{"id":8503,"date":"2026-03-26T05:41:17","date_gmt":"2026-03-26T05:41:17","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sms-calendar\/"},"modified":"2026-03-26T05:41:17","modified_gmt":"2026-03-26T05:41:17","slug":"sms-calendar","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sms-calendar\/","title":{"rendered":"SMS Calendar: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

An SMS Calendar<\/strong> is a planning and governance framework that maps out what SMS messages you\u2019ll send, to whom, when, and why\u2014across campaigns, lifecycle programs, and operational alerts. In Direct & Retention Marketing<\/strong>, it functions like a shared source of truth that aligns messaging with business goals (revenue, retention, reactivation), customer experience (timing, relevance, frequency), and compliance requirements. In SMS Marketing<\/strong>, it\u2019s the operational backbone that prevents random \u201cblast\u201d behavior and replaces it with intentional, measurable communication.<\/p>\n\n\n\n

SMS is immediate, personal, and interruptive. That\u2019s exactly why an SMS Calendar matters: it helps teams use that power responsibly. With inbox competition rising and customer tolerance for irrelevant messaging falling, modern Direct & Retention Marketing<\/strong> teams need disciplined scheduling, segmentation, and message governance to protect deliverability, brand trust, and long-term profitability.<\/p>\n\n\n\n

What Is SMS Calendar?<\/h2>\n\n\n\n

An SMS Calendar<\/strong> is a structured schedule and decision system for SMS communications. It typically includes:<\/p>\n\n\n\n

    \n
  • The send plan<\/strong> (dates\/times, cadence, quiet hours)<\/li>\n
  • The audience plan<\/strong> (segments, opt-in status, lifecycle stage)<\/li>\n
  • The content plan<\/strong> (offer, value proposition, copy, links, compliance language)<\/li>\n
  • The trigger plan<\/strong> (automations and event-based sends)<\/li>\n
  • The measurement plan<\/strong> (KPIs, testing, reporting)<\/li>\n<\/ul>\n\n\n\n

    At its core, the concept is simple: plan SMS like a product<\/strong>, not a last-minute channel. The business meaning is bigger than scheduling\u2014an SMS Calendar coordinates revenue-driving promotions with retention programs (onboarding, replenishment, win-back) and operational messaging (order updates, appointment reminders) without over-messaging customers.<\/p>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, the SMS Calendar sits alongside the email calendar, paid media flighting, and product\/merchandising roadmap. In SMS Marketing<\/strong>, it\u2019s the practical tool that turns strategy into day-to-day execution while minimizing conflicts, subscriber fatigue, and compliance risk.<\/p>\n\n\n\n

    Why SMS Calendar Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, timing and relevance are often the difference between growth and churn. An SMS Calendar matters because it creates a repeatable operating system for the channel.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Protects customer experience:<\/strong> SMS is high-attention. A calendar helps control frequency, reduce message collisions, and respect local time windows.<\/li>\n
    • Improves campaign performance:<\/strong> Better coordination yields higher click rates and conversion rates because messages are sent when customers are most likely to act.<\/li>\n
    • Creates cross-channel coherence:<\/strong> SMS performs best when aligned with email, app push, and onsite merchandising. A shared SMS Calendar reduces contradictory offers and confusing sequencing.<\/li>\n
    • Enables accurate measurement:<\/strong> When sends are planned and labeled consistently, attribution and incremental testing become far more reliable.<\/li>\n
    • Builds competitive advantage:<\/strong> Brands that consistently deliver timely, relevant texts earn higher opt-in retention, lower unsubscribe rates, and stronger lifetime value\u2014core outcomes of Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      For SMS Marketing<\/strong>, the calendar is also a risk-control mechanism. It helps teams avoid sudden spikes in volume, repetitive discounting, or non-compliant message patterns that can harm deliverability and brand equity.<\/p>\n\n\n\n

      How SMS Calendar Works<\/h2>\n\n\n\n

      An SMS Calendar is both a document and a workflow. In practice, it works through four stages that match how SMS Marketing<\/strong> programs operate inside Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

        \n
      1. \n

        Inputs (planning signals)<\/strong>\n – Business goals (revenue targets, inventory priorities, churn reduction)\n – Customer insights (segments, purchase cycles, engagement history)\n – Channel constraints (carrier rules, sending limits, quiet hours)\n – Brand and legal requirements (consent, opt-out language, regional rules)<\/p>\n<\/li>\n

      2. \n

        Processing (prioritization and coordination)<\/strong>\n – Decide what deserves SMS (urgent, high-value, time-sensitive)\n – Choose campaign types (promo, lifecycle, service)\n – Set frequency rules (global caps + segment-specific caps)\n – Align with other calendars (email, product drops, retail events)<\/p>\n<\/li>\n

      3. \n

        Execution (building and sending)<\/strong>\n – Write and QA copy, links, tracking parameters, and disclosures\n – Configure segments and suppression lists\n – Set up automations and guardrails (e.g., don\u2019t send promo to customers mid-support case)\n – Schedule sends and monitor deliverability indicators<\/p>\n<\/li>\n

      4. \n

        Outputs (measurement and learning)<\/strong>\n – Performance reporting by message, segment, and send time\n – Test results (offer, copy, timing, personalization)\n – Post-mortems that feed back into the next iteration of the SMS Calendar<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        If your SMS Calendar is done well, the \u201ccalendar\u201d becomes an optimization loop rather than a static schedule.<\/p>\n\n\n\n

        Key Components of SMS Calendar<\/h2>\n\n\n\n

        A robust SMS Calendar<\/strong> usually includes these elements:<\/p>\n\n\n\n

        Planning artifacts<\/h3>\n\n\n\n
          \n
        • Monthly\/weekly send grid:<\/strong> Date, time, message purpose, audience, owner, status.<\/li>\n
        • Campaign briefs:<\/strong> Goal, hypothesis, offer, segment logic, guardrails.<\/li>\n
        • Content library:<\/strong> Approved phrases, compliance snippets, brand voice examples.<\/li>\n<\/ul>\n\n\n\n

          Data inputs and segmentation<\/h3>\n\n\n\n
            \n
          • Consent status (double opt-in where applicable), source of opt-in<\/li>\n
          • Lifecycle stage (new subscriber, first-time buyer, repeat buyer, lapsed)<\/li>\n
          • Behavioral signals (browse, cart, purchase, inactivity)<\/li>\n
          • Customer attributes (location, language, preference center choices)<\/li>\n<\/ul>\n\n\n\n

            Process and governance<\/h3>\n\n\n\n
              \n
            • Ownership (who requests, approves, builds, and QA\u2019s)<\/li>\n
            • Frequency caps and conflict resolution rules<\/li>\n
            • Legal\/compliance review checkpoints<\/li>\n
            • Incident response (what happens if a wrong segment is messaged)<\/li>\n<\/ul>\n\n\n\n

              Measurement framework<\/h3>\n\n\n\n
                \n
              • Required tracking for every message (campaign IDs, link tracking)<\/li>\n
              • Standard KPIs and reporting cadence<\/li>\n
              • Testing roadmap (A\/B tests and holdouts)<\/li>\n<\/ul>\n\n\n\n

                These components make the SMS Calendar a reliable execution tool for SMS Marketing<\/strong> and a coordination hub for Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                Types of SMS Calendar<\/h2>\n\n\n\n

                \u201cSMS Calendar\u201d isn\u2019t a rigidly standardized term, but there are practical approaches that teams commonly use:<\/p>\n\n\n\n

                1) Promotional SMS Calendar<\/h3>\n\n\n\n

                Focuses on scheduled campaigns: launches, sales, restocks, seasonal moments, and weekly offers. This is often the most visible part of SMS Marketing<\/strong>, but it\u2019s also the easiest place to over-message without calendar discipline.<\/p>\n\n\n\n

                2) Lifecycle (Retention) SMS Calendar<\/h3>\n\n\n\n

                Plans the always-on journey: welcome series, post-purchase education, replenishment reminders, win-back, VIP flows. In Direct & Retention Marketing<\/strong>, this is where SMS can produce compounding returns because messaging is triggered by customer behavior rather than arbitrary dates.<\/p>\n\n\n\n

                3) Operational\/Transactional SMS Calendar<\/h3>\n\n\n\n

                Covers service messages (shipping updates, appointment reminders, security codes). Even if many sends are event-triggered, the calendar still matters for governance, templates, and coordination\u2014especially when promotional and operational messages might collide.<\/p>\n\n\n\n

                4) Hybrid Calendar (recommended)<\/h3>\n\n\n\n

                Most mature teams unify promotional, lifecycle, and operational messaging into one SMS Calendar with clear labeling and priority rules.<\/p>\n\n\n\n

                Real-World Examples of SMS Calendar<\/h2>\n\n\n\n

                Example 1: Ecommerce brand coordinating a seasonal sale<\/h3>\n\n\n\n

                A retailer runs a two-week seasonal promotion. The SMS Calendar maps:\n– Teaser message (VIP segment) two days before launch\n– Launch-day message (all engaged subscribers, excluding recent purchasers)\n– Mid-sale reminder (only clickers\/non-buyers)\n– Last-chance message (high-intent segment, time-zone aware)\nIt also blocks sends during high-volume operational periods (e.g., shipping delay alerts). This aligns SMS Marketing<\/strong> with broader Direct & Retention Marketing<\/strong> and reduces unsubscribes during heavy promo windows.<\/p>\n\n\n\n

                Example 2: Subscription business focusing on retention and failed payments<\/h3>\n\n\n\n

                A subscription service uses an SMS Calendar that emphasizes lifecycle triggers:\n– New-subscriber onboarding tips spread across week one\n– Renewal reminder 3 days before billing\n– Dunning sequence for failed payments with escalating urgency\nPromotional campaigns are limited to specific windows to avoid interfering with billing-related messages. This approach keeps Direct & Retention Marketing<\/strong> centered on retention outcomes, not just short-term conversions.<\/p>\n\n\n\n

                Example 3: Local services company managing appointments<\/h3>\n\n\n\n

                A clinic schedules:\n– Booking confirmation (immediate)\n– Reminder 48 hours before\n– Reminder 2 hours before with reschedule link\n– Follow-up survey the next day\nThe SMS Calendar also includes monthly educational messages for opted-in patients, with strict frequency caps and compliance review. Here, SMS Marketing<\/strong> supports experience and utilization\u2014core Direct & Retention Marketing<\/strong> goals.<\/p>\n\n\n\n

                Benefits of Using SMS Calendar<\/h2>\n\n\n\n

                An SMS Calendar delivers improvements that are hard to achieve through ad-hoc sending:<\/p>\n\n\n\n

                  \n
                • Higher revenue per subscriber:<\/strong> Better segmentation and timing typically improve conversion efficiency.<\/li>\n
                • Lower unsubscribe and complaint rates:<\/strong> Frequency governance reduces fatigue and perceived spam.<\/li>\n
                • Improved team efficiency:<\/strong> Clear owners, templates, and send rules reduce last-minute scrambling and rework.<\/li>\n
                • Stronger cross-channel impact:<\/strong> Coordinated offers across SMS and email reduce conflicting messages and improve overall journey continuity.<\/li>\n
                • More predictable performance:<\/strong> Planned test cycles and consistent reporting make SMS Marketing<\/strong> outcomes easier to forecast in Direct & Retention Marketing<\/strong> planning.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of SMS Calendar<\/h2>\n\n\n\n

                  Even a well-designed SMS Calendar has real-world constraints:<\/p>\n\n\n\n

                    \n
                  • Compliance complexity:<\/strong> Consent rules, opt-out handling, and regional requirements can differ by market and message type.<\/li>\n
                  • Message collisions:<\/strong> Triggered flows (cart abandonment, post-purchase) can overlap with promotional sends without robust priority rules.<\/li>\n
                  • Data quality issues:<\/strong> Poor identity resolution, stale segments, or delayed events can send messages at the wrong time.<\/li>\n
                  • Attribution and incrementality:<\/strong> SMS clicks are measurable, but true incremental lift requires holdouts and careful analysis\u2014especially when campaigns overlap with email and paid media.<\/li>\n
                  • Organizational misalignment:<\/strong> Merchandising, support, and marketing may compete for the same channel, making governance essential in Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for SMS Calendar<\/h2>\n\n\n\n

                    These practices make an SMS Calendar effective and sustainable:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Create message priority rules<\/strong>\n – Operational > lifecycle > promotional is a common hierarchy.\n – Define what gets suppressed when conflicts occur.<\/p>\n<\/li>\n

                    2. \n

                      Use frequency caps at multiple levels<\/strong>\n – Global cap (e.g., per week)\n – Segment-based cap (VIP may tolerate more; new subscribers often need careful pacing)\n – Event-based cap (don\u2019t send promo within X hours of a support incident)<\/p>\n<\/li>\n

                    3. \n

                      Design around customer time<\/strong>\n – Respect time zones and quiet hours.\n – Use send-time testing to learn when segments respond best.<\/p>\n<\/li>\n

                    4. \n

                      Standardize naming and tracking<\/strong>\n – Consistent campaign IDs, segment names, and message categories.\n – Make reporting easy to compare over time\u2014critical for SMS Marketing<\/strong> maturity.<\/p>\n<\/li>\n

                    5. \n

                      Plan a testing roadmap<\/strong>\n – Rotate tests: offer vs. no-offer, urgency framing, personalization, link placement, send time.\n – Document hypotheses and results inside the SMS Calendar notes.<\/p>\n<\/li>\n

                    6. \n

                      Build QA and approvals into the workflow<\/strong>\n – Link checks, compliance text verification, segment preview, suppression validation.\n – Include a rollback plan if an error occurs.<\/p>\n<\/li>\n

                    7. \n

                      Keep the calendar integrated<\/strong>\n – Align with email and product launch calendars to support cohesive Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for SMS Calendar<\/h2>\n\n\n\n

                      An SMS Calendar<\/strong> can live in a spreadsheet early on, but scaling SMS Marketing<\/strong> in Direct & Retention Marketing<\/strong> usually requires a connected toolset:<\/p>\n\n\n\n

                        \n
                      • SMS automation platforms:<\/strong> Scheduling, segmentation, triggered flows, frequency caps, and deliverability monitoring.<\/li>\n
                      • CRM systems \/ customer data platforms:<\/strong> Centralize customer profiles, consent status, events, and attributes used for segmentation.<\/li>\n
                      • Analytics tools:<\/strong> Cohort analysis, funnel tracking, and incrementality testing to evaluate what the calendar is truly driving.<\/li>\n
                      • Reporting dashboards \/ BI:<\/strong> A single view of message volume, revenue, unsubscribes, and performance by campaign type.<\/li>\n
                      • Project management tools:<\/strong> Approvals, content workflows, deadlines, and accountability across stakeholders.<\/li>\n
                      • Compliance and governance processes:<\/strong> Not always \u201ctools,\u201d but often documented checklists and audit logs that support responsible operations.<\/li>\n<\/ul>\n\n\n\n

                        The goal is not more software\u2014it\u2019s fewer blind spots and fewer coordination failures.<\/p>\n\n\n\n

                        Metrics Related to SMS Calendar<\/h2>\n\n\n\n

                        Because an SMS Calendar is about planning and control, you\u2019ll measure both performance and program health:<\/p>\n\n\n\n

                        Engagement and conversion<\/h3>\n\n\n\n
                          \n
                        • Delivery rate (and bounce\/failure rate where available)<\/li>\n
                        • Click-through rate (CTR)<\/li>\n
                        • Conversion rate (purchase\/booking\/completed action)<\/li>\n
                        • Revenue per message and revenue per subscriber<\/li>\n
                        • Time-to-conversion after send<\/li>\n<\/ul>\n\n\n\n

                          List health and customer experience<\/h3>\n\n\n\n
                            \n
                          • Unsubscribe rate<\/li>\n
                          • Complaint rate (where observable via platform signals)<\/li>\n
                          • Opt-in rate and opt-in source performance<\/li>\n
                          • Spam-risk indicators (indirectly via rising unsubscribes, falling engagement)<\/li>\n<\/ul>\n\n\n\n

                            Efficiency and governance<\/h3>\n\n\n\n
                              \n
                            • Messages per subscriber per week (distribution, not just average)<\/li>\n
                            • Overlap rate (how often a subscriber receives multiple messages in a short window)<\/li>\n
                            • Percentage of sends with QA completed on time<\/li>\n
                            • Test velocity (tests run per month) and learnings adopted<\/li>\n<\/ul>\n\n\n\n

                              In Direct & Retention Marketing<\/strong>, these metrics help you balance immediate revenue with long-term retention and brand trust.<\/p>\n\n\n\n

                              Future Trends of SMS Calendar<\/h2>\n\n\n\n

                              Several trends are reshaping how an SMS Calendar is built and managed within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-assisted planning and copy iteration:<\/strong> Teams will increasingly use AI to propose send-time windows, segment splits, and copy variants\u2014while humans enforce brand voice, compliance, and strategy.<\/li>\n
                              • More automation with stronger guardrails:<\/strong> Triggered flows will expand, but calendars will emphasize priority logic and suppression frameworks to prevent overload.<\/li>\n
                              • Deeper personalization:<\/strong> Expect more dynamic content based on lifecycle stage, inventory availability, location, and past engagement\u2014making calendar governance more important, not less.<\/li>\n
                              • Privacy and measurement shifts:<\/strong> As measurement becomes harder across channels, incrementality testing and cohort-based evaluation will become standard companions to the SMS Calendar.<\/li>\n
                              • Unified journey orchestration:<\/strong> SMS calendars will increasingly be part of broader \u201ccustomer journey calendars,\u201d where SMS Marketing<\/strong> is planned alongside email, push, and onsite personalization.<\/li>\n<\/ul>\n\n\n\n

                                SMS Calendar vs Related Terms<\/h2>\n\n\n\n

                                SMS Calendar vs SMS Campaign Calendar<\/h3>\n\n\n\n

                                An SMS campaign calendar<\/strong> usually focuses on scheduled promotional blasts. An SMS Calendar<\/strong> is broader: it includes campaigns plus lifecycle flows, operational messages, governance rules, and measurement standards.<\/p>\n\n\n\n

                                SMS Calendar vs SMS Automation (Triggered Flows)<\/h3>\n\n\n\n

                                SMS automation is the mechanism that sends messages when an event happens (cart abandonment, purchase, renewal). The SMS Calendar<\/strong> is the oversight layer that documents, prioritizes, and coordinates those automations with scheduled sends\u2014essential in Direct & Retention Marketing<\/strong> where many programs run concurrently.<\/p>\n\n\n\n

                                SMS Calendar vs Content Calendar<\/h3>\n\n\n\n

                                A content calendar typically plans topics and creative assets across channels (blog, social, email). An SMS Calendar<\/strong> is more operational and constraint-driven: segmentation, consent, frequency, timing, and channel-specific compliance are central because SMS Marketing<\/strong> is high-impact and tightly regulated.<\/p>\n\n\n\n

                                Who Should Learn SMS Calendar<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> To run coordinated promotions and lifecycle programs without fatiguing subscribers.<\/li>\n
                                • Analysts:<\/strong> To create consistent measurement, testing design, and performance reporting for SMS Marketing<\/strong> within Direct & Retention Marketing<\/strong>.<\/li>\n
                                • Agencies:<\/strong> To standardize client operations, avoid campaign conflicts, and scale best practices across accounts.<\/li>\n
                                • Business owners and founders:<\/strong> To protect brand trust while using SMS profitably and sustainably.<\/li>\n
                                • Developers and technical operators:<\/strong> To implement triggers, suppression logic, consent systems, and reliable event pipelines that keep the SMS Calendar accurate.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of SMS Calendar<\/h2>\n\n\n\n

                                  An SMS Calendar<\/strong> is a planning, scheduling, and governance framework for SMS communications. It matters because SMS is immediate and personal\u2014making discipline essential for customer experience, compliance, and long-term value. In Direct & Retention Marketing<\/strong>, it aligns promotions, lifecycle journeys, and operational messages into a coherent customer experience. In SMS Marketing<\/strong>, it turns strategy into consistent execution, enabling better performance, safer scaling, and clearer measurement.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What should an SMS Calendar include?<\/h3>\n\n\n\n

                                  At minimum: send date\/time, message goal, target segment, offer\/value proposition, owner, status, and KPIs. Mature calendars also include frequency caps, suppression rules, QA checklists, and links to automation flows.<\/p>\n\n\n\n

                                  2) How often should I update my SMS Calendar?<\/h3>\n\n\n\n

                                  Update weekly for upcoming sends and review monthly for strategy, testing results, and lifecycle flow performance. In Direct & Retention Marketing<\/strong>, monthly planning plus weekly adjustments is a common operating rhythm.<\/p>\n\n\n\n

                                  3) How do I prevent over-messaging with an SMS Calendar?<\/h3>\n\n\n\n

                                  Use layered frequency caps (global + segment-based), define message priority rules, and add suppression logic so triggered flows don\u2019t collide with promotional sends. Monitor unsubscribe rate and engagement trends as early warning signals.<\/p>\n\n\n\n

                                  4) Is an SMS Calendar only for promotional SMS Marketing?<\/h3>\n\n\n\n

                                  No. A strong SMS Calendar<\/strong> covers promotional campaigns, lifecycle automations, and operational alerts. This unified view is often what makes SMS Marketing<\/strong> sustainable within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                  5) What\u2019s the best way to measure whether my SMS Calendar is working?<\/h3>\n\n\n\n

                                  Track revenue per message\/subscriber, CTR, conversion rate, unsubscribe rate, and overlap rates (messages sent too close together). For higher confidence, run holdout tests to estimate incremental lift.<\/p>\n\n\n\n

                                  6) How do I coordinate SMS with email and push notifications?<\/h3>\n\n\n\n

                                  Use a shared cross-channel planning view and align offers, timing, and audience rules. If SMS is used for urgency, email can carry details; push can support app users. The SMS Calendar should reference the broader Direct & Retention Marketing<\/strong> calendar to avoid conflicting messages.<\/p>\n\n\n\n

                                  7) What\u2019s a common mistake when building an SMS Calendar?<\/h3>\n\n\n\n

                                  Treating it as a simple schedule instead of a governance system. Without priority rules, suppression logic, and consistent measurement, SMS Marketing<\/strong> becomes noisy, harder to optimize, and more likely to trigger unsubscribes or compliance issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  An **SMS Calendar** is a planning and governance framework that maps out what SMS messages you\u2019ll send, to whom, when, and why\u2014across campaigns, lifecycle programs, and operational alerts. In **Direct & Retention Marketing**, it functions like a shared source of truth that aligns messaging with business goals (revenue, retention, reactivation), customer experience (timing, relevance, frequency), and compliance requirements. In **SMS Marketing**, it\u2019s the operational backbone that prevents random \u201cblast\u201d behavior and replaces it with intentional, measurable communication.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8503","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8503"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8503\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}