only for large apps?<\/h3>\n\n\n\n

                                Small teams often benefit the most. A lightweight Mobile App Calendar<\/strong> prevents context switching, protects limited budgets, and ensures launches include the basics: store readiness, messaging, and tracking.<\/p>\n\n\n\n

                                7) What are common mistakes to avoid?<\/h3>\n\n\n\n

                                Common mistakes include over-scheduling (too many pushes), ignoring dependencies (tracking not ready), failing to log changes (no learning), and running major paid campaigns during risky releases (stability issues).<\/p>\n","protected":false},"excerpt":{"rendered":"

                                A **Mobile App Calendar** is a structured planning system that maps *what* mobile app marketing activities will happen, *when* they will happen, *where* they will run (channels), and *who* owns execution. In **Mobile & App Marketing**, it acts as the operational backbone that keeps app updates, user acquisition campaigns, ASO work, push notifications, CRM messaging, in-app events, and measurement aligned to business goals.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1900],"tags":[],"class_list":["post-8664","post","type-post","status-publish","format-standard","hentry","category-mobile-app-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8664"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8664\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}