{"id":8576,"date":"2026-03-26T10:41:29","date_gmt":"2026-03-26T10:41:29","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/app-clip\/"},"modified":"2026-03-26T10:41:29","modified_gmt":"2026-03-26T10:41:29","slug":"app-clip","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/app-clip\/","title":{"rendered":"App Clip: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Mobile & App Marketing"},"content":{"rendered":"\n

An App Clip<\/strong> is a lightweight, instantly accessible slice of an iOS app that lets a user complete a task without downloading the full app. In Mobile & App Marketing<\/strong>, it\u2019s a powerful way to remove friction at the exact moment of intent\u2014when someone scans a code, taps an NFC tag, or clicks a link and just wants to do one thing quickly (pay, reserve, unlock, order, check in).<\/p>\n\n\n\n

For modern Mobile & App Marketing<\/strong>, the value is clear: acquisition costs rise when every journey starts with an app install. An App Clip<\/strong> changes the sequence. Instead of \u201cinstall first, value later,\u201d it delivers value immediately\u2014then earns the right to ask for the full install. That shift can improve conversion rates, reduce drop-offs, and create better first impressions in competitive categories.<\/p>\n\n\n\n

What Is App Clip?<\/h2>\n\n\n\n

An App Clip<\/strong> is an Apple framework that enables a small, fast-to-load app experience tied to a specific user task and invoked from the real world or a digital touchpoint. It is not a separate product from your iOS app; it\u2019s a streamlined experience built from your existing app codebase, designed to launch quickly and handle a focused workflow.<\/p>\n\n\n\n

Conceptually, an App Clip<\/strong> sits between a web landing page and a full native app. It offers more native capability and smoother UX than most mobile web flows, while avoiding the \u201cdownload barrier\u201d of an app install.<\/p>\n\n\n\n

From a business perspective, an App Clip<\/strong> is a conversion accelerator and a trial mechanism. It can:\n– capture high-intent demand (buy now, sign in, check in)\n– create a low-friction first-use moment\n– funnel qualified users into your full app when there\u2019s ongoing value<\/p>\n\n\n\n

Within Mobile & App Marketing<\/strong>, the App Clip<\/strong> is best understood as a tactic that supports activation and conversion, not just awareness. It complements app store optimization, paid acquisition, lifecycle marketing, and on-site\/mobile web conversion optimization.<\/p>\n\n\n\n

Why App Clip Matters in Mobile & App Marketing<\/h2>\n\n\n\n

An App Clip<\/strong> matters because it aligns marketing with user intent and context\u2014two of the strongest predictors of conversion. When users are standing in a store, entering a venue, or ready to pay, they don\u2019t want to wait for an install, account setup, and permissions.<\/p>\n\n\n\n

Key strategic advantages in Mobile & App Marketing<\/strong> include:<\/p>\n\n\n\n

    \n
  • Higher conversion at the moment of intent:<\/strong> Fewer steps between interest and action often means fewer drop-offs.<\/li>\n
  • Better first-time user experience:<\/strong> A fast, task-first flow can outperform cluttered mobile web pages or heavy apps.<\/li>\n
  • More efficient spend:<\/strong> If you can convert users before an install, you can reserve app-install campaigns for users likely to retain.<\/li>\n
  • Competitive differentiation:<\/strong> Many brands still force a full install for simple tasks (parking payments, quick orders). An App Clip<\/strong> can feel notably \u201ceasier,\u201d which becomes a brand advantage.<\/li>\n
  • Smarter funnel design:<\/strong> It enables a \u201ctry before you install\u201d path that fits modern Mobile & App Marketing<\/strong> realities.<\/li>\n<\/ul>\n\n\n\n

    How App Clip Works<\/h2>\n\n\n\n

    In practice, an App Clip<\/strong> works as a contextual entry point into a narrowly defined app experience. A typical workflow looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Trigger (input)<\/strong>\n – A user scans a QR code, taps an NFC tag, clicks a link in Messages, Safari, or Maps, or selects a suggested App Clip experience surfaced by iOS.\n – The trigger often carries context (location, product, table number, or campaign parameters).<\/p>\n<\/li>\n

    2. \n

      Verification and routing (processing)<\/strong>\n – iOS validates the App Clip experience and routes the user into the correct screen and state (for example, a specific store location or a specific item).\n – The experience is designed to load quickly and minimize required inputs.<\/p>\n<\/li>\n

    3. \n

      Task completion (execution)<\/strong>\n – The user completes a focused action: pay, reserve, order, start a trial, check in, unlock, or register.\n – If the flow requires sign-in, it\u2019s typically optimized for speed (e.g., fewer fields, modern sign-in options).<\/p>\n<\/li>\n

    4. \n

      Outcome (output)<\/strong>\n – The user completes the task, receives confirmation, and may be prompted to install the full app for additional features (tracking orders, loyalty, history, richer personalization).\n – Marketers and product teams measure completion, drop-off, and the install rate that follows the App Clip<\/strong> interaction.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This \u201cinstant utility first, install later\u201d pattern is why App Clip<\/strong> has a distinct role in Mobile & App Marketing<\/strong> compared with traditional app install journeys.<\/p>\n\n\n\n

      Key Components of App Clip<\/h2>\n\n\n\n

      A successful App Clip<\/strong> requires coordination across product, engineering, design, analytics, and marketing operations. The most important components include:<\/p>\n\n\n\n

      Experience design and scope<\/h3>\n\n\n\n
        \n
      • A single, clear job-to-be-done (JTBD)<\/li>\n
      • Minimal steps and minimal typing<\/li>\n
      • Clear trust cues (brand, security, confirmations)<\/li>\n<\/ul>\n\n\n\n

        Invocation and routing setup<\/h3>\n\n\n\n
          \n
        • QR codes, NFC tags, and link structures that reliably open the correct experience<\/li>\n
        • Location- or context-based routing so users land on the right screen<\/li>\n<\/ul>\n\n\n\n

          Data and measurement plan<\/h3>\n\n\n\n
            \n
          • Event tracking for launches, task steps, and completion<\/li>\n
          • Measurement of downstream value (repeat usage, full app installs, retention)<\/li>\n<\/ul>\n\n\n\n

            Governance and ownership<\/h3>\n\n\n\n
              \n
            • Defined owners for creative\/placements (marketing), functionality (product\/engineering), and measurement (analytics)<\/li>\n
            • Release and QA processes because a small regression can break a high-intent conversion path<\/li>\n<\/ul>\n\n\n\n

              Privacy and compliance alignment<\/h3>\n\n\n\n
                \n
              • Consent handling where applicable<\/li>\n
              • Thoughtful data minimization, because short sessions should not become tracking-heavy sessions<\/li>\n<\/ul>\n\n\n\n

                These components make App Clip<\/strong> a cross-functional asset within Mobile & App Marketing<\/strong>, not just a developer feature.<\/p>\n\n\n\n

                Types of App Clip<\/h2>\n\n\n\n

                There aren\u2019t rigid \u201cofficial types\u201d of App Clip<\/strong> like ad formats, but there are practical distinctions that matter for strategy and implementation:<\/p>\n\n\n\n

                By invocation context<\/h3>\n\n\n\n
                  \n
                • Physical triggers:<\/strong> QR codes on posters, packaging, receipts; NFC tags at entrances, kiosks, tables, or devices<\/li>\n
                • Digital triggers:<\/strong> links in messages, emails, social, maps listings, or web-to-app entry points<\/li>\n<\/ul>\n\n\n\n

                  By use-case pattern<\/h3>\n\n\n\n
                    \n
                  • Transactional App Clip:<\/strong> pay for parking, buy a ticket, pay at table, place a quick order<\/li>\n
                  • Access App Clip:<\/strong> unlock a device, start a rental, check in to an appointment<\/li>\n
                  • Try-and-upgrade App Clip:<\/strong> preview a feature, start a guided experience, then prompt install for full benefits<\/li>\n<\/ul>\n\n\n\n

                    By funnel role in Mobile & App Marketing<\/h3>\n\n\n\n
                      \n
                    • Conversion-first:<\/strong> built to complete a purchase\/action immediately<\/li>\n
                    • Activation-first:<\/strong> built to get the user into an account and complete first value quickly, then install<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of App Clip<\/h2>\n\n\n\n

                      1) Quick-service restaurant: \u201cOrder pickup in under a minute\u201d<\/h3>\n\n\n\n

                      A QR code at the storefront opens an App Clip<\/strong> with the nearest location preselected and a simplified menu. The user places a pickup order and pays, then sees an option to install the full app to track rewards and reorder favorites. In Mobile & App Marketing<\/strong>, this supports both immediate revenue and loyalty app growth.<\/p>\n\n\n\n

                      2) Retail: \u201cProduct info + warranty registration\u201d<\/h3>\n\n\n\n

                      A QR on packaging launches an App Clip<\/strong> that shows setup steps, compatibility, and a short warranty registration form. The install prompt is positioned as \u201cget support updates and manage devices.\u201d This reduces friction versus forcing users into an app store flow for a one-time need, improving conversion and satisfaction.<\/p>\n\n\n\n

                      3) Events and venues: \u201cFast entry and seat info\u201d<\/h3>\n\n\n\n

                      A ticket confirmation email includes a link that opens an App Clip<\/strong> for check-in, directions, and seat details. After entry, the experience promotes the full app for venue maps, concessions ordering, and future event recommendations. This ties the App Clip<\/strong> directly to high-intent moments that Mobile & App Marketing<\/strong> teams care about.<\/p>\n\n\n\n

                      Benefits of Using App Clip<\/h2>\n\n\n\n

                      An App Clip<\/strong> can deliver measurable benefits across performance and experience:<\/p>\n\n\n\n

                        \n
                      • Better conversion rates:<\/strong> fewer steps than \u201cinstall \u2192 open \u2192 onboard \u2192 do the thing.\u201d<\/li>\n
                      • Lower acquisition friction:<\/strong> users can try value without commitment.<\/li>\n
                      • Improved speed-to-value:<\/strong> the user reaches the key action faster, often improving satisfaction.<\/li>\n
                      • More efficient app growth:<\/strong> installs can come after demonstrated value, which can increase install quality and retention.<\/li>\n
                      • Operational flexibility:<\/strong> QR\/NFC placements can be updated and tested like campaign assets, enabling faster iteration within Mobile & App Marketing<\/strong> programs.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of App Clip<\/h2>\n\n\n\n

                        Despite its upside, App Clip<\/strong> has real constraints that teams should plan for:<\/p>\n\n\n\n

                          \n
                        • Scope discipline is hard:<\/strong> teams often try to cram too much in, which hurts load time and clarity.<\/li>\n
                        • Measurement complexity:<\/strong> attribution and cross-session tracking can be more limited than traditional app flows, especially with privacy changes.<\/li>\n
                        • Creative and placement hygiene:<\/strong> a QR code that\u2019s hard to scan, poorly placed, or not maintained can destroy adoption.<\/li>\n
                        • Edge cases and reliability:<\/strong> location routing, network variability, and device differences require careful QA.<\/li>\n
                        • Organizational alignment:<\/strong> marketing may own the placement, but engineering owns the experience; without shared KPIs, the App Clip<\/strong> underperforms.<\/li>\n<\/ul>\n\n\n\n

                          In Mobile & App Marketing<\/strong>, the biggest risk is treating the App Clip<\/strong> as a novelty rather than a conversion product with a clear measurement plan.<\/p>\n\n\n\n

                          Best Practices for App Clip<\/h2>\n\n\n\n

                          Keep the promise tight<\/h3>\n\n\n\n
                            \n
                          • Design around one primary task.<\/li>\n
                          • Remove non-essential screens and optional fields.<\/li>\n
                          • Use clear microcopy that sets expectations (\u201cPay in seconds,\u201d \u201cCheck in now\u201d).<\/li>\n<\/ul>\n\n\n\n

                            Make context do the work<\/h3>\n\n\n\n
                              \n
                            • Encode location, campaign, or item context in the trigger so the App Clip<\/strong> opens exactly where the user needs to be.<\/li>\n
                            • If the user must choose a location, keep the list short and prioritize proximity.<\/li>\n<\/ul>\n\n\n\n

                              Treat it like a landing page plus product flow<\/h3>\n\n\n\n
                                \n
                              • A\/B test entry screens and CTAs where feasible.<\/li>\n
                              • Optimize for load time, clarity, and completion\u2014like a high-performing conversion page.<\/li>\n<\/ul>\n\n\n\n

                                Instrument events that map to business outcomes<\/h3>\n\n\n\n

                                Track:\n– open\/launch\n– step progression\n– completion\n– install taps\n– post-install activation (did the user actually use the full app?)<\/p>\n\n\n\n

                                Use install prompts strategically<\/h3>\n\n\n\n
                                  \n
                                • Prompt install after the user gets value (confirmation screen, receipt, account created).<\/li>\n
                                • Explain ongoing benefits (order tracking, history, loyalty), not generic \u201cInstall our app.\u201d<\/li>\n<\/ul>\n\n\n\n

                                  Operationalize maintenance<\/h3>\n\n\n\n
                                    \n
                                  • QA the end-to-end path whenever menus, pricing, or backend APIs change.<\/li>\n
                                  • Monitor crash rates and completion rates like you would for checkout.<\/li>\n<\/ul>\n\n\n\n

                                    These practices make App Clip<\/strong> a repeatable growth lever inside Mobile & App Marketing<\/strong>.<\/p>\n\n\n\n

                                    Tools Used for App Clip<\/h2>\n\n\n\n

                                    Because App Clip<\/strong> sits at the intersection of product and marketing, tool support tends to be a stack rather than a single platform:<\/p>\n\n\n\n

                                      \n
                                    • Product analytics tools:<\/strong> to track funnels, drop-offs, cohorts, and feature usage inside the App Clip<\/strong> experience.<\/li>\n
                                    • Mobile measurement and attribution tooling:<\/strong> to understand how App Clip interactions relate to installs and downstream value (within privacy constraints).<\/li>\n
                                    • CRM and lifecycle platforms:<\/strong> to follow up after a user completes a task (where consent and identifiers allow) and to drive repeat behavior.<\/li>\n
                                    • Tag management \/ event governance:<\/strong> to standardize event naming, properties, and QA across app and App Clip<\/strong>.<\/li>\n
                                    • QR\/NFC operations tooling:<\/strong> to manage code versions, placements, and testing across locations.<\/li>\n
                                    • Reporting dashboards:<\/strong> to combine App Clip funnel metrics with revenue, store performance, and campaign reporting\u2014critical in Mobile & App Marketing<\/strong> operations.<\/li>\n<\/ul>\n\n\n\n

                                      Metrics Related to App Clip<\/h2>\n\n\n\n

                                      A strong measurement plan for App Clip<\/strong> typically includes:<\/p>\n\n\n\n

                                      Engagement and funnel metrics<\/h3>\n\n\n\n
                                        \n
                                      • Launch rate:<\/strong> how often triggers result in opens<\/li>\n
                                      • Step completion:<\/strong> percent progressing through key steps (select item \u2192 pay \u2192 confirmation)<\/li>\n
                                      • Time to complete task:<\/strong> speed-to-value is a core promise of an App Clip<\/strong><\/li>\n
                                      • Drop-off points:<\/strong> where users abandon and why (loading, forms, payment)<\/li>\n<\/ul>\n\n\n\n

                                        Business outcome metrics<\/h3>\n\n\n\n
                                          \n
                                        • Task completion rate:<\/strong> purchases, reservations, check-ins, registrations<\/li>\n
                                        • Revenue per launch<\/strong> (for transactional flows)<\/li>\n
                                        • Cost per completed action<\/strong> when tied to paid campaigns<\/li>\n<\/ul>\n\n\n\n

                                          App growth and quality metrics<\/h3>\n\n\n\n
                                            \n
                                          • Install rate after App Clip usage:<\/strong> percent who install the full app after getting value<\/li>\n
                                          • Post-install activation rate:<\/strong> do they complete a meaningful action in the full app?<\/li>\n
                                          • Retention and repeat usage:<\/strong> especially for recurring use cases (parking, ordering, access)<\/li>\n<\/ul>\n\n\n\n

                                            Experience quality metrics<\/h3>\n\n\n\n
                                              \n
                                            • Crash-free sessions<\/strong><\/li>\n
                                            • Error rate<\/strong> (payment failures, API timeouts)<\/li>\n
                                            • Customer support contacts<\/strong> tied to the flow<\/li>\n<\/ul>\n\n\n\n

                                              These metrics connect App Clip<\/strong> performance to real Mobile & App Marketing<\/strong> outcomes, not just opens.<\/p>\n\n\n\n

                                              Future Trends of App Clip<\/h2>\n\n\n\n

                                              Several trends are shaping how App Clip<\/strong> evolves within Mobile & App Marketing<\/strong>:<\/p>\n\n\n\n

                                                \n
                                              • More automation in personalization:<\/strong> AI-driven segmentation and on-device decisioning will influence what experience is shown and when\u2014while respecting privacy constraints.<\/li>\n
                                              • Privacy-first measurement:<\/strong> teams will rely more on aggregated reporting, modeled insights, and first-party data strategies rather than user-level tracking.<\/li>\n
                                              • Greater real-world trigger adoption:<\/strong> QR and NFC usage continues to expand in retail, events, hospitality, and device access, making App Clip<\/strong> more relevant for offline-to-online journeys.<\/li>\n
                                              • Tighter integration with payments and identity:<\/strong> smoother payment flows and streamlined sign-in experiences will raise expectations for \u201cinstant\u201d app interactions.<\/li>\n
                                              • Higher UX standards:<\/strong> users will increasingly compare App Clip experiences to the best mobile checkouts and expect near-zero friction.<\/li>\n<\/ul>\n\n\n\n

                                                As Mobile & App Marketing<\/strong> becomes more lifecycle- and value-focused, App Clip<\/strong> will be used less as a gimmick and more as a high-intent conversion layer.<\/p>\n\n\n\n

                                                App Clip vs Related Terms<\/h2>\n\n\n\n

                                                App Clip vs mobile web landing page<\/h3>\n\n\n\n
                                                  \n
                                                • Mobile web<\/strong> is universal and easy to share but can be slower, less integrated with device features, and harder to make feel \u201capp-like.\u201d<\/li>\n
                                                • App Clip<\/strong> is native, fast, and can provide smoother flows, but it\u2019s limited to iOS and requires app development resources.<\/li>\n<\/ul>\n\n\n\n

                                                  App Clip vs deep linking<\/h3>\n\n\n\n
                                                    \n
                                                  • Deep linking<\/strong> sends users into a specific screen of an installed app (or to the app store if not installed, depending on setup).<\/li>\n
                                                  • An App Clip<\/strong> can deliver the experience without a full install, acting as an intermediate step between web and app install.<\/li>\n<\/ul>\n\n\n\n

                                                    App Clip vs Android Instant Apps<\/h3>\n\n\n\n
                                                      \n
                                                    • Both aim to provide \u201ctry now\u201d experiences without full installation.<\/li>\n
                                                    • They differ by ecosystem and implementation details; in cross-platform Mobile & App Marketing<\/strong> planning, you may design parallel strategies rather than a single universal solution.<\/li>\n<\/ul>\n\n\n\n

                                                      Who Should Learn App Clip<\/h2>\n\n\n\n
                                                        \n
                                                      • Marketers:<\/strong> to design lower-friction funnels, improve conversion rates, and connect offline triggers to measurable outcomes in Mobile & App Marketing<\/strong>.<\/li>\n
                                                      • Analysts:<\/strong> to build event schemas, dashboards, and experiments that accurately measure short-session behavior and downstream installs.<\/li>\n
                                                      • Agencies:<\/strong> to advise clients on real-world placements (QR\/NFC), campaign routing, and conversion optimization beyond app install ads.<\/li>\n
                                                      • Business owners and founders:<\/strong> to evaluate when an App Clip<\/strong> can replace or outperform mobile web flows and improve customer experience.<\/li>\n
                                                      • Developers and product teams:<\/strong> to scope a focused experience, ensure performance, and implement robust instrumentation aligned to Mobile & App Marketing<\/strong> goals.<\/li>\n<\/ul>\n\n\n\n

                                                        Summary of App Clip<\/h2>\n\n\n\n

                                                        An App Clip<\/strong> is a lightweight iOS app experience that launches instantly from a trigger like a link, QR code, or NFC tag and lets users complete a focused task without installing the full app. It matters because it reduces friction at the moment of intent, improving conversions and strengthening first-time user experience. In Mobile & App Marketing<\/strong>, App Clip<\/strong> supports both immediate outcomes (payments, check-ins, orders) and longer-term growth by encouraging higher-quality installs after users receive value. Used well, it becomes a practical bridge between offline touchpoints, mobile web journeys, and the full app lifecycle.<\/p>\n\n\n\n

                                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                        1) What is an App Clip used for?<\/h3>\n\n\n\n

                                                        An App Clip<\/strong> is used for quick, high-intent tasks like paying, ordering, reserving, registering, checking in, or unlocking access\u2014without requiring a full app install.<\/p>\n\n\n\n

                                                        2) Is an App Clip the same as an app trial?<\/h3>\n\n\n\n

                                                        Not exactly. An App Clip<\/strong> is a focused mini experience designed for a specific task, while an app trial usually implies time-limited access to broader features. The best App Clip<\/strong> flows deliver immediate utility first and then offer the full app for ongoing value.<\/p>\n\n\n\n

                                                        3) How does App Clip impact Mobile & App Marketing funnels?<\/h3>\n\n\n\n

                                                        In Mobile & App Marketing<\/strong>, an App Clip<\/strong> can replace \u201cinstall-first\u201d journeys with \u201cvalue-first\u201d journeys. That often increases task completion and can improve the quality of downstream installs because users install after seeing value.<\/p>\n\n\n\n

                                                        4) Can App Clip help reduce paid acquisition costs?<\/h3>\n\n\n\n

                                                        It can, indirectly. If more users convert via an App Clip<\/strong> without an install, you may reduce reliance on paid app-install campaigns and shift budget toward actions or revenue-based outcomes\u2014depending on your measurement setup.<\/p>\n\n\n\n

                                                        5) What should I measure to know if an App Clip is working?<\/h3>\n\n\n\n

                                                        Track launch rate, step completion, task completion rate, time to complete, error\/crash rate, and the install-and-activate rate for users who choose to install the full app after using the App Clip<\/strong>.<\/p>\n\n\n\n

                                                        6) What are common mistakes when launching an App Clip?<\/h3>\n\n\n\n

                                                        Common mistakes include making the scope too broad, requiring too much data entry, placing QR\/NFC triggers poorly, failing to QA routing and backend dependencies, and not defining success metrics aligned with Mobile & App Marketing<\/strong> goals.<\/p>\n\n\n\n

                                                        7) Do App Clips replace the need for a mobile website?<\/h3>\n\n\n\n

                                                        No. A mobile website is still essential for reach and discoverability. An App Clip<\/strong> is best used as a complementary conversion path for high-intent scenarios where native speed and device integration improve completion rates.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                        An **App Clip** is a lightweight, instantly accessible slice of an iOS app that lets a user complete a task without downloading the full app. In **Mobile & App Marketing**, it\u2019s a powerful way to remove friction at the exact moment of intent\u2014when someone scans a code, taps an NFC tag, or clicks a link and just wants to do one thing quickly (pay, reserve, unlock, order, check in).<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1900],"tags":[],"class_list":["post-8576","post","type-post","status-publish","format-standard","hentry","category-mobile-app-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8576"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8576\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}