{"id":8506,"date":"2026-03-26T05:48:07","date_gmt":"2026-03-26T05:48:07","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sms-dashboard\/"},"modified":"2026-03-26T05:48:07","modified_gmt":"2026-03-26T05:48:07","slug":"sms-dashboard","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sms-dashboard\/","title":{"rendered":"SMS Dashboard: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

An SMS Dashboard<\/strong> is the command center where teams plan, monitor, and optimize text-message performance across the customer lifecycle. In Direct & Retention Marketing<\/strong>, speed and relevance matter: SMS is immediate, personal, and measurable\u2014but only if you can see what\u2019s happening in near real time. That\u2019s the practical role of an SMS Dashboard: turning message sends, responses, conversions, and compliance signals into decisions.<\/p>\n\n\n\n

In SMS Marketing<\/strong>, the difference between a helpful reminder and an annoying interruption can be a few minutes, a small segment change, or a frequency cap adjustment. An SMS Dashboard makes those levers visible. It helps marketers, analysts, and operators align on outcomes (revenue, retention, engagement) and control risk (deliverability, opt-outs, regulatory compliance).<\/p>\n\n\n\n

\n\n\n\n

What Is SMS Dashboard?<\/h2>\n\n\n\n

An SMS Dashboard<\/strong> is a reporting and control interface that aggregates key SMS data\u2014campaign performance, audience behavior, deliverability, spend, and compliance\u2014into a single view. For beginners, think of it as a \u201cscoreboard + cockpit\u201d for your text programs: it shows what you sent, to whom, what happened next, and what to do about it.<\/p>\n\n\n\n

The core concept is simple: centralized visibility<\/strong>. The business meaning is bigger: an SMS Dashboard enables reliable optimization, forecasting, and accountability for SMS as a revenue and retention channel. In Direct & Retention Marketing<\/strong>, where programs run continuously (welcome flows, replenishment reminders, service alerts, win-back sequences), it provides the operational clarity needed to scale without losing control.<\/p>\n\n\n\n

Inside SMS Marketing<\/strong>, the SMS Dashboard sits between execution and learning. It connects message strategy (segments, offers, timing) to results (clicks, purchases, churn prevention) while surfacing constraints like opt-out rates and carrier filtering risks.<\/p>\n\n\n\n

\n\n\n\n

Why SMS Dashboard Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

Direct & Retention Marketing<\/strong> relies on repeatable growth loops: acquire, activate, retain, and re-engage customers. SMS is often one of the highest-attention channels, but it\u2019s also easy to overuse. An SMS Dashboard matters because it helps teams balance impact with customer experience.<\/p>\n\n\n\n

Strategically, an SMS Dashboard supports:\n– Faster decision cycles:<\/strong> spot underperforming campaigns before they burn budget or goodwill.\n– Lifecycle optimization:<\/strong> compare onboarding vs. loyalty vs. win-back performance using consistent metrics.\n– Cross-team alignment:<\/strong> marketing, support, and analytics can share one source of truth.<\/p>\n\n\n\n

From a business-value perspective, a strong SMS Dashboard can improve incremental revenue attribution, reduce wasted sends, and protect list health. It becomes a competitive advantage in SMS Marketing<\/strong> because the best programs learn quickly: they detect fatigue, refine segmentation, and coordinate messaging across channels rather than blasting the whole list.<\/p>\n\n\n\n

\n\n\n\n

How SMS Dashboard Works<\/h2>\n\n\n\n

An SMS Dashboard<\/strong> is less about one \u201cmagic report\u201d and more about a practical workflow that turns events into actions:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ Triggers<\/strong>\n Data enters from campaign sends, automations, and customer actions. Typical inputs include message metadata (campaign name, segment, send time), delivery events, link clicks, replies, purchases, and unsubscribe requests.<\/p>\n<\/li>\n

  2. \n

    Analysis \/ Processing<\/strong>\n The dashboard organizes and transforms raw events into readable KPIs and trends. This often includes deduplication, attribution rules (e.g., conversion window), segmentation breakdowns, and comparisons over time (week-over-week, campaign-to-campaign).<\/p>\n<\/li>\n

  3. \n

    Execution \/ Application<\/strong>\n Teams use insights to adjust targeting, frequency, creative, and offers. In Direct & Retention Marketing<\/strong>, those adjustments frequently happen inside always-on flows (welcome series, abandoned checkout, post-purchase) as well as one-time blasts.<\/p>\n<\/li>\n

  4. \n

    Output \/ Outcomes<\/strong>\n The SMS Dashboard outputs decisions and measurable outcomes: improved conversion rates, fewer opt-outs, higher repeat purchase, and better deliverability. Over time, it also produces institutional knowledge\u2014benchmarks, seasonality patterns, and guardrails for safe scaling in SMS Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    \n\n\n\n

    Key Components of SMS Dashboard<\/h2>\n\n\n\n

    A useful SMS Dashboard<\/strong> typically includes a mix of data, controls, and governance elements:<\/p>\n\n\n\n

    Data inputs and integrations<\/h3>\n\n\n\n
      \n
    • Campaign and automation logs (sends, audience, creative versions)<\/li>\n
    • Delivery and carrier events (delivered, failed, filtered where available)<\/li>\n
    • Link tracking and on-site behavior events<\/li>\n
    • Ecommerce or billing conversions and revenue<\/li>\n
    • Customer profile attributes (lifecycle stage, preferences, consent status)<\/li>\n<\/ul>\n\n\n\n

      Core reporting views<\/h3>\n\n\n\n
        \n
      • Overview summary (today\/7 days\/30 days)<\/li>\n
      • Campaign performance table (sortable by revenue, conversion rate, opt-outs)<\/li>\n
      • Automation\/flow performance (step-level drop-off and contribution)<\/li>\n
      • Segment and cohort views (new subscribers vs. returning customers)<\/li>\n
      • Compliance and list health panel (opt-outs, complaints, consent status)<\/li>\n<\/ul>\n\n\n\n

        Processes and governance<\/h3>\n\n\n\n

        In Direct & Retention Marketing<\/strong>, the dashboard is only as trustworthy as its rules. Define:\n– Metric definitions (what counts as a \u201cconversion\u201d)\n– Attribution windows and prioritization (SMS last-touch vs. multi-touch)\n– Access control (who can edit vs. view)\n– QA workflows for tagging and naming conventions<\/p>\n\n\n\n

        Team responsibilities<\/h3>\n\n\n\n
          \n
        • Marketers: interpret results, iterate creative\/segmentation<\/li>\n
        • Analysts: validate data quality and incremental lift methods<\/li>\n
        • Developers\/data team: maintain event pipelines and identity resolution<\/li>\n
        • Compliance\/legal ops: ensure consent and opt-out handling are correct<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Types of SMS Dashboard<\/h2>\n\n\n\n

          \u201cTypes\u201d of SMS Dashboard<\/strong> are usually practical distinctions rather than formal categories:<\/p>\n\n\n\n

            \n
          1. \n

            Operational dashboards (real-time monitoring)<\/strong>\n Focus: deliverability, send volume, error rates, opt-outs, reply handling.\n Best for: high-frequency programs and time-sensitive sends.<\/p>\n<\/li>\n

          2. \n

            Performance dashboards (campaign and lifecycle KPIs)<\/strong>\n Focus: conversion, revenue, engagement, cohort retention, flow contribution.\n Best for: weekly optimization in SMS Marketing<\/strong>.<\/p>\n<\/li>\n

          3. \n

            Executive dashboards (business outcomes)<\/strong>\n Focus: channel ROI, incremental revenue estimates, CAC payback influence, retention impact.\n Best for: leadership alignment in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

            Many organizations blend all three, but separating them reduces noise: operators need alerts; strategists need trends; executives need outcomes.<\/p>\n\n\n\n

            \n\n\n\n

            Real-World Examples of SMS Dashboard<\/h2>\n\n\n\n

            Example 1: Ecommerce launch + inventory protection<\/h3>\n\n\n\n

            A brand runs an SMS campaign for a limited product drop. The SMS Dashboard<\/strong> tracks send volume, click-through rate, and conversion by segment (VIP vs. general list). When inventory gets low, the team uses the dashboard to quickly pause sends to low-intent segments and redirect to waitlist messaging\u2014protecting customer experience while maintaining revenue efficiency. This is classic Direct & Retention Marketing<\/strong>: maximizing value from owned audiences without over-contacting.<\/p>\n\n\n\n

            Example 2: Subscription churn prevention flow<\/h3>\n\n\n\n

            A subscription business uses SMS Marketing<\/strong> for renewal reminders and payment failure recovery. The SMS Dashboard shows step-level performance: deliverability, reply rate, and recovery revenue per message. The team notices rising opt-outs on the second reminder and tests an alternate message that offers self-service options instead of urgency language. The dashboard confirms reduced opt-outs and stable recovery rate.<\/p>\n\n\n\n

            Example 3: Local services appointment reminders<\/h3>\n\n\n\n

            A services company sends confirmations and reminders. The SMS Dashboard<\/strong> focuses on operational metrics: delivery failures, reply keywords (reschedule\/cancel), and no-show rates. By monitoring outcomes by location, the team adjusts reminder timing for regions with higher late cancellations. This improves capacity utilization\u2014one of the most valuable outcomes in Direct & Retention Marketing<\/strong> when customer actions directly affect operations.<\/p>\n\n\n\n

            \n\n\n\n

            Benefits of Using SMS Dashboard<\/h2>\n\n\n\n

            An SMS Dashboard<\/strong> delivers benefits across performance, cost, and customer experience:<\/p>\n\n\n\n

              \n
            • Performance improvements:<\/strong> better timing, segmentation, and offer selection based on measurable results.<\/li>\n
            • Cost control:<\/strong> reduce wasted sends to unengaged segments; monitor cost per conversion and cost per retained customer.<\/li>\n
            • Efficiency gains:<\/strong> faster reporting and fewer manual spreadsheets, freeing time for experimentation.<\/li>\n
            • Improved customer experience:<\/strong> track opt-outs and engagement to prevent fatigue; coordinate messaging cadence across lifecycle.<\/li>\n
            • Risk reduction:<\/strong> visibility into compliance signals (opt-outs, consent capture rates) and deliverability issues.<\/li>\n<\/ul>\n\n\n\n

              In SMS Marketing<\/strong>, these benefits compound because small optimizations\u2014like removing low-intent cohorts or adjusting send windows\u2014can meaningfully shift ROI and list health.<\/p>\n\n\n\n

              \n\n\n\n

              Challenges of SMS Dashboard<\/h2>\n\n\n\n

              Even a well-designed SMS Dashboard<\/strong> has limitations and risks:<\/p>\n\n\n\n

                \n
              • Attribution complexity:<\/strong> SMS often assists conversions that happen later or on another device. Over-crediting SMS can lead to oversending and long-term list damage.<\/li>\n
              • Data quality gaps:<\/strong> missing UTM\/link tracking, inconsistent campaign naming, and poor identity resolution can distort insights.<\/li>\n
              • Deliverability opacity:<\/strong> carriers and filtering rules can limit visibility into why messages fail, making root-cause analysis difficult.<\/li>\n
              • Compliance and consent complexity:<\/strong> opt-in methods, quiet hours, and regional rules require careful implementation and auditing.<\/li>\n
              • Metric misalignment:<\/strong> teams may optimize for clicks when the business needs retention or margin, creating misleading \u201cwins.\u201d<\/li>\n<\/ul>\n\n\n\n

                In Direct & Retention Marketing<\/strong>, the most common failure mode is optimizing short-term revenue at the expense of long-term engagement and trust.<\/p>\n\n\n\n

                \n\n\n\n

                Best Practices for SMS Dashboard<\/h2>\n\n\n\n

                To make an SMS Dashboard<\/strong> dependable and actionable:<\/p>\n\n\n\n

                  \n
                1. \n

                  Standardize campaign taxonomy<\/strong>\n Use consistent naming for campaign type (promo, lifecycle, service), audience, offer, and test variants. Good tagging makes analysis scalable.<\/p>\n<\/li>\n

                2. \n

                  Define KPI tiers<\/strong>\n – Primary: revenue per recipient, conversion rate, retained customers, incremental lift (when possible)\n – Guardrails: opt-out rate, complaint rate (if available), delivery rate, frequency per subscriber\n This keeps SMS Marketing<\/strong> growth healthy.<\/p>\n<\/li>\n

                3. \n

                  Use cohorts and baselines<\/strong>\n Compare new subscribers vs. long-term subscribers. Build benchmarks by day of week, season, and campaign type.<\/p>\n<\/li>\n

                4. \n

                  Treat opt-outs as a signal, not just a number<\/strong>\n Break opt-outs down by campaign, segment, send time, and frequency band. In Direct & Retention Marketing<\/strong>, opt-out spikes often indicate mismatch between message value and audience intent.<\/p>\n<\/li>\n

                5. \n

                  Instrument end-to-end tracking<\/strong>\n Ensure links, landing pages, and purchase events are measured consistently. Where possible, track post-click behavior (add-to-cart, checkout start) for earlier indicators.<\/p>\n<\/li>\n

                6. \n

                  Add anomaly monitoring<\/strong>\n Set alerts for sudden drops in delivery or unusual opt-out surges. Operational awareness is a core purpose of an SMS Dashboard.<\/p>\n<\/li>\n

                7. \n

                  Review dashboards on a cadence<\/strong>\n Daily for operational health, weekly for optimization, monthly for strategic channel planning and budget allocation.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                  \n\n\n\n

                  Tools Used for SMS Dashboard<\/h2>\n\n\n\n

                  An SMS Dashboard<\/strong> typically sits on top of a small ecosystem rather than a single tool:<\/p>\n\n\n\n

                    \n
                  • SMS sending\/automation platform:<\/strong> provides campaign logs, delivery events, and subscriber actions (opt-in\/opt-out).<\/li>\n
                  • Web analytics tools:<\/strong> connect clicks to on-site behavior and conversion paths.<\/li>\n
                  • CRM systems:<\/strong> provide customer lifecycle context (lead status, customer tier, support history).<\/li>\n
                  • Data warehouse \/ lake:<\/strong> centralizes events from SMS, web, ecommerce, and offline systems for reliable reporting.<\/li>\n
                  • BI\/reporting dashboards:<\/strong> turn unified data into shareable charts, filters, and scheduled reports.<\/li>\n
                  • Customer data platform (CDP) or identity layer:<\/strong> helps resolve users across devices and channels.<\/li>\n
                  • Compliance tooling and preference management:<\/strong> supports consent capture, audit trails, and suppression logic.<\/li>\n<\/ul>\n\n\n\n

                    In Direct & Retention Marketing<\/strong>, the \u201cbest\u201d setup is the one that produces trusted numbers quickly enough to guide action.<\/p>\n\n\n\n

                    \n\n\n\n

                    Metrics Related to SMS Dashboard<\/h2>\n\n\n\n

                    A high-quality SMS Dashboard<\/strong> tracks metrics in categories, not just a single KPI:<\/p>\n\n\n\n

                    Deliverability and list health<\/h3>\n\n\n\n
                      \n
                    • Delivery rate (and failure rate)<\/li>\n
                    • Send volume and messages per subscriber (frequency)<\/li>\n
                    • Opt-out rate and opt-out count<\/li>\n
                    • Subscriber growth (opt-ins) and net list growth<\/li>\n<\/ul>\n\n\n\n

                      Engagement<\/h3>\n\n\n\n
                        \n
                      • Click-through rate (CTR)<\/li>\n
                      • Reply rate (and reply intent categories if classified)<\/li>\n
                      • Time-to-click \/ time-to-convert (speed of response)<\/li>\n<\/ul>\n\n\n\n

                        Conversion and revenue<\/h3>\n\n\n\n
                          \n
                        • Conversion rate (purchase or desired action)<\/li>\n
                        • Revenue per message \/ per recipient<\/li>\n
                        • Average order value (AOV) from SMS-attributed sessions<\/li>\n
                        • Assisted conversions (when measurement supports it)<\/li>\n<\/ul>\n\n\n\n

                          Efficiency and ROI<\/h3>\n\n\n\n
                            \n
                          • Cost per conversion (including messaging and operational costs)<\/li>\n
                          • Margin-aware revenue (where product margin data exists)<\/li>\n
                          • Incremental lift or holdout performance (best practice, not always available)<\/li>\n<\/ul>\n\n\n\n

                            Customer experience and retention<\/h3>\n\n\n\n
                              \n
                            • Repeat purchase rate among SMS subscribers vs. non-subscribers<\/li>\n
                            • Churn rate or renewal rate (subscription contexts)<\/li>\n
                            • Complaint indicators (where available)<\/li>\n<\/ul>\n\n\n\n

                              These metrics keep SMS Marketing<\/strong> accountable and help Direct & Retention Marketing<\/strong> teams avoid optimizing on vanity signals.<\/p>\n\n\n\n

                              \n\n\n\n

                              Future Trends of SMS Dashboard<\/h2>\n\n\n\n

                              The SMS Dashboard<\/strong> is evolving as messaging, measurement, and privacy expectations change:<\/p>\n\n\n\n

                                \n
                              • AI-assisted insights:<\/strong> anomaly detection, fatigue prediction, and automated root-cause suggestions (e.g., \u201copt-outs rose after frequency exceeded X\u201d).<\/li>\n
                              • Automation of optimization:<\/strong> smarter send-time optimization, dynamic segmentation, and frequency governance embedded into dashboards.<\/li>\n
                              • More personalized measurement:<\/strong> deeper cohort and lifecycle reporting to show what SMS changes over time, not just last-click outcomes.<\/li>\n
                              • Privacy and consent rigor:<\/strong> stronger audit trails, preference centers, and region-specific reporting as compliance expectations rise.<\/li>\n
                              • Richer messaging ecosystems:<\/strong> as businesses use richer message formats and conversational flows, dashboards will track conversation-level outcomes (resolution rates, intent, satisfaction proxies).<\/li>\n<\/ul>\n\n\n\n

                                In Direct & Retention Marketing<\/strong>, this trend points toward dashboards that are less like static reports and more like operating systems for customer communication.<\/p>\n\n\n\n

                                \n\n\n\n

                                SMS Dashboard vs Related Terms<\/h2>\n\n\n\n

                                SMS Dashboard vs SMS campaign report<\/h3>\n\n\n\n

                                A campaign report usually covers one campaign or a narrow time window. An SMS Dashboard<\/strong> is broader: it compares campaigns, flows, segments, and time periods, and often includes guardrails like opt-out trends and deliverability health.<\/p>\n\n\n\n

                                SMS Dashboard vs marketing performance dashboard<\/h3>\n\n\n\n

                                A general marketing dashboard spans channels (email, paid media, SEO, affiliates). An SMS Dashboard<\/strong> is specialized for SMS-specific signals\u2014deliverability, opt-outs, replies, and message frequency\u2014that matter uniquely in SMS Marketing<\/strong>.<\/p>\n\n\n\n

                                SMS Dashboard vs automation\/flow analytics<\/h3>\n\n\n\n

                                Flow analytics focus on step-by-step performance within automated sequences. An SMS Dashboard<\/strong> can include flow analytics, but it also aggregates one-time campaigns, subscriber growth, compliance, and executive KPIs\u2014making it more complete for Direct & Retention Marketing<\/strong> oversight.<\/p>\n\n\n\n

                                \n\n\n\n

                                Who Should Learn SMS Dashboard<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> to optimize segmentation, messaging, and lifecycle orchestration without harming list health.<\/li>\n
                                • Analysts:<\/strong> to ensure KPI definitions, attribution, and cohort reporting are accurate and decision-ready.<\/li>\n
                                • Agencies:<\/strong> to prove impact, report consistently to clients, and scale SMS Marketing<\/strong> programs responsibly.<\/li>\n
                                • Business owners and founders:<\/strong> to understand ROI, risk, and how SMS contributes to retention and repeat revenue.<\/li>\n
                                • Developers and data teams:<\/strong> to implement event tracking, identity resolution, and reliable pipelines that make an SMS Dashboard trustworthy.<\/li>\n<\/ul>\n\n\n\n

                                  In Direct & Retention Marketing<\/strong>, the teams who win are the ones who can measure quickly and act safely.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  Summary of SMS Dashboard<\/h2>\n\n\n\n

                                  An SMS Dashboard<\/strong> is the centralized view and management layer for measuring and improving SMS performance. It matters because SMS is fast, personal, and powerful\u2014but also sensitive to overuse and compliance risk. In Direct & Retention Marketing<\/strong>, an SMS Dashboard helps teams run lifecycle programs with clarity, guardrails, and accountability. Within SMS Marketing<\/strong>, it connects sends to outcomes\u2014deliverability, engagement, conversions, retention\u2014so optimization is grounded in evidence, not guesses.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What should an SMS Dashboard include at minimum?<\/h3>\n\n\n\n

                                  At minimum: send volume, delivery rate, click-through rate, conversion rate (with a defined window), revenue per recipient, and opt-out rate\u2014plus filters by campaign, segment, and date.<\/p>\n\n\n\n

                                  2) How often should I check an SMS Dashboard?<\/h3>\n\n\n\n

                                  Operational health (delivery, opt-outs, failures) is worth monitoring daily. Performance optimization is typically weekly, and strategic reviews (benchmarks, seasonality, budget) are best monthly.<\/p>\n\n\n\n

                                  3) How do I measure ROI in SMS Marketing without over-crediting SMS?<\/h3>\n\n\n\n

                                  Use clear attribution windows, compare against baselines, and where possible run holdouts or geo\/time-based tests. Also track guardrails (opt-outs, frequency) so \u201cROI gains\u201d don\u2019t come from unsustainable oversending.<\/p>\n\n\n\n

                                  4) What\u2019s a good opt-out rate benchmark in an SMS Dashboard?<\/h3>\n\n\n\n

                                  It varies by industry, audience source, and message type. Rather than chasing a universal number, benchmark your own opt-out rate by campaign category and watch for spikes, trends, and segment outliers.<\/p>\n\n\n\n

                                  5) Can an SMS Dashboard help with compliance?<\/h3>\n\n\n\n

                                  Yes\u2014if it surfaces consent status, opt-out processing, suppressed segments, and messaging cadence. In Direct & Retention Marketing<\/strong>, compliance visibility is essential because mistakes scale quickly.<\/p>\n\n\n\n

                                  6) Why do my SMS Dashboard numbers not match my ecommerce analytics?<\/h3>\n\n\n\n

                                  Common reasons include different attribution windows, click tracking gaps, cross-device behavior, ad blockers, and order refunds\/adjustments. Align definitions first, then reconcile with a consistent source of truth (often a warehouse + BI layer).<\/p>\n\n\n\n

                                  7) What is the difference between an SMS Dashboard and an SMS platform\u2019s sending console?<\/h3>\n\n\n\n

                                  The sending console is mainly for building and launching messages. An SMS Dashboard<\/strong> is for monitoring, analysis, and decision-making across campaigns and lifecycle programs, often combining data from multiple systems.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  An **SMS Dashboard** is the command center where teams plan, monitor, and optimize text-message performance across the customer lifecycle. In **Direct & Retention Marketing**, speed and relevance matter: SMS is immediate, personal, and measurable\u2014but only if you can see what\u2019s happening in near real time. That\u2019s the practical role of an SMS Dashboard: turning message sends, responses, conversions, and compliance signals into decisions.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8506","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8506"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8506\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}