{"id":8514,"date":"2026-03-26T06:06:29","date_gmt":"2026-03-26T06:06:29","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sms-plan\/"},"modified":"2026-03-26T06:06:29","modified_gmt":"2026-03-26T06:06:29","slug":"sms-plan","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sms-plan\/","title":{"rendered":"SMS Plan: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

An SMS Plan<\/strong> is the strategic and operational blueprint for using text messages to acquire, retain, and grow customers. In Direct & Retention Marketing<\/strong>, it defines who you message, what you say, when you send it, and how you measure success\u2014while staying compliant and respectful of customer preferences. In SMS Marketing<\/strong>, the plan is what turns a powerful channel into a predictable revenue and loyalty engine instead of a sporadic batch-and-blast tactic.<\/p>\n\n\n\n

A modern SMS Plan<\/strong> matters because SMS is immediate, personal, and easy to act on\u2014yet also easy to misuse. The difference between \u201chelpful\u201d and \u201cspammy\u201d is rarely the technology; it\u2019s the planning. When done well, SMS complements email, paid media, and app notifications by reaching customers in moments where speed and clarity drive outcomes.<\/p>\n\n\n\n

What Is SMS Plan?<\/h2>\n\n\n\n

An SMS Plan<\/strong> is a documented approach that covers objectives, audience rules, message strategy, timing, compliance, delivery operations, and measurement for text messaging. Think of it as your playbook for running SMS as a channel\u2014similar to an email marketing strategy, but tailored to the unique constraints and strengths of SMS.<\/p>\n\n\n\n

At its core, the concept is simple: send the right message to the right person at the right time<\/strong>, using explicit consent and clear value. The business meaning is broader: an SMS plan aligns teams (marketing, support, legal, data, engineering) so that SMS Marketing<\/strong> is consistent, measurable, and scalable.<\/p>\n\n\n\n

Within Direct & Retention Marketing<\/strong>, the SMS Plan<\/strong> typically sits alongside lifecycle programs (welcome, onboarding, replenishment), promotional calendars, and customer experience policies. Inside SMS Marketing<\/strong>, it governs segmentation, automation, campaign design, list growth, and performance optimization.<\/p>\n\n\n\n

Why SMS Plan Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, customers judge brands by relevance and restraint. A strong SMS Plan<\/strong> helps you earn attention by prioritizing usefulness\u2014order updates, reminders, timely offers, and service recovery\u2014rather than relying on volume.<\/p>\n\n\n\n

Strategically, an SMS plan provides:\n– A clear role for SMS<\/strong> in your channel mix (what SMS should do vs. email or push).\n– Customer-centric guardrails<\/strong> (frequency, quiet hours, preference management).\n– Repeatable growth<\/strong> through lifecycle automations and controlled experimentation.<\/p>\n\n\n\n

From a business value perspective, an SMS Plan<\/strong> can improve retention, reduce support load (through proactive updates), and lift conversion on time-sensitive moments. It can also create competitive advantage: many brands have access to texting tools, but fewer have a disciplined plan that protects long-term deliverability and trust.<\/p>\n\n\n\n

How SMS Plan Works<\/h2>\n\n\n\n

An SMS Plan<\/strong> is partly strategic and partly operational. In practice, it works as a workflow:<\/p>\n\n\n\n

    \n
  1. \n

    Input or trigger<\/strong>\n – A customer action (signup, purchase, cart abandon, appointment booked).\n – A business event (shipment created, payment failed, item back in stock).\n – A marketing need (promotion window, product launch, win-back campaign).<\/p>\n<\/li>\n

  2. \n

    Analysis or decisioning<\/strong>\n – Validate consent and message eligibility (opt-in status, region, age gating if applicable).\n – Apply segmentation (lifecycle stage, purchase history, engagement, preferences).\n – Choose message type (transactional vs. promotional) and timing rules.<\/p>\n<\/li>\n

  3. \n

    Execution<\/strong>\n – Send a message or start a sequence.\n – Personalize with approved variables (name, order status, store location) without exposing sensitive data.\n – Route replies appropriately (support triage, keyword responses, opt-out handling).<\/p>\n<\/li>\n

  4. \n

    Output or outcome<\/strong>\n – Customer action (click, redeem, reply, complete purchase).\n – Operational benefit (fewer \u201cwhere is my order?\u201d tickets).\n – Measured results (revenue attribution, retention impact, unsubscribe rate).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    This is where SMS Marketing<\/strong> becomes a system rather than isolated campaigns\u2014and where the SMS Plan<\/strong> prevents conflicting messages and inconsistent customer experience across Direct & Retention Marketing<\/strong> programs.<\/p>\n\n\n\n

    Key Components of SMS Plan<\/h2>\n\n\n\n

    A complete SMS Plan<\/strong> typically includes the following components:<\/p>\n\n\n\n

    Strategy and goals<\/h3>\n\n\n\n
      \n
    • Primary objectives: retention, conversion, service efficiency, repeat purchase, reactivation.<\/li>\n
    • Channel role: what belongs in SMS vs. email vs. push.<\/li>\n
    • Value proposition: why a customer should stay subscribed.<\/li>\n<\/ul>\n\n\n\n

      Audience, consent, and governance<\/h3>\n\n\n\n
        \n
      • Opt-in sources (checkout, forms, keyword, customer account).<\/li>\n
      • Compliance rules and recordkeeping (consent language, timestamps, suppression lists).<\/li>\n
      • Ownership: who can create campaigns, approve copy, and change automation rules.<\/li>\n<\/ul>\n\n\n\n

        Messaging framework<\/h3>\n\n\n\n
          \n
        • Message types and templates (order updates, reminders, offers, education).<\/li>\n
        • Brand voice guidelines optimized for SMS (short, specific, action-oriented).<\/li>\n
        • Frequency caps and \u201cquiet hours\u201d policies.<\/li>\n<\/ul>\n\n\n\n

          Operations and deliverability<\/h3>\n\n\n\n
            \n
          • Sender configuration, routing, and basic deliverability monitoring.<\/li>\n
          • Reply handling process (customer service workflows, escalation rules).<\/li>\n
          • List hygiene and suppression management.<\/li>\n<\/ul>\n\n\n\n

            Measurement plan<\/h3>\n\n\n\n
              \n
            • KPIs by message type (transactional vs promotional).<\/li>\n
            • Testing approach (copy, timing, offer type, audience).<\/li>\n
            • Attribution expectations aligned with Direct & Retention Marketing<\/strong> reporting.<\/li>\n<\/ul>\n\n\n\n

              Types of SMS Plan<\/h2>\n\n\n\n

              \u201cSMS Plan\u201d doesn\u2019t have one universal taxonomy, but there are practical distinctions that most teams use to structure SMS Marketing<\/strong>:<\/p>\n\n\n\n

              1) Transactional-first vs promotional-first<\/h3>\n\n\n\n
                \n
              • Transactional-first plans<\/strong> prioritize service messages (shipping, appointment reminders, security alerts). They protect trust and reduce support load.<\/li>\n
              • Promotional-first plans<\/strong> focus on revenue-driving campaigns (drops, flash sales, limited-time codes). They require strong frequency governance to avoid churn.<\/li>\n<\/ul>\n\n\n\n

                2) Lifecycle-centric vs campaign-centric<\/h3>\n\n\n\n
                  \n
                • Lifecycle-centric plans<\/strong> emphasize automated flows (welcome, post-purchase, replenishment, win-back). This is common in mature Direct & Retention Marketing<\/strong> teams.<\/li>\n
                • Campaign-centric plans<\/strong> rely on a calendar of broadcasts. This can work for launches and events, but needs tight segmentation.<\/li>\n<\/ul>\n\n\n\n

                  3) List-wide vs segmented\/personalized<\/h3>\n\n\n\n
                    \n
                  • List-wide plans<\/strong> are simpler but risk fatigue and unsubscribes.<\/li>\n
                  • Segmented plans<\/strong> use behavior and preferences to tailor messages, improving relevance and long-term list value.<\/li>\n<\/ul>\n\n\n\n

                    Real-World Examples of SMS Plan<\/h2>\n\n\n\n

                    Example 1: Ecommerce lifecycle plan that boosts repeat purchase<\/h3>\n\n\n\n

                    A retailer builds an SMS Plan<\/strong> anchored in lifecycle:\n– Welcome series with preference capture (categories, size, frequency).\n– Post-purchase updates plus a \u201chow to use\/care\u201d tip.\n– Replenishment reminders based on typical reorder windows.\n– Win-back message only to lapsed customers with high prior value.<\/p>\n\n\n\n

                    In Direct & Retention Marketing<\/strong>, this reduces over-messaging by focusing on customer stage. In SMS Marketing<\/strong>, it increases revenue per subscriber while controlling unsubscribe rates.<\/p>\n\n\n\n

                    Example 2: Appointment business reducing no-shows<\/h3>\n\n\n\n

                    A clinic uses an SMS Plan<\/strong> focused on operational outcomes:\n– Confirmation message immediately after booking.\n– Reminder at 24 hours and 2 hours (time-zone aware).\n– Two-way replies for rescheduling with scripted support handoff.\n– Post-visit satisfaction check to capture issues early.<\/p>\n\n\n\n

                    This approach improves retention through a better experience\u2014one of the most underestimated benefits of SMS Marketing<\/strong> in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                    Example 3: B2B SaaS trial activation with event-based triggers<\/h3>\n\n\n\n

                    A SaaS team designs an SMS Plan<\/strong> only for opted-in trial users:\n– Message when setup is incomplete after 24 hours.\n– Short \u201cone next step\u201d prompts tied to in-app milestones.\n– Escalation to a human if the user replies with help requests.<\/p>\n\n\n\n

                    Here, SMS supports product-led retention and expansion without becoming a generic promo channel\u2014an example of using SMS Marketing<\/strong> precisely within Direct & Retention Marketing<\/strong> goals.<\/p>\n\n\n\n

                    Benefits of Using SMS Plan<\/h2>\n\n\n\n

                    A well-implemented SMS Plan<\/strong> can deliver:<\/p>\n\n\n\n

                      \n
                    • Higher relevance and engagement<\/strong> through segmentation, lifecycle timing, and concise copy.<\/li>\n
                    • Better efficiency<\/strong> because automated flows handle recurring scenarios (updates, reminders, back-in-stock).<\/li>\n
                    • Lower waste<\/strong> from frequency caps and eligibility rules that prevent sending to the wrong audiences.<\/li>\n
                    • Improved customer experience<\/strong> via timely, useful information and two-way support options.<\/li>\n
                    • More reliable reporting<\/strong> because KPIs, attribution, and testing are defined upfront\u2014critical for Direct & Retention Marketing<\/strong> teams managing multiple channels.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of SMS Plan<\/h2>\n\n\n\n

                      Even strong teams face constraints that an SMS Plan<\/strong> must address:<\/p>\n\n\n\n

                        \n
                      • Compliance complexity:<\/strong> Consent requirements vary by region and use case; promotional vs transactional rules may differ. Treat compliance as a design requirement, not a final checklist.<\/li>\n
                      • Deliverability and trust risk:<\/strong> High complaint rates, aggressive frequency, or unclear opt-in value can harm performance over time.<\/li>\n
                      • Attribution limitations:<\/strong> Click-based attribution can undercount impact when customers convert later or via another device\/channel.<\/li>\n
                      • Data quality issues:<\/strong> Missing phone validation, duplicated profiles, and weak identity resolution can cause mis-targeting.<\/li>\n
                      • Operational load:<\/strong> Two-way messaging requires staffing, routing, and training to handle replies promptly.<\/li>\n<\/ul>\n\n\n\n

                        In SMS Marketing<\/strong>, these challenges are manageable\u2014but only if your SMS Plan<\/strong> makes ownership, rules, and measurement explicit.<\/p>\n\n\n\n

                        Best Practices for SMS Plan<\/h2>\n\n\n\n

                        Use these best practices to make your SMS Plan<\/strong> durable and scalable:<\/p>\n\n\n\n

                          \n
                        1. \n

                          Start with a clear channel role<\/strong>\n – Define what SMS will own (e.g., time-sensitive offers, reminders, service updates) within your Direct & Retention Marketing<\/strong> mix.<\/p>\n<\/li>\n

                        2. \n

                          Design consent and preferences intentionally<\/strong>\n – Capture opt-in with clear expectations.\n – Offer preference controls (message types, frequency) to reduce unsubscribes.<\/p>\n<\/li>\n

                        3. \n

                          Build a message hierarchy<\/strong>\n – Prioritize essential messages (transactional\/service) over promotional sends when conflicts occur.<\/p>\n<\/li>\n

                        4. \n

                          Use segmentation to protect the list<\/strong>\n – Target based on lifecycle stage and engagement.\n – Suppress recent purchasers from \u201cbuy now\u201d promos when it harms experience.<\/p>\n<\/li>\n

                        5. \n

                          Keep copy specific and action-oriented<\/strong>\n – One message, one purpose. Avoid vague hype.\n – Include necessary identification and opt-out instructions as required.<\/p>\n<\/li>\n

                        6. \n

                          Set frequency caps and monitor fatigue<\/strong>\n – Limit sends per week by segment.\n – Watch unsubscribe and complaint signals after campaigns.<\/p>\n<\/li>\n

                        7. \n

                          Test methodically<\/strong>\n – Test one variable at a time (offer, timing, audience, CTA).\n – Document learnings so the SMS Plan<\/strong> improves over time.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                          Tools Used for SMS Plan<\/h2>\n\n\n\n

                          An SMS Plan<\/strong> is enabled by a stack of systems. Vendor choices vary, but the tool categories are consistent across SMS Marketing<\/strong> and Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • SMS messaging and automation platforms:<\/strong> Build segments, schedules, and automated flows; manage opt-in\/out; handle shortcodes\/longcodes where applicable.<\/li>\n
                          • CRM systems and customer data platforms:<\/strong> Store profiles, consent status, lifecycle stage, and events that trigger messages.<\/li>\n
                          • Analytics tools:<\/strong> Evaluate campaign performance, cohort retention, and incremental lift; compare SMS to email and paid channels.<\/li>\n
                          • Reporting dashboards \/ BI:<\/strong> Combine channel metrics with revenue, margin, and retention to assess true impact.<\/li>\n
                          • Customer support systems:<\/strong> Route inbound replies, tag issues, and measure resolution time for two-way SMS.<\/li>\n
                          • Ad platforms (for list growth and lead capture):<\/strong> Support opt-in acquisition campaigns that feed subscribers into SMS flows.<\/li>\n
                          • SEO tools (indirect use):<\/strong> Inform content and offer themes by revealing what customers search for\u2014useful when aligning promotions and education across Direct & Retention Marketing<\/strong>, even though SMS itself isn\u2019t an SEO channel.<\/li>\n<\/ul>\n\n\n\n

                            Metrics Related to SMS Plan<\/h2>\n\n\n\n

                            To manage an SMS Plan<\/strong>, track metrics by message type and by segment. Key indicators include:<\/p>\n\n\n\n

                            Deliverability and list health<\/h3>\n\n\n\n
                              \n
                            • Delivery rate and send failure rate<\/li>\n
                            • Unsubscribe rate and opt-out reasons (when available)<\/li>\n
                            • Complaint rate (where measurable)<\/li>\n
                            • List growth rate and source quality<\/li>\n<\/ul>\n\n\n\n

                              Engagement and conversion<\/h3>\n\n\n\n
                                \n
                              • Click-through rate (CTR) for link-based messages<\/li>\n
                              • Reply rate for conversational flows<\/li>\n
                              • Conversion rate (session-to-purchase or message-to-purchase)<\/li>\n
                              • Time-to-convert after send (useful for timing decisions)<\/li>\n<\/ul>\n\n\n\n

                                Financial and retention outcomes<\/h3>\n\n\n\n
                                  \n
                                • Revenue per subscriber (or per recipient)<\/li>\n
                                • Incremental lift vs. holdout groups (where possible)<\/li>\n
                                • Repeat purchase rate and time between purchases<\/li>\n
                                • Customer lifetime value trends for SMS-subscribed cohorts<\/li>\n<\/ul>\n\n\n\n

                                  Operational impact (often overlooked)<\/h3>\n\n\n\n
                                    \n
                                  • Reduction in support tickets for predictable issues (shipping updates, reminders)<\/li>\n
                                  • No-show rate changes for appointment businesses<\/li>\n
                                  • Resolution time for SMS-handled inquiries<\/li>\n<\/ul>\n\n\n\n

                                    Future Trends of SMS Plan<\/h2>\n\n\n\n

                                    The SMS Plan<\/strong> is evolving as Direct & Retention Marketing<\/strong> becomes more data-driven and privacy-conscious:<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted personalization:<\/strong> Better subject-less copy generation, send-time optimization, and next-best-message selection\u2014paired with stricter brand and compliance review.<\/li>\n
                                    • Automation with stronger governance:<\/strong> More event-based flows, but with global guardrails to prevent message collisions across lifecycle programs.<\/li>\n
                                    • Preference-led retention:<\/strong> Expect more granular subscription options and message-category controls as consumers demand relevance.<\/li>\n
                                    • Privacy and measurement shifts:<\/strong> More emphasis on first-party data, modeled attribution, and experimentation (holdouts) to measure SMS Marketing<\/strong> impact responsibly.<\/li>\n
                                    • Conversational experiences:<\/strong> Two-way messaging integrated with support and sales workflows, making SMS a service channel as much as a marketing channel.<\/li>\n<\/ul>\n\n\n\n

                                      SMS Plan vs Related Terms<\/h2>\n\n\n\n

                                      SMS Plan vs SMS campaign<\/h3>\n\n\n\n
                                        \n
                                      • An SMS campaign<\/strong> is a single initiative (e.g., a weekend sale blast).<\/li>\n
                                      • An SMS Plan<\/strong> is the overarching strategy and operating system that governs all campaigns and automations\u2014especially important in Direct & Retention Marketing<\/strong> where consistency matters.<\/li>\n<\/ul>\n\n\n\n

                                        SMS Plan vs SMS automation (flow)<\/h3>\n\n\n\n
                                          \n
                                        • Automation<\/strong> is a specific implementation: a triggered sequence like cart abandonment.<\/li>\n
                                        • The SMS Plan<\/strong> decides which<\/em> automations to build, who qualifies, how often they run, and how success is measured within your broader SMS Marketing<\/strong> program.<\/li>\n<\/ul>\n\n\n\n

                                          SMS Plan vs omnichannel retention strategy<\/h3>\n\n\n\n
                                            \n
                                          • An omnichannel retention strategy<\/strong> spans email, push, onsite personalization, loyalty, paid remarketing, and more.<\/li>\n
                                          • The SMS Plan<\/strong> is the SMS-specific layer that aligns with that strategy, including consent, copy constraints, deliverability, and reply handling.<\/li>\n<\/ul>\n\n\n\n

                                            Who Should Learn SMS Plan<\/h2>\n\n\n\n
                                              \n
                                            • Marketers:<\/strong> To build lifecycle programs, improve ROI, and coordinate SMS with email and other Direct & Retention Marketing<\/strong> channels.<\/li>\n
                                            • Analysts:<\/strong> To set up clean measurement, cohorts, and experiments that reveal the true incremental value of SMS Marketing<\/strong>.<\/li>\n
                                            • Agencies:<\/strong> To standardize onboarding, governance, and reporting across clients while protecting deliverability and brand trust.<\/li>\n
                                            • Business owners and founders:<\/strong> To avoid compliance pitfalls and turn SMS into a scalable retention engine rather than a short-term sales lever.<\/li>\n
                                            • Developers:<\/strong> To integrate events, consent states, webhooks, and data pipelines that make the SMS Plan<\/strong> reliable and personalized.<\/li>\n<\/ul>\n\n\n\n

                                              Summary of SMS Plan<\/h2>\n\n\n\n

                                              An SMS Plan<\/strong> is the blueprint for using text messaging effectively and responsibly. It defines goals, consent rules, segmentation, message design, automation, operations, and measurement. In Direct & Retention Marketing<\/strong>, it helps teams coordinate communications across the customer lifecycle and protect long-term trust. Within SMS Marketing<\/strong>, it turns a high-attention channel into a structured program that can scale\u2014without sacrificing relevance, compliance, or customer experience.<\/p>\n\n\n\n

                                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                              1) What is an SMS Plan, and what should it include?<\/h3>\n\n\n\n

                                              An SMS Plan<\/strong> should include goals, opt-in\/consent rules, audience segmentation, message types (transactional vs promotional), automation flows, frequency caps, compliance processes, and KPIs. It should also define who owns execution and how replies are handled.<\/p>\n\n\n\n

                                              2) How does SMS Marketing fit into Direct & Retention Marketing?<\/h3>\n\n\n\n

                                              SMS Marketing<\/strong> is a direct channel that supports retention through lifecycle messaging, reminders, service updates, and targeted offers. In Direct & Retention Marketing<\/strong>, SMS often complements email by delivering time-sensitive or high-urgency messages.<\/p>\n\n\n\n

                                              3) How often should I send messages under an SMS Plan?<\/h3>\n\n\n\n

                                              There\u2019s no universal number. Start with conservative frequency caps, segment by engagement and lifecycle stage, and adjust based on unsubscribe rate, complaints, and incremental revenue. The best SMS Plan<\/strong> prioritizes relevance over volume.<\/p>\n\n\n\n

                                              4) What\u2019s the difference between transactional and promotional SMS?<\/h3>\n\n\n\n

                                              Transactional messages deliver essential information tied to a customer action (e.g., order updates, appointment reminders). Promotional messages aim to drive sales (e.g., discounts, product drops). Your SMS Plan<\/strong> should treat them differently in timing, eligibility, and measurement.<\/p>\n\n\n\n

                                              5) How do I measure ROI for an SMS Plan?<\/h3>\n\n\n\n

                                              Combine channel metrics (CTR, conversion rate) with business outcomes (revenue per recipient, repeat purchase rate). For stronger evidence, use holdout groups or time-based experiments to estimate incremental lift\u2014especially important in Direct & Retention Marketing<\/strong> reporting.<\/p>\n\n\n\n

                                              6) What are common reasons SMS programs fail?<\/h3>\n\n\n\n

                                              Typical causes include weak consent practices, over-messaging, poor segmentation, unclear value proposition, and lack of reply handling. Many failures are planning problems\u2014solved by tightening the SMS Plan<\/strong> and aligning governance across teams.<\/p>\n\n\n\n

                                              7) Do I need two-way messaging for a good SMS Plan?<\/h3>\n\n\n\n

                                              Not always, but it can improve customer experience and retention when replies are expected (appointments, delivery issues, support questions). If you enable replies, your SMS Plan<\/strong> should define staffing, response times, and escalation paths.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                              An **SMS Plan** is the strategic and operational blueprint for using text messages to acquire, retain, and grow customers. In **Direct & Retention Marketing**, it defines who you message, what you say, when you send it, and how you measure success\u2014while staying compliant and respectful of customer preferences. In **SMS Marketing**, the plan is what turns a powerful channel into a predictable revenue and loyalty engine instead of a sporadic batch-and-blast tactic.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8514","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8514"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8514\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}