{"id":8501,"date":"2026-03-26T05:36:50","date_gmt":"2026-03-26T05:36:50","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sms-budget\/"},"modified":"2026-03-26T05:36:50","modified_gmt":"2026-03-26T05:36:50","slug":"sms-budget","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sms-budget\/","title":{"rendered":"SMS Budget: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

An SMS Budget<\/strong> is the planned and controlled amount of money a business allocates to texting programs\u2014covering message delivery costs, platform fees, list growth, creative, compliance operations, and measurement. In Direct & Retention Marketing<\/strong>, it functions like a guardrail and a growth lever at the same time: it prevents overspending on high-frequency outreach while ensuring the channel has enough investment to drive revenue, reduce churn, and improve customer lifetime value. <\/p>\n\n\n\n

Because SMS Marketing<\/strong> is typically pay-per-message (or pay-per-segment\/message volume) and heavily affected by compliance and deliverability factors, budgeting isn\u2019t just an accounting exercise. A well-built SMS Budget<\/strong> translates strategy into day-to-day decisions: who you text, how often, what messages you send, and how you balance acquisition, lifecycle messaging, and support notifications\u2014without sacrificing profitability or customer trust.<\/p>\n\n\n\n

What Is SMS Budget?<\/h2>\n\n\n\n

At a beginner level, SMS Budget<\/strong> is the total amount you plan to spend on SMS for a defined period (monthly, quarterly, or annually). More practically, it\u2019s a management framework<\/em> that assigns spend limits and targets to different SMS activities\u2014promotional campaigns, automated flows, transactional texts, and list-building\u2014so the channel can scale sustainably.<\/p>\n\n\n\n

The core concept is simple: every message has a cost, and every message should have a purpose. The business meaning is broader: the SMS Budget<\/strong> expresses how much your organization is willing to invest in mobile messaging relative to expected outcomes (revenue, retention, repeat purchases, appointment attendance, or reduced support costs).<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, SMS sits alongside email, push notifications, direct mail, and loyalty programs. Your SMS Budget<\/strong> helps coordinate these channels so SMS is used where it is strongest\u2014time-sensitive communication, high-intent lifecycle moments, and high-value segments\u2014rather than becoming an expensive replacement for cheaper channels.<\/p>\n\n\n\n

Inside SMS Marketing<\/strong>, the SMS Budget<\/strong> also supports governance: it forces you to define success metrics, message frequency policies, and testing plans that keep the channel effective and compliant.<\/p>\n\n\n\n

Why SMS Budget Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

An intentional SMS Budget<\/strong> matters because SMS is both powerful and easy to misuse. In Direct & Retention Marketing<\/strong>, the channel often delivers fast engagement, but it can also create unsubscribe spikes and brand fatigue if overused.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Protects profitability:<\/strong> Pay-per-message costs add up quickly, especially with segmentation, resends, and multiple campaigns per week. A defined SMS Budget<\/strong> ties volume to margin and contribution goals. <\/li>\n
  • Forces prioritization:<\/strong> You can\u2019t text everyone for everything. Budget constraints encourage better segmentation, smarter trigger-based automation, and fewer low-impact blasts. <\/li>\n
  • Improves planning and forecasting:<\/strong> A channel plan is only as good as its financial assumptions. A realistic SMS Budget<\/strong> enables predictable performance reporting and inventory planning (for ecommerce) or staffing planning (for service businesses). <\/li>\n
  • Creates competitive advantage:<\/strong> Many teams treat SMS Marketing<\/strong> as \u201csend more texts.\u201d A disciplined budget pushes you toward better lifecycle design, testing, and customer experience\u2014often outperforming competitors who chase volume.<\/li>\n<\/ul>\n\n\n\n

    How SMS Budget Works<\/h2>\n\n\n\n

    In practice, SMS Budget<\/strong> works as a loop that connects strategy, constraints, and performance:<\/p>\n\n\n\n

      \n
    1. \n

      Inputs (goals + constraints)<\/strong>\n You start with goals (revenue, repeat purchase rate, churn reduction, appointment show rate) and constraints (profit margins, customer tolerance, compliance requirements, message cost structure, and team capacity). In Direct & Retention Marketing<\/strong>, these inputs also include channel mix decisions\u2014what SMS should do versus email or push.<\/p>\n<\/li>\n

    2. \n

      Analysis (cost modeling + scenario planning)<\/strong>\n You estimate costs based on expected message volume and program design: campaign frequency, automation volume, list size growth, and segmentation depth. Good SMS Budget<\/strong> planning includes best-case\/base-case\/worst-case scenarios, because opt-in rates, churn, and conversion rates change over time.<\/p>\n<\/li>\n

    3. \n

      Execution (allocation + controls)<\/strong>\n You allocate the SMS Budget<\/strong> across major uses (campaigns, lifecycle flows, transactional\/support texts, list growth) and set controls such as frequency caps, approval workflows, and automated pacing (e.g., pausing low-performing campaigns).<\/p>\n<\/li>\n

    4. \n

      Outputs (performance + learning)<\/strong>\n You track outcomes (revenue, margin, retention, unsubscribes, complaint signals, deliverability) and adjust allocations monthly. The point isn\u2019t just to \u201cspend the budget\u201d; it\u2019s to spend into what works while protecting customer experience\u2014core to Direct & Retention Marketing<\/strong> and effective SMS Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of SMS Budget<\/h2>\n\n\n\n

      A robust SMS Budget<\/strong> typically includes these elements:<\/p>\n\n\n\n

      Cost structure and spend categories<\/h3>\n\n\n\n
        \n
      • Message delivery costs:<\/strong> Per-message or per-segment costs, including international considerations if relevant. <\/li>\n
      • Platform and tooling fees:<\/strong> Subscription costs for SMS sending, automation, and compliance support. <\/li>\n
      • Creative and production:<\/strong> Copywriting, offer development, short-code\/long-code considerations, and QA time. <\/li>\n
      • Compliance and governance:<\/strong> Consent capture maintenance, opt-out management, documentation, and internal reviews. <\/li>\n
      • List growth costs:<\/strong> Incentives for opt-in, on-site capture work, and any paid placements used to grow subscribers. <\/li>\n
      • Measurement and analytics:<\/strong> Reporting, attribution analysis, and experimentation.<\/li>\n<\/ul>\n\n\n\n

        Processes<\/h3>\n\n\n\n
          \n
        • Budget allocation cadence:<\/strong> Monthly\/quarterly planning and reforecasting. <\/li>\n
        • Campaign calendar discipline:<\/strong> Prevents \u201crandom sends\u201d that blow through the SMS Budget<\/strong>. <\/li>\n
        • Testing framework:<\/strong> A\/B tests for timing, offer, segmentation, and frequency.<\/li>\n<\/ul>\n\n\n\n

          Metrics and data inputs<\/h3>\n\n\n\n
            \n
          • Subscriber growth and churn, conversion rate, average order value (AOV), incremental lift, opt-out rate, and customer lifetime value (CLV). These inputs keep SMS Budget<\/strong> decisions grounded in performance rather than assumptions.<\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n

            Clear ownership matters. In Direct & Retention Marketing<\/strong>, budgeting often involves marketing, finance, legal\/compliance, and sometimes customer support. Define who can approve sends, change frequency, or reallocate the SMS Budget<\/strong> mid-month.<\/p>\n\n\n\n

            Types of SMS Budget<\/h2>\n\n\n\n

            \u201cTypes\u201d of SMS Budget<\/strong> are less formal than, say, media buying budgets, but several practical approaches are common:<\/p>\n\n\n\n

              \n
            1. \n

              Fixed budget (cap-based):<\/strong>\n You set a monthly cap (e.g., \u201cdo not exceed X spend\u201d). This is common when SMS is new, margins are tight, or compliance risk is high.<\/p>\n<\/li>\n

            2. \n

              Performance-based budget (ROI-based):<\/strong>\n Spend scales when predefined thresholds are met (e.g., positive contribution margin, target ROI, or acceptable unsubscribe rates). This approach fits mature SMS Marketing<\/strong> programs.<\/p>\n<\/li>\n

            3. \n

              Program-based budget (allocation by use case):<\/strong>\n You assign budgets to categories such as lifecycle automations, promotions, and transactional messages. This is especially useful in Direct & Retention Marketing<\/strong> where multiple teams may request SMS sends.<\/p>\n<\/li>\n

            4. \n

              Seasonal\/peaks budget:<\/strong>\n Higher allocations for known peaks (holidays, launches, back-to-school) with stricter controls during off-peak months.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Real-World Examples of SMS Budget<\/h2>\n\n\n\n

              Example 1: Ecommerce brand balancing campaigns and automations<\/h3>\n\n\n\n

              A mid-sized ecommerce brand uses SMS Marketing<\/strong> for flash sales and cart recovery. Their SMS Budget<\/strong> allocates:\n– 40% to lifecycle flows (welcome, cart\/browse abandonment, post-purchase replenishment)\n– 50% to promotions (1\u20132 per week, with segment-based targeting)\n– 10% to list growth testing (on-site pop-ups and opt-in incentives)<\/p>\n\n\n\n

              In Direct & Retention Marketing<\/strong>, this structure prevents promotional overreach while funding always-on flows that often produce steadier ROI.<\/p>\n\n\n\n

              Example 2: Appointment-based business reducing no-shows<\/h3>\n\n\n\n

              A clinic uses SMS reminders and follow-ups. Their SMS Budget<\/strong> prioritizes:\n– Transactional reminders (core operations)\n– Two-way messaging for reschedules\n– Limited promotional outreach (e.g., seasonal services)<\/p>\n\n\n\n

              Here, the SMS Budget<\/strong> is justified partly by cost savings and operational efficiency, not only direct revenue\u2014an important nuance in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

              Example 3: SaaS lifecycle messaging with strict frequency caps<\/h3>\n\n\n\n

              A SaaS company uses SMS for onboarding nudges and critical account notifications. The SMS Budget<\/strong> is tied to:\n– Active user segments only\n– Behavior-based triggers (e.g., incomplete setup)\n– A hard frequency cap per user per week<\/p>\n\n\n\n

              This keeps SMS Marketing<\/strong> focused on high-intent moments and reduces opt-outs, preserving the channel for high-value communications.<\/p>\n\n\n\n

              Benefits of Using SMS Budget<\/h2>\n\n\n\n

              A well-managed SMS Budget<\/strong> delivers measurable improvements:<\/p>\n\n\n\n

                \n
              • Higher efficiency:<\/strong> Budget pressure drives better segmentation and fewer low-performing sends. <\/li>\n
              • Better ROI and margin control:<\/strong> You can optimize for contribution margin, not just revenue, which is essential in Direct & Retention Marketing<\/strong>. <\/li>\n
              • Improved customer experience:<\/strong> Frequency policies and targeting reduce spam perception and unsubscribe rates\u2014critical to sustainable SMS Marketing<\/strong>. <\/li>\n
              • Clearer cross-channel coordination:<\/strong> Budgeting forces decisions about what belongs in SMS vs email vs push. <\/li>\n
              • Faster learning cycles:<\/strong> With planned experiments and tracking, budget is redirected to what consistently works.<\/li>\n<\/ul>\n\n\n\n

                Challenges of SMS Budget<\/h2>\n\n\n\n

                Even strong teams face common issues:<\/p>\n\n\n\n

                  \n
                • Attribution complexity:<\/strong> SMS often assists conversions that get credited elsewhere (or vice versa). A naive model can cause over- or under-investment in the SMS Budget<\/strong>. <\/li>\n
                • Message volume creep:<\/strong> As more stakeholders request sends, costs rise without a corresponding lift\u2014especially in Direct & Retention Marketing<\/strong> teams with many lifecycle initiatives. <\/li>\n
                • Compliance and consent risk:<\/strong> Poor consent hygiene or unclear opt-in language can create legal and reputational exposure; budgeting must include governance resources. <\/li>\n
                • Deliverability and quality constraints:<\/strong> Carrier filtering and user complaints can reduce reach. If deliverability drops, the same SMS Budget<\/strong> produces less outcome. <\/li>\n
                • International and multi-region complexity:<\/strong> Costs, rules, and user expectations vary by country, complicating planning.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for SMS Budget<\/h2>\n\n\n\n

                  Use these practices to make your SMS Budget<\/strong> actionable and resilient:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with unit economics, not channel enthusiasm<\/strong>\n Model expected revenue and margin per message (or per subscriber per month) and set a SMS Budget<\/strong> that matches profitability targets.<\/p>\n<\/li>\n

                  2. \n

                    Separate \u201cmust-send\u201d from \u201cnice-to-send\u201d<\/strong>\n Transactional and critical lifecycle messages should have protected budget. Promotional texts should compete for spend based on performance.<\/p>\n<\/li>\n

                  3. \n

                    Create frequency and fatigue policies<\/strong>\n Define caps (per day\/week\/month), segment exemptions (VIPs vs new subscribers), and quiet hours. This is a cornerstone of responsible SMS Marketing<\/strong>.<\/p>\n<\/li>\n

                  4. \n

                    Allocate budget by lifecycle stage<\/strong>\n In Direct & Retention Marketing<\/strong>, map spend to acquisition-to-retention stages: opt-in capture, onboarding, repeat purchase, winback, loyalty.<\/p>\n<\/li>\n

                  5. \n

                    Run continuous incrementality checks<\/strong>\n Don\u2019t rely on last-click alone. Use holdouts, geo splits, or time-based experiments where feasible to validate that SMS Budget<\/strong> increases incremental outcomes.<\/p>\n<\/li>\n

                  6. \n

                    Build a reforecast habit<\/strong>\n Recalculate expected spend and outcomes monthly. If subscriber growth is faster than planned, you need controls so the SMS Budget<\/strong> doesn\u2019t balloon unintentionally.<\/p>\n<\/li>\n

                  7. \n

                    Invest in list quality and consent hygiene<\/strong>\n A smaller, more engaged list often beats a larger list that burns budget on low intent and high opt-outs.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for SMS Budget<\/h2>\n\n\n\n

                    Managing an SMS Budget<\/strong> typically requires a stack rather than a single tool. In Direct & Retention Marketing<\/strong> and SMS Marketing<\/strong>, common tool categories include:<\/p>\n\n\n\n

                      \n
                    • Analytics tools:<\/strong> Measure channel performance, cohort retention, and conversion paths; support experimentation analysis. <\/li>\n
                    • Automation tools:<\/strong> Orchestrate campaigns and lifecycle flows, apply frequency caps, and manage segmentation logic. <\/li>\n
                    • CRM systems \/ customer data platforms:<\/strong> Centralize customer profiles, consent status, lifecycle stage, and purchase history\u2014key inputs for budget allocation. <\/li>\n
                    • Reporting dashboards:<\/strong> Track spend pacing, message volume, revenue, opt-outs, and campaign calendars in one place for stakeholders. <\/li>\n
                    • Tag management and event tracking:<\/strong> Ensure key actions (opt-in, purchase, unsubscribe, key product events) are captured consistently for measurement. <\/li>\n
                    • Compliance workflow systems:<\/strong> Documentation, approvals, consent auditing, and incident response processes that protect long-term channel viability.<\/li>\n<\/ul>\n\n\n\n

                      The goal of these tools is to operationalize the SMS Budget<\/strong>: forecast, pace, control, and learn.<\/p>\n\n\n\n

                      Metrics Related to SMS Budget<\/h2>\n\n\n\n

                      To connect SMS Budget<\/strong> to outcomes, focus on a balanced set of metrics:<\/p>\n\n\n\n

                      Cost and efficiency<\/h3>\n\n\n\n
                        \n
                      • Cost per message<\/strong> and cost per delivered message<\/strong> <\/li>\n
                      • Spend pacing<\/strong> (actual vs planned) <\/li>\n
                      • Cost per opt-in<\/strong> (for list growth initiatives)<\/li>\n<\/ul>\n\n\n\n

                        Engagement and list health<\/h3>\n\n\n\n
                          \n
                        • Click-through rate (CTR)<\/strong> (where links are used) <\/li>\n
                        • Opt-out rate<\/strong> (per campaign and rolling average) <\/li>\n
                        • Complaint indicators<\/strong> (where available) and negative feedback trends <\/li>\n
                        • Subscriber growth rate<\/strong> and subscriber churn rate<\/strong><\/li>\n<\/ul>\n\n\n\n

                          Revenue and profitability<\/h3>\n\n\n\n
                            \n
                          • Revenue per message<\/strong> and revenue per subscriber<\/strong> <\/li>\n
                          • Conversion rate<\/strong> (campaign and flow level) <\/li>\n
                          • Incremental lift<\/strong> (via holdouts\/tests) <\/li>\n
                          • Contribution margin from SMS-attributed orders<\/strong> (or net profit proxy)<\/li>\n<\/ul>\n\n\n\n

                            Retention outcomes (Direct & Retention Marketing focus)<\/h3>\n\n\n\n
                              \n
                            • Repeat purchase rate<\/strong> <\/li>\n
                            • Time to second purchase<\/strong> <\/li>\n
                            • Retention by cohort<\/strong> for subscribers exposed to SMS flows vs not exposed<\/li>\n<\/ul>\n\n\n\n

                              Future Trends of SMS Budget<\/h2>\n\n\n\n

                              Several shifts are shaping how SMS Budget<\/strong> is planned in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • Automation-driven budgeting:<\/strong> More spend will be directed to event-triggered flows and fewer blanket campaigns, because automation typically improves efficiency in SMS Marketing<\/strong>. <\/li>\n
                              • AI-assisted forecasting and optimization:<\/strong> Expect better predictions of unsubscribe risk, send-time optimization, and budget allocation across segments\u2014especially as teams unify customer data. <\/li>\n
                              • Greater emphasis on incrementality:<\/strong> As measurement becomes more privacy-aware and less dependent on simplistic attribution, budgeting will lean into experiments and lift-based reporting. <\/li>\n
                              • Personalization with stricter governance:<\/strong> Personalized messages can increase performance, but they also raise compliance and brand-risk stakes. Future SMS Budget<\/strong> models will include stronger QA and policy enforcement resources. <\/li>\n
                              • Channel-mix budgeting:<\/strong> SMS will increasingly be budgeted as part of a lifecycle portfolio (email + push + in-app + SMS), rather than a standalone line item, reflecting how Direct & Retention Marketing<\/strong> teams operate.<\/li>\n<\/ul>\n\n\n\n

                                SMS Budget vs Related Terms<\/h2>\n\n\n\n

                                SMS Budget vs SMS Spend<\/h3>\n\n\n\n

                                SMS Spend<\/strong> is what you actually paid in a period. SMS Budget<\/strong> is the plan, allocation, and control system that determines what you intend<\/em> to spend and how you\u2019ll pace it.<\/p>\n\n\n\n

                                SMS Budget vs SMS ROI<\/h3>\n\n\n\n

                                SMS ROI<\/strong> is a performance outcome (return relative to cost). SMS Budget<\/strong> is an input framework that helps you pursue ROI sustainably\u2014often by allocating more to high-return flows and reducing wasteful sends.<\/p>\n\n\n\n

                                SMS Budget vs Campaign Budget<\/h3>\n\n\n\n

                                A campaign budget is limited to a specific promotion or initiative. SMS Budget<\/strong> covers the entire SMS program, including always-on lifecycle messaging and governance costs, which is essential in Direct & Retention Marketing<\/strong> and mature SMS Marketing<\/strong> operations.<\/p>\n\n\n\n

                                Who Should Learn SMS Budget<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> To plan channel mix, frequency, and lifecycle programs without sacrificing margin or customer experience. <\/li>\n
                                • Analysts:<\/strong> To build forecasting models, evaluate incrementality, and connect SMS Budget<\/strong> decisions to retention outcomes. <\/li>\n
                                • Agencies:<\/strong> To propose realistic programs, defend strategy with numbers, and manage client expectations in SMS Marketing<\/strong>. <\/li>\n
                                • Business owners and founders:<\/strong> To avoid overspending on a high-engagement channel and to align SMS with profitability. <\/li>\n
                                • Developers and technical teams:<\/strong> To implement event tracking, consent state management, and data pipelines that make SMS Budget<\/strong> measurement reliable\u2014especially across Direct & Retention Marketing<\/strong> systems.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of SMS Budget<\/h2>\n\n\n\n

                                  SMS Budget<\/strong> is the planned allocation and control of spending for SMS programs, including message costs, tools, compliance, list growth, and measurement. It matters because SMS is powerful but cost-sensitive: budgeting protects profitability, improves targeting, and keeps the customer experience healthy. In Direct & Retention Marketing<\/strong>, SMS Budget<\/strong> supports lifecycle strategy, cross-channel coordination, and sustainable retention growth. Within SMS Marketing<\/strong>, it turns texting from ad-hoc sends into a measurable, governable, and scalable program.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What should an SMS Budget include beyond message costs?<\/h3>\n\n\n\n

                                  Include platform fees, compliance operations, list growth efforts, creative\/QA time, analytics and reporting, and experimentation resources. These items often determine whether SMS Marketing<\/strong> scales safely.<\/p>\n\n\n\n

                                  2) How do I set an initial SMS Budget if we\u2019re new to SMS?<\/h3>\n\n\n\n

                                  Start with a conservative monthly cap, prioritize essential flows (welcome, abandoned cart\/lead follow-up, post-purchase), and run controlled tests to estimate revenue per subscriber. Expand the SMS Budget<\/strong> only when opt-out rates and profitability stay within targets.<\/p>\n\n\n\n

                                  3) How often should we reforecast our SMS Budget?<\/h3>\n\n\n\n

                                  Monthly is a practical baseline. Reforecast sooner if subscriber growth, campaign frequency, or deliverability changes materially\u2014because these can swing costs quickly in SMS Marketing<\/strong>.<\/p>\n\n\n\n

                                  4) Which matters more for SMS Budget decisions: ROI or unsubscribe rate?<\/h3>\n\n\n\n

                                  Both. ROI protects the business; unsubscribe rate protects the future earning power of the list. In Direct & Retention Marketing<\/strong>, the best approach is to require minimum profitability and<\/em> maximum acceptable list churn thresholds before scaling spend.<\/p>\n\n\n\n

                                  5) How do I keep SMS Budget under control as the team grows?<\/h3>\n\n\n\n

                                  Use program-based allocation (flows vs campaigns vs transactional), introduce approval workflows, enforce frequency caps, and maintain a shared calendar. These controls prevent \u201csend requests\u201d from silently expanding the SMS Budget<\/strong>.<\/p>\n\n\n\n

                                  6) What metrics best indicate SMS Marketing efficiency?<\/h3>\n\n\n\n

                                  Track revenue per message (or per subscriber), cost per delivered message, opt-out rate trends, incremental lift from holdouts, and contribution margin. Efficiency is about sustainable returns, not just clicks.<\/p>\n\n\n\n

                                  7) Can SMS Budget planning work without perfect attribution?<\/h3>\n\n\n\n

                                  Yes. Use a mix of directional attribution, cohort comparisons, controlled experiments, and trend-based pacing. In Direct & Retention Marketing<\/strong>, budget decisions should rely on multiple signals rather than a single attribution view.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  An **SMS Budget** is the planned and controlled amount of money a business allocates to texting programs\u2014covering message delivery costs, platform fees, list growth, creative, compliance operations, and measurement. In **Direct & Retention Marketing**, it functions like a guardrail and a growth lever at the same time: it prevents overspending on high-frequency outreach while ensuring the channel has enough investment to drive revenue, reduce churn, and improve customer lifetime value.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8501","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8501"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8501\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}