{"id":8631,"date":"2026-03-26T12:57:52","date_gmt":"2026-03-26T12:57:52","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/purchase-event\/"},"modified":"2026-03-26T12:57:52","modified_gmt":"2026-03-26T12:57:52","slug":"purchase-event","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/purchase-event\/","title":{"rendered":"Purchase Event: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Mobile & App Marketing"},"content":{"rendered":"\n

A Purchase Event<\/strong> is the moment your app records that a user completed a transaction\u2014such as buying a product, unlocking premium features, or starting a paid subscription. In Mobile & App Marketing<\/strong>, this single data point is often the most business-critical conversion because it connects marketing spend and user experience directly to revenue.<\/p>\n\n\n\n

Purchase behavior in apps is multi-step and cross-channel: users may discover your app through paid ads, browse features, abandon checkout, and later buy after a push notification or email reminder. That\u2019s why a well-defined Purchase Event<\/strong> matters in modern Mobile & App Marketing<\/strong> strategy: it powers accurate attribution, performance optimization, audience building, lifecycle messaging, and forecasting\u2014without relying on guesswork.<\/p>\n\n\n\n

What Is Purchase Event?<\/h2>\n\n\n\n

A Purchase Event<\/strong> is a tracked analytics event that fires when a user successfully completes a purchase flow in a mobile app (or app-linked experience). It typically includes structured details such as what was bought, how much was paid, the currency, and identifiers that help reconcile the purchase across systems.<\/p>\n\n\n\n

At its core, the concept is simple: a Purchase Event is your \u201cproof of value\u201d moment<\/strong>\u2014the conversion that signals monetization. Business-wise, it represents realized revenue (or a strong proxy for it, depending on your business model) and is often the anchor for calculating customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).<\/p>\n\n\n\n

In Mobile & App Marketing<\/strong>, the Purchase Event<\/strong> sits at the bottom of many funnels (install \u2192 onboarding \u2192 engagement \u2192 checkout \u2192 purchase). Inside Mobile & App Marketing<\/strong>, it also acts as the key feedback loop for creative testing, campaign bidding, and retention strategy.<\/p>\n\n\n\n

Why Purchase Event Matters in Mobile & App Marketing<\/h2>\n\n\n\n

In Mobile & App Marketing<\/strong>, you can optimize many things\u2014click-through rate, installs, sessions, add-to-cart\u2014but revenue outcomes are what keep businesses alive. The Purchase Event<\/strong> is the most direct, least ambiguous indicator that marketing and product are creating value.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Budget efficiency:<\/strong> Campaigns optimized to a real Purchase Event<\/strong> generally outperform campaigns optimized to softer signals (like installs) because the system learns what produces paying users.<\/li>\n
  • Attribution integrity:<\/strong> Your purchase conversion data is used to decide which channels, creatives, and audiences deserve credit\u2014critical for scaling spend responsibly in Mobile & App Marketing<\/strong>.<\/li>\n
  • Lifecycle and retention:<\/strong> Purchase behavior segments users into cohorts (first-time buyers, repeat purchasers, subscribers), enabling tailored messaging and in-app experiences.<\/li>\n
  • Competitive advantage:<\/strong> Teams that accurately instrument and analyze the Purchase Event<\/strong> can iterate faster, avoid false positives, and out-learn competitors who optimize to vanity metrics.<\/li>\n<\/ul>\n\n\n\n

    How Purchase Event Works<\/h2>\n\n\n\n

    A Purchase Event<\/strong> is conceptual, but it follows a practical workflow across product, analytics, and marketing operations:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger (user completes payment)<\/strong>\n – The user completes checkout (card, wallet, in-app purchase, carrier billing, etc.).\n – The app receives confirmation from the payment layer (store or payment processor).<\/p>\n<\/li>\n

    2. \n

      Processing (validation and event creation)<\/strong>\n – The app (or backend) validates the transaction to reduce fraud and duplicates.\n – The analytics layer constructs the Purchase Event<\/strong> payload (value, currency, item details, order ID, receipt info, and user identifiers as allowed).<\/p>\n<\/li>\n

    3. \n

      Execution (distribution to measurement and activation systems)<\/strong>\n – The event is sent to analytics, attribution, and data platforms.\n – Marketing platforms may receive the Purchase Event<\/strong> for optimization and audience building (depending on permissions and integrations).<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome (measurement and action)<\/strong>\n – Teams use the Purchase Event<\/strong> to compute ROAS, LTV, funnel drop-off, and cohort retention.\n – Automated systems can trigger post-purchase flows (receipts, onboarding, cross-sell, churn prevention).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      In Mobile & App Marketing<\/strong>, the quality of this workflow determines whether you can trust performance reporting and whether optimization systems learn the right signals.<\/p>\n\n\n\n

      Key Components of Purchase Event<\/h2>\n\n\n\n

      A reliable Purchase Event<\/strong> depends on more than \u201cthe event fired.\u201d It requires consistent definitions, clean data, and aligned teams.<\/p>\n\n\n\n

      Data fields (recommended fundamentals)<\/h3>\n\n\n\n
        \n
      • Transaction identifier:<\/strong> Order ID \/ receipt ID (for deduplication and reconciliation)<\/li>\n
      • Value and currency:<\/strong> Gross revenue, net revenue (if available), currency code<\/li>\n
      • Items:<\/strong> Product IDs, categories, quantity, price per item<\/li>\n
      • Purchase type:<\/strong> One-time purchase, subscription start, renewal, upgrade<\/li>\n
      • Context:<\/strong> App version, platform, country\/region, payment method (as appropriate)<\/li>\n
      • User\/account identifiers:<\/strong> A stable user ID (where permitted), plus device identifiers handled with privacy compliance<\/li>\n<\/ul>\n\n\n\n

        Systems commonly involved<\/h3>\n\n\n\n
          \n
        • App instrumentation layer:<\/strong> Event SDKs or internal telemetry<\/li>\n
        • Backend services:<\/strong> Receipt validation, order management, entitlement provisioning<\/li>\n
        • Analytics and BI:<\/strong> Aggregation, cohorting, dashboards, forecasting<\/li>\n
        • Attribution and campaign optimization:<\/strong> Connecting the Purchase Event<\/strong> back to marketing touchpoints in Mobile & App Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n

          Governance and responsibilities<\/h3>\n\n\n\n
            \n
          • Product + Engineering:<\/strong> Define what counts as a \u201cpurchase,\u201d ensure accurate triggering, prevent duplicates<\/li>\n
          • Marketing + Growth:<\/strong> Specify required fields, conversion windows, and optimization goals<\/li>\n
          • Analytics \/ Data:<\/strong> Maintain event taxonomy, QA, monitoring, and reporting consistency<\/li>\n<\/ul>\n\n\n\n

            Types of Purchase Event<\/h2>\n\n\n\n

            \u201cTypes\u201d vary by business model and measurement needs. In Mobile & App Marketing<\/strong>, the most useful distinctions are:<\/p>\n\n\n\n

              \n
            1. \n

              First purchase vs. repeat purchase<\/strong>\n – First-time buyer events are often used for acquisition optimization.\n – Repeat purchases inform retention, loyalty, and LTV modeling.<\/p>\n<\/li>\n

            2. \n

              One-time purchase vs. subscription<\/strong>\n – One-time purchases (ecommerce, digital goods) typically map to immediate revenue.\n – Subscriptions require careful separation of subscription start<\/strong>, renewal<\/strong>, trial conversion<\/strong>, and cancellation<\/strong> to avoid misleading ROAS.<\/p>\n<\/li>\n

            3. \n

              In-app purchase vs. external checkout<\/strong>\n – Some apps use store-mediated payments; others send users to web checkout or invoicing.\n – The Purchase Event<\/strong> should reflect successful entitlement, not just \u201cpayment initiated.\u201d<\/p>\n<\/li>\n

            4. \n

              Gross revenue vs. net revenue<\/strong>\n – Gross is what the user paid; net accounts for fees, refunds, and revenue share.\n – Decide which value the Purchase Event<\/strong> should send to marketing optimization versus finance reporting.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Real-World Examples of Purchase Event<\/h2>\n\n\n\n

              Example 1: Subscription app optimizing paid acquisition<\/h3>\n\n\n\n

              A fitness app runs paid user acquisition and wants to optimize for paying subscribers, not just installs. The team tracks a Purchase Event<\/strong> when a user completes a subscription purchase (or converts from trial to paid, depending on the plan). In Mobile & App Marketing<\/strong>, this event is used to:\n– Train campaign bidding toward high-intent audiences\n– Compare creative performance by subscriber conversion rate\n– Trigger post-purchase onboarding flows to reduce early churn<\/p>\n\n\n\n

              Example 2: Retail app measuring cart recovery and push effectiveness<\/h3>\n\n\n\n

              A retail app tracks add-to-cart, checkout-start, and the final Purchase Event<\/strong> with order ID and revenue. Analysts identify a drop-off at payment selection. The marketing team uses Mobile & App Marketing<\/strong> tactics\u2014like push notifications and in-app messages\u2014to bring users back. The Purchase Event<\/strong> then measures:\n– Incremental lift from recovery campaigns\n– Time-to-purchase after notification\n– Revenue per message sent (to avoid spamming)<\/p>\n\n\n\n

              Example 3: Marketplace app preventing double-counting and reporting errors<\/h3>\n\n\n\n

              A marketplace app sees inflated revenue in dashboards because the Purchase Event<\/strong> fires both on the client and the server. Engineering implements server-side deduplication using order ID and a single source of truth. In Mobile & App Marketing<\/strong>, this prevents:\n– Overstated ROAS that leads to overspending\n– Incorrect audience building (e.g., counting one buyer as two)\n– Broken A\/B test conclusions<\/p>\n\n\n\n

              Benefits of Using Purchase Event<\/h2>\n\n\n\n

              A well-instrumented Purchase Event<\/strong> improves both marketing performance and operational clarity:<\/p>\n\n\n\n

                \n
              • Better optimization:<\/strong> Campaigns can be optimized toward actual revenue outcomes, not proxy metrics.<\/li>\n
              • More accurate ROAS and CAC:<\/strong> Spending decisions become grounded in measurable results.<\/li>\n
              • Faster experimentation:<\/strong> A consistent Purchase Event<\/strong> enables clean A\/B testing across onboarding, pricing, and checkout UX.<\/li>\n
              • Improved customer experience:<\/strong> Post-purchase confirmations, entitlement delivery, and personalized recommendations depend on trustworthy purchase signals.<\/li>\n
              • Stronger lifecycle marketing:<\/strong> Segments based on Purchase Event<\/strong> timing and value support smarter messaging, win-back, and upsell strategies in Mobile & App Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Purchase Event<\/h2>\n\n\n\n

                The Purchase Event<\/strong> is powerful, but it is also one of the easiest events to get wrong.<\/p>\n\n\n\n

                  \n
                • Duplicate events:<\/strong> Client retries, network errors, and server callbacks can double-count purchases without strict deduplication.<\/li>\n
                • Refunds and chargebacks:<\/strong> Revenue recognition can change after the initial Purchase Event<\/strong>, requiring reconciliation.<\/li>\n
                • Attribution ambiguity:<\/strong> Users often purchase days later, after multiple touchpoints; conversion windows and modeling choices affect reported performance.<\/li>\n
                • Cross-device behavior:<\/strong> Users may discover on one device and purchase on another, complicating measurement in Mobile & App Marketing<\/strong>.<\/li>\n
                • Privacy and consent constraints:<\/strong> Data minimization, consent requirements, and platform restrictions can limit identifiers and sharing.<\/li>\n
                • Currency and tax complexity:<\/strong> Multi-region apps must handle currency conversion and consistent reporting logic.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Purchase Event<\/h2>\n\n\n\n

                  To make your Purchase Event<\/strong> dependable and actionable in Mobile & App Marketing<\/strong>, focus on definition, integrity, and ongoing QA.<\/p>\n\n\n\n

                    \n
                  1. \n

                    Define \u201cpurchase\u201d precisely<\/strong>\n – Decide whether the Purchase Event<\/strong> fires at payment success, entitlement granted, or after receipt validation.\n – Document edge cases: retries, pending states, failed payments, partial fulfillments.<\/p>\n<\/li>\n

                  2. \n

                    Implement deduplication<\/strong>\n – Use a stable transaction\/order ID.\n – Prefer a single authoritative source (often server-side) for final purchase confirmation.<\/p>\n<\/li>\n

                  3. \n

                    Send complete, consistent parameters<\/strong>\n – Always include value and currency.\n – Include item identifiers for product-level analysis and merchandising.<\/p>\n<\/li>\n

                  4. \n

                    Separate subscription milestones<\/strong>\n – Track subscription start, renewal, upgrade\/downgrade, trial conversion, and cancellation distinctly.\n – Use the right milestone for acquisition optimization versus retention analytics.<\/p>\n<\/li>\n

                  5. \n

                    Monitor data quality continuously<\/strong>\n – Set alerts for spikes\/drops in Purchase Event<\/strong> volume, conversion rate, or average order value.\n – Validate totals against finance or payment dashboards to catch drift.<\/p>\n<\/li>\n

                  6. \n

                    Respect privacy by design<\/strong>\n – Minimize personal data in the event payload.\n – Align data sharing with user consent and regional requirements.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Purchase Event<\/h2>\n\n\n\n

                    While the Purchase Event<\/strong> is a concept, operationalizing it in Mobile & App Marketing<\/strong> typically involves a stack of systems:<\/p>\n\n\n\n

                      \n
                    • Analytics tools:<\/strong> Collect event streams, support funnel analysis, cohorts, and retention reporting around the Purchase Event<\/strong>.<\/li>\n
                    • Mobile attribution tools (MMP category):<\/strong> Connect purchases back to acquisition sources and support campaign optimization using the Purchase Event<\/strong> as a conversion signal.<\/li>\n
                    • Customer data platforms (CDP category):<\/strong> Unify user profiles, manage identity resolution, and route Purchase Event<\/strong> data to downstream tools.<\/li>\n
                    • Marketing automation and messaging:<\/strong> Trigger push notifications, in-app messages, and emails based on purchase behavior and value tiers.<\/li>\n
                    • Ad platforms and conversion APIs:<\/strong> Use purchase conversions to optimize bidding and create audiences (subject to privacy and consent).<\/li>\n
                    • Reporting dashboards \/ BI:<\/strong> Combine product, marketing, and finance views for revenue performance monitoring.<\/li>\n
                    • Fraud prevention and payment systems:<\/strong> Validate transactions and handle refunds\/chargebacks that may adjust outcomes tied to the Purchase Event<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                      Metrics Related to Purchase Event<\/h2>\n\n\n\n

                      Once you track a Purchase Event<\/strong> correctly, you can derive high-signal KPIs that drive decision-making in Mobile & App Marketing<\/strong>:<\/p>\n\n\n\n

                        \n
                      • Purchase conversion rate:<\/strong> Purchases \u00f7 relevant population (installs, active users, checkout starters)<\/li>\n
                      • Revenue per user (RPU) \/ ARPU:<\/strong> Average revenue per user over a period<\/li>\n
                      • Average order value (AOV):<\/strong> Revenue \u00f7 number of Purchase Event<\/strong> instances<\/li>\n
                      • ROAS:<\/strong> Revenue attributed to ads \u00f7 ad spend (often anchored on the Purchase Event<\/strong>)<\/li>\n
                      • CAC (for purchasers):<\/strong> Spend \u00f7 number of purchasers (or first-time buyers)<\/li>\n
                      • Time to purchase:<\/strong> Time from install or first session to Purchase Event<\/strong><\/li>\n
                      • Repeat purchase rate:<\/strong> Share of buyers who generate additional Purchase Event<\/strong> activity<\/li>\n
                      • Refund rate:<\/strong> Refunds \u00f7 purchases (important for net revenue accuracy)<\/li>\n<\/ul>\n\n\n\n

                        Future Trends of Purchase Event<\/h2>\n\n\n\n

                        The Purchase Event<\/strong> is evolving alongside privacy, automation, and AI-driven optimization in Mobile & App Marketing<\/strong>.<\/p>\n\n\n\n

                          \n
                        • More modeled measurement:<\/strong> As deterministic identifiers become less available, teams will rely more on aggregated and modeled attribution while still using the Purchase Event<\/strong> as the anchor outcome.<\/li>\n
                        • Server-to-server validation as standard:<\/strong> To improve accuracy and reduce fraud, more apps will shift purchase confirmation server-side.<\/li>\n
                        • AI-assisted insights:<\/strong> AI will help detect anomalies (drops, duplication, suspicious spikes), predict LTV from early Purchase Event<\/strong> signals, and recommend segments for personalization.<\/li>\n
                        • Real-time personalization:<\/strong> Purchase-driven recommendations and next-best-action flows will increasingly happen within seconds of the Purchase Event<\/strong>.<\/li>\n
                        • Stricter data governance:<\/strong> Expect tighter controls on what purchase data can be shared, with greater emphasis on consent, minimization, and auditability.<\/li>\n<\/ul>\n\n\n\n

                          Purchase Event vs Related Terms<\/h2>\n\n\n\n

                          Understanding nearby concepts prevents measurement confusion:<\/p>\n\n\n\n

                            \n
                          • Purchase Event vs Conversion<\/strong><\/li>\n
                          • A conversion is any desired action (install, signup, trial start, purchase).<\/li>\n
                          • \n

                            A Purchase Event<\/strong> is a specific conversion tied to monetization and transaction completion.<\/p>\n<\/li>\n

                          • \n

                            Purchase Event vs In-App Purchase (IAP)<\/strong><\/p>\n<\/li>\n

                          • In-app purchase describes a payment method\/channel (often store-mediated).<\/li>\n
                          • \n

                            A Purchase Event<\/strong> is the tracked analytics record that a purchase occurred, regardless of payment rail.<\/p>\n<\/li>\n

                          • \n

                            Purchase Event vs Order Completed \/ Transaction<\/strong><\/p>\n<\/li>\n

                          • \u201cOrder completed\u201d is often a business\/commerce concept.<\/li>\n
                          • A Purchase Event<\/strong> is the analytics implementation of that concept, designed for measurement and activation in Mobile & App Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                            Who Should Learn Purchase Event<\/h2>\n\n\n\n

                            A strong grasp of Purchase Event<\/strong> benefits multiple roles:<\/p>\n\n\n\n

                              \n
                            • Marketers and growth teams:<\/strong> To optimize campaigns toward revenue and interpret ROAS correctly in Mobile & App Marketing<\/strong>.<\/li>\n
                            • Analysts and data teams:<\/strong> To build reliable funnels, cohorts, and LTV models anchored on the Purchase Event<\/strong>.<\/li>\n
                            • Agencies:<\/strong> To prove performance, diagnose tracking issues, and scale spend without inflated reporting.<\/li>\n
                            • Founders and business owners:<\/strong> To understand what drives paying users and to allocate budget with confidence.<\/li>\n
                            • Developers and product teams:<\/strong> To instrument the Purchase Event<\/strong> accurately, prevent duplicates, and ensure entitlements match transactions.<\/li>\n<\/ul>\n\n\n\n

                              Summary of Purchase Event<\/h2>\n\n\n\n

                              A Purchase Event<\/strong> is the tracked moment a user successfully completes a transaction in your app. It matters because it is the clearest revenue-linked conversion signal for measurement, attribution, and optimization. In Mobile & App Marketing<\/strong>, the Purchase Event<\/strong> sits at the center of ROAS, CAC, cohort analysis, and lifecycle personalization. When defined carefully, validated reliably, and monitored continuously, it becomes the foundation for scalable Mobile & App Marketing<\/strong> performance and trustworthy decision-making.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is a Purchase Event in a mobile app?<\/h3>\n\n\n\n

                              A Purchase Event<\/strong> is an analytics event that records a successfully completed transaction, typically including revenue value, currency, and a transaction ID so teams can measure and optimize performance accurately.<\/p>\n\n\n\n

                              2) When should a Purchase Event fire\u2014client-side or server-side?<\/h3>\n\n\n\n

                              Ideally, it should be confirmed server-side (or at least validated) to reduce duplicates and fraud. Client-side firing can be useful for speed, but it needs strict deduplication and reconciliation.<\/p>\n\n\n\n

                              3) How does Mobile & App Marketing use Purchase Event data?<\/h3>\n\n\n\n

                              Mobile & App Marketing<\/strong> uses Purchase Event<\/strong> data to optimize ad campaigns, attribute revenue to channels and creatives, build purchaser audiences, and trigger post-purchase messaging and personalization.<\/p>\n\n\n\n

                              4) Should refunds be included in Purchase Event reporting?<\/h3>\n\n\n\n

                              Track the initial Purchase Event<\/strong> as the purchase, then separately track refunds\/chargebacks (or net revenue adjustments). This keeps acquisition optimization stable while enabling accurate finance-aligned reporting.<\/p>\n\n\n\n

                              5) What parameters should I include in a Purchase Event?<\/h3>\n\n\n\n

                              At minimum: transaction ID, revenue value, currency, and item\/product identifiers. If relevant, include purchase type (subscription vs one-time), quantity, and context like country and app version.<\/p>\n\n\n\n

                              6) Why do my Purchase Event numbers not match my payment dashboard?<\/h3>\n\n\n\n

                              Common causes include duplicate firing, timezone differences, missing refunds, test transactions, currency conversion issues, or reporting delays. Reconcile using transaction IDs and align on gross vs net definitions.<\/p>\n\n\n\n

                              7) Can I optimize campaigns on purchases if purchase volume is low?<\/h3>\n\n\n\n

                              Yes, but you may need a layered approach: optimize initially to a higher-volume proxy (like checkout start), then graduate to the Purchase Event<\/strong> as volume grows, while using longer windows and LTV-informed bidding where possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              A **Purchase Event** is the moment your app records that a user completed a transaction\u2014such as buying a product, unlocking premium features, or starting a paid subscription. In **Mobile & App Marketing**, this single data point is often the most business-critical conversion because it connects marketing spend and user experience directly to revenue.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1900],"tags":[],"class_list":["post-8631","post","type-post","status-publish","format-standard","hentry","category-mobile-app-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8631"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8631\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}