{"id":8515,"date":"2026-03-26T06:08:53","date_gmt":"2026-03-26T06:08:53","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sms-playbook\/"},"modified":"2026-03-26T06:08:53","modified_gmt":"2026-03-26T06:08:53","slug":"sms-playbook","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sms-playbook\/","title":{"rendered":"SMS Playbook: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

An SMS Playbook<\/strong> is the documented, repeatable system a team uses to plan, launch, measure, and improve text-message programs across the customer lifecycle. In Direct & Retention Marketing<\/strong>, where outcomes depend on timely, relevant communication, an SMS Playbook turns \u201csend a text\u201d into an operational discipline with clear triggers, templates, governance, and measurement. It also acts as the backbone of consistent SMS Marketing<\/strong>, ensuring every message supports customer experience and business goals\u2014not just short-term clicks.<\/p>\n\n\n\n

An effective SMS Playbook matters because SMS is both powerful and unforgiving: audiences read messages quickly, opt-out is easy, and compliance expectations are high. When you treat SMS as a structured channel within Direct & Retention Marketing<\/strong>, you protect deliverability, reduce waste, and build a program that scales.<\/p>\n\n\n\n

What Is SMS Playbook?<\/h2>\n\n\n\n

An SMS Playbook<\/strong> is a channel-specific operating manual for SMS: it defines what<\/em> you send, when<\/em> you send it, to whom<\/em>, why<\/em> it matters, and how<\/em> you evaluate success. For beginners, think of it as a set of \u201cif this happens, do that\u201d rules\u2014plus the creative, segmentation, and measurement standards that keep execution consistent.<\/p>\n\n\n\n

The core concept is repeatability. Instead of reinventing campaigns every time, the playbook captures proven flows, campaign types, message patterns, and guardrails. Business-wise, an SMS Playbook translates strategy into execution: it connects lifecycle stages (acquisition, activation, retention, win-back) to measurable outcomes such as revenue, repeat purchase rate, or customer satisfaction.<\/p>\n\n\n\n

Within Direct & Retention Marketing<\/strong>, it sits alongside email, push notifications, and CRM programs, but it is tailored to SMS realities: short-form copy, immediate attention, strict consent requirements, and higher interruption cost. Inside SMS Marketing<\/strong>, the SMS Playbook clarifies which messages are transactional vs promotional, what personalization is allowed, and how to avoid over-messaging.<\/p>\n\n\n\n

Why SMS Playbook Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, small operational decisions\u2014timing, segmentation, and frequency\u2014can materially change profitability. An SMS Playbook<\/strong> provides strategic leverage by converting \u201ctribal knowledge\u201d into a standard approach that new team members can follow and experienced teams can optimize.<\/p>\n\n\n\n

Key outcomes it supports include:<\/p>\n\n\n\n

    \n
  • Faster time-to-launch:<\/strong> pre-approved templates and workflows reduce cycle time.<\/li>\n
  • More consistent performance:<\/strong> proven messages and triggers prevent random, low-quality sends.<\/li>\n
  • Lower risk:<\/strong> documented compliance, consent handling, and escalation paths protect the brand.<\/li>\n
  • Better customer experience:<\/strong> coordinated lifecycle messaging reduces irrelevant interruptions.<\/li>\n<\/ul>\n\n\n\n

    Teams with a strong SMS Playbook also gain competitive advantage. While competitors blast generic promotions, a mature SMS Marketing<\/strong> program uses behavioral triggers, smarter segmentation, and disciplined measurement\u2014core strengths of modern Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

    How SMS Playbook Works<\/h2>\n\n\n\n

    An SMS Playbook<\/strong> is both conceptual (strategy and rules) and procedural (steps to execute). In practice, it works like a lifecycle workflow:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n A customer action or business event triggers messaging, such as sign-up, first purchase, cart abandonment, shipping updates, subscription renewal, or inactivity.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Decisioning<\/strong>\n The playbook defines who qualifies (segments), what constraints apply (consent status, quiet hours, frequency caps), and which message variant is appropriate (new vs returning, high-value vs low-value, product category interest).<\/p>\n<\/li>\n

    3. \n

      Execution \/ Orchestration<\/strong>\n Messages are sent via automation or scheduled campaigns, using approved templates, personalization fields, and tracking conventions. The SMS Playbook ensures coordination with email and other Direct & Retention Marketing<\/strong> channels to avoid duplicated or conflicting messages.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n Results are measured (deliverability, clicks, conversions, revenue, opt-outs). Insights feed into the next optimization cycle: copy refinements, audience adjustments, timing experiments, and offer testing.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This \u201cclosed loop\u201d is the practical value of an SMS Playbook: it creates a shared system for operating and improving SMS Marketing<\/strong> over time.<\/p>\n\n\n\n

      Key Components of SMS Playbook<\/h2>\n\n\n\n

      A strong SMS Playbook<\/strong> usually includes these building blocks:<\/p>\n\n\n\n

      Strategy and lifecycle mapping<\/h3>\n\n\n\n
        \n
      • Channel goals (revenue, repeat purchases, engagement, support deflection)<\/li>\n
      • Customer lifecycle stages and the role of SMS within Direct & Retention Marketing<\/strong><\/li>\n
      • Message hierarchy (what SMS does best vs what email\/push should handle)<\/li>\n<\/ul>\n\n\n\n

        Audience, consent, and governance<\/h3>\n\n\n\n
          \n
        • Subscription and consent language standards (opt-in, opt-out handling)<\/li>\n
        • Segmentation logic (new subscribers, VIPs, churn-risk, product affinities)<\/li>\n
        • Frequency caps and quiet-hour policies<\/li>\n
        • Internal approvals (legal\/compliance review, brand review, data review)<\/li>\n<\/ul>\n\n\n\n

          Messaging frameworks and templates<\/h3>\n\n\n\n
            \n
          • Copy principles for short-form clarity (value first, minimal friction)<\/li>\n
          • Template library (welcome, offers, reminders, back-in-stock, win-back)<\/li>\n
          • Personalization rules (name, last product viewed, loyalty status)<\/li>\n
          • A\/B testing guidance and naming conventions<\/li>\n<\/ul>\n\n\n\n

            Operations and measurement<\/h3>\n\n\n\n
              \n
            • UTM or tracking conventions (consistent attribution inputs)<\/li>\n
            • Reporting cadence and owners (weekly channel review, monthly program review)<\/li>\n
            • Incident playbooks (deliverability drop, complaint spike, link issues)<\/li>\n
            • Documentation and change management (versioning, rollout notes)<\/li>\n<\/ul>\n\n\n\n

              These components turn SMS Marketing<\/strong> from \u201ccampaigns\u201d into an operational program that fits cleanly into Direct & Retention Marketing<\/strong> processes.<\/p>\n\n\n\n

              Types of SMS Playbook<\/h2>\n\n\n\n

              There aren\u2019t universal formal \u201ctypes,\u201d but there are practical distinctions that matter:<\/p>\n\n\n\n

              1) Lifecycle playbooks vs campaign playbooks<\/h3>\n\n\n\n
                \n
              • Lifecycle SMS Playbook:<\/strong> automated flows tied to customer behavior (welcome, post-purchase, replenishment, win-back).<\/li>\n
              • Campaign SMS Playbook:<\/strong> scheduled broadcasts (holiday promos, launches, flash sales) with segmentation and frequency rules.<\/li>\n<\/ul>\n\n\n\n

                2) Transactional vs promotional emphasis<\/h3>\n\n\n\n
                  \n
                • Transactional-heavy:<\/strong> order updates, appointment reminders, account alerts\u2014prioritizes reliability and clarity.<\/li>\n
                • Promotional-heavy:<\/strong> offers and product discovery\u2014prioritizes segmentation, fatigue management, and creative testing.<\/li>\n<\/ul>\n\n\n\n

                  3) Single-brand vs multi-brand (or multi-region) governance<\/h3>\n\n\n\n
                    \n
                  • Single-brand:<\/strong> simpler approvals and tone consistency.<\/li>\n
                  • Multi-brand\/region:<\/strong> requires stronger governance, localization rules, and compliance checklists.<\/li>\n<\/ul>\n\n\n\n

                    Choosing the right approach helps align an SMS Playbook with your organization\u2019s maturity in Direct & Retention Marketing<\/strong> and your goals for SMS Marketing<\/strong>.<\/p>\n\n\n\n

                    Real-World Examples of SMS Playbook<\/h2>\n\n\n\n

                    Example 1: Ecommerce welcome + first-purchase acceleration<\/h3>\n\n\n\n

                    A retailer builds an SMS Playbook<\/strong> where new subscribers enter a welcome flow: message 1 confirms value (what to expect), message 2 highlights bestsellers by category interest, and message 3 nudges the first purchase with a time-bound incentive (only if they haven\u2019t bought). This supports Direct & Retention Marketing<\/strong> by reducing time to first purchase and by coordinating with email so the incentive isn\u2019t duplicated. The SMS Marketing<\/strong> measurement focus is conversion rate, incremental revenue, and opt-out rate by segment.<\/p>\n\n\n\n

                    Example 2: Cart abandonment with guardrails<\/h3>\n\n\n\n

                    A brand defines cart abandonment rules in its SMS Playbook: trigger after a set delay, suppress if the customer already received a promo in the last 48 hours, and personalize with the category rather than listing many items. The playbook also specifies escalation: if the cart is high-value, send one reminder; if low-value, rely on email. This improves Direct & Retention Marketing<\/strong> efficiency and reduces fatigue while still leveraging SMS Marketing<\/strong> immediacy.<\/p>\n\n\n\n

                    Example 3: Service business appointment reminders + reactivation<\/h3>\n\n\n\n

                    A clinic uses an SMS Playbook<\/strong> for confirmations, reminders, and post-visit follow-ups, plus a reactivation flow for customers who haven\u2019t booked in 90 days. The playbook includes compliance and privacy considerations, message timing windows, and a handoff rule to customer support for replies. This is a classic Direct & Retention Marketing<\/strong> application where SMS Marketing<\/strong> drives attendance rates and repeat visits, not just clicks.<\/p>\n\n\n\n

                    Benefits of Using SMS Playbook<\/h2>\n\n\n\n

                    An SMS Playbook<\/strong> delivers practical gains across performance and operations:<\/p>\n\n\n\n

                      \n
                    • Higher conversion with less noise:<\/strong> better segmentation and timing usually beat higher send volume.<\/li>\n
                    • Reduced costs and wasted sends:<\/strong> frequency caps and suppression rules prevent messaging to unlikely converters.<\/li>\n
                    • Operational efficiency:<\/strong> templates, approvals, and workflows reduce launch friction.<\/li>\n
                    • Better customer experience:<\/strong> consistent tone, relevance, and expectations reduce opt-outs and complaints.<\/li>\n
                    • Cross-channel alignment:<\/strong> SMS becomes a coordinated part of Direct & Retention Marketing<\/strong> rather than an isolated blast channel.<\/li>\n<\/ul>\n\n\n\n

                      Over time, the biggest benefit is compounding learning: your SMS Marketing<\/strong> results become easier to interpret because execution is standardized.<\/p>\n\n\n\n

                      Challenges of SMS Playbook<\/h2>\n\n\n\n

                      Building and maintaining an SMS Playbook<\/strong> comes with real constraints:<\/p>\n\n\n\n

                        \n
                      • Compliance and consent complexity:<\/strong> rules vary by region and message type; teams need disciplined governance.<\/li>\n
                      • Attribution limitations:<\/strong> SMS often influences conversion without getting the last click; measurement needs careful interpretation.<\/li>\n
                      • Data quality and identity resolution:<\/strong> inconsistent customer profiles, duplicate records, or missing events can break triggers.<\/li>\n
                      • Message fatigue risk:<\/strong> SMS is intimate; excessive sending increases opt-outs and damages brand trust.<\/li>\n
                      • Operational overhead:<\/strong> playbooks require documentation, versioning, and training\u2014especially in larger Direct & Retention Marketing<\/strong> teams.<\/li>\n<\/ul>\n\n\n\n

                        Acknowledging these challenges upfront helps you design an SMS Playbook that is realistic and sustainable.<\/p>\n\n\n\n

                        Best Practices for SMS Playbook<\/h2>\n\n\n\n

                        Use these practices to make an SMS Playbook<\/strong> actionable and resilient:<\/p>\n\n\n\n

                          \n
                        1. \n

                          Start with lifecycle priority, not campaign volume<\/strong>\n Build the \u201calways-on\u201d flows first (welcome, post-purchase, key reminders) before scaling broadcasts in SMS Marketing<\/strong>.<\/p>\n<\/li>\n

                        2. \n

                          Write explicit suppression and frequency rules<\/strong>\n Define who should not<\/em> receive a message (recent purchasers, recent promo recipients, support escalations). This is central to high-quality Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                        3. \n

                          Separate transactional and promotional standards<\/strong>\n Different tone, timing, and measurement expectations reduce risk and improve clarity for teams and customers.<\/p>\n<\/li>\n

                        4. \n

                          Standardize naming and tracking<\/strong>\n Consistent campaign names, tracking parameters, and event definitions make analysis reliable.<\/p>\n<\/li>\n

                        5. \n

                          Build a testing roadmap<\/strong>\n Test one variable at a time (offer vs timing vs copy). Document learnings inside the SMS Playbook so the program improves, not just individual campaigns.<\/p>\n<\/li>\n

                        6. \n

                          Create a reply-handling policy<\/strong>\n Decide whether replies go to support, a chatbot, or a queue. Define response time goals and escalation paths.<\/p>\n<\/li>\n

                        7. \n

                          Review deliverability and complaints regularly<\/strong>\n Make deliverability metrics part of routine SMS Marketing<\/strong> health checks, not just a crisis response.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                          Tools Used for SMS Playbook<\/h2>\n\n\n\n

                          An SMS Playbook<\/strong> is implemented through a stack of systems rather than a single tool:<\/p>\n\n\n\n

                            \n
                          • SMS automation platforms:<\/strong> trigger-based workflows, segmentation, template management, compliance features, and send scheduling.<\/li>\n
                          • CRM systems and customer data platforms:<\/strong> unify profiles, consent status, and lifecycle attributes used in Direct & Retention Marketing<\/strong> decisioning.<\/li>\n
                          • Analytics tools:<\/strong> event tracking, funnel analysis, cohort retention, and incremental impact studies to evaluate SMS Marketing<\/strong> beyond clicks.<\/li>\n
                          • Reporting dashboards and BI:<\/strong> centralized views of revenue, opt-outs, deliverability, and lifecycle performance by segment.<\/li>\n
                          • Customer support tools:<\/strong> manage inbound replies, routing, tagging, and response SLAs.<\/li>\n
                          • Experimentation frameworks:<\/strong> support A\/B testing and holdout groups to understand incremental lift.<\/li>\n<\/ul>\n\n\n\n

                            The best stacks make playbook rules enforceable (frequency caps, suppressions, consent checks), not just documented.<\/p>\n\n\n\n

                            Metrics Related to SMS Playbook<\/h2>\n\n\n\n

                            Measure an SMS Playbook<\/strong> with a mix of performance, quality, and efficiency metrics:<\/p>\n\n\n\n

                            Delivery and quality<\/h3>\n\n\n\n
                              \n
                            • Delivery rate and failed delivery rate<\/li>\n
                            • Complaint indicators (where available)<\/li>\n
                            • Opt-out rate (overall and by flow\/campaign)<\/li>\n<\/ul>\n\n\n\n

                              Engagement and conversion<\/h3>\n\n\n\n
                                \n
                              • Click-through rate (CTR) and click-to-conversion rate<\/li>\n
                              • Conversion rate (session or order-based)<\/li>\n
                              • Revenue per message \/ revenue per subscriber<\/li>\n
                              • Time-to-convert after message send<\/li>\n<\/ul>\n\n\n\n

                                Retention and lifecycle impact<\/h3>\n\n\n\n
                                  \n
                                • Repeat purchase rate and reorder interval changes<\/li>\n
                                • Reactivation rate for churn-risk segments<\/li>\n
                                • Customer lifetime value movement (directional, not over-precise)<\/li>\n<\/ul>\n\n\n\n

                                  Efficiency and program health<\/h3>\n\n\n\n
                                    \n
                                  • Cost per conversion (including platform and messaging fees)<\/li>\n
                                  • Incremental lift via holdouts (when feasible)<\/li>\n
                                  • Frequency per subscriber and fatigue indicators (rising opt-outs, falling engagement)<\/li>\n<\/ul>\n\n\n\n

                                    A mature Direct & Retention Marketing<\/strong> team uses these metrics to improve customer experience and profitability, not to chase vanity clicks in SMS Marketing<\/strong>.<\/p>\n\n\n\n

                                    Future Trends of SMS Playbook<\/h2>\n\n\n\n

                                    The SMS Playbook<\/strong> is evolving as SMS programs mature and expectations rise:<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted personalization (with guardrails):<\/strong> faster variant creation, better timing predictions, and smarter segment suggestions\u2014paired with strict brand and compliance review.<\/li>\n
                                    • Automation with stronger governance:<\/strong> more triggers and decisioning, but also more suppression logic and frequency orchestration across channels in Direct & Retention Marketing<\/strong>.<\/li>\n
                                    • Privacy-aware measurement:<\/strong> increased emphasis on first-party data, modeled attribution, and incrementality testing rather than simplistic last-click reporting.<\/li>\n
                                    • Richer conversational workflows:<\/strong> SMS increasingly supports two-way interactions (questions, confirmations, routing to support), making reply management a bigger part of the SMS Playbook.<\/li>\n
                                    • Channel coordination:<\/strong> SMS will be designed as one touchpoint in a connected Direct & Retention Marketing<\/strong> system, reducing redundancy with email and push.<\/li>\n<\/ul>\n\n\n\n

                                      Teams that treat the SMS Playbook as a living document\u2014updated with learnings, policy changes, and performance shifts\u2014will outperform teams that treat it as a one-time setup.<\/p>\n\n\n\n

                                      SMS Playbook vs Related Terms<\/h2>\n\n\n\n

                                      SMS Playbook vs SMS strategy<\/h3>\n\n\n\n

                                      An SMS strategy<\/strong> describes the high-level plan: goals, target audiences, and channel role. An SMS Playbook<\/strong> operationalizes that strategy with templates, triggers, governance, measurement, and execution rules. Strategy says \u201cwhat and why\u201d; the playbook says \u201chow, when, and with what standards.\u201d<\/p>\n\n\n\n

                                      SMS Playbook vs SMS automation (flows)<\/h3>\n\n\n\n

                                      Automation is the mechanism (workflows that send messages). The SMS Playbook<\/strong> is the blueprint that defines which automations exist, how they\u2019re built, and how success is judged. Great SMS Marketing<\/strong> often fails when teams have automations but no playbook to manage quality and alignment.<\/p>\n\n\n\n

                                      SMS Playbook vs lifecycle marketing playbook<\/h3>\n\n\n\n

                                      A lifecycle playbook spans channels (email, SMS, push, in-app). An SMS Playbook<\/strong> is narrower and deeper: it covers SMS-specific constraints like concise copy, consent, and frequency sensitivity. In Direct & Retention Marketing<\/strong>, you typically want both: a lifecycle framework plus a detailed SMS Playbook.<\/p>\n\n\n\n

                                      Who Should Learn SMS Playbook<\/h2>\n\n\n\n
                                        \n
                                      • Marketers:<\/strong> to build scalable SMS Marketing<\/strong> programs that improve retention and revenue without damaging trust.<\/li>\n
                                      • Analysts:<\/strong> to define measurement frameworks, suppression logic, and incrementality tests that fit Direct & Retention Marketing<\/strong> realities.<\/li>\n
                                      • Agencies:<\/strong> to standardize delivery across clients and reduce risk while increasing performance consistency.<\/li>\n
                                      • Business owners and founders:<\/strong> to avoid expensive trial-and-error and ensure compliance, customer experience, and ROI.<\/li>\n
                                      • Developers and marketing ops:<\/strong> to implement event tracking, identity resolution, workflow logic, and system integrations that make the SMS Playbook executable.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of SMS Playbook<\/h2>\n\n\n\n

                                        An SMS Playbook<\/strong> is a practical, documented system for running SMS across the customer lifecycle. It matters because SMS is high-impact and high-risk: without clear standards, SMS Marketing<\/strong> can quickly cause fatigue, opt-outs, and compliance issues. Within Direct & Retention Marketing<\/strong>, the SMS Playbook connects triggers, segmentation, templates, governance, and metrics so teams can execute consistently, learn faster, and scale responsibly.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What should an SMS Playbook include first?<\/h3>\n\n\n\n

                                        Start with consent rules, frequency caps, and 2\u20133 core lifecycle flows (welcome, post-purchase, and one retention\/win-back flow). Then add campaign templates and testing guidance.<\/p>\n\n\n\n

                                        2) How often should I update my SMS Playbook?<\/h3>\n\n\n\n

                                        Review it monthly for performance learnings and quarterly for policy, compliance, and lifecycle changes. Update immediately after incidents like opt-out spikes or deliverability issues.<\/p>\n\n\n\n

                                        3) How does SMS Marketing differ from email marketing in a playbook?<\/h3>\n\n\n\n

                                        SMS Marketing<\/strong> typically requires stricter frequency discipline, shorter copy, more sensitivity to timing, and tighter consent management. Email playbooks can support longer content and higher cadence for many brands.<\/p>\n\n\n\n

                                        4) What\u2019s the biggest risk of running SMS without a playbook?<\/h3>\n\n\n\n

                                        Inconsistent consent handling and over-messaging. That leads to higher opt-outs, customer complaints, and a degraded channel reputation\u2014hurting your broader Direct & Retention Marketing<\/strong> performance.<\/p>\n\n\n\n

                                        5) How do I measure incremental impact from an SMS Playbook?<\/h3>\n\n\n\n

                                        Use holdout groups when possible (a small eligible segment that doesn\u2019t receive SMS) and compare downstream conversions and revenue. Combine this with cohort retention analysis for a fuller view.<\/p>\n\n\n\n

                                        6) Can a small business benefit from an SMS Playbook?<\/h3>\n\n\n\n

                                        Yes. Even a lightweight SMS Playbook<\/strong>\u2014a few templates, a simple lifecycle map, and basic rules\u2014prevents costly mistakes and helps you get more consistent results from SMS Marketing<\/strong>.<\/p>\n\n\n\n

                                        7) Who owns an SMS Playbook in a typical team?<\/h3>\n\n\n\n

                                        Usually a retention or lifecycle marketer owns it, with shared responsibility across marketing ops (implementation), analytics (measurement), and legal\/compliance (consent and policy) within Direct & Retention Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        An **SMS Playbook** is the documented, repeatable system a team uses to plan, launch, measure, and improve text-message programs across the customer lifecycle. In **Direct & Retention Marketing**, where outcomes depend on timely, relevant communication, an SMS Playbook turns \u201csend a text\u201d into an operational discipline with clear triggers, templates, governance, and measurement. It also acts as the backbone of consistent **SMS Marketing**, ensuring every message supports customer experience and business goals\u2014not just short-term clicks.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8515","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8515"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8515\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}