{"id":8511,"date":"2026-03-26T05:59:30","date_gmt":"2026-03-26T05:59:30","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sms-measurement-plan\/"},"modified":"2026-03-26T05:59:30","modified_gmt":"2026-03-26T05:59:30","slug":"sms-measurement-plan","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sms-measurement-plan\/","title":{"rendered":"SMS Measurement Plan: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

An SMS Measurement Plan<\/strong> is the blueprint for how you will measure success in SMS Marketing<\/strong>\u2014from campaign goals and KPIs to tracking methods, reporting cadence, and decision rules. In Direct & Retention Marketing<\/strong>, where outcomes like repeat purchases, churn reduction, and lifetime value matter as much as acquisition, a measurement plan turns texting from \u201cwe sent messages\u201d into \u201cwe drove incremental revenue and improved customer experience.\u201d<\/p>\n\n\n\n

Modern Direct & Retention Marketing<\/strong> teams are under pressure to prove impact across channels, comply with privacy expectations, and personalize at scale. An SMS Measurement Plan<\/strong> helps you connect message-level activity (sends, clicks, replies) to business results (conversions, revenue, retention) while creating a shared language between marketing, analytics, and leadership.<\/p>\n\n\n\n

What Is SMS Measurement Plan?<\/h2>\n\n\n\n

An SMS Measurement Plan<\/strong> is a structured document (and operating process) that defines:<\/p>\n\n\n\n

    \n
  • What you want SMS Marketing<\/strong> to achieve (objectives and hypotheses)<\/li>\n
  • Which metrics indicate success (KPIs and guardrails)<\/li>\n
  • How data will be captured (tracking design and attribution approach)<\/li>\n
  • How insights will be reported and acted on (dashboards, reviews, and optimization rules)<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: measurement must be designed before<\/em> you launch campaigns, not retrofitted afterward. In business terms, an SMS Measurement Plan<\/strong> protects ROI by ensuring you can answer: \u201cWhat did SMS contribute, what did it cost, and what should we change next?\u201d<\/p>\n\n\n\n

    Within Direct & Retention Marketing<\/strong>, this plan sits alongside email measurement, lifecycle analytics, and customer data strategy. Inside SMS Marketing<\/strong>, it becomes the practical playbook for campaign analysis, deliverability monitoring, and incremental lift evaluation.<\/p>\n\n\n\n

    Why SMS Measurement Plan Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, SMS is often used for high-intent moments\u2014abandoned cart, shipping updates, replenishment, loyalty, and win-back. Without an SMS Measurement Plan<\/strong>, it\u2019s easy to optimize for superficial metrics (like clicks) while missing what leadership cares about (profitability and retention).<\/p>\n\n\n\n

    A strong plan creates measurable business value:<\/p>\n\n\n\n

      \n
    • Strategic clarity:<\/strong> Aligns SMS objectives to lifecycle goals (activation, repeat purchase, churn prevention).<\/li>\n
    • Budget confidence:<\/strong> Links spend (platform fees, short code costs, incentives) to outcomes and margin.<\/li>\n
    • Competitive advantage:<\/strong> Faster learning cycles and better personalization through reliable insights.<\/li>\n
    • Risk reduction:<\/strong> Better governance over frequency, compliance, and brand experience\u2014key in Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      How SMS Measurement Plan Works<\/h2>\n\n\n\n

      An SMS Measurement Plan<\/strong> works best as a repeatable workflow used across campaigns and automations.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger<\/strong>\n – A lifecycle event (signup, cart abandonment, lapsed customer) or a campaign idea (promotion, product drop).\n – A business goal (increase conversion rate, reduce churn, drive repeat purchases).<\/p>\n<\/li>\n

      2. \n

        Analysis \/ measurement design<\/strong>\n – Define primary KPI(s) and guardrail metrics (e.g., revenue per recipient plus unsubscribe rate).\n – Choose tracking method: tagged links, coupon codes, reply tracking, holdout tests, or matched cohorts.\n – Establish attribution rules (e.g., view\/click windows) and how SMS interacts with other Direct & Retention Marketing<\/strong> channels.<\/p>\n<\/li>\n

      3. \n

        Execution \/ application<\/strong>\n – Implement tracking, QA events, and dashboards.\n – Launch message variants (copy, timing, segmentation) with documented hypotheses.\n – Monitor deliverability and compliance signals.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome<\/strong>\n – Reporting (weekly, monthly, per-campaign) that answers \u201cwhat worked and why.\u201d\n – Decisions: scale, pause, adjust frequency, refine segments, or rework automation logic.\n – Knowledge capture: add learnings to a testing log so SMS Marketing<\/strong> improves over time.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of SMS Measurement Plan<\/h2>\n\n\n\n

        A practical SMS Measurement Plan<\/strong> usually includes the following building blocks.<\/p>\n\n\n\n

        Objectives and hypotheses<\/h3>\n\n\n\n
          \n
        • Objective examples: increase first purchase rate, improve repeat purchase rate, reduce time-to-purchase.<\/li>\n
        • Hypotheses: \u201cSending the reminder 45 minutes after browse will increase conversion without increasing opt-outs.\u201d<\/li>\n<\/ul>\n\n\n\n

          Audience and segmentation definition<\/h3>\n\n\n\n
            \n
          • Lifecycle stage, purchase history, engagement level, geography\/time zone.<\/li>\n
          • Exclusions (recent buyers, high-frequency recipients, support-sensitive segments).<\/li>\n<\/ul>\n\n\n\n

            Tracking design and data inputs<\/h3>\n\n\n\n
              \n
            • UTM-style link tagging conventions (or equivalent internal tagging).<\/li>\n
            • Coupon\/promo code strategy (unique vs. shared codes).<\/li>\n
            • Event tracking: delivered, clicked, replied, converted, unsubscribed.<\/li>\n
            • First-party data signals in Direct & Retention Marketing<\/strong>: purchase events, subscription status, returns, churn markers.<\/li>\n<\/ul>\n\n\n\n

              Attribution and incrementality approach<\/h3>\n\n\n\n
                \n
              • Click-based attribution rules and limitations.<\/li>\n
              • Incrementality testing plan (holdouts, randomized splits, geo tests where relevant).<\/li>\n
              • Cross-channel considerations (email, push, paid retargeting).<\/li>\n<\/ul>\n\n\n\n

                Reporting and governance<\/h3>\n\n\n\n
                  \n
                • Dashboards and scorecards (who sees what).<\/li>\n
                • Cadence: daily deliverability checks, weekly performance review, monthly strategy readout.<\/li>\n
                • Ownership: marketing ops, analyst, lifecycle manager, data engineer.<\/li>\n<\/ul>\n\n\n\n

                  Decision rules<\/h3>\n\n\n\n
                    \n
                  • Example: \u201cIf unsubscribe rate exceeds X for two consecutive sends, reduce frequency and revisit targeting.\u201d<\/li>\n
                  • Example: \u201cScale messages only if incremental revenue per recipient exceeds cost per recipient by Y%.\u201d<\/li>\n<\/ul>\n\n\n\n

                    Types of SMS Measurement Plan<\/h2>\n\n\n\n

                    There aren\u2019t universally \u201cformal\u201d types, but in practice SMS Measurement Plan<\/strong> approaches differ based on goals, maturity, and use case:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Campaign-focused measurement<\/strong>\n – Best for promotional blasts, product launches, and limited-time offers.\n – Emphasizes revenue, conversion rate, and time-bound attribution windows.<\/p>\n<\/li>\n

                    2. \n

                      Lifecycle\/automation measurement<\/strong>\n – Best for flows like welcome series, cart\/browse abandonment, win-back, replenishment.\n – Focuses on funnel movement, cohort retention, and long-term value signals in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                    3. \n

                      Deliverability and compliance-centric measurement<\/strong>\n – Critical when scaling volume or changing sending infrastructure.\n – Centers on delivery rate, carrier filtering indicators, opt-out trends, and complaint signals.<\/p>\n<\/li>\n

                    4. \n

                      Incrementality-first measurement<\/strong>\n – Best when SMS overlaps heavily with email and paid media.\n – Prioritizes holdouts and lift over last-click metrics to prove real contribution.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Real-World Examples of SMS Measurement Plan<\/h2>\n\n\n\n

                      Example 1: Ecommerce abandoned cart flow<\/h3>\n\n\n\n

                      A retailer uses SMS Marketing<\/strong> to recover carts. Their SMS Measurement Plan<\/strong> defines:\n– Primary KPI: incremental revenue per recipient\n– Guardrails: unsubscribe rate, refund\/return rate for recovered orders\n– Method: A\/B test timing (30 vs. 90 minutes) and a holdout group receiving email only\n– Outcome: Cart recovery increases, but only the 90-minute version maintains acceptable opt-outs, improving Direct & Retention Marketing<\/strong> efficiency.<\/p>\n\n\n\n

                      Example 2: Subscription win-back program<\/h3>\n\n\n\n

                      A subscription brand targets lapsed users with an offer. The SMS Measurement Plan<\/strong> includes:\n– KPI: reactivation rate within 14 days and retained revenue over 60 days\n– Segmentation: exclude churned users with prior high complaint behavior\n– Tracking: unique offer codes + cohort retention reporting\n– Outcome: Higher short-term conversions are balanced against long-term retention, keeping SMS Marketing<\/strong> aligned with sustainable Direct & Retention Marketing<\/strong> goals.<\/p>\n\n\n\n

                      Example 3: B2B lead nurturing via SMS<\/h3>\n\n\n\n

                      A B2B service uses SMS for webinar reminders and meeting confirmations. The SMS Measurement Plan<\/strong> sets:\n– KPI: show-up rate and sales-qualified opportunities influenced\n– Guardrails: opt-out rate and reply-based negative sentiment\n– Method: event tracking integrated with CRM stages\n– Outcome: SMS improves attendance, and the team learns which segments respond best\u2014tightening Direct & Retention Marketing<\/strong> follow-up without spamming.<\/p>\n\n\n\n

                      Benefits of Using SMS Measurement Plan<\/h2>\n\n\n\n

                      A well-built SMS Measurement Plan<\/strong> creates advantages that compound over time:<\/p>\n\n\n\n

                        \n
                      • Better performance:<\/strong> Clear KPIs and experiments improve conversion and retention outcomes.<\/li>\n
                      • Lower wasted spend:<\/strong> Measurement reveals which segments and messages are unprofitable.<\/li>\n
                      • Faster optimization:<\/strong> Standardized reporting reduces analysis time and debate.<\/li>\n
                      • Improved customer experience:<\/strong> Guardrails prevent over-messaging and protect trust\u2014essential in Direct & Retention Marketing<\/strong>.<\/li>\n
                      • Stronger cross-channel alignment:<\/strong> SMS results can be compared fairly with email, push, and paid media in a unified SMS Marketing<\/strong> and lifecycle view.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of SMS Measurement Plan<\/h2>\n\n\n\n

                        Even experienced teams face pitfalls when implementing an SMS Measurement Plan<\/strong>.<\/p>\n\n\n\n

                          \n
                        • Attribution bias:<\/strong> SMS often gets \u201clast-click credit\u201d because it\u2019s immediate. That can overstate impact versus email or paid.<\/li>\n
                        • Cross-device behavior:<\/strong> Users may click on mobile but purchase later on desktop, reducing measurable conversion.<\/li>\n
                        • Data gaps:<\/strong> Missing events, inconsistent tagging, or weak identity resolution can break reporting.<\/li>\n
                        • Small sample sizes:<\/strong> For smaller lists, testing and holdouts can take longer to reach reliable conclusions.<\/li>\n
                        • Compliance and policy constraints:<\/strong> Consent, opt-out handling, and content rules can limit experimentation in SMS Marketing<\/strong>.<\/li>\n
                        • Short-term vs. long-term tradeoffs:<\/strong> Promotions may boost revenue today but harm retention if frequency increases opt-outs\u2014directly affecting Direct & Retention Marketing<\/strong> outcomes.<\/li>\n<\/ul>\n\n\n\n

                          Best Practices for SMS Measurement Plan<\/h2>\n\n\n\n

                          Start with business questions, not dashboards<\/h3>\n\n\n\n

                          Write down the decisions you need to make (scale, change timing, refine segments) and build measurement around those decisions.<\/p>\n\n\n\n

                          Use primary KPIs plus guardrails<\/h3>\n\n\n\n

                          A typical SMS Measurement Plan<\/strong> uses:\n– 1\u20132 primary KPIs (incremental revenue per recipient, conversion rate, reactivation rate)\n– 2\u20135 guardrails (unsubscribe rate, complaint signals, deliverability, margin, support tickets)<\/p>\n\n\n\n

                          Standardize tracking conventions<\/h3>\n\n\n\n

                          Keep link tagging, campaign naming, and event definitions consistent so SMS Marketing<\/strong> reporting remains comparable over months.<\/p>\n\n\n\n

                          Prioritize incrementality where overlap is high<\/h3>\n\n\n\n

                          In Direct & Retention Marketing<\/strong>, SMS often overlaps with email automations and paid retargeting. Use holdouts or randomized splits for key programs, even if only quarterly.<\/p>\n\n\n\n

                          Build a testing roadmap<\/h3>\n\n\n\n

                          Don\u2019t test everything at once. Common sequencing:\n1) deliverability and timing, 2) segmentation, 3) offer strategy, 4) personalization, 5) frequency optimization.<\/p>\n\n\n\n

                          Create an operating rhythm<\/h3>\n\n\n\n
                            \n
                          • Daily: deliverability and opt-out spikes<\/li>\n
                          • Weekly: campaign\/flow performance review<\/li>\n
                          • Monthly: cohort retention and strategic evaluation\nThis turns the SMS Measurement Plan<\/strong> into a living system rather than a one-time document.<\/li>\n<\/ul>\n\n\n\n

                            Tools Used for SMS Measurement Plan<\/h2>\n\n\n\n

                            An SMS Measurement Plan<\/strong> is tool-enabled, but not tool-dependent. Common tool categories include:<\/p>\n\n\n\n

                              \n
                            • SMS Marketing and automation platforms:<\/strong> manage sends, segmentation, replies, and message-level reporting.<\/li>\n
                            • Web and product analytics tools:<\/strong> track sessions, events, funnels, and conversions originating from SMS clicks.<\/li>\n
                            • CRM systems:<\/strong> connect SMS engagement to customer records, pipeline stages, and support history\u2014key for Direct & Retention Marketing<\/strong> alignment.<\/li>\n
                            • Customer data platforms or data warehouses:<\/strong> unify identities, stitch cross-device behavior, and maintain clean event streams.<\/li>\n
                            • Business intelligence dashboards:<\/strong> standardize scorecards, cohort views, and executive reporting.<\/li>\n
                            • Experimentation frameworks:<\/strong> support holdouts, A\/B tests, and lift analysis.<\/li>\n
                            • Data governance and QA processes:<\/strong> ensure consistent tagging, event validation, and documentation.<\/li>\n<\/ul>\n\n\n\n

                              The right stack is the one that reliably connects message delivery and engagement to customer outcomes without manual reporting every week.<\/p>\n\n\n\n

                              Metrics Related to SMS Measurement Plan<\/h2>\n\n\n\n

                              Your SMS Measurement Plan<\/strong> should define metric formulas and when to use each.<\/p>\n\n\n\n

                              Engagement and deliverability<\/h3>\n\n\n\n
                                \n
                              • Delivery rate (and soft signals of filtering)<\/li>\n
                              • Click-through rate (CTR)<\/li>\n
                              • Reply rate (including keyword replies)<\/li>\n
                              • Opt-out\/unsubscribe rate<\/li>\n
                              • Bounce\/undelivered rate (where available)<\/li>\n<\/ul>\n\n\n\n

                                Conversion and revenue<\/h3>\n\n\n\n
                                  \n
                                • Conversion rate (session-to-purchase or click-to-purchase, clearly defined)<\/li>\n
                                • Revenue per recipient \/ per delivered message<\/li>\n
                                • Average order value (AOV) from SMS-influenced sessions<\/li>\n
                                • Gross margin per recipient (where margin data is accessible)<\/li>\n<\/ul>\n\n\n\n

                                  Efficiency and ROI<\/h3>\n\n\n\n
                                    \n
                                  • Cost per conversion (including platform and incentive costs)<\/li>\n
                                  • Incremental revenue and incremental profit (via holdouts)<\/li>\n
                                  • Payback period for SMS program costs<\/li>\n<\/ul>\n\n\n\n

                                    Retention and customer value (Direct & Retention Marketing core)<\/h3>\n\n\n\n
                                      \n
                                    • Repeat purchase rate by cohort<\/li>\n
                                    • Reactivation rate for lapsed segments<\/li>\n
                                    • Customer lifetime value (CLV\/LTV) movement over time<\/li>\n
                                    • Churn rate for subscription use cases<\/li>\n<\/ul>\n\n\n\n

                                      Experience and brand health guardrails<\/h3>\n\n\n\n
                                        \n
                                      • Complaint signals (where measurable)<\/li>\n
                                      • Support ticket volume related to messaging<\/li>\n
                                      • Frequency cap compliance and fatigue indicators (declining engagement + rising opt-outs)<\/li>\n<\/ul>\n\n\n\n

                                        Future Trends of SMS Measurement Plan<\/h2>\n\n\n\n

                                        SMS Measurement Plan<\/strong> practices are evolving as Direct & Retention Marketing<\/strong> becomes more data-driven and privacy-aware.<\/p>\n\n\n\n

                                          \n
                                        • More incrementality, less last-click:<\/strong> Teams are adopting holdouts and causal measurement to justify SMS investment.<\/li>\n
                                        • AI-assisted insights (with human governance):<\/strong> Automation can spot anomalies (opt-out spikes, segment fatigue) and recommend tests, while humans set brand and compliance constraints.<\/li>\n
                                        • Deeper personalization:<\/strong> Measurement will shift from \u201ccampaign performance\u201d to \u201cdecision performance\u201d (e.g., next-best-message effectiveness).<\/li>\n
                                        • Privacy and consent rigor:<\/strong> Expect more emphasis on auditable consent records, suppression logic, and transparent opt-out flows in SMS Marketing<\/strong>.<\/li>\n
                                        • Unified lifecycle measurement:<\/strong> SMS will be evaluated alongside email, push, and in-app as part of a single Direct & Retention Marketing<\/strong> scorecard tied to retention and profitability.<\/li>\n<\/ul>\n\n\n\n

                                          SMS Measurement Plan vs Related Terms<\/h2>\n\n\n\n

                                          SMS Measurement Plan vs SMS strategy<\/h3>\n\n\n\n
                                            \n
                                          • SMS strategy<\/strong> defines what you will do (audiences, messaging pillars, lifecycle coverage).<\/li>\n
                                          • An SMS Measurement Plan<\/strong> defines how you will prove it works (KPIs, tracking, attribution, reporting, decision rules).<\/li>\n<\/ul>\n\n\n\n

                                            SMS Measurement Plan vs attribution model<\/h3>\n\n\n\n
                                              \n
                                            • An attribution model<\/strong> is a method of assigning credit (last click, multi-touch, data-driven).<\/li>\n
                                            • An SMS Measurement Plan<\/strong> is broader: it includes attribution, but also deliverability monitoring, experimentation, guardrails, and governance in Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                              SMS Measurement Plan vs SMS reporting dashboard<\/h3>\n\n\n\n
                                                \n
                                              • A dashboard<\/strong> visualizes metrics.<\/li>\n
                                              • An SMS Measurement Plan<\/strong> explains which metrics matter, how they\u2019re calculated, how often they\u2019re reviewed, and what actions follow.<\/li>\n<\/ul>\n\n\n\n

                                                Who Should Learn SMS Measurement Plan<\/h2>\n\n\n\n
                                                  \n
                                                • Marketers and lifecycle managers:<\/strong> to connect SMS Marketing<\/strong> activities to revenue, retention, and customer experience.<\/li>\n
                                                • Analysts:<\/strong> to standardize KPI definitions, implement incrementality tests, and reduce attribution disputes across Direct & Retention Marketing<\/strong> channels.<\/li>\n
                                                • Agencies:<\/strong> to provide defensible performance reporting and clear optimization roadmaps for clients.<\/li>\n
                                                • Business owners and founders:<\/strong> to understand ROI, avoid over-messaging, and scale responsibly.<\/li>\n
                                                • Developers and marketing ops:<\/strong> to implement event tracking, identity resolution, and QA systems that make the SMS Measurement Plan<\/strong> trustworthy.<\/li>\n<\/ul>\n\n\n\n

                                                  Summary of SMS Measurement Plan<\/h2>\n\n\n\n

                                                  An SMS Measurement Plan<\/strong> is the framework that defines how SMS Marketing<\/strong> performance will be measured, reported, and improved. It matters because Direct & Retention Marketing<\/strong> success depends on proving incremental impact, protecting customer experience, and optimizing with reliable data. When implemented well, an SMS Measurement Plan<\/strong> aligns teams on goals, standardizes tracking, supports testing, and turns SMS into a predictable driver of retention and revenue.<\/p>\n\n\n\n

                                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                  1) What should an SMS Measurement Plan include at minimum?<\/h3>\n\n\n\n

                                                  At minimum: campaign objectives, primary KPI(s), guardrail metrics (opt-outs, deliverability), tracking conventions for links\/codes, attribution rules, and a reporting cadence with clear owners.<\/p>\n\n\n\n

                                                  2) How do I measure ROI for SMS if customers buy later on another device?<\/h3>\n\n\n\n

                                                  Combine tagged-click measurement with approaches like holdout tests, matched cohorts, and CRM-based conversion tracking. Your SMS Measurement Plan<\/strong> should acknowledge cross-device loss and use incrementality for key flows.<\/p>\n\n\n\n

                                                  3) Which metrics matter most in SMS Marketing?<\/h3>\n\n\n\n

                                                  It depends on goals, but most SMS Marketing<\/strong> programs track deliverability, CTR, conversion rate, revenue per recipient, and unsubscribe rate. In Direct & Retention Marketing<\/strong>, add cohort retention and repeat purchase metrics.<\/p>\n\n\n\n

                                                  4) How often should I review SMS performance?<\/h3>\n\n\n\n

                                                  Operational checks (deliverability and opt-outs) should be frequent\u2014often daily or per send. Strategic reviews (lift, cohort retention, profitability) are typically weekly to monthly, as defined in the SMS Measurement Plan<\/strong>.<\/p>\n\n\n\n

                                                  5) Do I need A\/B testing, or is basic reporting enough?<\/h3>\n\n\n\n

                                                  Basic reporting shows correlation; testing helps establish causation. If SMS overlaps with other Direct & Retention Marketing<\/strong> channels, A\/B tests or holdouts are strongly recommended for high-impact programs.<\/p>\n\n\n\n

                                                  6) How do I prevent optimizing for clicks instead of business outcomes?<\/h3>\n\n\n\n

                                                  Use clicks as a diagnostic, not the goal. Make revenue per recipient, incremental profit, or retention movement the primary KPI, and keep clicks as a secondary metric inside the SMS Measurement Plan<\/strong>.<\/p>\n\n\n\n

                                                  7) What\u2019s the biggest mistake teams make with SMS measurement?<\/h3>\n\n\n\n

                                                  Relying only on last-click attribution and ignoring guardrails like opt-outs and fatigue. This can inflate perceived performance while quietly degrading long-term Direct & Retention Marketing<\/strong> results.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                  An **SMS Measurement Plan** is the blueprint for how you will measure success in **SMS Marketing**\u2014from campaign goals and KPIs to tracking methods, reporting cadence, and decision rules. In **Direct & Retention Marketing**, where outcomes like repeat purchases, churn reduction, and lifetime value matter as much as acquisition, a measurement plan turns texting from \u201cwe sent messages\u201d into \u201cwe drove incremental revenue and improved customer experience.\u201d<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8511","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8511"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8511\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}