{"id":8620,"date":"2026-03-26T12:30:51","date_gmt":"2026-03-26T12:30:51","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/non-subscriber-conversion\/"},"modified":"2026-03-26T12:30:51","modified_gmt":"2026-03-26T12:30:51","slug":"non-subscriber-conversion","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/non-subscriber-conversion\/","title":{"rendered":"Non-subscriber Conversion: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Mobile & App Marketing"},"content":{"rendered":"\n

Non-subscriber Conversion is the practice of measuring and improving the actions taken by users who do not<\/strong> currently have an active subscription\u2014especially in apps that use freemium, trial, or subscription-led revenue models. In Mobile & App Marketing<\/strong>, this concept helps teams understand how free users, lapsed subscribers, anonymous visitors, and trial users move toward meaningful outcomes like activation, purchase, account creation, or upgrading to a subscription.<\/p>\n\n\n\n

Non-subscriber Conversion matters because most app audiences are non-subscribers at any given moment. For modern Mobile & App Marketing<\/strong> teams, separating subscriber behavior from non-subscriber behavior prevents misleading averages, improves targeting, and makes growth decisions more profitable. It also strengthens lifecycle strategies by clarifying which experiences and messages actually move non-subscribers forward.<\/p>\n\n\n\n

What Is Non-subscriber Conversion?<\/h2>\n\n\n\n

Non-subscriber Conversion is a conversion event (or conversion rate) calculated specifically for the non-subscriber cohort<\/strong>\u2014users who have no active paid subscription at the time of the action. The \u201cconversion\u201d can be defined in different ways depending on the business model, including:<\/p>\n\n\n\n

    \n
  • Starting a free trial <\/li>\n
  • Purchasing a subscription <\/li>\n
  • Completing onboarding or an activation milestone <\/li>\n
  • Making a one-time purchase (IAP) <\/li>\n
  • Creating an account or verifying an email <\/li>\n
  • Becoming a marketing opt-in (push, email, SMS) <\/li>\n<\/ul>\n\n\n\n

    The core idea is simple: track outcomes for non-subscribers separately<\/strong> because their intent, friction points, and value drivers differ from subscribers. In Mobile & App Marketing<\/strong>, Non-subscriber Conversion sits inside the broader acquisition and lifecycle funnel, connecting top-of-funnel traffic and installs to revenue and retention outcomes.<\/p>\n\n\n\n

    Why Non-subscriber Conversion Matters in Mobile & App Marketing<\/h2>\n\n\n\n

    In subscription apps, the biggest growth lever often isn\u2019t \u201cmore installs,\u201d but \u201cmore conversions from the non-subscriber base.\u201d Non-subscriber Conversion is strategically important because it:<\/p>\n\n\n\n

      \n
    • Improves targeting and personalization:<\/strong> Messaging that resonates with a paying subscriber can be irrelevant\u2014or harmful\u2014to a non-subscriber. <\/li>\n
    • Protects ROI:<\/strong> By tracking Non-subscriber Conversion separately, paid media teams can optimize toward outcomes that truly generate incremental revenue. <\/li>\n
    • Reduces funnel blind spots:<\/strong> Aggregate conversion rates can hide the fact that subscribers convert at high rates while non-subscribers stall. <\/li>\n
    • Creates competitive advantage:<\/strong> Teams that diagnose non-subscriber friction (paywall timing, onboarding gaps, offer mismatch) iterate faster and waste less spend.<\/li>\n<\/ul>\n\n\n\n

      For Mobile & App Marketing<\/strong>, this is also a measurement discipline: it ensures growth experiments are evaluated on the right population, with the right baseline.<\/p>\n\n\n\n

      How Non-subscriber Conversion Works<\/h2>\n\n\n\n

      Non-subscriber Conversion is more practical than theoretical: it\u2019s a way to structure a funnel around a specific user state (non-subscriber). A typical workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger (identify the cohort and moment)<\/strong>\n A user is classified as a non-subscriber (no active subscription entitlement). Triggers could include first open, completion of onboarding, reaching a content limit, hitting a feature gate, or returning after inactivity.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing (define conversion and diagnose drop-offs)<\/strong>\n The team defines the conversion event (e.g., \u201cstart_trial,\u201d \u201cpurchase_subscription,\u201d \u201ccreate_account\u201d) and builds a funnel segmented by subscription status. They examine step-level drop-offs and segment differences (source, country, device, landing screen).<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application (optimize the experience and messaging)<\/strong>\n The app and marketing stack deliver tailored experiences: paywall variants, onboarding improvements, offer testing, push\/email journeys, retargeting audiences, and in-app prompts designed specifically for non-subscribers.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome (measure lift and business impact)<\/strong>\n The team measures Non-subscriber Conversion rate, incremental lift versus control, downstream revenue, retention, and payback period\u2014then rolls learnings into creative, product UX, and lifecycle automation.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In Mobile & App Marketing<\/strong>, the key is consistency: the cohort definition (non-subscriber) must match across analytics, attribution, and lifecycle systems.<\/p>\n\n\n\n

        Key Components of Non-subscriber Conversion<\/h2>\n\n\n\n

        Strong Non-subscriber Conversion programs rely on clear definitions, reliable data, and coordinated execution across product and marketing. Common components include:<\/p>\n\n\n\n

        Data inputs and tracking<\/h3>\n\n\n\n
          \n
        • Subscription entitlement status (active, trialing, lapsed, never subscribed) <\/li>\n
        • Event instrumentation (onboarding steps, paywall views, purchases, trial starts) <\/li>\n
        • Acquisition metadata (campaign, channel, creative, referrer) <\/li>\n
        • User context (country, platform, app version, language)<\/li>\n<\/ul>\n\n\n\n

          Systems and processes<\/h3>\n\n\n\n
            \n
          • Funnel analysis and cohort reporting (non-subscribers vs subscribers) <\/li>\n
          • Experimentation process (A\/B testing paywalls, onboarding, offers) <\/li>\n
          • Lifecycle journeys (push\/email\/in-app sequences for non-subscribers) <\/li>\n
          • Attribution and incrementality evaluation for paid media<\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n
              \n
            • Product analytics defines events, properties, and quality checks <\/li>\n
            • Growth marketing manages acquisition optimization and retargeting <\/li>\n
            • CRM\/lifecycle marketing builds non-subscriber journeys <\/li>\n
            • Product and design own UX changes that reduce friction <\/li>\n
            • Finance\/ops validates revenue recognition and LTV assumptions<\/li>\n<\/ul>\n\n\n\n

              In Mobile & App Marketing<\/strong>, Non-subscriber Conversion is often the shared metric that aligns these teams around one outcome.<\/p>\n\n\n\n

              Types of Non-subscriber Conversion<\/h2>\n\n\n\n

              Non-subscriber Conversion doesn\u2019t have one universal \u201ctype,\u201d but in practice it\u2019s useful to break it into common conversion contexts:<\/p>\n\n\n\n

              1) Non-subscriber to subscriber (upgrade conversion)<\/h3>\n\n\n\n

              The classic subscription outcome: a free user purchases a subscription or starts a trial that leads to paid.<\/p>\n\n\n\n

              2) Non-subscriber activation conversion<\/h3>\n\n\n\n

              A non-subscriber completes a meaningful activation milestone\u2014such as finishing onboarding, saving a first item, completing a first workout, or reaching a \u201cwow moment.\u201d This is often the best leading indicator for later monetization.<\/p>\n\n\n\n

              3) Non-subscriber monetization without subscription<\/h3>\n\n\n\n

              For hybrid apps, a non-subscriber may convert via one-time purchases, consumables, tips, or ad-based value events (e.g., rewarded video completion tied to revenue models).<\/p>\n\n\n\n

              4) Non-subscriber identity and opt-in conversion<\/h3>\n\n\n\n

              A non-subscriber converts by creating an account, verifying email, enabling push notifications, or consenting to personalized experiences\u2014actions that increase future conversion probability.<\/p>\n\n\n\n

              These distinctions help Mobile & App Marketing<\/strong> teams pick the right primary KPI for each funnel stage and business model.<\/p>\n\n\n\n

              Real-World Examples of Non-subscriber Conversion<\/h2>\n\n\n\n

              Example 1: Freemium fitness app improving trial starts<\/h3>\n\n\n\n

              A fitness app notices strong install volume but weak Non-subscriber Conversion to \u201cstart trial.\u201d Funnel analysis shows a sharp drop after users see the paywall too early. The team tests a revised onboarding that delivers one free workout and a progress summary before showing the offer. The result is higher trial starts and better downstream retention because users experience value before being asked to pay.<\/p>\n\n\n\n

              Example 2: Mobile game optimizing non-subscriber purchase behavior<\/h3>\n\n\n\n

              A game sells optional starter packs. The team tracks Non-subscriber Conversion to \u201cfirst purchase\u201d and segments by acquisition source. They discover one paid channel drives many installs but low first-purchase conversion. They adjust creatives to set accurate expectations, add an in-game offer after the first win, and measure lift by cohort. The channel becomes profitable without increasing spend.<\/p>\n\n\n\n

              Example 3: Media app converting anonymous users to account creation<\/h3>\n\n\n\n

              A news app allows limited reading for non-subscribers. Instead of pushing subscription immediately, the team focuses Non-subscriber Conversion on \u201ccreate account\u201d and \u201cenable push.\u201d Once identity and opt-ins increase, they run personalized topic alerts and timed subscription prompts. In Mobile & App Marketing<\/strong>, this staged approach often outperforms aggressive paywalls for cold audiences.<\/p>\n\n\n\n

              Benefits of Using Non-subscriber Conversion<\/h2>\n\n\n\n

              When teams operationalize Non-subscriber Conversion, they typically see benefits across performance and customer experience:<\/p>\n\n\n\n

                \n
              • Higher revenue efficiency:<\/strong> Spend shifts toward cohorts and messages that actually convert non-subscribers. <\/li>\n
              • Lower customer acquisition cost (CAC):<\/strong> Better onboarding and offer relevance can lift conversion without buying more traffic. <\/li>\n
              • Faster experimentation cycles:<\/strong> Clear segmentation makes test results easier to interpret and act on. <\/li>\n
              • Better user experience:<\/strong> Non-subscribers receive value-first prompts instead of repetitive, premature paywalls. <\/li>\n
              • Improved forecasting:<\/strong> Separating subscriber and non-subscriber behavior produces more accurate LTV and payback models.<\/li>\n<\/ul>\n\n\n\n

                In Mobile & App Marketing<\/strong>, these gains compound because small improvements at the non-subscriber stage affect every downstream metric.<\/p>\n\n\n\n

                Challenges of Non-subscriber Conversion<\/h2>\n\n\n\n

                Non-subscriber Conversion is powerful, but it\u2019s easy to measure incorrectly or optimize in ways that hurt long-term value. Common challenges include:<\/p>\n\n\n\n

                  \n
                • Ambiguous cohort definitions:<\/strong> \u201cNon-subscriber\u201d must account for trials, grace periods, refunds, family sharing, and entitlement delays. <\/li>\n
                • Attribution limitations:<\/strong> Privacy changes and platform restrictions can reduce deterministic attribution, making it harder to tie spend to Non-subscriber Conversion. <\/li>\n
                • Short-term bias:<\/strong> Aggressive discounts may raise immediate conversion but reduce LTV or increase churn. <\/li>\n
                • Cross-device and identity gaps:<\/strong> A user might install on mobile, subscribe on web, and appear \u201cnon-subscriber\u201d if identity resolution is weak. <\/li>\n
                • Instrumentation and QA debt:<\/strong> Missing events (paywall_view, purchase_success, trial_start) can break funnels and mislead decision-making.<\/li>\n<\/ul>\n\n\n\n

                  Teams in Mobile & App Marketing<\/strong> need measurement rigor and a clear experimentation cadence to avoid optimizing noise.<\/p>\n\n\n\n

                  Best Practices for Non-subscriber Conversion<\/h2>\n\n\n\n

                  To improve Non-subscriber Conversion sustainably, focus on controlled experimentation and value-first experiences:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Define the cohort precisely<\/strong>\n Document what counts as non-subscriber (never subscribed, lapsed, trial expired) and keep the logic consistent across analytics and lifecycle tools.<\/p>\n<\/li>\n

                  2. \n

                    Choose one primary conversion per funnel stage<\/strong>\n Early stage: activation. Mid stage: trial start or account creation. Late stage: purchase. This avoids diluted optimization.<\/p>\n<\/li>\n

                  3. \n

                    Instrument the full path, not just the purchase<\/strong>\n Track paywall impressions, offer selection, checkout starts, payment failures, and post-purchase entitlement confirmation.<\/p>\n<\/li>\n

                  4. \n

                    Personalize by intent and context<\/strong>\n Use content interest, session depth, and feature usage to choose when to prompt and what to offer\u2014especially in Mobile & App Marketing<\/strong> where moments matter.<\/p>\n<\/li>\n

                  5. \n

                    Test paywall timing and framing<\/strong>\n Compare early vs delayed paywalls, feature-gated vs content-gated models, and benefit-led messaging vs price-led messaging.<\/p>\n<\/li>\n

                  6. \n

                    Measure incrementality for paid and lifecycle campaigns<\/strong>\n Use holdouts or geo splits where feasible to ensure your Non-subscriber Conversion lift is real, not just shifting conversions that would have happened anyway.<\/p>\n<\/li>\n

                  7. \n

                    Protect long-term value<\/strong>\n Track churn, refunds, and retention for converted cohorts. The best Non-subscriber Conversion strategy creates durable subscribers, not temporary spikes.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Non-subscriber Conversion<\/h2>\n\n\n\n

                    Non-subscriber Conversion is typically enabled by a stack of systems rather than a single tool. In Mobile & App Marketing<\/strong>, common tool categories include:<\/p>\n\n\n\n

                      \n
                    • Product analytics tools:<\/strong> Funnel analysis, cohorting, event debugging, and segmentation by subscription status. <\/li>\n
                    • Mobile measurement and attribution platforms:<\/strong> Campaign tracking, SKAN-style reporting (where applicable), and audience performance by channel. <\/li>\n
                    • A\/B testing and experimentation platforms:<\/strong> Paywall tests, onboarding variants, feature-gate experiments, and incremental lift measurement. <\/li>\n
                    • Lifecycle automation tools:<\/strong> Push notifications, in-app messaging, email\/SMS journeys, and audience segmentation for non-subscribers. <\/li>\n
                    • Data warehouse + BI dashboards:<\/strong> A unified source of truth for subscriptions, revenue, cohort retention, and reporting. <\/li>\n
                    • CRM and customer data platforms (CDPs):<\/strong> Identity resolution and profile enrichment to connect web, app, and subscription systems.<\/li>\n<\/ul>\n\n\n\n

                      The goal is operational clarity: everyone should see the same Non-subscriber Conversion definition and metrics.<\/p>\n\n\n\n

                      Metrics Related to Non-subscriber Conversion<\/h2>\n\n\n\n

                      Non-subscriber Conversion can be a single rate, but it\u2019s most actionable when supported by a measurement set:<\/p>\n\n\n\n

                        \n
                      • Non-subscriber Conversion rate (NSCR):<\/strong> Non-subscribers who complete the target event \u00f7 total non-subscribers exposed to the opportunity. <\/li>\n
                      • Paywall view-to-purchase rate:<\/strong> Purchases \u00f7 paywall views for non-subscribers. <\/li>\n
                      • Trial start rate (non-subscribers):<\/strong> Trial starts \u00f7 eligible non-subscribers. <\/li>\n
                      • Activation rate:<\/strong> Non-subscribers reaching the activation milestone \u00f7 new non-subscribers. <\/li>\n
                      • Time-to-conversion:<\/strong> Median time from install\/first open to conversion for non-subscribers. <\/li>\n
                      • Retention by converted cohort:<\/strong> D7\/D30 retention for non-subscribers who converted vs those who didn\u2019t. <\/li>\n
                      • ARPU \/ LTV by cohort:<\/strong> Revenue per user and lifetime value for converted non-subscribers, segmented by channel and offer. <\/li>\n
                      • Incremental lift:<\/strong> Conversion difference versus control\/holdout to validate true impact.<\/li>\n<\/ul>\n\n\n\n

                        In Mobile & App Marketing<\/strong>, pairing conversion metrics with retention and LTV prevents \u201cconversion at any cost\u201d decisions.<\/p>\n\n\n\n

                        Future Trends of Non-subscriber Conversion<\/h2>\n\n\n\n

                        Non-subscriber Conversion is evolving as platforms, privacy, and user expectations change:<\/p>\n\n\n\n

                          \n
                        • AI-assisted personalization:<\/strong> Predictive models will better time prompts and tailor offers based on non-subscriber intent signals (content depth, feature usage, engagement cadence). <\/li>\n
                        • Automation with guardrails:<\/strong> More automated journey orchestration, paired with stronger governance to avoid spammy over-messaging. <\/li>\n
                        • Privacy-centric measurement:<\/strong> Greater reliance on aggregated reporting, modeled conversions, and on-device signals\u2014especially for acquisition optimization. <\/li>\n
                        • Experimentation maturity:<\/strong> More teams will adopt incrementality testing as standard, not optional, to validate Non-subscriber Conversion improvements. <\/li>\n
                        • Hybrid monetization strategies:<\/strong> Subscription + consumables + ads will make non-subscriber measurement more nuanced, pushing Mobile & App Marketing<\/strong> teams to define multiple conversion \u201cnorth stars\u201d by segment.<\/li>\n<\/ul>\n\n\n\n

                          The strongest programs will treat Non-subscriber Conversion as both a KPI and a system of learning.<\/p>\n\n\n\n

                          Non-subscriber Conversion vs Related Terms<\/h2>\n\n\n\n

                          Non-subscriber Conversion is often confused with adjacent metrics. The differences matter in practice:<\/p>\n\n\n\n

                            \n
                          • \n

                            Non-subscriber Conversion vs Subscription conversion<\/strong>\n Subscription conversion measures upgrades to paid. Non-subscriber Conversion can include subscription upgrades, but also activation, account creation, opt-ins, or one-time purchases\u2014so long as the converting user is a non-subscriber at the time.<\/p>\n<\/li>\n

                          • \n

                            Non-subscriber Conversion vs Activation rate<\/strong>\n Activation rate is typically an early-funnel milestone for new users. Non-subscriber Conversion is broader: it can include activation, but it also covers later actions like trial starts and purchases among non-subscribers.<\/p>\n<\/li>\n

                          • \n

                            Non-subscriber Conversion vs Overall conversion rate<\/strong>\n Overall conversion rate mixes subscribers and non-subscribers, which can inflate performance and hide issues. Non-subscriber Conversion isolates the cohort where most growth opportunities live in Mobile & App Marketing<\/strong>.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

                            Who Should Learn Non-subscriber Conversion<\/h2>\n\n\n\n

                            Non-subscriber Conversion is useful across roles because it connects product experience to revenue outcomes:<\/p>\n\n\n\n

                              \n
                            • Marketers:<\/strong> Optimize acquisition, retargeting, and lifecycle journeys with clearer segmentation. <\/li>\n
                            • Analysts:<\/strong> Build accurate funnels, cohorts, and incrementality readouts without subscriber bias. <\/li>\n
                            • Agencies:<\/strong> Report performance honestly and recommend changes that improve client unit economics. <\/li>\n
                            • Business owners and founders:<\/strong> Understand what drives sustainable growth beyond installs and top-line conversion averages. <\/li>\n
                            • Developers and product teams:<\/strong> Instrument events correctly, improve paywall flows, reduce checkout errors, and support experimentation.<\/li>\n<\/ul>\n\n\n\n

                              In Mobile & App Marketing<\/strong>, learning this concept helps teams speak the same language across product, marketing, and finance.<\/p>\n\n\n\n

                              Summary of Non-subscriber Conversion<\/h2>\n\n\n\n

                              Non-subscriber Conversion measures how effectively users without an active subscription take meaningful actions\u2014such as activation, trial starts, purchases, or opt-ins. It matters because non-subscribers represent the largest growth pool and behave differently than paying users. Within Mobile & App Marketing<\/strong>, Non-subscriber Conversion sharpens targeting, improves experimentation, and ties lifecycle execution to revenue and retention. Used well, it becomes a practical framework for building better funnels and more profitable growth.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is Non-subscriber Conversion in simple terms?<\/h3>\n\n\n\n

                              Non-subscriber Conversion is the rate (or count) of conversions completed by users who don\u2019t currently have an active subscription, measured separately from subscribers.<\/p>\n\n\n\n

                              2) Is Non-subscriber Conversion always about upgrading to a subscription?<\/h3>\n\n\n\n

                              No. It often includes subscription upgrades, but it can also include activation milestones, account creation, push opt-ins, or one-time purchases\u2014depending on what \u201cconversion\u201d means for your app.<\/p>\n\n\n\n

                              3) How does Mobile & App Marketing use Non-subscriber Conversion day to day?<\/h3>\n\n\n\n

                              Teams use it to segment funnels, personalize onboarding and paywalls, optimize campaigns, and evaluate lifecycle journeys specifically for users who haven\u2019t subscribed yet.<\/p>\n\n\n\n

                              4) What\u2019s the most common mistake when reporting Non-subscriber Conversion?<\/h3>\n\n\n\n

                              Mixing subscribers and non-subscribers in one \u201coverall conversion rate,\u201d which can mask problems in the non-subscriber experience and lead to poor optimization decisions.<\/p>\n\n\n\n

                              5) Which metric should I pair with Non-subscriber Conversion to avoid short-term optimization?<\/h3>\n\n\n\n

                              Pair it with retention (D7\/D30), refunds, churn, and cohort LTV. A conversion that doesn\u2019t retain rarely improves the business.<\/p>\n\n\n\n

                              6) How do I define \u201cnon-subscriber\u201d if I offer free trials?<\/h3>\n\n\n\n

                              Treat trial users as a distinct state (trialing) and decide whether your Non-subscriber Conversion reporting includes or excludes them. Document the rule and apply it consistently across tools.<\/p>\n\n\n\n

                              7) Can Non-subscriber Conversion be improved without increasing ad spend?<\/h3>\n\n\n\n

                              Yes. Many gains come from better onboarding, clearer value communication, improved paywall timing, fewer checkout errors, and more relevant lifecycle messaging to non-subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              Non-subscriber Conversion is the practice of measuring and improving the actions taken by users who do **not** currently have an active subscription\u2014especially in apps that use freemium, trial, or subscription-led revenue models. In **Mobile & App Marketing**, this concept helps teams understand how free users, lapsed subscribers, anonymous visitors, and trial users move toward meaningful outcomes like activation, purchase, account creation, or upgrading to a subscription.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1900],"tags":[],"class_list":["post-8620","post","type-post","status-publish","format-standard","hentry","category-mobile-app-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8620"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8620\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}